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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2023

Institutional positions in Procter & Gamble Co as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,417
+58 vs. Q1 2023
Shares held
1.53B
−33.6M (−2.2%) vs. Q1 2023
Total value
$231.7B
+$5.40B (+2.4%) vs. Q1 2023
New holders
153
1,408 more added
Sold out
95
1,452 more reduced

25 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 3,417 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ2 2023: $231.7B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2023.

Institutions holding PG in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
TrinityPoint Wealth, LLC5,642$856.0K0.17%+760+15.6%Added
Relaxing Retirement Coach5,646$856.7K0.26%+15+0.3%Added
Hollencrest Capital Management5,657$858.4K0.09%−119−2.1%Reduced
Northwest Quadrant Wealth Management, LLC5,665$859.6K0.24%+273+5.1%Added
Alliance Wealth Advisors, LLC5,673$860.9K0.32%+186+3.4%Added
Amplius Wealth Advisors, LLC5,693$863.9K0.12%−135−2.3%Reduced
Carolinas Wealth Consulting LLC93,800$864.7K0.17%+50.0%Added
Iat Reinsurance Co Ltd.5,700$864.9K0.17%00.0%Unchanged
Hunter Perkins Capital Management, LLC5,701$865.0K0.18%+5,701New
Columbus Macro, LLC5,800$865.8K0.34%00.0%Unchanged
Bordeaux Wealth Advisors LLC5,707$866.0K0.36%−18−0.3%Reduced
Winch Advisory Services, LLC5,708$866.0K0.31%+104+1.9%Added
Westwood Holdings Group Inc.5,716$867.0K0.01%−977−14.6%Reduced
Callan Family Office, LLC5,717$867.5K0.23%−77−1.3%Reduced
Prostatis Group LLC583,761$867.6K0.40%+578,154+10,311.3%Added
CenterStar Asset Management, LLC5,715$867.6K0.79%+5,715New
Alhambra Investment Partners LLC5,723$868.4K0.57%00.0%Unchanged
Sheets Smith Wealth Management5,726$868.9K0.13%−100−1.7%Reduced
Etesian Wealth Advisors, Inc.5,734$870.1K0.57%−11−0.2%Reduced
SC&H Financial Advisors, Inc.5,742$871.3K0.29%−314−5.2%Reduced
Clark Estates Inc5,750$872.5K0.15%+400+7.5%Added
RMR Wealth Builders5,756$873.4K0.15%+3+0.1%Added
Perfromance Wealth Partners, LLC5,738$873.6K0.04%−140−2.4%Reduced
LexAurum Advisors, LLC5,761$874.1K0.26%+1,160+25.2%Added
Wellington Shields & Co., LLC5,766$874.9K0.21%+10.0%Added
Fortitude Advisory Group L.L.C.5,771$875.7K0.65%+113+2.0%Added
MBL Wealth, LLC5,778$876.8K0.12%−74−1.3%Reduced
Aletheian Wealth Advisors LLC5,792$878.9K0.60%+4,095+241.3%Added
Evanson Asset Management, LLC5,793$879.0K0.08%+20.0%Added
Outlook Wealth Advisors, LLC5,794$879.2K0.33%+564+10.8%Added
Cornerstone National Bank & Trust Co5,814$882.2K0.51%−803−12.1%Reduced
Invictus Private Wealth, LLC5,832$884.9K0.10%−24,351−80.7%Reduced
WESPAC Advisors, LLC5,842$886.6K0.71%+575+10.9%Added
Cabot Wealth Management Inc5,868$890.0K0.13%00.0%Unchanged
Lokken Investment Group LLC5,882$892.5K0.58%+308+5.5%Added
Stableford Capital II LLC5,736$895.4K0.40%−4,262−42.6%Reduced
Morse Asset Management, Inc5,908$896.0K0.27%−284−4.6%Reduced
Landaas & Co5,907$896.0K0.40%+45+0.8%Added
Eudaimonia Advisors LLC5,906$896.1K0.60%+59+1.0%Added
KWMG, LLC5,917$897.8K0.11%−98−1.6%Reduced
Semus Wealth Partners LLC5,918$898.0K0.82%−39−0.7%Reduced
Chemistry Wealth Management LLC5,923$898.8K0.29%+10+0.2%Added
Hamilton Capital, LLC5,947$902.4K0.06%+1,380+30.2%Added
Townsend & Associates, Inc5,869$902.6K0.23%+4+0.1%Added
DMG Group, LLC5,958$904.1K0.90%−64−1.1%Reduced
