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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2023

Institutional positions in Procter & Gamble Co as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,417
+58 vs. Q1 2023
Shares held
1.53B
−33.6M (−2.2%) vs. Q1 2023
Total value
$231.7B
+$5.40B (+2.4%) vs. Q1 2023
New holders
153
1,408 more added
Sold out
95
1,452 more reduced

25 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 3,417 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ2 2023: $231.7B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2023.

Institutions holding PG in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Private Ocean, LLC4,454$675.9K0.09%+141+3.3%Added
Capital Planning Advisors, LLC4,459$676.6K0.14%+220+5.2%Added
Ade, LLC4,462$677.1K0.47%00.0%Unchanged
Apeiron RIA LLC4,467$677.9K0.23%+129+3.0%Added
Edmonds Duncan Registered Investment Advisors, LLC4,470$678.3K0.20%00.0%Unchanged
Aveo Capital Partners, LLC4,480$679.8K0.09%−5,882−56.8%Reduced
Frisch Financial Group, Inc.4,482$680.0K0.33%−335−7.0%Reduced
Shakespeare Wealth Management, Inc.4,484$680.4K0.23%00.0%Unchanged
Hartford Funds Management Co LLC4,485$680.6K0.07%+1,336+42.4%Added
First National Bank Sioux Falls4,486$680.7K0.43%−27−0.6%Reduced
Sovereign Financial Group, Inc.4,490$681.3K0.22%+906+25.3%Added
Fountainhead AM, LLC4,491$681.5K0.24%+188+4.4%Added
America First Investment Advisors, LLC4,492$681.6K0.18%00.0%Unchanged
Howe & Rusling Inc4,505$683.6K0.08%+377+9.1%Added
Financial Insights, Inc.4,509$684.2K0.25%−978−17.8%Reduced
Stone Point Wealth LLC4,514$685.0K0.28%+200+4.6%Added
Firethorn Wealth Partners, LLC4,522$686.2K0.51%+7+0.2%Added
TruWealth Advisors, LLC4,527$686.9K0.06%+167+3.8%Added
Strategy Asset Managers LLC4,537$688.5K0.15%−8−0.2%Reduced
James J. Burns & Company, LLC4,552$691.0K0.18%+257+6.0%Added
Joule Financial, LLC4,556$691.3K0.36%+45+1.0%Added
Magnus Financial Group LLC4,556$691.3K0.10%−103−2.2%Reduced
Acorn Wealth Advisors, LLC4,556$691.4K0.47%+11+0.2%Added
UMA Financial Services, Inc.4,538$692.0K0.17%+1,574+53.1%Added
General Partner, Inc.4,575$694.2K0.58%00.0%Unchanged
New Vernon Investment Management LLC4,577$694.5K1.13%00.0%Unchanged
Flynn Zito Capital Management, LLC4,583$695.4K0.47%+204+4.7%Added
Optas, LLC4,585$695.7K0.23%+34+0.7%Added
Harrell Investment Partners, LLC4,603$698.5K0.24%00.0%Unchanged
Barry Investment Advisors, LLC4,604$698.6K0.24%−92−2.0%Reduced
Pointe Capital Management LLC4,604$698.6K0.53%+177+4.0%Added
Winslow Asset Management Inc4,622$701.0K0.15%−150−3.1%Reduced
Fortress Wealth Group, LLC4,469$701.3K0.44%−32−0.7%Reduced
Gerber Kawasaki Wealth & Investment Management4,634$703.1K0.05%+112+2.5%Added
MRP Capital Investments, LLC4,640$704.1K0.69%−2,235−32.5%Reduced
CTC Alternative Strategies, Ltd.4,650$705.6K0.88%+4,650New
Todd Asset Management LLC4,653$706.0K0.02%00.0%Unchanged
Fca Corp4,654$706.2K0.26%−206−4.2%Reduced
Builder Investment Group Inc4,664$707.7K0.28%00.0%Unchanged
Cim Investment Mangement Inc4,666$708.0K0.24%+10+0.2%Added
Uncommon Cents Investing LLC4,670$708.6K0.25%−50−1.1%Reduced
Univest Financial Corp4,678$709.8K0.21%−2,585−35.6%Reduced
Lombard Odier Asset Management (USA) Corp4,688$711.4K0.08%+3,188+212.5%Added
Syntegra Private Wealth Group, LLC4,702$713.5K0.11%−4,317−47.9%Reduced
Westside Investment Management, Inc.4,714$715.5K0.20%00.0%Unchanged
