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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2023

Institutional positions in Procter & Gamble Co as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,384
+53 vs. Q4 2022
Shares held
1.56B
+50.2M (+3.3%) vs. Q4 2022
Total value
$226.4B
−$2.82B (−1.2%) vs. Q4 2022
New holders
162
1,480 more added
Sold out
109
1,371 more reduced

74 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,384 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2023: $226.4B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2022.

Institutions holding PG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Wayfinding Financial, LLC7,661$1.14M0.87%+628+8.9%Added
Summit Trail Advisors, LLC7,662$1.14M0.05%+1,698+28.5%Added
Sawgrass Asset Management LLC7,663$1.14M0.15%−223−2.8%Reduced
Financial Sense Advisors, Inc.7,664$1.14M0.52%−4,712−38.1%Reduced
Integral Investment Advisors, Inc.7,676$1.14M0.82%−305−3.8%Reduced
Heron Financial Group, LLC7,691$1.14M0.63%+512+7.1%Added
Detalus Advisors, LLC7,701$1.15M0.55%−136−1.7%Reduced
Atticus Wealth Management, LLC7,704$1.15M0.44%−1,047−12.0%Reduced
Mine & Arao Wealth Creation & Management, LLC.7,709$1.15M0.74%+1,517+24.5%Added
Allstate Corp7,720$1.15M0.09%−87,933−91.9%Reduced
Keel Point, LLC7,728$1.15M0.17%+282+3.8%Added
Strategic Wealth Partners, Ltd.7,763$1.15M0.18%−18−0.2%Reduced
Financial Consulate, Inc7,775$1.16M0.40%−30.0%Reduced
Howard Capital Management Group, LLC7,784$1.16M0.12%+3,266+72.3%Added
WoodTrust Financial Corp7,785$1.16M0.22%−32−0.4%Reduced
Keystone Financial Planning, Inc.7,785$1.16M0.39%00.0%Unchanged
Bassett Hargrove Investment Counsel, LLC7,797$1.16M2.03%−162−2.0%Reduced
Cortland Associates Inc7,801$1.16M0.18%+631+8.8%Added
Glassman Wealth Services7,814$1.16M0.20%−3,308−29.7%Reduced
Bank Pictet & Cie (Asia) Ltd7,814$1.16M0.39%−6,578−45.7%Reduced
Lawson Kroeker Investment Management Inc7,838$1.17M0.26%−85−1.1%Reduced
Peachtree Investment Partners, LLC7,882$1.17M0.73%−286−3.5%Reduced
Cambridge Advisors Inc.7,888$1.17M0.30%+4+0.1%Added
Wealth Management Associates, Inc.7,905$1.18M0.73%00.0%Unchanged
Phoenix Holdings Ltd.8,041$1.18M0.03%+8,041New
Sonnipe Ltd7,907$1.18M0.19%+4,595+138.7%Added
Moller Financial Services7,937$1.18M0.36%00.0%Unchanged
Unionview, LLC7,946$1.18M1.11%+119+1.5%Added
Chesapeake Asset Management LLC7,948$1.18M1.08%+7,948New
Wealth Architects, LLC7,952$1.18M0.21%+191+2.5%Added
Campion Asset Management LLC7,960$1.18M1.12%−10−0.1%Reduced
Compton Wealth Advisory Group, LLC8,038$1.20M0.41%+8,038New
Wrapmanager Inc8,066$1.20M0.37%+409+5.3%Added
Personal Cfo Solutions, LLC8,074$1.20M0.25%+585+7.8%Added
Almanack Investment Partners, LLC.8,076$1.20M0.24%+297+3.8%Added
Presilium Private Wealth, LLC8,087$1.20M0.46%−43−0.5%Reduced
Rede Wealth, LLC8,124$1.21M0.63%+7+0.1%Added
Schonfeld Strategic Advisors LLC8,136$1.21M0.01%−445,358−98.2%Reduced
Little House Capital LLC8,152$1.21M0.57%−8,855−52.1%Reduced
PBMares Wealth Management LLC8,159$1.21M0.45%00.0%Unchanged
Gateway Wealth Partners, LLC8,164$1.21M0.19%+1,236+17.8%Added
W.H. Cornerstone Investments Inc.8,162$1.21M1.10%−38−0.5%Reduced
Lavaca Capital LLC8,370$1.22M0.29%+441+5.6%Added
TrimTabs Asset Management, LLC8,218$1.22M0.65%−3,079−27.3%Reduced
Rosenbaum Jay D.8,232$1.22M2.25%−229−2.7%Reduced
