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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2022

Institutional positions in Procter & Gamble Co as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,405
+273 vs. Q3 2022
Shares held
1.52B
+13.0M (+0.9%) vs. Q3 2022
Total value
$230.3B
+$39.6B (+20.8%) vs. Q3 2022
New holders
380
1,363 more added
Sold out
107
1,282 more reduced

68 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 3,405 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2022: $230.3B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2022.

Institutions holding PG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Allen Mooney & Barnes Investment Advisors LLC5,566$843.6K0.20%−307−5.2%Reduced
Sterling Investment Counsel, LLC5,579$845.6K0.52%+16+0.3%Added
PYA Waltman Capital, LLC5,586$846.6K0.44%+1,012+22.1%Added
Evanson Asset Management, LLC5,588$847.0K0.09%−444−7.4%Reduced
DMG Group, LLC5,605$850.0K0.96%+99+1.8%Added
Fortitude Advisory Group L.L.C.5,628$853.0K0.74%+24+0.4%Added
Relaxing Retirement Coach5,631$853.4K0.32%+2,059+57.6%Added
Capital International Sarl5,637$854.3K0.06%+796+16.4%Added
Cribstone Capital Management, LLC5,640$854.8K0.50%+48+0.9%Added
Etesian Wealth Advisors, Inc.5,643$855.3K0.62%+5,643New
O'Rourke & Company, Inc5,645$856.0K0.68%−221−3.8%Reduced
Schrum Private Wealth Management LLC5,655$857.0K1.02%−396−6.5%Reduced
Maverick Capital LtdSuperinvestorMaverick Capital5,675$860.1K0.02%+5,675New
Iat Reinsurance Co Ltd.5,700$863.9K0.17%00.0%Unchanged
Bordeaux Wealth Advisors LLC5,701$864.0K0.47%+59+1.0%Added
Cottonwood Capital Advisors, LLC5,705$864.6K0.77%−93−1.6%Reduced
Harel Insurance Investments & Financial Services Ltd.5,683$865.0K0.02%−1,532−21.2%Reduced
Probity Advisors, Inc.5,710$865.4K0.20%+14+0.2%Added
Alhambra Investment Partners LLC5,719$866.8K0.63%00.0%Unchanged
Charter Research & Investment Group, Inc.5,720$866.9K0.83%00.0%Unchanged
Windsor Advisory Group, LLC5,721$867.1K2.30%+5,721New
Balboa Wealth Partners5,725$867.7K0.39%+3+0.1%Added
Carolinas Wealth Consulting LLC93,141$869.8K0.20%+261+0.3%Added
Dover Advisors, LLC5,760$873.0K0.94%+5,760New
Insight Folios Inc5,764$873.6K0.39%+274+5.0%Added
Sage Mountain Advisors LLC5,765$873.8K0.20%+594+11.5%Added
Baker Boyer National Bank5,780$876.0K0.37%−476−7.6%Reduced
Silvia McColl Wealth Management, LLC5,795$878.3K0.86%+5,795New
Columbus Macro, LLC5,800$879.1K0.34%−600−9.4%Reduced
Riggs Asset Managment Co. Inc.5,803$879.5K0.36%−536−8.5%Reduced
Eudaimonia Advisors LLC5,805$879.8K0.60%−48−0.8%Reduced
Pinnacle Wealth Management Group, Inc.5,812$881.0K0.78%+254+4.6%Added
Stordahl Capital Management, Inc.5,821$882.2K0.29%00.0%Unchanged
Sheets Smith Wealth Management5,825$882.9K0.14%+30+0.5%Added
KWMG, LLC5,837$884.7K0.13%+39+0.7%Added
Iron Financial, LLC5,837$884.7K0.51%+20.0%Added
Cabot Wealth Management Inc5,838$885.0K0.15%−3,922−40.2%Reduced
Baker Avenue Asset Management, LP5,841$885.3K0.05%−1,652−22.0%Reduced
Long Road Investment Counsel, LLC5,851$887.0K0.44%−1,200−17.0%Reduced
Landaas & Co5,862$888.0K0.49%−200−3.3%Reduced
Peterson Wealth Management5,896$893.6K0.91%−176−2.9%Reduced
Baron Wealth Management LLC5,902$894.5K0.69%+5,902New
O'Dell Group, LLC5,914$896.3K0.32%−77−1.3%Reduced
Trust Co of Oklahoma5,918$896.9K0.36%+288+5.1%Added
Pacific Wealth Strategies Group, Inc.5,926$898.2K1.20%+44+0.7%Added
