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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2026

Institutional positions in Alphabet Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,154
+57 vs. Q4 2025
Shares held
3.21B
+346.6M (+12.1%) vs. Q4 2025
Total value
$919.5B
+$57.9B (+6.7%) vs. Q4 2025
New holders
225
1,919 more added
Sold out
168
2,408 more reduced

83 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 5,154 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2026: $919.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2025.

Institutions holding GOOG in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Challenger Wealth Management1,427$409.3K0.33%+41+3.0%Added
Good Harbor Advisors, Inc.1,431$410.6K0.45%−79−5.2%Reduced
Keyes, Stange & Wooten Wealth Management, LLC1,432$410.8K0.18%+487+51.5%Added
Wealth Group, Ltd.1,432$411.0K0.38%00.0%Unchanged
Turn8 Private Wealth Inc.1,438$413.0K0.26%+1,438New
Hixon Zuercher, LLC1,440$413.1K0.13%00.0%Unchanged
North Forty Two & Co.1,440$413.1K0.38%00.0%Unchanged
Alpha Financial Advisors, LLC1,440$413.1K0.13%−482−25.1%Reduced
Indie Asset Partners, LLC1,441$413.5K0.47%+5+0.3%Added
Courage Miller Partners, LLC1,445$414.5K0.12%00.0%Unchanged
Murphy & Mullick Capital Management Corp1,446$414.9K0.31%+5+0.3%Added
Flower City Capital1,447$415.1K0.21%+106+7.9%Added
KDT Advisors, LLC1,448$415.4K0.66%00.0%Unchanged
Apeiron RIA LLC1,448$415.5K0.10%00.0%Unchanged
Bullseye Investment Management, LLC1,449$415.7K0.22%00.0%Unchanged
Avaii Wealth Management, LLC1,451$416.3K0.15%+14+1.0%Added
Eurizon SLJ Capital Ltd1,452$416.5K0.20%−4,084−73.8%Reduced
KC Investment Advisors, LLC1,452$416.5K0.10%−788−35.2%Reduced
Pursuit Wealth Strategies, LLC1,453$416.8K0.58%−88−5.7%Reduced
Mittelman Wealth Management1,453$417.2K0.26%+1,453New
Harfst & Associates, Inc.1,455$417.4K0.07%00.0%Unchanged
Seamount Financial Group Inc1,456$417.7K0.19%+581+66.4%Added
Pinney & Scofield, Inc.1,457$418.0K0.23%00.0%Unchanged
Vestia Personal Wealth Advisors1,459$418.7K0.20%−33−2.2%Reduced
Paller Financial Services Inc1,461$419.1K0.35%+3+0.2%Added
Sidoxia Capital Management, LLC1,461$419.1K0.36%+1,461New
Altium Investment Strategies LLC1,328$419.3K1.23%+1,328New
Foronjy Financial LLC1,463$419.6K0.17%−2−0.1%Reduced
Wealthedge Investment Advisors, LLC1,463$419.9K0.15%00.0%Unchanged
Gordian Advisors LLC1,464$420.0K0.28%−17−1.1%Reduced
Legacy Financial Group LLC1,468$421.0K0.05%+31+2.2%Added
MBA Advisors LLC1,470$421.7K0.16%−31−2.1%Reduced
McGlone Suttner Wealth Management, Inc.1,471$422.0K0.06%+197+15.5%Added
Oregon Pacific Wealth Management, LLC1,472$422.3K0.44%−15−1.0%Reduced
WealthCare Asset Management, LLC1,473$422.6K0.45%+3+0.2%Added
LVZ Advisors, Inc.1,476$423.4K0.05%−7−0.5%Reduced
Leo H. Evart, Inc.1,477$423.8K0.36%+1,477New
ShankerValleau Wealth Advisors, Inc.1,478$424.0K0.12%00.0%Unchanged
Invenio Wealth Partners LLC1,487$426.6K0.17%+317+27.1%Added
Sound Financial Strategies Group, LLC1,491$427.7K0.29%00.0%Unchanged
Northstar Advisory Group, LLC1,493$428.3K0.16%+10+0.7%Added
Bryant Woods Investment Advisors, LLC1,494$428.9K0.16%−1−0.1%Reduced
Kaufman Rossin Wealth, LLC1,496$429.0K0.25%+81+5.7%Added
MinichMacGregor Wealth Management, LLC1,498$429.7K0.08%−1−0.1%Reduced
Meixler Investment Management, Ltd.1,460$429.9K0.23%+19+1.3%Added
