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HubSpot Inc

HUBS
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001404655

In the last 90 days, HubSpot Inc insiders filed 1 open-market purchase and 4 sales; 599 institutions reported holding it in 13F filings for Q2 2026, worth $8.94B in total; no superinvestor holds it.

13F holders, Q4 2025

Institutional positions in HubSpot Inc as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
748
−5 vs. Q3 2025
Shares held
47.1M
+520.9K (+1.1%) vs. Q3 2025
Total value
$18.9B
−$2.86B (−13.2%) vs. Q3 2025
New holders
130
255 more added
Sold out
135
271 more reduced

19 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HUBS on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 748 institutions
Q1 2021: 507 institutionsQ2 2021: 547 institutionsQ3 2021: 600 institutionsQ4 2021: 663 institutionsQ1 2022: 629 institutionsQ2 2022: 586 institutionsQ3 2022: 567 institutionsQ4 2022: 576 institutionsQ1 2023: 638 institutionsQ2 2023: 682 institutionsQ3 2023: 680 institutionsQ4 2023: 709 institutionsQ1 2024: 732 institutionsQ2 2024: 801 institutionsQ3 2024: 729 institutionsQ4 2024: 798 institutionsQ1 2025: 805 institutionsQ2 2025: 788 institutionsQ3 2025: 772 institutionsQ4 2025: 748 institutionsQ1 2026: 680 institutionsQ2 2026: 599 institutions
Value heldQ4 2025: $18.9B
Q1 2021: $19.4BQ2 2021: $24.8BQ3 2021: $29.2BQ4 2021: $28.6BQ1 2022: $20.7BQ2 2022: $13.2BQ3 2022: $12.1BQ4 2022: $13.1BQ1 2023: $19.3BQ2 2023: $23.4BQ3 2023: $22.2BQ4 2023: $26.2BQ1 2024: $28.6BQ2 2024: $27.0BQ3 2024: $24.5BQ4 2024: $32.7BQ1 2025: $27.4BQ2 2025: $26.5BQ3 2025: $21.8BQ4 2025: $18.9BQ1 2026: $12.0BQ2 2026: $8.94B
Institutions holding HUBS and their total value by quarter
QuarterHoldersValue
Q2 2026599$8.94B
Q1 2026680$12.0B
Q4 2025748$18.9B
Q3 2025772$21.8B
Q2 2025788$26.5B
Q1 2025805$27.4B
Q4 2024798$32.7B
Q3 2024729$24.5B
Q2 2024801$27.0B
Q1 2024732$28.6B
Q4 2023709$26.2B
Q3 2023680$22.2B
Q2 2023682$23.4B
Q1 2023638$19.3B
Q4 2022576$13.1B
Q3 2022567$12.1B
Q2 2022586$13.2B
Q1 2022629$20.7B
Q4 2021663$28.6B
Q3 2021600$29.2B
Q2 2021547$24.8B
Q1 2021507$19.4B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding HubSpot Inc; share changes are against Q3 2025.

