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HubSpot Inc

HUBS
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001404655

In the last 90 days, HubSpot Inc insiders filed 1 open-market purchase and 4 sales; 599 institutions reported holding it in 13F filings for Q2 2026, worth $8.94B in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in HubSpot Inc as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
772
−6 vs. Q2 2025
Shares held
46.6M
−529.1K (−1.1%) vs. Q2 2025
Total value
$21.8B
−$4.45B (−17.0%) vs. Q2 2025
New holders
112
290 more added
Sold out
118
264 more reduced

10 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HUBS on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 772 institutions
Q1 2021: 507 institutionsQ2 2021: 547 institutionsQ3 2021: 600 institutionsQ4 2021: 663 institutionsQ1 2022: 629 institutionsQ2 2022: 586 institutionsQ3 2022: 567 institutionsQ4 2022: 576 institutionsQ1 2023: 638 institutionsQ2 2023: 682 institutionsQ3 2023: 680 institutionsQ4 2023: 709 institutionsQ1 2024: 732 institutionsQ2 2024: 801 institutionsQ3 2024: 729 institutionsQ4 2024: 798 institutionsQ1 2025: 805 institutionsQ2 2025: 788 institutionsQ3 2025: 772 institutionsQ4 2025: 748 institutionsQ1 2026: 680 institutionsQ2 2026: 599 institutions
Value heldQ3 2025: $21.8B
Q1 2021: $19.4BQ2 2021: $24.8BQ3 2021: $29.2BQ4 2021: $28.6BQ1 2022: $20.7BQ2 2022: $13.2BQ3 2022: $12.1BQ4 2022: $13.1BQ1 2023: $19.3BQ2 2023: $23.4BQ3 2023: $22.2BQ4 2023: $26.2BQ1 2024: $28.6BQ2 2024: $27.0BQ3 2024: $24.5BQ4 2024: $32.7BQ1 2025: $27.4BQ2 2025: $26.5BQ3 2025: $21.8BQ4 2025: $18.9BQ1 2026: $12.0BQ2 2026: $8.94B
Institutions holding HUBS and their total value by quarter
QuarterHoldersValue
Q2 2026599$8.94B
Q1 2026680$12.0B
Q4 2025748$18.9B
Q3 2025772$21.8B
Q2 2025788$26.5B
Q1 2025805$27.4B
Q4 2024798$32.7B
Q3 2024729$24.5B
Q2 2024801$27.0B
Q1 2024732$28.6B
Q4 2023709$26.2B
Q3 2023680$22.2B
Q2 2023682$23.4B
Q1 2023638$19.3B
Q4 2022576$13.1B
Q3 2022567$12.1B
Q2 2022586$13.2B
Q1 2022629$20.7B
Q4 2021663$28.6B
Q3 2021600$29.2B
Q2 2021547$24.8B
Q1 2021507$19.4B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding HubSpot Inc; share changes are against Q2 2025.

