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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2023

Institutional positions in Procter & Gamble Co as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,385
+53 vs. Q4 2022
Shares held
1.56B
+50.2M (+3.3%) vs. Q4 2022
Total value
$226.4B
−$2.82B (−1.2%) vs. Q4 2022
New holders
162
1,481 more added
Sold out
109
1,371 more reduced

74 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,385 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2023: $226.4B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2022.

Institutions holding PG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Cutter & CO Brokerage, Inc.2,065$307.0K0.10%−1,083−34.4%Reduced
Falcon Wealth Planning2,071$307.9K0.08%−2−0.1%Reduced
Congress Park Capital LLC2,075$308.5K0.18%00.0%Unchanged
Eldridge Investment Advisors, Inc.2,076$309.0K0.11%00.0%Unchanged
Dakota Community Bank & Trust NA2,080$309.3K1.91%+22+1.1%Added
ETF Store, Inc.2,000$312.7K0.24%+48+2.5%Added
Madison Wealth Partners, Inc2,104$312.8K0.16%−250−10.6%Reduced
Fairfield, Bush & Co.2,107$313.3K0.11%00.0%Unchanged
Oxler Private Wealth LLC2,112$313.9K0.15%+14+0.7%Added
Ellenbecker Investment Group2,117$314.0K0.09%−65−3.0%Reduced
Deroy & Devereaux Private Investment Counsel Inc2,110$314.0K0.02%+25+1.2%Added
Paces Ferry Wealth Advisors, LLC2,116$314.7K0.25%+110+5.5%Added
Cooper/Haims Advisors, LLC2,118$314.9K0.25%+13+0.6%Added
Whelan Financial2,125$315.9K0.18%+375+21.4%Added
Wilkinson Global Asset Management LLC2,125$316.0K0.02%−205−8.8%Reduced
Latash Investments, LLC2,131$316.9K0.28%00.0%Unchanged
Planning Directions Inc2,142$318.0K0.24%−41−1.9%Reduced
Rollins Financial2,144$318.8K0.11%−50−2.3%Reduced
Regal Wealth Group, Inc.2,112$319.4K0.23%00.0%Unchanged
RCS Financial Planning, LLC2,151$319.8K0.28%−25−1.1%Reduced
First National Bank of Hutchinson2,156$320.6K0.25%00.0%Unchanged
Walkner Condon Financial Advisors LLC2,157$320.6K0.09%+42+2.0%Added
Grandview Asset Management LLC2,157$321.0K0.19%+75+3.6%Added
Trilogy Capital Inc.2,160$321.2K0.02%+39+1.8%Added
Baltimore-Washington Financial Advisors, Inc.2,172$323.0K0.03%−463−17.6%Reduced
Shapiro Capital Management LLC2,182$324.6K0.01%00.0%Unchanged
Pensionmark Financial Group, LLC2,184$324.8K0.07%−190−8.0%Reduced
Warner Financial, Inc2,192$326.0K0.23%00.0%Unchanged
Occidental Asset Management, LLC2,194$326.2K0.08%−64−2.8%Reduced
Collective Family Office LLC2,195$326.4K0.13%−60−2.7%Reduced
Alethea Capital Management, LLC2,200$327.1K0.35%−500−18.5%Reduced
Edgewood Management LLC2,200$327.1K0.00%00.0%Unchanged
Nexus Investment Management ULC2,200$327.1K0.04%00.0%Unchanged
Western Financial Corp2,200$327.1K0.23%00.0%Unchanged
Zuckerman Investment Group, LLC2,207$328.2K0.05%−355−13.9%Reduced
Yoder Wealth Management, Inc.2,207$328.2K0.27%+2,207New
Lipe & Dalton2,214$329.0K0.19%00.0%Unchanged
Woodley Farra Manion Portfolio Management Inc2,218$329.7K0.02%−113−4.8%Reduced
Avenir Corp2,221$330.2K0.03%−29−1.3%Reduced
Red Wave Investments LLC2,221$330.2K0.14%+248+12.6%Added
Beacon Financial Strategies CORP2,227$331.1K0.29%−102−4.4%Reduced
Jacobson & Schmitt Advisors, LLC2,227$331.1K0.10%00.0%Unchanged
Crumly & Associates Inc.2,235$332.4K0.14%+51+2.3%Added
Matrix Asset Advisors Inc2,236$332.5K0.05%−20−0.9%Reduced
