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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2023

Institutional positions in Procter & Gamble Co as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,384
+53 vs. Q4 2022
Shares held
1.56B
+50.2M (+3.3%) vs. Q4 2022
Total value
$226.4B
−$2.82B (−1.2%) vs. Q4 2022
New holders
162
1,480 more added
Sold out
109
1,371 more reduced

74 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,384 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2023: $226.4B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2022.

Institutions holding PG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Abacus Wealth Partners, LLC4,252$663.5K0.22%+2,644+164.4%Added
Three Bridge Wealth Advisors, LLC4,465$663.9K0.31%+777+21.1%Added
Verition Fund Management LLC4,468$664.3K0.01%−26,938−85.8%Reduced
Edmonds Duncan Registered Investment Advisors, LLC4,470$664.6K0.21%00.0%Unchanged
Altus Wealth Group LLC4,474$665.2K0.45%−65−1.4%Reduced
Ethos Financial Group, LLC4,479$665.9K0.21%+23+0.5%Added
Rainsberger Wealth Advisors, Inc.4,482$666.5K0.40%+10.0%Added
Shakespeare Wealth Management, Inc.4,484$666.7K0.24%00.0%Unchanged
America First Investment Advisors, LLC4,492$667.9K0.19%00.0%Unchanged
Twin Focus Capital Partners, LLC4,497$668.6K0.13%+24+0.5%Added
Resolute Wealth Strategies, LLC4,497$668.7K0.57%+4,497New
Bienville Capital Management, LLC4,500$669.1K0.26%00.0%Unchanged
TCM Advisors, LLC–$669.1K0.60%––
Fortress Wealth Group, LLC4,501$669.2K0.48%−552−10.9%Reduced
LaSalle St. Investment Advisors, LLC4,508$670.0K0.30%+2,977+194.4%Added
New Republic Capital, LLC4,511$670.8K0.51%+594+15.2%Added
Joule Financial, LLC4,511$670.8K0.36%+314+7.5%Added
First National Bank Sioux Falls4,513$671.0K0.46%00.0%Unchanged
Gerber Kawasaki Wealth & Investment Management4,522$672.5K0.05%−84−1.8%Reduced
XTX Topco Ltd4,537$674.6K0.14%+4,537New
Strategy Asset Managers LLC4,545$675.8K0.16%−4,663−50.6%Reduced
Acorn Wealth Advisors, LLC4,545$675.8K0.50%+245+5.7%Added
Optas, LLC4,551$676.7K0.24%+243+5.6%Added
Schear Investment Advisers, LLC4,555$677.3K0.81%−873−16.1%Reduced
Austin Private Wealth, LLC4,555$677.3K0.11%+652+16.7%Added
Hamilton Capital, LLC4,567$679.1K0.04%−242−5.0%Reduced
New Vernon Investment Management LLC4,577$680.6K1.40%00.0%Unchanged
Abacus Planning Group, Inc.4,590$682.5K0.18%+10.0%Added
LexAurum Advisors, LLC4,601$684.1K0.23%−8−0.2%Reduced
Meridian Wealth Partners, LLC4,601$684.1K0.15%+193+4.4%Added
Fermata Advisors, LLC4,111$685.6K0.41%−1,827−30.8%Reduced
WFA Asset Management Corp4,617$686.5K0.42%+30+0.7%Added
General Partner, Inc.4,575$691.6K0.61%+319+7.5%Added
Todd Asset Management LLC4,653$691.9K0.02%−33−0.7%Reduced
Cim Investment Mangement Inc4,656$692.3K0.26%+514+12.4%Added
Magnus Financial Group LLC4,659$692.7K0.11%−3,419−42.3%Reduced
Builder Investment Group Inc4,664$693.5K0.30%00.0%Unchanged
BBR Partners, LLC4,671$694.5K0.08%+348+8.0%Added
Harrell Investment Partners, LLC4,603$695.8K0.25%00.0%Unchanged
Johnson & White Wealth Management, LLC4,687$697.0K0.62%+4,687New
Barry Investment Advisors, LLC4,696$698.3K0.23%+19+0.4%Added
RMB Capital Management, LLC4,706$699.7K0.02%+152+3.3%Added
Uncommon Cents Investing LLC4,720$701.8K0.26%00.0%Unchanged
Atalanta Sosnoff Capital, LLC4,723$702.3K0.02%−631−11.8%Reduced
IMS Capital Management4,729$703.2K0.42%+10.0%Added
