Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2023

Institutional positions in Procter & Gamble Co as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,412
+35 vs. Q2 2023
Shares held
1.53B
+6.70M (+0.4%) vs. Q2 2023
Total value
$223.8B
−$7.53B (−3.3%) vs. Q2 2023
New holders
150
1,418 more added
Sold out
115
1,437 more reduced

41 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,412 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ3 2023: $223.8B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2023.

Institutions holding PG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Core Wealth Partners LLC5,182$755.9K0.69%−326−5.9%Reduced
Windsor Advisory Group, LLC5,192$757.3K1.80%00.0%Unchanged
Bridgefront Capital, LLC5,194$757.6K0.53%+5,194New
Kozak & Associates, Inc.5,269$759.2K0.28%+50+1.0%Added
Brogan Financial, Inc.5,205$759.2K0.67%+20.0%Added
Gerber Kawasaki Wealth & Investment Management5,207$759.4K0.05%+573+12.4%Added
Peninsula Asset Management Inc5,210$759.9K0.48%00.0%Unchanged
Profit Investment Management, LLC5,214$760.5K0.54%−190−3.5%Reduced
Weil Company, Inc.5,225$762.1K0.38%00.0%Unchanged
Veracity Capital LLC5,232$763.1K0.36%−7,008−57.3%Reduced
Transatlantique Private Wealth LLC5,232$763.1K0.41%−12−0.2%Reduced
Cedar Brook Financial Partners, LLC5,237$763.8K0.20%−926−15.0%Reduced
Quantum Financial Advisors, LLC5,238$764.0K0.22%+1,439+37.9%Added
Ratio Wealth Group5,240$764.3K0.19%00.0%Unchanged
Castle Wealth Management LLC5,252$766.1K0.55%+207+4.1%Added
Resurgent Financial Advisors LLC5,264$767.8K0.52%−254−4.6%Reduced
Goldstone Financial Group, LLC5,264$767.8K0.23%−179−3.3%Reduced
Kelman-Lazarov, Inc.5,273$769.1K0.18%−139−2.6%Reduced
BBR Partners, LLC5,273$769.1K0.09%+2,316+78.3%Added
Baron Silver Stevens Financial Advisors, LLC5,281$770.3K0.17%−70−1.3%Reduced
SC&H Financial Advisors, Inc.5,282$770.4K0.26%−460−8.0%Reduced
Kolinsky Wealth Management, LLC5,283$770.6K0.77%−62−1.2%Reduced
Coho Partners, Ltd.5,293$772.0K0.02%00.0%Unchanged
Morningstar Investment Management LLC5,303$773.0K0.11%+45+0.9%Added
Toews Corp5,300$773.1K0.47%+5,300New
Legacy Trust5,305$773.8K0.22%−153−2.8%Reduced
O'Rourke & Company, Inc5,305$774.0K0.56%−44−0.8%Reduced
Clarus Group, Inc.5,311$774.7K0.56%−290−5.2%Reduced
Creative Financial Designs Inc5,321$776.1K0.09%−11,267−67.9%Reduced
CM Wealth Advisors LLC5,114$777.9K0.30%−1,750−25.5%Reduced
Carlton Hofferkamp & Jenks Wealth Management, LLC5,178$779.8K0.36%00.0%Unchanged
Long Road Investment Counsel, LLC5,351$780.0K0.38%00.0%Unchanged
Joule Financial, LLC5,353$780.8K0.40%+797+17.5%Added
Goepper Burkhardt LLC5,353$780.8K0.48%00.0%Unchanged
KC Investment Advisors, LLC5,354$780.9K0.51%+171+3.3%Added
Pinnacle Wealth Management Group, Inc.5,362$782.1K0.71%−50−0.9%Reduced
Aletheian Wealth Advisors LLC5,375$784.0K0.60%−417−7.2%Reduced
Hilltop Partners LLC5,376$784.1K0.33%+113+2.1%Added
Strategic Equity Management5,391$786.3K0.30%00.0%Unchanged
Probity Advisors, Inc.5,403$788.1K0.18%00.0%Unchanged
Bordeaux Wealth Advisors LLC5,403$788.1K0.32%−304−5.3%Reduced
Brown, Lisle/Cummings, Inc.5,406$788.5K0.36%+237+4.6%Added
Lifeworks Advisors, LLC5,415$789.8K0.31%−603−10.0%Reduced
Sandy Cove Advisors, LLC5,418$790.2K0.46%−207−3.7%Reduced
Schrum Private Wealth Management LLC5,435$792.6K0.90%+4+0.1%Added
Park Place Capital Corp5,434$792.7K0.23%+185+3.5%Added
