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HubSpot Inc

HUBS
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001404655

In the last 90 days, HubSpot Inc insiders filed 1 open-market purchase and 4 sales; 599 institutions reported holding it in 13F filings for Q2 2026, worth $8.94B in total; no superinvestor holds it.

13F holders, Q1 2026

Institutional positions in HubSpot Inc as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
680
−53 vs. Q4 2025
Shares held
49.1M
+8.21M (+20.1%) vs. Q4 2025
Total value
$12.0B
−$4.39B (−26.8%) vs. Q4 2025
New holders
120
293 more added
Sold out
173
177 more reduced

15 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HUBS on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 680 institutions
Q1 2021: 507 institutionsQ2 2021: 547 institutionsQ3 2021: 600 institutionsQ4 2021: 663 institutionsQ1 2022: 629 institutionsQ2 2022: 586 institutionsQ3 2022: 567 institutionsQ4 2022: 576 institutionsQ1 2023: 638 institutionsQ2 2023: 682 institutionsQ3 2023: 680 institutionsQ4 2023: 709 institutionsQ1 2024: 732 institutionsQ2 2024: 801 institutionsQ3 2024: 729 institutionsQ4 2024: 798 institutionsQ1 2025: 805 institutionsQ2 2025: 788 institutionsQ3 2025: 772 institutionsQ4 2025: 748 institutionsQ1 2026: 680 institutionsQ2 2026: 599 institutions
Value heldQ1 2026: $12.0B
Q1 2021: $19.4BQ2 2021: $24.8BQ3 2021: $29.2BQ4 2021: $28.6BQ1 2022: $20.7BQ2 2022: $13.2BQ3 2022: $12.1BQ4 2022: $13.1BQ1 2023: $19.3BQ2 2023: $23.4BQ3 2023: $22.2BQ4 2023: $26.2BQ1 2024: $28.6BQ2 2024: $27.0BQ3 2024: $24.5BQ4 2024: $32.7BQ1 2025: $27.4BQ2 2025: $26.5BQ3 2025: $21.8BQ4 2025: $18.9BQ1 2026: $12.0BQ2 2026: $8.94B
Institutions holding HUBS and their total value by quarter
QuarterHoldersValue
Q2 2026599$8.94B
Q1 2026680$12.0B
Q4 2025748$18.9B
Q3 2025772$21.8B
Q2 2025788$26.5B
Q1 2025805$27.4B
Q4 2024798$32.7B
Q3 2024729$24.5B
Q2 2024801$27.0B
Q1 2024732$28.6B
Q4 2023709$26.2B
Q3 2023680$22.2B
Q2 2023682$23.4B
Q1 2023638$19.3B
Q4 2022576$13.1B
Q3 2022567$12.1B
Q2 2022586$13.2B
Q1 2022629$20.7B
Q4 2021663$28.6B
Q3 2021600$29.2B
Q2 2021547$24.8B
Q1 2021507$19.4B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding HubSpot Inc; share changes are against Q4 2025.

