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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2023

Institutional positions in Procter & Gamble Co as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,412
+35 vs. Q2 2023
Shares held
1.53B
+6.70M (+0.4%) vs. Q2 2023
Total value
$223.8B
−$7.53B (−3.3%) vs. Q2 2023
New holders
150
1,418 more added
Sold out
115
1,437 more reduced

41 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,412 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ3 2023: $223.8B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2023.

Institutions holding PG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Winslow Asset Management Inc4,597$671.0K0.16%−25−0.5%Reduced
Fca Corp4,601$671.1K0.25%−53−1.1%Reduced
Pointe Capital Management LLC4,604$671.5K0.53%00.0%Unchanged
Westside Investment Management, Inc.4,614$673.0K0.19%−100−2.1%Reduced
Invictus Private Wealth, LLC4,618$673.6K0.07%−1,214−20.8%Reduced
Ballast Advisors LLC4,619$673.7K0.27%−238−4.9%Reduced
Barry Investment Advisors, LLC4,621$674.1K0.24%+17+0.4%Added
Provence Wealth Management Group4,622$674.2K0.41%−434−8.6%Reduced
Basepoint Wealth LLC4,628$675.0K0.55%+737+18.9%Added
Objective Capital Management, LLC4,629$675.2K0.60%+238+5.4%Added
Acorn Wealth Advisors, LLC4,631$675.5K0.45%+75+1.6%Added
New Republic Capital, LLC4,636$676.2K0.55%−500−9.7%Reduced
Flynn Zito Capital Management, LLC4,637$676.4K0.47%+54+1.2%Added
SOA Wealth Advisors, LLC.4,644$677.3K0.17%+450+10.7%Added
Magnus Financial Group LLC4,645$677.5K0.10%+89+2.0%Added
Builder Investment Group Inc4,664$680.3K0.27%00.0%Unchanged
REDW Wealth LLC4,666$680.6K0.21%−456−8.9%Reduced
FLC Capital Advisors4,673$681.6K0.21%−500−9.7%Reduced
Wealth Quarterback LLC4,681$682.8K0.59%−362−7.2%Reduced
Fountainhead AM, LLC4,684$683.2K0.24%+193+4.3%Added
Aprio Wealth Management, LLC4,686$683.5K0.19%+1,586+51.2%Added
Johnson & White Wealth Management, LLC4,688$684.0K0.62%+4,688New
IMS Capital Management4,696$685.0K0.41%−34−0.7%Reduced
Castleview Partners, LLC4,698$685.2K0.63%+3,462+280.1%Added
Optas, LLC4,711$687.2K0.23%+126+2.7%Added
FSM Wealth Advisors, LLC4,716$687.9K0.35%−268−5.4%Reduced
Thompson Davis & Co., Inc.4,718$688.1K0.85%−10−0.2%Reduced
Cahaba Wealth Management, Inc.4,722$688.7K0.08%−245−4.9%Reduced
LifeSteps Financial, Inc.4,726$689.3K0.70%−59−1.2%Reduced
Balboa Wealth Partners4,729$689.7K0.26%00.0%Unchanged
Apeiron RIA LLC4,735$690.7K0.24%+268+6.0%Added
Uncommon Cents Investing LLC4,745$692.1K0.25%+75+1.6%Added
Northstar Asset Management Inc4,752$693.1K0.22%00.0%Unchanged
Texas Capital Bancshares Inc4,753$693.3K0.38%−133−2.7%Reduced
Hixon Zuercher, LLC4,755$693.6K0.36%−210−4.2%Reduced
Garde Capital, Inc.4,765$695.0K0.06%−27−0.6%Reduced
Vicus Capital4,767$695.3K0.07%+2,312+94.2%Added
Cladis Investment Advisory, LLC4,770$695.7K0.61%+10.0%Added
Hartford Funds Management Co LLC4,771$695.9K0.07%+286+6.4%Added
Syntegra Private Wealth Group, LLC4,773$696.2K0.11%+71+1.5%Added
Windsor Group LTD4,783$698.0K0.13%−65−1.3%Reduced
KilterHowling LLC4,789$698.5K0.61%+32+0.7%Added
Traynor Capital Management, Inc.4,791$698.8K0.09%−344−6.7%Reduced
Pring Turner Capital Group Inc4,792$699.0K0.59%−31−0.6%Reduced
Brand Asset Management Group, Inc.4,797$699.6K0.36%−73−1.5%Reduced
Atalanta Sosnoff Capital, LLC4,801$700.3K0.02%+78+1.7%Added
