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HubSpot Inc

HUBS
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001404655

In the last 90 days, HubSpot Inc insiders filed 1 open-market purchase and 4 sales; 599 institutions reported holding it in 13F filings for Q2 2026, worth $8.94B in total; no superinvestor holds it.

13F holders, Q4 2025

Institutional positions in HubSpot Inc as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
748
−5 vs. Q3 2025
Shares held
47.1M
+520.9K (+1.1%) vs. Q3 2025
Total value
$18.9B
−$2.86B (−13.2%) vs. Q3 2025
New holders
130
255 more added
Sold out
135
271 more reduced

19 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HUBS on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 748 institutions
Q1 2021: 507 institutionsQ2 2021: 547 institutionsQ3 2021: 600 institutionsQ4 2021: 663 institutionsQ1 2022: 629 institutionsQ2 2022: 586 institutionsQ3 2022: 567 institutionsQ4 2022: 576 institutionsQ1 2023: 638 institutionsQ2 2023: 682 institutionsQ3 2023: 680 institutionsQ4 2023: 709 institutionsQ1 2024: 732 institutionsQ2 2024: 801 institutionsQ3 2024: 729 institutionsQ4 2024: 798 institutionsQ1 2025: 805 institutionsQ2 2025: 788 institutionsQ3 2025: 772 institutionsQ4 2025: 748 institutionsQ1 2026: 680 institutionsQ2 2026: 599 institutions
Value heldQ4 2025: $18.9B
Q1 2021: $19.4BQ2 2021: $24.8BQ3 2021: $29.2BQ4 2021: $28.6BQ1 2022: $20.7BQ2 2022: $13.2BQ3 2022: $12.1BQ4 2022: $13.1BQ1 2023: $19.3BQ2 2023: $23.4BQ3 2023: $22.2BQ4 2023: $26.2BQ1 2024: $28.6BQ2 2024: $27.0BQ3 2024: $24.5BQ4 2024: $32.7BQ1 2025: $27.4BQ2 2025: $26.5BQ3 2025: $21.8BQ4 2025: $18.9BQ1 2026: $12.0BQ2 2026: $8.94B
Institutions holding HUBS and their total value by quarter
QuarterHoldersValue
Q2 2026599$8.94B
Q1 2026680$12.0B
Q4 2025748$18.9B
Q3 2025772$21.8B
Q2 2025788$26.5B
Q1 2025805$27.4B
Q4 2024798$32.7B
Q3 2024729$24.5B
Q2 2024801$27.0B
Q1 2024732$28.6B
Q4 2023709$26.2B
Q3 2023680$22.2B
Q2 2023682$23.4B
Q1 2023638$19.3B
Q4 2022576$13.1B
Q3 2022567$12.1B
Q2 2022586$13.2B
Q1 2022629$20.7B
Q4 2021663$28.6B
Q3 2021600$29.2B
Q2 2021547$24.8B
Q1 2021507$19.4B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding HubSpot Inc; share changes are against Q3 2025.