Institutions holding HUBS in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Ellevest, Inc.915$223.4K0.03%−192−17.3%Reduced
Vise Technologies, Inc.557$223.6K0.00%00.0%Unchanged
FNY Investment Advisers, LLC922$225.0K0.10%+412+80.8%Added
Fi3 FINANCIAL ADVISORS, LLC927$226.3K0.07%+927New
Prudential PLC930$227.0K0.00%−138−12.9%Reduced
Legacy Advisors, LLC933$227.7K0.03%+70+8.1%Added
Armstrong Advisory Group, Inc941$229.7K0.02%−555−37.1%Reduced
Frec Markets, Inc.945$230.7K0.04%+945New
IFP Advisors, Inc949$231.7K0.00%−4,177−81.5%Reduced
Waddell & Associates, LLC949$231.7K0.01%+79+9.1%Added
V-Square Quantitative Management LLC960$234.3K0.02%−41−4.1%Reduced
EverSource Wealth Advisors, LLC964$235.3K0.01%+348+56.5%Added
Krilogy Financial LLC1,056$235.5K0.01%−996−48.5%Reduced
May Hill Capital, LLC985$240.4K0.06%−21−2.1%Reduced
Dorsey & Whitney Trust CO LLC986$240.7K0.01%+986New
Inspirion Wealth Advisors, LLC1,000$244.1K0.03%+1,000New
Chung Wu Investment Group, LLC1,000$244.1K0.21%+1,000New
Cambridge Investment Research Advisors, Inc.1,005$245.0K0.00%+1,005New
Range Advisory, LLC1,005$245.3K0.05%+1,005New
Savant Capital, LLC1,012$247.0K0.00%+1,012New
AE Wealth Management LLC1,015$247.8K0.00%−1,408−58.1%Reduced
Values First Advisors, Inc.1,023$249.6K0.13%+13+1.3%Added
Park Avenue Securities LLC1,024$250.0K0.00%−57−5.3%Reduced
nVerses Capital, LLC1,035$252.6K0.23%+1,035New
Vestcor Inc1,057$258.0K0.01%00.0%Unchanged
Commerce Bank1,062$259.2K0.00%+148+16.2%Added
Evanson Asset Management, LLC1,067$260.5K0.01%00.0%Unchanged
Wealthspire Advisors, LLC1,073$261.9K0.00%+255+31.2%Added
National Bank of Canada1,080$264.0K0.00%+12+1.1%Added
New York Life Investment Management LLC1,094$267.0K0.00%+566+107.2%Added
Laird Norton Trust Company, LLC1,098$268.0K0.01%+88+8.7%Added
Wincap Financial LLC1,115$272.2K0.18%−125−10.1%Reduced
Catalytic Wealth RIA, LLC1,139$278.0K0.01%−27−2.3%Reduced
Oppenheimer & Co Inc1,141$278.5K0.00%+1,141New
Sanctuary Advisors, LLC1,145$279.5K0.00%−2,277−66.5%Reduced
Emerald Advisers, LLC1,153$281.4K0.01%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC1,163$283.9K0.01%+402+52.8%Added
Skopos Labs, Inc.1,173$286.3K0.01%+1,173New
Prudential Financial Inc1,176$287.1K0.00%−220−15.8%Reduced
Optimize Financial Inc1,184$289.0K0.14%+1,184New
SCS Capital Management LLC1,191$290.7K0.00%00.0%Unchanged
Mount Yale Investment Advisors, LLC1,202$293.4K0.01%−536−30.8%Reduced
Daymark Wealth Partners, LLC1,213$296.1K0.01%+1,213New
Kraematon Investment Advisors, Inc1,227$299.5K0.24%−178−12.7%Reduced
EP Wealth Advisors, LLC1,230$300.1K0.00%+10+0.8%Added
Miller Financial Services LLC1,245$303.9K0.34%+336+37.0%Added
Provident Living Financial Services, Inc.1,255$306.3K0.34%−33−2.6%Reduced
Equitable Holdings, Inc.791$315.1K0.00%+791New
Steward Partners Investment Advisory, LLC1,298$316.8K0.00%+128+10.9%Added
Archer Investment Corp1,301$317.6K0.07%+1,301New
Allworth Financial LP1,311$320.0K0.00%+866+194.6%Added
Peterson Wealth Services1,315$321.0K0.08%+1,274+3,107.3%Added
Meeder Advisory Services, Inc.1,321$322.5K0.01%+708+115.5%Added
Farther Finance Advisors, LLC1,336$324.3K0.00%−370−21.7%Reduced
Kentucky Retirement Systems Insurance Trust Fund1,338$326.6K0.02%00.0%Unchanged
Ostrum Asset Management1,350$329.5K0.02%+20+1.5%Added
Moneta Group Investment Advisors LLC1,367$333.7K0.00%+63+4.8%Added
Guerra Pan Advisors, LLC1,373$335.1K0.21%−19−1.4%Reduced
Machina Capital S.A.S.1,377$336.1K0.07%+500+57.0%Added
Virtus ETF Advisers LLC1,380$336.9K0.16%+1,360+6,800.0%Added
Globeflex Capital L P1,389$339.1K0.05%+1,389New
Warren Averett Asset Management, LLC1,399$341.5K0.00%+525+60.1%Added
Chiron Capital Management, LLC1,400$341.7K0.35%+1,400New
Westpac Banking Corp1,413$344.9K0.02%00.0%Unchanged
Farringdon Capital, Ltd.1,437$350.8K0.08%+1,437New
Baker Avenue Asset Management, LP1,444$352.5K0.01%−5,723−79.9%Reduced
Bluebird Wealth Management LLC1,448$353.5K0.36%+5+0.3%Added
Citizens Financial Group Inc1,451$354.2K0.00%+1,451New
Qtron Investments LLC1,455$355.2K0.05%00.0%Unchanged
Rafferty Asset Management, LLC1,458$355.9K0.00%−214−12.8%Reduced
Ridgewood Investments LLC1,476$360.3K0.15%+1,476New
North Dakota State Investment Board1,487$363.0K0.02%−303−16.9%Reduced
Kestra Advisory Services, LLC1,498$365.7K0.00%+257+20.7%Added
GraniteShares Advisors LLC1,510$368.6K0.27%+9+0.6%Added
Bridgewater Associates, LP1,515$369.8K0.00%−64,124−97.7%Reduced
Mirabella Financial Services LLP1,555$379.6K0.04%+1,555New
Regal Investment Advisors LLC1,563$381.5K0.02%+259+19.9%Added
Capstone Investment Advisors, LLC1,572$383.7K0.00%−2,584−62.2%Reduced
D.A. Davidson & Co.1,580$385.7K0.00%+1,580New
Virtu Financial LLC1,609$393.0K0.02%+1,609New
Flagship Harbor Advisors, LLC1,650$402.8K0.02%−102−5.8%Reduced
Qsemble Capital Management, LP1,654$403.7K0.03%−1,150−41.0%Reduced
Sentinus, LLC1,661$405.4K0.04%+951+133.9%Added
Ronald Blue Trust, Inc.1,672$408.1K0.00%+701+72.2%Added
RSM US Wealth Management LLC1,683$410.8K0.01%+766+83.5%Added
Pallas Capital Advisors LLC1,691$412.8K0.02%−3,114−64.8%Reduced
Profund Advisors LLC1,693$413.3K0.02%−214−11.2%Reduced
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna1,715$418.6K0.17%00.0%Unchanged
Banque Cantonale Vaudoise1,735$424.0K0.02%+62+3.7%Added
Snowden Capital Advisors LLC1,754$428.2K0.01%−114−6.1%Reduced
Kornitzer Capital Management Inc1,775$433.3K0.01%+1,775New
Perpetual Ltd1,790$436.9K0.01%−51−2.8%Reduced
Miracle Mile Advisors, LLC1,799$439.1K0.01%+1,799New
denkapparat Operations GmbH1,800$439.4K0.18%+1,138+171.9%Added
Brookstone Capital Management1,817$443.5K0.01%+173+10.5%Added
Bull Harbor Capital LLC1,819$444.0K0.12%+1,819New
Graham Capital Management, L.P.1,825$445.5K0.02%−366−16.7%Reduced
Signaturefd, LLC1,826$445.7K0.01%+1,022+127.1%Added
DGS Capital Management, LLC1,829$446.5K0.07%+421+29.9%Added
Saudi Central Bank1,837$448.4K0.01%+1,837New