Evergreen Wealth Partners LLC1,500$430.4K0.33%−272−15.3%Reduced
William Mack & Associates, Inc.1,500$430.4K0.25%−330−18.0%Reduced
Mountain Capital Investment Advisors, Inc1,236$430.7K0.06%−412−25.0%Reduced
Leelyn Smith, LLC1,502$430.8K0.06%+111+8.0%Added
HFG Advisors, Inc.1,504$431.4K0.30%+1,504New
Opulen Financial Group LLC1,505$431.7K0.30%+183+13.8%Added
Advisors Management Group Inc1,506$432.0K0.08%−1,209−44.5%Reduced
WMG Financial Advisors, LLC1,507$432.2K0.18%−174−10.4%Reduced
Frazier Financial Advisors, LLC1,509$432.8K0.24%+399+35.9%Added
Heritage Oak Wealth Advisors LLC1,511$433.5K0.14%+536+55.0%Added
Orrstown Financial Services Inc1,516$434.9K0.07%−574−27.5%Reduced
Gallagher Fiduciary Advisors, LLC1,516$434.9K0.02%+14+0.9%Added
Wilkins Miller Wealth Management, LLC1,518$435.3K0.26%−38−2.4%Reduced
Shum Financial Group, Inc.1,520$436.0K0.31%+330+27.7%Added
Family Office Research LLC1,520$436.1K0.19%+1+0.1%Added
Inman Jager Wealth Management, LLC1,521$436.3K0.25%−380−20.0%Reduced
Sachetta, LLC1,522$436.6K0.24%+805+112.3%Added
SBI Okasan Asset Management Co.Ltd.1,603$437.8K0.02%−140−8.0%Reduced
Bank & Trust Co1,527$438.0K0.30%00.0%Unchanged
QVT Financial LP1,527$438.0K0.03%+1,527New
Higgins & Schmidt Wealth Strategies LLC1,528$438.2K0.20%+7+0.5%Added
Belleair Asset Management, LLC1,530$438.9K0.40%−108−6.6%Reduced
O'Keefe Stevens Advisory, Inc.1,531$439.2K0.11%00.0%Unchanged
Alternative Investment Advisors, LLC.1,531$439.5K0.20%+59+4.0%Added
Clear Trail Advisors, LLC1,534$440.1K0.07%00.0%Unchanged
IMZ Advisory Inc1,535$440.4K0.17%−24−1.5%Reduced
AdvisorShares Investments LLC1,536$440.6K0.08%00.0%Unchanged
Entrust Financial LLC1,536$440.8K0.31%−77−4.8%Reduced
Beto Financial Group, LLC1,117$441.6K0.26%+63+6.0%Added
Kelly Financial Services LLC1,541$442.0K0.11%+10+0.7%Added
Arch Global Advisors, LLC1,542$442.4K0.23%+1,542New
GoalFusion Wealth Management, LLC1,542$442.4K0.20%+18+1.2%Added
Sincerus Advisory, LLC1,545$443.1K0.34%−195−11.2%Reduced
Valued Retirements, Inc.1,546$443.5K0.43%00.0%Unchanged
Muirfield Wealth Advisors LLC1,547$443.9K0.33%+63+4.2%Added
Astoria Portfolio Advisors LLC.1,274$444.1K0.09%−55−4.1%Reduced
WealthCare Investment Partners, LLC1,538$445.4K0.12%−47−3.0%Reduced
Coordinated Financial Services, Inc.1,558$447.0K0.26%00.0%Unchanged
Cannon Financial Strategists, Inc.1,559$447.2K0.06%−30−1.9%Reduced
Puzo Michael J1,560$447.5K0.13%00.0%Unchanged
Grace & White Inc1,560$447.5K0.08%+500+47.2%Added
Mills Wealth Advisors LLC1,564$448.7K0.16%+9+0.6%Added
Midway Capital Research & Management1,565$448.9K0.42%00.0%Unchanged
Financial Enhancement Group LLC1,323$449.0K0.06%+30+2.3%Added
tru Independence LLC1,566$449.1K0.22%−1,871−54.4%Reduced
A. D. Beadell Investment Counsel, Inc.1,570$450.0K0.29%−5−0.3%Reduced
Align Financial, LLC1,570$450.2K0.26%−490,943−99.7%Reduced
Columbus Macro, LLC1,573$451.3K0.05%00.0%Unchanged
Redwood Family Wealth LLC1,573$451.3K0.44%−103−6.1%Reduced
Summit Place Financial Advisors, LLC1,574$451.5K0.22%+20+1.3%Added
A&I Financial Services, LLC1,575$451.8K0.21%+185+13.3%Added
Granite Group Advisors, LLC1,491$453.2K0.27%−31−2.0%Reduced
GuidedMoney, LLC1,580$453.2K0.24%00.0%Unchanged
Mustard Seed Financial, LLC1,581$453.5K0.27%00.0%Unchanged
ADG Wealth Management Group, LLC1,581$453.5K0.31%+425+36.8%Added