Institutions holding HUBS in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vega Investment Solutions85$34.1K0.01%+85New
Cary Street Partner Investment Advisory LLC83$33.3K0.01%+83New
Harbour Investments, Inc.77$30.9K0.00%−508−86.8%Reduced
Westside Investment Management, Inc.80$30.7K0.00%+6+8.1%Added
Tower Research Capital LLC (TRC)76$30.5K0.00%−1,203−94.1%Reduced
SJS Investment Consulting Inc.72$28.9K0.00%+71+7,100.0%Added
Hazlett, Burt & Watson, Inc.64$25.0K0.01%−46−41.8%Reduced
Truvestments Capital LLC62$24.9K0.00%00.0%Unchanged
Salomon & Ludwin, LLC62$23.5K0.00%+40+181.8%Added
Whittier Trust Co of Nevada Inc59$23.4K0.00%−22−27.2%Reduced
True Wealth Design, LLC58$23.3K0.01%−25−30.1%Reduced
AdvisorNet Financial, Inc55$22.1K0.00%−49−47.1%Reduced
Massmutual Trust Co FSB54$21.7K0.00%−2−3.6%Reduced
Zions Bancorporation, National Association54$21.7K0.00%+38+237.5%Added
N.E.W. Advisory Services LLC53$21.3K0.00%−6−10.2%Reduced
Parkside Financial Bank & Trust52$20.9K0.00%−22−29.7%Reduced
Bartlett & Co. Wealth Management LLC51$20.5K0.00%−102−66.7%Reduced
Bank of Jackson Hole Trust50$20.1K0.01%00.0%Unchanged
UMA Financial Services, Inc.50$20.1K0.00%+35+233.3%Added
Godfrey Financial Associates, Inc.50$20.1K0.02%+50New
Goodman Advisory Group, LLC49$19.7K0.00%00.0%Unchanged
LRI Investments, LLC46$18.5K0.00%−2−4.2%Reduced
ORG Partners LLC46$18.5K0.00%+10+27.8%Added
WPG Advisers, LLC45$18.1K0.01%−14−23.7%Reduced
Bell Investment Advisors, Inc45$18.1K0.00%+3+7.1%Added
Close Asset Management Ltd43$17.0K0.00%00.0%Unchanged
SHP Wealth Management42$16.7K0.00%+42New
Peterson Wealth Services41$16.5K0.00%−3,720−98.9%Reduced
MCF Advisors LLC40$16.1K0.00%00.0%Unchanged
Rachor Investment Advisory Services, LLC39$15.7K0.01%+39New
Aventura Private Wealth, LLC38$15.2K0.01%−130−77.4%Reduced
TD Capital Management LLC38$15.2K0.00%00.0%Unchanged
Smithfield Trust Co38$15.0K0.00%00.0%Unchanged
Turning Point Benefit Group, Inc.36$14.4K0.01%−20−35.7%Reduced
EFG International AG34$13.6K0.00%+34New
Lloyd Advisory Services, LLC.33$13.2K0.01%+33New
International Assets Investment Management, LLC31$12.4K0.00%+31New
Ameritas Investment Partners, Inc.30$12.0K0.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.30$12.0K0.00%00.0%Unchanged
Birchbrook, Inc.30$12.0K0.01%00.0%Unchanged
Raiffeisen Bank International AG29$11.8K0.00%−1,070−97.4%Reduced
Golden State Wealth Management, LLC29$11.6K0.00%−53−64.6%Reduced
Marquette Asset Management, LLC28$11.2K0.00%+18+180.0%Added
Tower View Investment Management & Research LLC27$10.8K0.01%+27New
Capital Advisors, Ltd. LLC24$10.0K0.00%+8+50.0%Added
Private Wealth Asset Management, LLC24$9.63K0.00%00.0%Unchanged
Colonial Trust Co22$8.83K0.00%−5−18.5%Reduced
HM Payson & Co21$8.43K0.00%+21New
Spire Wealth Management21$8.43K0.00%−7−25.0%Reduced
Rocky Mountain Advisers, LLC21$8.43K0.00%00.0%Unchanged
Copia Wealth Management21$8.43K0.01%+4+23.5%Added
Global X Japan Co., Ltd.21$8.43K0.00%+6+40.0%Added
Highline Wealth Partners LLC21$8.43K0.00%+21New
Greenline Wealth Management LLC21$8.40K0.01%+21New
Virtus ETF Advisers LLC20$8.03K0.00%00.0%Unchanged
Transamerica Financial Advisors, Inc.20$8.03K0.00%+8+66.7%Added
GW&K Investment Management, LLC20$8.00K0.00%−76−79.2%Reduced
Quattro Advisors LLC18$7.22K0.01%+18New
Quarry LP17$6.82K0.00%−318−94.9%Reduced
Grove Bank & Trust17$6.82K0.00%00.0%Unchanged
Arlington Trust Co LLC17$6.82K0.00%+17New
Kayne Anderson Rudnick Investment Management LLC16$6.44K0.00%00.0%Unchanged
Concord Wealth Partners16$6.42K0.00%00.0%Unchanged
Evelyn Partners Asset Management Ltd16$6.42K0.00%00.0%Unchanged
City Holding Co16$6.42K0.00%00.0%Unchanged
Fideuram Asset Management (Ireland) dac9$6.22K0.00%+9New
Manchester Capital Management LLC15$6.02K0.00%+3+25.0%Added
Keating Financial Advisory Services, Inc.15$6.02K0.00%+15New
Elyxium Wealth, LLC15$6.02K0.00%+15New
Strategic Advocates LLC13$5.28K0.00%−41−75.9%Reduced
GHP Investment Advisors, Inc.13$5.22K0.00%00.0%Unchanged
Triumph Capital Management13$5.22K0.00%+13New
Hantz Financial Services, Inc.13$5.00K0.00%−23−63.9%Reduced
South State Corp.12$4.82K0.00%−4−25.0%Reduced
Sachetta, LLC12$4.82K0.00%+2+20.0%Added
Ameriflex Group, Inc.11$4.41K0.00%−11−50.0%Reduced
Bogart Wealth, LLC10$4.01K0.00%−15−60.0%Reduced
WealthCollab, LLC10$4.01K0.00%−5−33.3%Reduced
CoreCap Advisors, LLC10$4.01K0.00%00.0%Unchanged
Redmont Wealth Advisors LLC10$4.01K0.01%00.0%Unchanged
Fairscale Capital, LLC10$4.01K0.00%00.0%Unchanged
Addison Advisors LLC10$4.01K0.00%+4+66.7%Added
Cape Investment Advisory, Inc.10$4.01K0.00%+10New
Ogorek Anthony Joseph10$4.00K0.00%−2−16.7%Reduced
IFC & Insurance Marketing, Inc.10$4.00K0.00%+10New
Sound Income Strategies, LLC11$3.43K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC8$3.21K0.00%+2+33.3%Added
MV Capital Management, Inc.8$3.21K0.00%+7+700.0%Added
Webster Bank, N. A.8$3.21K0.00%00.0%Unchanged
Raffa Wealth Management, LLC8$3.21K0.00%00.0%Unchanged
Cromwell Holdings LLC8$3.21K0.00%+8New
Capital Analysts, LLC8$3.00K0.00%−3−27.3%Reduced
Abound Wealth Management7$2.81K0.00%00.0%Unchanged
North Star Investment Management Corp.7$2.81K0.00%+6+600.0%Added
Signature Resources Capital Management, LLC7$2.81K0.00%+7New
Rossby Financial, LCC6$2.41K0.00%+2+50.0%Added
Principia Wealth Advisory, LLC6$2.41K0.00%+4+200.0%Added
CBIZ Investment Advisory Services, LLC6$2.41K0.00%+5+500.0%Added
Independence Bank of Kentucky6$2.41K0.00%+6New
Park Place Capital Corp6$2.41K0.00%+6New