Northwest Quadrant Wealth Management, LLC5,436$792.8K0.22%−229−4.0%Reduced
W Advisors, LLC5,442$793.8K0.65%+132+2.5%Added
Parkside Advisors LLC5,444$794.1K0.25%−160−2.9%Reduced
Peregrine Asset Advisers, Inc.5,446$794.4K0.41%−18,695−77.4%Reduced
Cardinal Strategic Wealth Guidance5,454$795.5K0.37%+104+1.9%Added
Retirement Income Solutions, Inc5,455$795.7K0.22%−1,280−19.0%Reduced
Truadvice, LLC5,287$800.5K0.31%+1,098+26.2%Added
Cottage Street Advisors LLC5,494$801.3K0.59%−24−0.4%Reduced
Partners Capital Investment Group, LLP5,500$802.2K0.02%+3,027+122.4%Added
Austin Private Wealth, LLC5,512$804.0K0.12%+333+6.4%Added
Householder Group Estate & Retirement Specialist, LLC5,514$804.4K0.29%+5,514New
Wellington Shields & Co., LLC5,516$804.6K0.20%−250−4.3%Reduced
Colton Groome Financial Advisors, LLC5,525$805.9K0.40%+310+5.9%Added
St. Louis Trust Co5,527$806.2K0.15%00.0%Unchanged
Retirement Planning Co of New England, Inc.5,545$808.8K0.45%−3,610−39.4%Reduced
Phillips Wealth Planners LLC5,458$809.2K1.10%+108+2.0%Added
Acropolis Investment Management, LLC5,548$809.2K0.06%+27+0.5%Added
Berkeley Capital Partners, LLC5,560$811.0K0.29%−67−1.2%Reduced
State of Wyoming5,563$811.4K0.17%+3,173+132.8%Added
First National Corp5,566$811.9K0.22%−13−0.2%Reduced
TriaGen Wealth Management LLC5,571$812.6K0.41%00.0%Unchanged
Texas Capital Bank Wealth Management Services Inc5,574$813.0K0.10%+498+9.8%Added
Rock Point Advisors, LLC5,604$817.4K0.28%−20−0.4%Reduced
Sterling Investment Counsel, LLC5,608$817.9K0.47%00.0%Unchanged
Carolinas Wealth Consulting LLC93,553$818.9K0.20%−247−0.3%Reduced
Auxano Advisors, LLC5,620$819.7K0.34%−2,665−32.2%Reduced
LCM Capital Management Inc5,621$819.9K0.67%+242+4.5%Added
Guinness Atkinson Asset Management Inc5,626$820.6K0.46%+384+7.3%Added
Dechtman Wealth Management, LLC5,630$821.0K0.24%+15+0.3%Added
Pasadena Private Wealth, LLC5,634$821.7K0.25%+213+3.9%Added
Fermata Advisors, LLC5,635$821.9K0.23%+5,635New
ORG Partners LLC5,659$826.0K0.24%−2,902−33.9%Reduced
Midwest Financial Group LLC5,663$826.0K0.70%+50+0.9%Added
Xcel Wealth Management, LLC5,689$829.8K0.33%+950+20.0%Added
Verum Partners LLC5,691$830.0K0.37%+757+15.3%Added
RMB Capital Management, LLC5,692$830.2K0.03%+817+16.8%Added
Alliance Wealth Advisors, LLC5,692$830.3K0.31%+19+0.3%Added
Iat Reinsurance Co Ltd.5,700$831.4K0.16%00.0%Unchanged
Hunter Perkins Capital Management, LLC5,701$832.0K0.18%00.0%Unchanged
Amplius Wealth Advisors, LLC5,706$832.3K0.11%+13+0.2%Added
Alhambra Investment Partners LLC5,723$834.8K0.55%00.0%Unchanged
Vivaldi Capital Management, LLC5,725$835.0K0.27%−320−5.3%Reduced
Family Firm, Inc.5,726$835.1K0.23%−626−9.9%Reduced
Sheets Smith Wealth Management5,727$835.3K0.13%+10.0%Added
Cornerstone National Bank & Trust Co5,728$835.5K0.51%−86−1.5%Reduced
Perfromance Wealth Partners, LLC5,738$836.9K0.04%00.0%Unchanged
Lavaca Capital LLC5,742$837.5K0.30%+730+14.6%Added
Clark Estates Inc5,750$838.7K0.15%00.0%Unchanged
Laird Norton Trust Company, LLC5,768$841.3K0.11%+650+12.7%Added
Eudaimonia Advisors LLC5,769$841.5K0.59%−137−2.3%Reduced
Chemistry Wealth Management LLC5,772$841.9K0.28%−151−2.5%Reduced
Sompo Asset Management Co., Ltd.5,780$843.1K0.18%+880+18.0%Added
Twin Lakes Capital Management, LLC8,357$843.6K0.62%+8+0.1%Added
Landaas & Co5,807$847.0K0.37%−100−1.7%Reduced