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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,179
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,304 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,180 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
RoundAngle Advisors LLC1,361$427.1K0.31%00.0%Unchanged
Anderson Financial Strategies, LLC1,363$427.7K0.25%+63+4.8%Added
High Falls Advisors, Inc1,365$428.3K0.09%+1+0.1%Added
Sentinel Pension Advisors Inc1,376$431.7K0.07%+6+0.4%Added
Beckerman Institutional, LLC1,377$432.0K0.24%00.0%Unchanged
Vectors Research Management, LLC1,380$433.1K0.13%−500−26.6%Reduced
Global Wealth Strategies & Associates1,384$434.2K0.11%−99−6.7%Reduced
Norway Savings Bank1,385$434.6K0.20%+142+11.4%Added
Heritage Family Offices, LLP1,385$434.6K0.20%+1,385New
Challenger Wealth Management1,386$434.8K0.33%+106+8.3%Added
Krane Funds Advisors LLC1,390$436.2K0.01%−516−27.1%Reduced
A&I Financial Services, LLC1,390$436.2K0.21%00.0%Unchanged
Juno Financial Group LLC1,390$436.3K0.17%+1,390New
Leelyn Smith, LLC1,391$436.6K0.06%00.0%Unchanged
Inlight Wealth Management, LLC1,395$437.7K0.16%00.0%Unchanged
Ehrlich Financial Group1,397$438.5K0.25%00.0%Unchanged
Provenance Wealth Advisors, LLC1,400$439.3K0.05%−800−36.4%Reduced
First Hawaiian Bank1,400$439.3K0.06%−314−18.3%Reduced
Ashford Capital Management Inc1,400$439.3K0.05%00.0%Unchanged
St. Johns Investment Management Company, LLC1,400$439.3K0.18%00.0%Unchanged
Endowment Wealth Management, Inc.1,403$440.4K0.20%−6−0.4%Reduced
Atlas Wealth Partners, LLC1,405$440.9K0.48%00.0%Unchanged
Old West Investment Management, LLC1,405$440.9K0.08%+5+0.4%Added
Leeward Financial Partners, LLC1,407$441.5K0.12%−69−4.7%Reduced
Truefg, LLC1,408$441.8K0.12%+4+0.3%Added
FOCUS Wealth Advisors, LLC1,411$442.7K0.21%+1+0.1%Added
Wealth Management Nebraska1,413$443.4K0.05%−62−4.2%Reduced
J.E. Simmons & Co., P.C.1,414$443.7K0.29%+1,414New
Kaufman Rossin Wealth, LLC1,415$443.9K0.23%+74+5.5%Added
Fogel Capital Management, Inc.1,422$446.2K0.21%00.0%Unchanged
Lifeworks Advisors, LLC1,424$447.0K0.06%+346+32.1%Added
Hoertkorn Richard Charles1,425$447.2K0.17%−333−18.9%Reduced
Loudon Investment Management, LLC1,425$447.2K0.23%00.0%Unchanged
Fagan Associates, Inc.1,426$447.5K0.06%−150−9.5%Reduced
First Citizens Financial Corp1,428$448.1K0.22%+101+7.6%Added
MGB Wealth Management, LLC1,430$448.9K0.13%+100+7.5%Added
Wealth Group, Ltd.1,432$449.0K0.44%+1,432New
Sharkey, Howes & Javer1,431$449.0K0.06%00.0%Unchanged
LFG Wealth Partners, LLC1,432$449.3K0.29%+1,432New
BOS Asset Management, LLC1,432$449.4K0.12%−6−0.4%Reduced
Indie Asset Partners, LLC1,436$450.7K0.50%+329+29.7%Added
Avaii Wealth Management, LLC1,437$451.0K0.16%+32+2.3%Added
Cowa, LLC1,439$451.0K0.14%+1,439New
Hixon Zuercher, LLC1,440$451.9K0.14%−675−31.9%Reduced
North Forty Two & Co.1,440$451.9K0.43%00.0%Unchanged
Meixler Investment Management, Ltd.1,441$452.2K0.27%−124−7.9%Reduced
Murphy & Mullick Capital Management Corp1,441$452.3K0.33%+42+3.0%Added
Paragon Financial Partners, Inc.1,442$452.5K0.28%00.0%Unchanged