PYA Waltman Capital, LLC8,241$1.23M0.61%+2,655+47.5%Added
Sonoma Private Wealth LLC8,248$1.23M2.44%+535+6.9%Added
Tower View Investment Management & Research LLC8,252$1.23M0.83%−268−3.1%Reduced
Hurlow Wealth Management Group, Inc.8,265$1.23M0.57%−12−0.1%Reduced
Allegiance Financial Group Advisory Services LLC8,273$1.23M0.91%+30.0%Added
Auxano Advisors, LLC8,285$1.23M0.49%+156+1.9%Added
Colonial River Wealth Management, LLC8,286$1.23M0.72%+308+3.9%Added
HCR Wealth Advisors8,291$1.23M0.24%+26+0.3%Added
Smith Shellnut Wilson LLC8,306$1.24M0.75%00.0%Unchanged
St. Johns Investment Management Company, LLC8,308$1.24M0.72%−108−1.3%Reduced
Wolff Wiese Magana LLC8,308$1.24M1.00%−6−0.1%Reduced
Aurora Private Wealth, Inc.8,314$1.24M1.32%+28+0.3%Added
WNY Asset Management, LLC8,326$1.24M0.29%−375−4.3%Reduced
Koss-Olinger Consulting, LLC8,351$1.24M0.15%+1,325+18.9%Added
Elk River Wealth Management, LLC8,390$1.25M0.28%−105−1.2%Reduced
Buttonwood Financial Advisors Inc.8,390$1.25M0.97%−84−1.0%Reduced
Moseley Investment Management Inc8,392$1.25M0.81%+150+1.8%Added
Analyst IMS Investment Management Services Ltd.8,471$1.25M0.09%+13+0.2%Added
Violich Capital Management, Inc.8,403$1.25M0.21%00.0%Unchanged
Ghe, LLC8,409$1.25M0.98%+184+2.2%Added
Centric Wealth Management8,414$1.25M0.54%+89+1.1%Added
Diversified, LLC8,416$1.25M0.45%+20+0.2%Added
Cross Staff Investments Inc8,422$1.25M1.24%00.0%Unchanged
QP Wealth Management, LLC8,423$1.25M2.05%−251−2.9%Reduced
Acima Private Wealth, LLC8,424$1.25M0.62%+60+0.7%Added
Elmwood Wealth Management, Inc.8,455$1.26M0.59%+309+3.8%Added
Gratus Capital LLC8,465$1.26M0.10%−3,328−28.2%Reduced
Integris Wealth Management, LLC8,478$1.26M0.46%−38−0.4%Reduced
Adams Asset Advisors, LLC8,500$1.26M0.17%00.0%Unchanged
Proficio Capital Partners LLC8,510$1.27M0.20%+238+2.9%Added
Great Lakes Retirement, Inc.8,514$1.27M0.24%+3,210+60.5%Added
Redwood Wealth Management Group, LLC8,522$1.27M1.44%−374−4.2%Reduced
Barrett & Company, Inc.8,530$1.27M0.81%+5,706+202.1%Added
Spinnaker Investment Group, LLC8,533$1.27M0.45%+82+1.0%Added
Agate Pass Investment Management, LLC8,539$1.27M0.83%+663+8.4%Added
Portland Global Advisors LLC8,539$1.27M0.22%−2,772−24.5%Reduced
Journey Strategic Wealth LLC8,542$1.27M0.13%−1,005−10.5%Reduced
Insight Inv LLC8,543$1.27M1.37%−525−5.8%Reduced
Towerpoint Wealth, LLC8,577$1.28M0.73%+813+10.5%Added
Israel Discount Bank of New York8,591$1.28M0.96%−453−5.0%Reduced
Harbor Advisory Corp8,600$1.28M0.49%00.0%Unchanged
Farther Finance Advisors, LLC8,602$1.28M0.37%+2,336+37.3%Added
Comprehensive Financial Consultants Institutional, Inc.8,625$1.28M0.73%+310+3.7%Added
Quest Investment Management LLC8,655$1.29M0.18%−10,841−55.6%Reduced
Levin Capital Strategies, L.P.8,657$1.29M0.16%00.0%Unchanged
Raleigh Capital Management Inc.8,660$1.29M0.64%+643+8.0%Added
Klingman & Associates, LLC8,689$1.29M0.11%+328+3.9%Added
Brick & Kyle, Associates8,690$1.29M0.74%+6+0.1%Added
First National Bank8,698$1.29M1.11%−226−2.5%Reduced
Burt Wealth Advisors8,699$1.29M0.40%+60+0.7%Added
Holistic Financial Partners8,720$1.30M1.01%−157−1.8%Reduced
Acropolis Investment Management, LLC8,736$1.30M0.11%+36+0.4%Added
Apriem Advisors8,757$1.30M0.21%+1,254+16.7%Added
Ethic Inc.8,764$1.30M0.05%+509+6.2%Added
Byrne Asset Management LLC8,773$1.30M0.93%−545−5.8%Reduced