Institutions holding HUBS in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Itau Unibanco Holding S.A.273$127.7K0.00%+273New
MAI Capital Management263$123.2K0.00%+89+51.1%Added
GAMMA Investing LLC257$120.2K0.01%−63−19.7%Reduced
Essential Partners LLC231$108.1K0.04%−694−75.0%Reduced
SBI Securities Co., Ltd.230$107.6K0.00%−42−15.4%Reduced
Mather Group, LLC.229$106.9K0.00%+229New
Private Trust Co NA195$91.2K0.01%00.0%Unchanged
Harbor Investment Advisory, LLC89,546$89.5K0.01%00.0%Unchanged
CKW Financial Group203$89.0K0.01%00.0%Unchanged
Covestor Ltd183$86.0K0.05%+13+7.6%Added
Atlantic Union Bankshares Corp181$84.7K0.00%+111+158.6%Added
Principal Securities, Inc.172$80.5K0.00%+6+3.6%Added
Aventura Private Wealth, LLC168$78.6K0.03%−22−11.6%Reduced
Adirondack Trust Co160$74.8K0.03%00.0%Unchanged
Bartlett & Co. Wealth Management LLC153$71.6K0.00%00.0%Unchanged
Salem Investment Counselors Inc150$70.2K0.00%00.0%Unchanged
Eastern Bank150$70.2K0.00%00.0%Unchanged
Montag A & Associates Inc142$66.2K0.00%+38+36.5%Added
Ci Investments Inc.140$65.0K0.00%−1−0.7%Reduced
Huntington National Bank133$62.2K0.00%−229−63.3%Reduced
CVA Family Office, LLC125$58.5K0.01%−6−4.6%Reduced
Pacer Advisors, Inc.124$58.0K0.00%+6+5.1%Added
State of Wyoming110$51.5K0.01%+8+7.8%Added
Hazlett, Burt & Watson, Inc.110$51.0K0.02%−4−3.5%Reduced
Asset Dedication, LLC107$50.1K0.00%−29−21.3%Reduced
Activest Wealth Management107$50.1K0.01%+101+1,683.3%Added
Whittier Trust Co110$49.7K0.00%+58+111.5%Added
AdvisorNet Financial, Inc104$48.7K0.00%+9+9.5%Added
GW&K Investment Management, LLC96$45.0K0.00%+17+21.5%Added
S-Bank Fund Management Ltd93$43.5K0.01%−1−1.1%Reduced
True Wealth Design, LLC83$38.8K0.01%−39−32.0%Reduced
Golden State Wealth Management, LLC82$38.4K0.00%+1+1.2%Added
Alpine Bank Wealth Management82$38.4K0.01%00.0%Unchanged
Meeder Asset Management Inc80$37.4K0.00%+35+77.8%Added
Whittier Trust Co of Nevada Inc81$36.6K0.00%00.0%Unchanged
Exane Asset Management64$35.2K0.01%+64New
Cloud Capital Management, LLC76$35.0K0.02%+76New
Parkside Financial Bank & Trust74$34.6K0.00%+1+1.4%Added
Westside Investment Management, Inc.74$32.6K0.01%+33+80.5%Added
Versant Capital Management, Inc65$30.4K0.00%−17−20.7%Reduced
Truvestments Capital LLC62$29.0K0.01%−6−8.8%Reduced
Osterweis Capital Management Inc61$28.5K0.00%00.0%Unchanged
WPG Advisers, LLC59$27.6K0.02%−38−39.2%Reduced
N.E.W. Advisory Services LLC59$27.6K0.00%−3−4.8%Reduced
Massmutual Trust Co FSB56$26.2K0.00%−52−48.1%Reduced
Strategic Advocates LLC54$25.3K0.01%+54New
Global Retirement Partners, LLC53$24.8K0.00%−156−74.6%Reduced
Turning Point Benefit Group, Inc.56$24.7K0.01%+56New
Murphy & Mullick Capital Management Corp52$24.3K0.02%00.0%Unchanged
Bank of Jackson Hole Trust50$23.4K0.01%00.0%Unchanged
Goodman Advisory Group, LLC49$22.9K0.01%00.0%Unchanged
LRI Investments, LLC48$22.5K0.00%−95−66.4%Reduced
Close Asset Management Ltd43$20.0K0.00%−30−41.1%Reduced
Bell Investment Advisors, Inc42$19.6K0.00%−2−4.5%Reduced
MCF Advisors LLC40$18.7K0.00%00.0%Unchanged
TD Capital Management LLC38$17.8K0.00%00.0%Unchanged
Hantz Financial Services, Inc.36$17.0K0.00%−26−41.9%Reduced
Smithfield Trust Co38$17.0K0.00%00.0%Unchanged
ORG Partners LLC36$16.8K0.00%+11+44.0%Added
Groupe la Francaise35$15.5K0.00%−6,219−99.4%Reduced
Ameritas Investment Partners, Inc.30$14.0K0.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.30$14.0K0.00%00.0%Unchanged
Birchbrook, Inc.30$14.0K0.01%00.0%Unchanged
Proffitt & Goodson Inc29$13.6K0.00%+29New
Spire Wealth Management28$13.1K0.00%−69−71.1%Reduced
Fortitude Family Office, LLC28$13.1K0.00%−1−3.4%Reduced
Colonial Trust Co27$12.6K0.00%−1−3.6%Reduced
Ameritas Advisory Services, LLC26$12.2K0.00%−255−90.7%Reduced
Private Wealth Management Group, LLC26$12.2K0.00%−1−3.7%Reduced
Berbice Capital Management LLC25$11.7K0.01%00.0%Unchanged
Bogart Wealth, LLC25$11.7K0.00%+1+4.2%Added
Private Wealth Asset Management, LLC24$11.2K0.00%00.0%Unchanged
Heartwood Wealth Advisors LLC22$10.3K0.00%+22New
Ameriflex Group, Inc.22$10.3K0.00%+22New
TD Waterhouse Canada Inc.23$10.1K0.00%−23−50.0%Reduced
Salomon & Ludwin, LLC22$9.94K0.00%+22New
Rocky Mountain Advisers, LLC21$9.82K0.00%00.0%Unchanged
Virtus ETF Advisers LLC20$9.36K0.01%−180−90.0%Reduced
Promus Capital, LLC20$9.36K0.01%+20New
Larson Financial Group LLC19$8.89K0.00%−200−91.3%Reduced
Hemington Wealth Management18$8.00K0.00%00.0%Unchanged
Grove Bank & Trust17$7.95K0.00%−23−57.5%Reduced
Copia Wealth Management17$7.95K0.01%+3+21.4%Added
Kayne Anderson Rudnick Investment Management LLC16$7.51K0.00%−3−15.8%Reduced
South State Corp.16$7.49K0.00%−21−56.8%Reduced
Zions Bancorporation, National Association16$7.49K0.00%−2−11.1%Reduced
BFSG, LLC16$7.49K0.00%00.0%Unchanged
Concord Wealth Partners16$7.49K0.00%00.0%Unchanged
Evelyn Partners Asset Management Ltd16$7.49K0.00%+16New
City Holding Co16$7.48K0.00%+16New
Global X Japan Co., Ltd.15$7.02K0.00%00.0%Unchanged
WealthCollab, LLC15$7.02K0.00%+12+400.0%Added
UMA Financial Services, Inc.15$7.02K0.00%+13+650.0%Added
Capital Advisors, Ltd. LLC16$7.00K0.00%−11−40.7%Reduced
Cullen/Frost Bankers, Inc.14$6.55K0.00%−13−48.1%Reduced
GHP Investment Advisors, Inc.13$6.08K0.00%00.0%Unchanged
JPL Wealth Management, LLC13$6.08K0.00%+13New
Cornerstone Planning Group LLC12$5.73K0.00%−4−25.0%Reduced
Manchester Capital Management LLC12$5.61K0.00%−145−92.4%Reduced
Tanglewood Legacy Advisors, LLC12$5.61K0.00%00.0%Unchanged