New Jersey Better Educational Savings Trust4,807$701.1K1.72%00.0%Unchanged
Vista Wealth Management Group, LLC4,818$702.7K0.07%+878+22.3%Added
Lederer & Associates Investment Counsel4,822$703.0K0.56%−6,197−56.2%Reduced
Moss Adams Wealth Advisors LLC4,828$704.2K0.24%+1,795+59.2%Added
WealthPLAN Partners, LLC4,829$704.3K0.08%+544+12.7%Added
Richwood Investment Advisors, LLC4,833$704.9K0.72%−76−1.5%Reduced
Tortoise Investment Management, LLC4,836$705.4K0.11%+6+0.1%Added
Knights of Columbus Asset Advisors LLC4,837$705.5K0.06%−76,435−94.0%Reduced
Vanguard Capital Wealth Advisors4,856$708.3K0.66%+976+25.2%Added
Clear Creek Financial Management, LLC4,861$709.0K0.12%+67+1.4%Added
Schear Investment Advisers, LLC4,866$709.8K0.77%−157−3.1%Reduced
Timber Creek Capital Management LLC4,868$710.0K0.26%−3−0.1%Reduced
Tower Wealth Partners, Inc.4,885$712.5K0.59%+38+0.8%Added
Meridian Investment Counsel Inc.4,900$714.7K0.27%−118−2.4%Reduced
Shulman DeMeo Asset Management LLC4,900$714.8K0.24%−65−1.3%Reduced
Edmonds Duncan Registered Investment Advisors, LLC4,905$715.4K0.20%+435+9.7%Added
Revisor Wealth Management LLC4,918$717.3K0.61%+492+11.1%Added
Ssi Investment Management LLC4,920$717.6K0.06%−45−0.9%Reduced
XY Capital Ltd4,929$718.9K0.66%+4,929New
Eagle Strategies LLC4,936$720.0K0.18%−10.0%Reduced
Willow Creek Wealth Management Inc.4,939$720.4K0.11%−7−0.1%Reduced
Ironvine Capital Partners, LLC4,940$720.5K0.09%00.0%Unchanged
Cascade Investment Group, Inc.4,948$721.7K0.68%00.0%Unchanged
Optimum Investment Advisors4,963$723.9K0.37%+10.0%Added
Abacus Planning Group, Inc.4,971$725.1K0.18%−70−1.4%Reduced
Lodestar Private Asset Management LLC4,990$727.9K0.12%+35+0.7%Added
Gould Asset Management LLC4,998$729.0K0.21%00.0%Unchanged
BOS Asset Management, LLC5,003$729.7K0.54%00.0%Unchanged
Certified Advisory Corp5,016$731.6K0.13%+291+6.2%Added
Live Oak Private Wealth LLC5,016$731.6K0.16%−32−0.6%Reduced
Eley Financial Management, Inc5,000$731.7K0.37%00.0%Unchanged
Capula Management Ltd5,022$732.5K0.05%+5,022New
Etesian Wealth Advisors, Inc.5,030$733.7K0.49%−704−12.3%Reduced
Quantum Private Wealth, LLC5,030$733.7K0.35%00.0%Unchanged
X-Square Capital, LLC4,837$734.0K0.49%00.0%Unchanged
TAP Consulting, LLC5,048$736.3K0.19%−3,426−40.4%Reduced
Front Row Advisors LLC5,050$736.6K0.34%+25+0.5%Added
Silvia McColl Wealth Management, LLC5,051$736.7K0.74%−451−8.2%Reduced
Wharton Business Group, LLC5,050$737.0K0.04%00.0%Unchanged
Buckhead Capital Management LLC5,059$737.9K0.31%−40,600−88.9%Reduced
Houlihan Financial Resource Group, Ltd.4,993$740.0K0.40%+4,993New
Seelaus Asset Management LLC5,076$740.4K0.84%00.0%Unchanged
Sequent Asset Management, LLC5,080$741.0K0.81%00.0%Unchanged
Strong Tower Advisory Services5,081$741.2K0.37%+30+0.6%Added
Insight Folios Inc5,091$742.6K0.36%−403−7.3%Reduced
Alera Investment Advisors, LLC5,097$743.5K0.12%−139−2.7%Reduced
Tremblant Capital Group5,100$743.9K0.09%+278+5.8%Added
First Affirmative Financial Network5,103$744.3K0.73%+895+21.3%Added
Curran Financial Partners, LLC5,119$746.6K0.33%+10.0%Added
Retirement Guys Formula LLC5,125$747.5K0.52%−51−1.0%Reduced
Grey Street Capital, LLC5,137$749.3K0.43%−202−3.8%Reduced
Caldwell Sutter Capital, Inc.5,147$750.8K0.42%−19−0.4%Reduced
Columbus Macro, LLC5,150$751.2K0.32%−650−11.2%Reduced
Heritage Investment Group, Inc.5,159$752.0K0.21%−265−4.9%Reduced