Atalanta Sosnoff Capital, LLC4,723$716.7K0.02%00.0%Unchanged
Certified Advisory Corp4,725$717.0K0.13%−537−10.2%Reduced
Hill Investment Group Partners, LLC4,727$717.3K0.13%−43−0.9%Reduced
Thompson Davis & Co., Inc.4,728$717.4K0.81%−2,055−30.3%Reduced
Balboa Wealth Partners4,729$717.6K0.25%−470−9.0%Reduced
IMS Capital Management4,730$717.8K0.40%+10.0%Added
Xcel Wealth Management, LLC4,739$719.1K0.23%−100−2.1%Reduced
Northstar Asset Management Inc4,752$721.1K0.21%−50−1.0%Reduced
KilterHowling LLC4,757$721.9K0.62%+577+13.8%Added
Taylor, Cottrill, Erickson & Associates, Inc.4,764$723.0K0.24%+20.0%Added
Silicon Hills Wealth Management, LLC4,766$723.2K0.41%00.0%Unchanged
Cladis Investment Advisory, LLC4,769$723.7K0.63%−35−0.7%Reduced
LifeSteps Financial, Inc.4,785$726.0K0.72%+20.0%Added
Fi3 FINANCIAL ADVISORS, LLC4,789$726.6K0.38%+1,281+36.5%Added
Garde Capital, Inc.4,792$727.0K0.06%00.0%Unchanged
Clear Creek Financial Management, LLC4,794$727.4K0.13%−6−0.1%Reduced
TCM Advisors, LLC–$728.4K0.31%––
Gladius Capital Management LP4,802$728.7K0.37%+4,802New
New Jersey Better Educational Savings Trust4,807$729.4K1.72%00.0%Unchanged
Tremblant Capital Group4,822$731.7K0.08%00.0%Unchanged
Pring Turner Capital Group Inc4,823$731.8K0.67%00.0%Unchanged
Lockerman Financial Group, Inc.4,830$732.9K2.04%+55+1.2%Added
Tortoise Investment Management, LLC4,830$732.9K0.11%+828+20.7%Added
X-Square Capital, LLC4,837$734.0K0.49%−600−11.0%Reduced
Berger Financial Group, Inc4,845$735.2K0.08%+45+0.9%Added
Tower Wealth Partners, Inc.4,847$735.5K0.59%+1,063+28.1%Added
ASB Consultores, LLC4,849$735.8K0.36%+794+19.6%Added
Windsor Group LTD4,848$736.0K0.13%−128−2.6%Reduced
Ballast Advisors LLC4,857$737.0K0.28%+1,310+36.9%Added
FSM Wealth Advisors, LLC4,984$738.1K0.37%−98−1.9%Reduced
Brand Asset Management Group, Inc.4,870$738.9K0.35%−161−3.2%Reduced
Timber Creek Capital Management LLC4,871$739.1K0.25%+3+0.1%Added
Oliver Lagore Vanvalin Investment Group4,872$739.3K0.28%−619−11.3%Reduced
RMB Capital Management, LLC4,875$739.7K0.02%+169+3.6%Added
Clifford Group, LLC4,876$739.9K0.79%+973+24.9%Added
Texas Capital Bancshares Inc4,886$741.4K0.41%+118+2.5%Added
First National Bank of South Miami4,895$742.8K0.60%−91−1.8%Reduced
Sompo Asset Management Co., Ltd.4,900$743.5K0.14%+80+1.7%Added
Richwood Investment Advisors, LLC4,909$744.9K0.73%+968+24.6%Added
Twin Focus Capital Partners, LLC4,914$745.6K0.15%+417+9.3%Added
Verum Partners LLC4,934$748.7K0.68%−9−0.2%Reduced
Eagle Strategies LLC4,937$749.3K0.18%+1,411+40.0%Added
Ironvine Capital Partners, LLC4,940$749.6K0.09%00.0%Unchanged
Willow Creek Wealth Management Inc.4,946$750.5K0.11%+31+0.6%Added
Cascade Investment Group, Inc.4,948$750.8K0.69%+200+4.2%Added
Lodestar Private Asset Management LLC4,955$751.8K0.13%−10−0.2%Reduced
Optimum Investment Advisors4,962$752.9K0.37%00.0%Unchanged
Ssi Investment Management LLC4,965$753.4K0.05%−662−11.8%Reduced
Hixon Zuercher, LLC4,965$753.4K0.38%00.0%Unchanged
Corton Capital Inc.4,965$753.4K0.35%+1,108+28.7%Added
Shulman DeMeo Asset Management LLC4,965$753.4K0.23%−74−1.5%Reduced
Cahaba Wealth Management, Inc.4,967$753.6K0.08%−205−4.0%Reduced
Gould Asset Management LLC4,998$758.4K0.21%−5−0.1%Reduced
Eley Financial Management, Inc5,000$758.7K0.37%00.0%Unchanged
BOS Asset Management, LLC5,003$759.2K0.59%−105−2.1%Reduced