AlphaGrep UK Ltd1,443$452.8K0.15%+1,443New
Courage Miller Partners, LLC1,445$453.4K0.14%−344−19.2%Reduced
Allen Wealth Management, LLC1,447$454.1K0.27%00.0%Unchanged
KDT Advisors, LLC1,448$454.4K0.64%00.0%Unchanged
Bullseye Investment Management, LLC1,449$454.7K0.24%−350−19.5%Reduced
Apex Wealth Management, LLC1,378$455.2K0.46%+6+0.4%Added
Private Wealth Management Group, LLC1,453$455.9K0.12%−19−1.3%Reduced
Arrien Investments, Inc.1,453$456.0K0.26%−60−4.0%Reduced
Harfst & Associates, Inc.1,455$456.6K0.08%00.0%Unchanged
West Chester Capital Advisors, Inc1,456$456.9K0.27%−136−8.5%Reduced
Pinney & Scofield, Inc.1,457$457.2K0.26%+364+33.3%Added
Meritas Wealth Management, LLC1,458$457.5K0.22%00.0%Unchanged
Paller Financial Services Inc1,458$457.5K0.37%+1,458New
Shared Vision Wealth Group LLC1,373$458.0K0.19%+1,373New
Wealthedge Investment Advisors, LLC1,463$459.3K0.17%−180−11.0%Reduced
Foronjy Financial LLC1,465$459.7K0.19%−191−11.5%Reduced
Avion Wealth1,469$460.0K0.10%−462−23.9%Reduced
Coston, McIsaac & Partners1,468$460.0K0.11%+254+20.9%Added
ESG Planning1,467$460.4K0.20%+383+35.3%Added
CMC Financial Group1,471$461.6K0.82%+1,471New
Alternative Investment Advisors, LLC.1,472$462.2K0.20%00.0%Unchanged
Holos Integrated Wealth LLC1,470$463.5K0.26%00.0%Unchanged
ShankerValleau Wealth Advisors, Inc.1,478$463.8K0.13%+40+2.8%Added
Eaton-Cambridge Inc.1,480$464.4K0.15%+57+4.0%Added
Gordian Advisors LLC1,481$464.7K0.31%00.0%Unchanged
LVZ Advisors, Inc.1,483$465.3K0.05%+45+3.1%Added
Northstar Advisory Group, LLC1,483$465.4K0.17%00.0%Unchanged
Rather & Kittrell, Inc.1,483$465.4K0.07%+244+19.7%Added
Muirfield Wealth Advisors LLC1,484$465.8K0.34%+441+42.3%Added
ROI Financial Advisors, LLC1,487$466.5K0.27%+472+46.5%Added
Oregon Pacific Wealth Management, LLC1,487$466.6K0.48%−758−33.8%Reduced
Pacific Excel Wealth Advisors, Inc.1,488$466.7K0.88%+1,488New
Outlook Wealth Advisors, LLC1,488$466.9K0.11%−39−2.6%Reduced
Edge Wealth Management LLC1,488$467.1K0.08%−18−1.2%Reduced
Sound Financial Strategies Group, LLC1,491$467.9K0.33%+1,479+12,325.0%Added
Piedmont Capital Management, LLC1,491$467.9K0.31%+1,491New
Bryant Woods Investment Advisors, LLC1,495$469.5K0.18%+2+0.1%Added
North Dallas Bank & Trust Co1,498$470.1K0.31%+1,498New
MinichMacGregor Wealth Management, LLC1,499$470.4K0.09%+425+39.6%Added
SWAN Capital LLC1,500$470.7K0.18%00.0%Unchanged
McCarthy Asset Management, Inc.1,501$471.0K0.25%−46−3.0%Reduced
MBA Advisors LLC1,501$471.0K0.19%−5−0.3%Reduced
Gallagher Fiduciary Advisors, LLC1,502$471.4K0.02%+74+5.2%Added
Campbell Deegan Wealth Management, LLC1,506$472.6K0.38%00.0%Unchanged
Northern Financial Advisors Inc1,508$473.1K0.54%−463−23.5%Reduced
SK Wealth Management, LLC1,398$473.4K0.13%+1+0.1%Added
Good Harbor Advisors, Inc.1,510$474.0K0.55%+1,510New
TD Capital Management LLC1,511$474.0K0.04%+443+41.5%Added
Dixon Fnancial Services, Inc.1,515$475.4K0.21%+1,515New
Lexington Hill Partners, LLC1,519$476.6K0.36%+1,519New
Higgins & Schmidt Wealth Strategies LLC1,521$477.1K0.23%−297−16.3%Reduced
Granite Group Advisors, LLC1,522$477.6K0.27%−125−7.6%Reduced