Adamsbrown Wealth Consultants LLC5,934$899.4K0.55%−19−0.3%Reduced
Fermata Advisors, LLC5,938$900.3K0.27%−42−0.7%Reduced
Arthur M. Cohen & Associates, LLC5,955$902.5K0.25%+550+10.2%Added
Summit Trail Advisors, LLC5,964$903.9K0.04%−953−13.8%Reduced
WealthPLAN Partners, LLC6,498$905.0K0.06%+6,498New
Motco5,978$906.0K0.07%−891−13.0%Reduced
Rock Point Advisors, LLC5,984$907.0K0.31%−192−3.1%Reduced
MBL Wealth, LLC5,992$908.0K0.17%+944+18.7%Added
WealthPlan Investment Management, LLC6,498$910.2K0.06%+606+10.3%Added
Drive Wealth Management, LLC6,007$910.4K0.46%+2,503+71.4%Added
Virtus ETF Advisers LLC6,008$910.6K0.48%+1,181+24.5%Added
Golden Green, Inc.6,019$912.2K0.94%−227−3.6%Reduced
First National Corp6,023$912.8K0.23%+379+6.7%Added
Alera Investment Advisors, LLC6,024$913.0K0.22%+210+3.6%Added
Full Sail Capital, LLC6,031$914.1K0.09%+334+5.9%Added
Parkside Advisors LLC6,035$914.7K0.32%+930+18.2%Added
Stephenson National Bank & Trust6,063$919.0K0.58%+16+0.3%Added
Perennial Investment Advisors, LLC6,071$920.0K0.37%+246+4.2%Added
Profit Investment Management, LLC6,098$924.2K0.65%−101−1.6%Reduced
Alta Advisers Ltd6,100$925.0K0.55%00.0%Unchanged
River Street Advisors LLC6,150$932.1K1.00%+6,150New
Cedar Brook Financial Partners, LLC6,153$932.6K0.26%+56+0.9%Added
Resurgent Financial Advisors LLC6,159$933.4K0.50%−20.0%Reduced
Willner & Heller, LLC6,187$937.6K1.33%+15+0.2%Added
Morton Capital Management LLC6,187$937.7K0.37%00.0%Unchanged
Mine & Arao Wealth Creation & Management, LLC.6,192$938.4K0.69%−1,531−19.8%Reduced
Cardinal Strategic Wealth Guidance6,209$942.0K0.45%−542−8.0%Reduced
Pacifica Partners Inc.6,146$947.0K0.64%00.0%Unchanged
Financial Engines Advisors L.L.C.6,252$947.6K0.00%+373+6.3%Added
Addison Advisors LLC6,258$948.5K0.57%−1,119−15.2%Reduced
Quadrant Private Wealth Management, LLC6,264$949.3K0.32%+6,264New
Chemistry Wealth Management LLC6,264$949.4K0.37%−663−9.6%Reduced
Farther Finance Advisors, LLC6,266$949.7K0.37%+6,266New
Magnolia Capital Management Ltd6,270$950.0K0.93%+20+0.3%Added
Cannon Financial Strategists, Inc.6,275$951.0K0.35%00.0%Unchanged
Asset Planning Services Inc6,287$953.0K0.60%−225−3.5%Reduced
Revolve Wealth Partners, LLC6,289$953.1K0.27%+53+0.8%Added
Sage Rhino Capital LLC6,312$956.6K0.30%−5−0.1%Reduced
Graham Capital Management, L.P.6,316$957.3K0.04%−4,864−43.5%Reduced
Horst & Graben Wealth Management LLC6,320$958.0K0.25%−3,526−35.8%Reduced
BCS Wealth Management6,321$958.0K0.40%00.0%Unchanged
Semus Wealth Partners LLC6,340$960.9K1.17%+6,340New
Menard Financial Group LLC6,342$961.2K2.29%−2,690−29.8%Reduced
Founders Capital Management, LLC6,389$968.3K0.26%00.0%Unchanged
Garrison Point Advisors, LLC6,399$969.8K0.79%00.0%Unchanged
Morse Asset Management, Inc6,400$970.0K0.35%−100−1.5%Reduced
HTG Investment Advisors, Inc.6,406$970.9K0.98%+6,406New
Karpas Strategies, LLC6,417$972.6K0.34%+22+0.3%Added
Barnes Pettey Financial Advisors, LLC6,422$973.4K1.00%−1,947−23.3%Reduced
First Heartland Consultants, Inc.6,422$973.4K0.16%−102−1.6%Reduced
Baldwin Investment Management, LLC6,424$973.6K0.18%00.0%Unchanged
Old Mission Investment Co LLC6,432$974.9K0.41%+201+3.2%Added
New England Capital Financial Advisors LLC6,822$975.3K0.69%+6,822New
Bickling Financial Services, Inc.6,452$977.8K0.61%+5+0.1%Added
Financial Advisors, LLC6,480$982.1K0.27%−743−10.3%Reduced