Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2023

Institutional positions in Procter & Gamble Co as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,384
+53 vs. Q4 2022
Shares held
1.56B
+50.2M (+3.3%) vs. Q4 2022
Total value
$226.4B
−$2.82B (−1.2%) vs. Q4 2022
New holders
162
1,480 more added
Sold out
109
1,371 more reduced

74 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,384 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2023: $226.4B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2022.

Institutions holding PG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Brown, Lisle/Cummings, Inc.5,013$745.3K0.38%+101+2.1%Added
Meridian Investment Counsel Inc.5,018$746.1K0.28%00.0%Unchanged
Front Row Advisors LLC5,025$747.0K0.36%−47−0.9%Reduced
Wealth Quarterback LLC5,026$747.3K0.63%−4,225−45.7%Reduced
Quantum Private Wealth, LLC5,030$747.9K0.40%−69−1.4%Reduced
Brand Asset Management Group, Inc.5,031$748.0K0.38%+1,963+64.0%Added
Shulman DeMeo Asset Management LLC5,039$749.3K0.24%−18−0.4%Reduced
Wharton Business Group, LLC5,050$750.0K0.04%00.0%Unchanged
Simplicity Wealth,LLC5,048$750.6K0.50%−107−2.1%Reduced
Windsor Group LTD4,976$751.0K0.15%−34−0.7%Reduced
Sound Income Strategies, LLC5,057$752.0K0.08%−496−8.9%Reduced
Cypress Wealth Services, LLC5,063$752.8K0.22%+116+2.3%Added
Curran Financial Partners, LLC5,079$755.2K0.36%+132+2.7%Added
FSM Wealth Advisors, LLC5,082$755.6K0.44%+460+10.0%Added
Halbert Hargrove Global Advisors, LLC5,096$757.7K0.05%+146+2.9%Added
REDW Wealth LLC5,098$758.0K0.24%+766+17.7%Added
Garner Asset Management Corp5,101$759.0K0.36%−181−3.4%Reduced
BOS Asset Management, LLC5,108$759.5K0.63%−55−1.1%Reduced
Sequent Asset Management, LLC5,115$760.0K0.86%00.0%Unchanged
Redwood Investment Management, LLC5,117$761.0K0.08%+3,334+187.0%Added
Householder Group Estate & Retirement Specialist, LLC5,140$764.0K0.29%+5,140New
Riggs Asset Managment Co. Inc.5,141$764.4K0.30%−662−11.4%Reduced
Retirement Guys Formula LLC5,144$764.9K0.55%+30+0.6%Added
Campbell & CO Investment Adviser LLC5,154$766.3K0.14%+5,154New
Seelaus Asset Management LLC5,076$768.0K0.58%+10+0.2%Added
Voya Financial Advisors, Inc.5,212$768.5K0.10%−1,452−21.8%Reduced
Cahaba Wealth Management, Inc.5,172$769.1K0.09%+483+10.3%Added
FLC Capital Advisors5,173$769.2K0.24%00.0%Unchanged
Core Wealth Partners LLC5,178$769.9K0.77%−6,078−54.0%Reduced
Park Place Capital Corp5,180$770.2K0.22%−42−0.8%Reduced
Texas Capital Bank Wealth Management Services Inc5,182$770.5K0.09%+544+11.7%Added
Harel Insurance Investments & Financial Services Ltd.5,228$771.0K0.02%−455−8.0%Reduced
Windsor Advisory Group, LLC5,192$772.0K1.85%−529−9.2%Reduced
Kozak & Associates, Inc.5,193$772.2K0.35%−18−0.3%Reduced
Brogan Financial, Inc.5,195$772.5K0.67%+20.0%Added
Balboa Wealth Partners5,199$773.1K0.29%−526−9.2%Reduced
Weil Company, Inc.5,225$776.9K0.35%00.0%Unchanged
Outlook Wealth Advisors, LLC5,230$777.6K0.35%−54−1.0%Reduced
Morningstar Investment Management LLC5,258$782.0K0.12%−65−1.2%Reduced
Peninsula Asset Management Inc5,260$782.1K0.49%−150−2.8%Reduced
Certified Advisory Corp5,262$782.4K0.14%+290+5.8%Added
WESPAC Advisors, LLC5,267$783.3K0.74%+95+1.8%Added
American Investment Services, Inc.5,168$783.3K0.16%00.0%Unchanged
Carlson Capital Management5,289$786.4K0.05%+12+0.2%Added
Laird Norton Trust Company, LLC5,291$786.7K0.10%−257−4.6%Reduced