WealthPLAN Partners, LLC4,734$703.8K0.08%−1,764−27.1%Reduced
Westside Investment Management, Inc.4,714$705.2K0.21%00.0%Unchanged
Cascade Investment Group, Inc.4,748$706.0K0.70%−222−4.5%Reduced
Firethorn Wealth Partners, LLC4,515$706.9K0.55%−94−2.0%Reduced
Taylor, Cottrill, Erickson & Associates, Inc.4,762$708.1K0.23%+3+0.1%Added
Silicon Hills Wealth Management, LLC4,766$708.7K0.43%−9−0.2%Reduced
Texas Capital Bancshares Inc4,768$709.0K0.44%+31+0.7%Added
Hill Investment Group Partners, LLC4,770$709.3K0.14%+179+3.9%Added
Winslow Asset Management Inc4,772$710.0K0.17%−133−2.7%Reduced
Lockerman Financial Group, Inc.4,775$710.0K1.95%−6−0.1%Reduced
LifeSteps Financial, Inc.4,783$711.2K0.75%−149−3.0%Reduced
Chilton Investment Co LLC4,788$711.9K0.02%00.0%Unchanged
Garde Capital, Inc.4,792$712.0K0.08%−182−3.7%Reduced
Strong Tower Advisory Services4,798$713.6K0.38%+223+4.9%Added
Clear Creek Financial Management, LLC4,800$713.7K0.14%+92+2.0%Added
Berger Financial Group, Inc4,800$713.7K0.09%−55−1.1%Reduced
Northstar Asset Management Inc4,802$714.0K0.22%−538−10.1%Reduced
Cladis Investment Advisory, LLC4,804$714.3K0.64%+10.0%Added
New Jersey Better Educational Savings Trust4,807$714.8K1.93%00.0%Unchanged
Sustainable Insight Capital Management, LLC4,810$715.2K0.72%+1,100+29.6%Added
Frisch Financial Group, Inc.4,817$716.0K0.28%+67+1.4%Added
Sompo Asset Management Co., Ltd.4,820$716.7K0.15%+410+9.3%Added
Tremblant Capital Group4,822$717.0K0.08%+471+10.8%Added
Pring Turner Capital Group Inc4,823$717.1K0.71%00.0%Unchanged
EP Wealth Advisors, LLC19,620$718.1K0.01%−39,297−66.7%Reduced
Global Financial Private Client, LLC4,803$718.1K0.37%−2,531−34.5%Reduced
Xcel Wealth Management, LLC4,839$719.5K0.25%+41+0.9%Added
Blueprint Investment Partners LLC4,915$720.4K0.16%−5,697−53.7%Reduced
Brendel Financial Advisors LLC4,859$722.0K0.53%+4,859New
Fca Corp4,860$722.6K0.27%+401+9.0%Added
Boothbay Fund Management, LLC4,861$722.8K0.02%−6,031−55.4%Reduced
Asset Allocation & Management Company, LLC4,861$723.0K0.29%−3,600−42.5%Reduced
Timber Creek Capital Management LLC4,868$723.8K0.26%−170−3.4%Reduced
Castle Wealth Management LLC4,878$725.3K0.56%−62−1.3%Reduced
Wealth Enhancement & Preservation of GA, LLC4,880$725.6K0.87%+854+21.2%Added
TrinityPoint Wealth, LLC4,882$725.9K0.16%+172+3.7%Added
Broadleaf Partners, LLC4,890$727.1K0.26%00.0%Unchanged
Willow Creek Wealth Management Inc.4,915$730.8K0.11%+225+4.8%Added
BIP Wealth, LLC4,915$730.8K0.08%+4,915New
Eukles Asset Management4,917$731.2K0.40%+170+3.6%Added
Ironvine Capital Partners, LLC4,940$734.5K0.09%00.0%Unchanged
Verum Partners LLC4,943$735.0K0.79%+11+0.2%Added
Hilltop Partners LLC4,943$735.0K0.33%−123−2.4%Reduced
Grey Street Capital, LLC4,948$735.7K0.52%+4,948New
Optimum Investment Advisors4,962$737.8K0.39%−463−8.5%Reduced
HRT Financial LP4,969$738.0K0.01%−37,866−88.4%Reduced
Hixon Zuercher, LLC4,965$738.2K0.44%00.0%Unchanged
Lodestar Private Asset Management LLC4,965$738.3K0.13%+283+6.0%Added
Granite FO LLC4,727$739.2K0.46%+4,667+7,778.3%Added
KC Investment Advisors, LLC4,986$741.0K0.69%−1,811−26.6%Reduced
Heritage Investment Group, Inc.4,984$741.0K0.22%00.0%Unchanged
First National Bank of South Miami4,986$741.4K0.59%−383−7.1%Reduced
Eley Financial Management, Inc5,000$743.5K0.38%00.0%Unchanged
Gould Asset Management LLC5,003$743.9K0.21%00.0%Unchanged
Houlihan Financial Resource Group, Ltd.5,011$745.0K0.41%−147−2.8%Reduced