AXS Investments LLC5,961$904.5K0.24%−909−13.2%Reduced
Iron Financial, LLC5,978$907.1K0.49%+19+0.3%Added
Baron Wealth Management LLC5,995$909.7K0.58%+33+0.6%Added
Pacifica Partners Inc.5,976$909.7K0.51%−234−3.8%Reduced
Proquility Private Wealth Partners, LLC6,008$911.7K0.36%+66+1.1%Added
River Street Advisors LLC6,011$912.1K0.87%−272−4.3%Reduced
Lifeworks Advisors, LLC6,018$913.2K0.39%−1,185−16.5%Reduced
Arthur M. Cohen & Associates, LLC6,025$914.2K0.23%−200−3.2%Reduced
Vivaldi Capital Management, LLC6,045$917.2K0.28%+137+2.3%Added
Dash Acquisitions Inc.6,077$922.1K0.37%+4,620+317.1%Added
Stordahl Capital Management, Inc.6,097$925.2K0.27%+20.0%Added
Alta Advisers Ltd6,100$925.6K0.52%00.0%Unchanged
Provident Investment Management, Inc.6,116$928.0K0.10%00.0%Unchanged
Strategic Investment Solutions, Inc.6,468$931.0K0.19%−5,287−45.0%Reduced
Perennial Investment Advisors, LLC6,148$932.8K0.17%−152−2.4%Reduced
Cedar Brook Financial Partners, LLC6,163$935.2K0.22%−167−2.6%Reduced
Baldwin Investment Management, LLC6,174$936.8K0.15%−300−4.6%Reduced
Sound Income Strategies, LLC6,174$936.9K0.10%+1,117+22.1%Added
Principal Street Partners, LLC6,188$939.0K0.22%+210+3.5%Added
Twin Lakes Capital Management, LLC8,349$939.1K0.67%+7+0.1%Added
Full Sail Capital, LLC6,211$942.5K0.08%+43+0.7%Added
Citizens Business Bank6,218$943.5K0.21%+1,920+44.7%Added
Greenwood Gearhart Inc6,227$944.9K0.11%−325−5.0%Reduced
Edgestream Partners, L.P.6,241$947.0K0.09%−41,739−87.0%Reduced
Advisor Resource Council6,247$947.9K0.55%−2,652−29.8%Reduced
Magnolia Capital Management Ltd6,270$951.0K0.86%00.0%Unchanged
Dover Advisors, LLC6,270$951.4K0.84%+50+0.8%Added
Sage Rhino Capital LLC6,281$953.1K0.27%+10.0%Added
O'Dell Group, LLC6,283$953.4K0.27%+747+13.5%Added
True North Advisors, LLC6,287$954.0K0.27%+921+17.2%Added
Asset Planning Services Inc6,287$954.0K0.59%00.0%Unchanged
KFG Wealth Management, LLC6,292$954.8K0.56%+1,966+45.4%Added
Addison Advisors LLC6,299$955.8K0.47%−127−2.0%Reduced
LSV Asset Management6,300$956.0K0.00%−800−11.3%Reduced
Weik Capital Management6,305$956.7K0.45%−200−3.1%Reduced
Harvest Volatility Management LLC6,313$957.9K0.19%+31+0.5%Added
Garrison Point Advisors, LLC6,315$958.2K0.69%−80−1.3%Reduced
Evermay Wealth Management LLC6,326$959.9K0.18%−890−12.3%Reduced
Morton Capital Management LLC6,335$961.3K0.33%+148+2.4%Added
Marks Wealth, LLC6,345$962.8K0.99%−337−5.0%Reduced
Pinnacle West Asset Management, Inc.6,349$963.0K0.94%−46−0.7%Reduced
Horst & Graben Wealth Management LLC6,347$963.0K0.23%+25+0.4%Added
Family Firm, Inc.6,352$963.9K0.25%+10+0.2%Added
Institute for Wealth Management, LLC.6,354$964.2K0.17%−16−0.3%Reduced
Larson Financial Group LLC6,365$965.9K0.10%−1,010−13.7%Reduced
Financial Advisors, LLC6,382$968.4K0.23%−249−3.8%Reduced
First Heartland Consultants, Inc.6,386$969.1K0.13%−98−1.5%Reduced
Founders Capital Management, LLC6,389$969.5K0.22%00.0%Unchanged
Karpas Strategies, LLC6,426$975.1K0.33%+21+0.3%Added
Sweeney & Michel, LLC6,231$978.8K0.50%−125−2.0%Reduced
Strengthening Families & Communities, LLC6,457$980.0K0.43%+1,601+33.0%Added
JSF Financial, LLC6,460$980.3K0.35%−219−3.3%Reduced
JNBA Financial Advisors6,487$984.3K0.12%−101−1.5%Reduced
Barnes Pettey Financial Advisors, LLC6,502$986.6K0.85%00.0%Unchanged
Cortland Associates Inc6,525$990.0K0.16%−1,276−16.4%Reduced