Coho Partners, Ltd.5,293$787.0K0.01%+383+7.8%Added
LCM Capital Management Inc5,302$788.4K0.69%+216+4.2%Added
Kelman-Lazarov, Inc.5,304$788.7K0.20%−246−4.4%Reduced
GDS Wealth Management5,306$788.9K0.14%−12−0.2%Reduced
W Advisors, LLC5,309$789.3K0.65%−55−1.0%Reduced
Paulson Wealth Management Inc.5,323$791.4K0.35%+133+2.6%Added
Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group5,325$791.8K0.46%+5,325New
Armstrong Advisory Group, Inc5,347$795.1K0.09%+180+3.5%Added
Clark Estates Inc5,350$795.5K0.16%−110−2.0%Reduced
Long Road Investment Counsel, LLC5,351$796.0K0.38%−500−8.5%Reduced
True North Advisors, LLC5,366$797.9K0.24%+711+15.3%Added
Goepper Burkhardt LLC5,383$800.4K0.52%00.0%Unchanged
Vance Wealth, Inc.5,389$801.3K0.43%+212+4.1%Added
Strategic Equity Management5,391$801.6K0.29%00.0%Unchanged
Northwest Quadrant Wealth Management, LLC5,392$801.8K0.23%+40+0.7%Added
Cardinal Strategic Wealth Guidance5,405$802.6K0.37%−804−12.9%Reduced
Pasadena Private Wealth, LLC5,419$805.8K0.23%−24−0.4%Reduced
Kolinsky Wealth Management, LLC5,426$807.0K0.86%+2,388+78.6%Added
X-Square Capital, LLC5,437$808.0K0.48%−1,357−20.0%Reduced
Carlton Hofferkamp & Jenks Wealth Management, LLC5,246$808.0K0.37%−82−1.5%Reduced
Live Oak Private Wealth LLC5,438$808.6K0.17%+9+0.2%Added
Premier Fund Managers Ltd5,500$811.0K0.03%00.0%Unchanged
Allen Mooney & Barnes Investment Advisors LLC5,469$813.2K0.19%−97−1.7%Reduced
Fifth Third Wealth Advisors LLC5,480$814.8K1.51%+5,480New
Financial Insights, Inc.5,487$815.9K0.33%−1,891−25.6%Reduced
Alliance Wealth Advisors, LLC5,487$815.9K0.33%+2,471+81.9%Added
Oliver Lagore Vanvalin Investment Group5,491$816.5K0.37%+2,182+65.9%Added
Schrum Private Wealth Management LLC5,497$817.4K0.94%−158−2.8%Reduced
Cottage Street Advisors LLC5,516$820.1K0.64%−519,210−98.9%Reduced
Alera Investment Advisors, LLC5,521$821.0K0.19%−503−8.3%Reduced
Waterloo Capital, L.P.5,523$821.2K0.25%+5,523New
St. Louis Trust Co5,527$821.8K0.17%00.0%Unchanged
O'Dell Group, LLC5,536$823.1K0.27%−378−6.4%Reduced
Berkeley Capital Partners, LLC5,547$824.8K0.31%+287+5.5%Added
Convergence Investment Partners, LLC5,553$826.0K0.49%+78+1.4%Added
Goldstone Financial Group, LLC5,567$827.8K0.27%+5,567New
Resurgent Financial Advisors LLC5,571$828.4K0.56%−588−9.5%Reduced
TriaGen Wealth Management LLC5,571$828.4K0.42%+38+0.7%Added
Lokken Investment Group LLC5,574$828.8K0.63%+76+1.4%Added
Jackson Square Capital, LLC5,581$829.9K0.37%+5,581New
Winch Advisory Services, LLC5,604$833.0K0.32%+61+1.1%Added
Sterling Investment Counsel, LLC5,603$833.1K0.50%+24+0.4%Added
CM Wealth Advisors LLC5,357$834.0K0.16%+322+6.4%Added
Pinnacle Wealth Management Group, Inc.5,612$834.4K0.72%−200−3.4%Reduced
Midwest Financial Group LLC5,613$835.0K0.77%+5,613New
Rock Point Advisors, LLC5,624$836.0K0.28%−360−6.0%Reduced
Ssi Investment Management LLC5,627$836.7K0.06%−1,052−15.8%Reduced
Relaxing Retirement Coach5,631$837.3K0.28%00.0%Unchanged
Parkside Advisors LLC5,641$839.1K0.28%−394−6.5%Reduced
O'Rourke & Company, Inc5,650$840.0K0.64%+5+0.1%Added
Riverview Trust Co5,652$840.4K0.77%+244+4.5%Added
Fortitude Advisory Group L.L.C.5,658$841.2K0.66%+30+0.5%Added
Blueshift Asset Management, LLC5,658$841.3K0.35%+5,658New
Prostatis Group LLC5,607$841.8K0.44%+3,462+161.4%Added
Legacy Trust5,663$842.0K0.25%+1,616+39.9%Added