Institutions holding HUBS in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
HM Payson & Co21$8.43K0.00%+21New
Colonial Trust Co22$8.83K0.00%−5−18.5%Reduced
Private Wealth Asset Management, LLC24$9.63K0.00%00.0%Unchanged
Capital Advisors, Ltd. LLC24$10.0K0.00%+8+50.0%Added
Tower View Investment Management & Research LLC27$10.8K0.01%+27New
Marquette Asset Management, LLC28$11.2K0.00%+18+180.0%Added
Golden State Wealth Management, LLC29$11.6K0.00%−53−64.6%Reduced
Raiffeisen Bank International AG29$11.8K0.00%−1,070−97.4%Reduced
Ameritas Investment Partners, Inc.30$12.0K0.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.30$12.0K0.00%00.0%Unchanged
Birchbrook, Inc.30$12.0K0.01%00.0%Unchanged
International Assets Investment Management, LLC31$12.4K0.00%+31New
Lloyd Advisory Services, LLC.33$13.2K0.01%+33New
EFG International AG34$13.6K0.00%+34New
Turning Point Benefit Group, Inc.36$14.4K0.01%−20−35.7%Reduced
Smithfield Trust Co38$15.0K0.00%00.0%Unchanged
Aventura Private Wealth, LLC38$15.2K0.01%−130−77.4%Reduced
TD Capital Management LLC38$15.2K0.00%00.0%Unchanged
Rachor Investment Advisory Services, LLC39$15.7K0.01%+39New
MCF Advisors LLC40$16.1K0.00%00.0%Unchanged
Peterson Wealth Services41$16.5K0.00%−3,720−98.9%Reduced
SHP Wealth Management42$16.7K0.00%+42New
Close Asset Management Ltd43$17.0K0.00%00.0%Unchanged
WPG Advisers, LLC45$18.1K0.01%−14−23.7%Reduced
Bell Investment Advisors, Inc45$18.1K0.00%+3+7.1%Added
ORG Partners LLC46$18.5K0.00%+10+27.8%Added
LRI Investments, LLC46$18.5K0.00%−2−4.2%Reduced
Goodman Advisory Group, LLC49$19.7K0.00%00.0%Unchanged
Bank of Jackson Hole Trust50$20.1K0.01%00.0%Unchanged
UMA Financial Services, Inc.50$20.1K0.00%+35+233.3%Added
Godfrey Financial Associates, Inc.50$20.1K0.02%+50New
Bartlett & Co. Wealth Management LLC51$20.5K0.00%−102−66.7%Reduced
Parkside Financial Bank & Trust52$20.9K0.00%−22−29.7%Reduced
N.E.W. Advisory Services LLC53$21.3K0.00%−6−10.2%Reduced
Massmutual Trust Co FSB54$21.7K0.00%−2−3.6%Reduced
Zions Bancorporation, National Association54$21.7K0.00%+38+237.5%Added
AdvisorNet Financial, Inc55$22.1K0.00%−49−47.1%Reduced
True Wealth Design, LLC58$23.3K0.01%−25−30.1%Reduced
Whittier Trust Co of Nevada Inc59$23.4K0.00%−22−27.2%Reduced
Salomon & Ludwin, LLC62$23.5K0.00%+40+181.8%Added
Truvestments Capital LLC62$24.9K0.00%00.0%Unchanged
Hazlett, Burt & Watson, Inc.64$25.0K0.01%−46−41.8%Reduced
SJS Investment Consulting Inc.72$28.9K0.00%+71+7,100.0%Added
Tower Research Capital LLC (TRC)76$30.5K0.00%−1,203−94.1%Reduced
Westside Investment Management, Inc.80$30.7K0.00%+6+8.1%Added
Harbour Investments, Inc.77$30.9K0.00%−508−86.8%Reduced
Cary Street Partner Investment Advisory LLC83$33.3K0.01%+83New
Vega Investment Solutions85$34.1K0.01%+85New
S-Bank Fund Management Ltd86$34.5K0.00%−7−7.5%Reduced
Pinnacle Wealth Planning Services, Inc.87$34.9K0.00%+87New
Larson Financial Group LLC91$36.5K0.00%+72+378.9%Added
Reflection Asset Management93$37.3K0.03%+93New
Root Financial Partners, LLC96$38.5K0.00%−1,018−91.4%Reduced
Hollencrest Capital Management100$40.1K0.00%+100New
CVA Family Office, LLC102$40.9K0.00%−23−18.4%Reduced
Whittier Trust Co104$41.2K0.00%−6−5.5%Reduced
Torren Management, LLC104$41.7K0.02%+104New
Asset Dedication, LLC107$42.9K0.00%00.0%Unchanged
Arbor Wealth Management LLC134$53.8K0.04%+134New
Sfam, LLC139$55.8K0.05%+139New
Huntington National Bank144$57.8K0.00%+11+8.3%Added
Eastern Bank150$60.2K0.00%00.0%Unchanged
Adirondack Trust Co160$64.2K0.02%00.0%Unchanged
Pier 88 Investment Partners LLC160$64.2K0.01%+160New
Activest Wealth Management174$69.7K0.01%+67+62.6%Added
Covestor Ltd186$75.0K0.04%+3+1.6%Added
GPS Wealth Strategies Group, LLC198$79.5K0.07%−324−62.1%Reduced
CKW Financial Group203$81.0K0.01%00.0%Unchanged
Rothschild Investment LLC208$83.5K0.00%−881−80.9%Reduced
Atlantic Union Bankshares Corp220$88.3K0.00%+39+21.5%Added
Westfuller Advisors, LLC221$88.7K0.04%+221New
Harbor Investment Advisory, LLC89,546$89.5K0.01%00.0%Unchanged
Montag A & Associates Inc224$89.7K0.00%+82+57.7%Added
First Horizon Corp227$91.1K0.00%−112−33.0%Reduced
Quent Capital, LLC234$93.9K0.01%−72−23.5%Reduced
Provenance Wealth Advisors, LLC234$93.9K0.01%−60−20.4%Reduced
DV Trading LLC239$95.9K0.01%+239New
SBI Securities Co., Ltd.245$98.3K0.00%+15+6.5%Added
SRS Capital Advisors, Inc.258$103.5K0.00%−9,771−97.4%Reduced
GAMMA Investing LLC260$104.3K0.01%+3+1.2%Added
MAI Capital Management265$106.5K0.00%+2+0.8%Added
Wexford Capital LP266$106.8K0.03%+266New
Clearstead Advisors, LLC270$108.4K0.00%−197−42.2%Reduced
Penserra Capital Management LLC278$111.0K0.00%−7,202−96.3%Reduced
Strategic Wealth Partners, Ltd.290$116.4K0.01%00.0%Unchanged
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main291$116.8K0.00%−19,854−98.6%Reduced
Versant Capital Management, Inc292$117.2K0.01%+227+349.2%Added
TFC Financial Management293$117.6K0.01%−1−0.3%Reduced
Private Trust Co NA299$120.0K0.01%+104+53.3%Added
Bessemer Group Inc326$131.0K0.00%−9−2.7%Reduced
SageView Advisory Group, LLC329$132.0K0.00%+329New
Global Retirement Partners, LLC336$134.8K0.00%+283+534.0%Added
Smartleaf Asset Management LLC334$135.6K0.01%+12+3.7%Added
HHM Wealth Advisors, LLC343$137.6K0.02%00.0%Unchanged
Rakuten Securities, Inc.347$139.3K0.05%−326−48.4%Reduced
Sunbelt Securities, Inc.359$144.1K0.01%−10−2.7%Reduced
Livforsakringsbolaget Skandia, Omsesidigt366$146.9K0.01%00.0%Unchanged
Basecamp Wealth Advisors LLC367$147.3K0.03%+367New
Horizon Investments, LLC434$174.2K0.00%−30−6.5%Reduced
Quadrant Capital Group LLC437$175.4K0.01%−7−1.6%Reduced