Capital Insight Partners, LLC2,243$333.5K0.08%+762+51.5%Added
Unique Wealth, LLC2,247$334.1K0.16%−20−0.9%Reduced
Mizuho Securities Co. Ltd.2,250$334.6K1.04%+460+25.7%Added
Primoris Wealth Advisors, LLC2,257$335.6K0.41%+13+0.6%Added
Abound Wealth Management2,262$336.3K0.15%+98+4.5%Added
Granite Bay Wealth Management, LLC2,265$337.0K0.24%+573+33.9%Added
Nikulski Financial, Inc.2,268$337.3K0.15%−59−2.5%Reduced
Luts & Greenleigh Group, Inc2,272$337.9K0.43%−4−0.2%Reduced
Engineers Gate Manager LP2,277$338.6K0.01%−6,765−74.8%Reduced
Measured Wealth Private Client Group, LLC2,277$338.6K0.13%−197−8.0%Reduced
Meridian Financial, LLC2,279$339.0K0.33%00.0%Unchanged
J2 Capital Management Inc2,288$340.2K0.53%+249+12.2%Added
Braun-Bostich & Associates Inc.2,289$340.4K0.81%+2,289New
Black Diamond Financial, LLC2,291$340.6K0.11%00.0%Unchanged
O'Keefe Stevens Advisory, Inc.2,291$340.6K0.17%+591+34.8%Added
CSM Advisors, LLC2,298$342.0K0.03%00.0%Unchanged
NSI Retail Advisors, LLC2,298$342.0K0.07%00.0%Unchanged
LWMG, LLC2,303$342.4K0.11%−24−1.0%Reduced
Fort, L.P.2,303$342.4K0.88%−696−23.2%Reduced
Lee Financial Co2,306$342.9K0.06%+118+5.4%Added
Keene & Associates, Inc.2,308$343.2K0.27%+14+0.6%Added
Opal Wealth Advisors, LLC2,314$344.1K0.20%+271+13.3%Added
JMG Financial Group, Ltd.2,320$345.0K0.02%−160−6.5%Reduced
One + One Wealth Management, LLC2,322$345.3K0.24%+120+5.4%Added
Peak Financial Management, Inc.2,324$345.6K0.13%00.0%Unchanged
Founders Capital Management2,329$346.0K0.26%−100−4.1%Reduced
Talisman Wealth Advisors LLC2,328$346.0K0.63%+264+12.8%Added
Penn Davis McFarland Inc2,335$347.2K0.06%−688−22.8%Reduced
Shore Point Advisors, LLC2,346$348.8K0.26%+100+4.5%Added
Passive Capital Management, LLC.2,348$349.1K0.15%+150+6.8%Added
Tranquility Partners, LLC2,362$351.2K0.17%+522+28.4%Added
McLean Asset Management Corp2,364$351.5K0.14%−402−14.5%Reduced
Waterfront Wealth Inc.2,374$353.0K0.12%−8−0.3%Reduced
Trust Co of Kansas2,377$353.0K0.23%+100+4.4%Added
CarsonAllaria Wealth Management, Ltd.2,376$353.4K0.30%−74−3.0%Reduced
Alpha Financial Partners, LLC2,385$354.6K0.40%−138−5.5%Reduced
Centennial Wealth Advisory LLC2,385$354.6K0.19%+575+31.8%Added
Total Investment Management Inc2,400$356.9K0.07%00.0%Unchanged
Aua Capital Management, LLC2,405$357.6K0.24%00.0%Unchanged
Rain Capital Management, LLC2,413$358.8K0.25%−54−2.2%Reduced
Capital Advisors, Ltd. LLC2,415$359.0K0.06%−1,107−31.4%Reduced
WMG Financial Advisors, LLC2,333$359.5K0.30%−196−7.8%Reduced
Guardian Capital Advisors LP2,382$359.8K0.04%+200+9.2%Added
Beaird Harris Wealth Management, LLC2,422$360.1K0.06%−223−8.4%Reduced
Tucker Asset Management LLC2,422$360.2K0.11%+535+28.4%Added
Wooster Corthell Wealth Management, Inc.2,424$360.4K0.10%00.0%Unchanged
McAdam, LLC2,430$361.3K0.03%+61+2.6%Added
Horizon Investment Services, LLC2,432$361.7K0.23%−400−14.1%Reduced
Source Financial Advisors LLC2,435$362.1K0.12%+278+12.9%Added
Partners in Financial Planning2,440$362.8K0.10%+3+0.1%Added
Keating Investment Counselors Inc2,441$363.0K0.14%−1,830−42.8%Reduced
Affiance Financial, LLC2,441$363.0K0.19%+10.0%Added
Cowa, LLC2,446$363.7K0.30%00.0%Unchanged
Mezzasalma Advisors, LLC2,448$364.0K0.26%−110−4.3%Reduced
McNamara Financial Services, Inc.2,461$365.9K0.09%00.0%Unchanged
Global Strategic Investment Solutions, LLC2,472$367.5K0.05%−41−1.6%Reduced