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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,180
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,305 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,180 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Collaborative Wealth Managment Inc.1,230$386.1K0.14%−16−1.3%Reduced
Breakwater Investment Management1,232$386.6K0.14%00.0%Unchanged
Adkins Seale Capital Management LLC1,233$386.9K0.38%+1,233New
Mascoma Wealth Management LLC1,239$388.8K0.08%+49+4.1%Added
Equity Wealth Partners, LLC1,239$388.9K0.25%−84−6.3%Reduced
Mars Jewett Financial Group, Inc.1,249$388.9K0.12%+1,249New
Grange Capital, LLC1,240$389.2K0.37%00.0%Unchanged
Dupree Financial Group, LLC1,241$389.4K0.14%−70−5.3%Reduced
Financial Connections Group, Inc.1,243$390.0K0.13%00.0%Unchanged
Detalus Advisors, LLC1,243$390.1K0.10%00.0%Unchanged
Monument Group Wealth Advisors, LLC1,245$390.7K0.21%−290−18.9%Reduced
Clayton Financial Group LLC1,250$392.3K0.20%+755+152.5%Added
BlueStem Wealth Partners, LLC1,253$393.3K0.04%−80−6.0%Reduced
Maxele Advisors, LLC1,255$393.8K0.32%+1,255New
Liberty Atlantic Advisors LLC1,255$393.8K0.39%+1,255New
Sightline Wealth Advisors, LLC1,256$394.1K0.17%00.0%Unchanged
Riverview Trust Co1,256$394.1K0.47%00.0%Unchanged
Swiss Re Ltd1,256$394.1K0.03%+1,256New
ETF Store, Inc.1,256$394.1K0.40%+1+0.1%Added
JDH Wealth Management, LLC1,257$394.4K0.27%+1+0.1%Added
Atwater Malick LLC1,258$394.8K0.11%−102−7.5%Reduced
First Growth Capital LLC1,269$395.1K0.35%+1,269New
Corepath Wealth Partners LLC1,188$395.2K0.26%00.0%Unchanged
Droms Strauss Advisors Inc1,259$395.2K0.10%+284+29.1%Added
Financial Life Planners1,261$395.7K0.28%+40+3.3%Added
Trust Co of Kansas1,263$396.0K0.18%−366−22.5%Reduced
S&T Bank1,262$396.0K0.13%−466−27.0%Reduced
Silverberg Bernstein Capital Management LLC1,263$396.3K0.23%00.0%Unchanged
Red Crane Wealth Management, LLC1,264$396.7K0.32%+100+8.6%Added
First Financial Corp1,265$397.0K0.15%−8−0.6%Reduced
Gray Private Wealth, LLC1,267$397.7K0.19%−38−2.9%Reduced
Signal Tree Financial Partners LLC1,268$397.9K0.30%−52−3.9%Reduced
Safe Harbor Family Capital, LLC1,274$399.8K0.35%+1,274New
McGlone Suttner Wealth Management, Inc.1,274$399.9K0.05%−22−1.7%Reduced
IF Advisors, LLC1,275$400.1K0.33%+1,275New
Grove Street Fiduciary, LLC1,276$400.4K0.17%00.0%Unchanged
AdviceOne Advisory Services, LLC1,277$400.8K0.24%−58−4.3%Reduced
Resurgent Financial Advisors LLC1,278$401.0K0.20%−45−3.4%Reduced
Legacy Wealth Managment, LLC1,279$401.4K0.19%+523+69.2%Added
GQG Partners LLC1,279$401.4K0.00%−1,294−50.3%Reduced
Seneca Financial Advisors LLC1,280$401.7K0.12%−201−13.6%Reduced
Oceanside Advisors LLC1,280$401.7K0.24%00.0%Unchanged
Financially in Tune, LLC1,282$402.3K0.38%+1,282New
Alamar Capital Management, LLC1,285$403.3K0.22%00.0%Unchanged
Beacon Financial Planning, Inc1,286$403.5K0.19%−63−4.7%Reduced
Continuum Wealth Advisors, LLC1,286$403.5K0.16%00.0%Unchanged
Waterway Wealth Management, LLC1,286$403.6K0.09%+124+10.7%Added
TSA Wealth Managment LLC1,288$404.2K0.13%00.0%Unchanged
Concorde Asset Management, LLC1,290$404.7K0.16%+103+8.7%Added
Lifelong Wealth Advisors, Inc.1,290$404.8K0.11%00.0%Unchanged
Gross & Hartman Investments LLC1,290$404.8K0.23%+1,290New
Willis Investment Counsel1,291$405.1K0.02%00.0%Unchanged
Prestige Wealth Management Group LLC1,292$405.5K0.08%+22+1.7%Added
FNY Investment Advisers, LLC1,294$406.0K0.12%−1,101−46.0%Reduced
Verus Wealth Management, LLC1,294$406.1K0.38%00.0%Unchanged
Wealth Advisors Northwest LLC1,296$406.7K0.18%+224+20.9%Added
Abbot Financial Management, Inc.1,297$406.9K0.17%00.0%Unchanged
Pioneer Wealth Management Group1,297$407.0K0.12%+246+23.4%Added
5T Wealth, LLC1,300$407.9K0.16%+1,300New
Persium Advisors, LLC1,301$408.3K0.30%−381−22.7%Reduced
American Institute for Advanced Investment Management, LLP1,301$409.3K0.26%−40−3.0%Reduced
MontVue Capital Management, Inc.1,305$409.5K0.27%00.0%Unchanged
Schulhoff & Co Inc1,308$410.4K0.17%−38−2.8%Reduced
Parr McKnight Wealth Management Group, LLC1,308$410.4K0.05%+32+2.5%Added
Bayban1,308$410.4K0.36%+1,308New
RPg Family Wealth Advisory, LLC1,309$410.8K0.09%+30+2.3%Added
Quantbot Technologies LP1,311$411.4K0.01%−6,683−83.6%Reduced
FSA Investment Group, LLC1,312$411.7K0.25%+126+10.6%Added
Peak Retirement Planning, Inc.1,313$412.0K0.10%+392+42.6%Added
Verus Financial Partners, Inc.1,236$412.3K0.04%−162−11.6%Reduced
Miller Investment Management, LP1,320$414.2K0.04%00.0%Unchanged
Astoria Portfolio Advisors LLC.1,329$414.3K0.09%−1,653−55.4%Reduced
Stack Financial Management, Inc1,321$414.5K0.03%+1,321New
PFG Private Wealth Management, LLC1,321$414.7K0.18%−5,329−80.1%Reduced
Virtus ETF Advisers LLC1,322$414.8K0.20%−1,195−47.5%Reduced
Opulen Financial Group LLC1,322$414.9K0.30%+210+18.9%Added
TrueWealth Advisors, LLC1,323$415.1K0.11%−71−5.1%Reduced
OLIO Financial Planning1,325$415.9K0.12%−571−30.1%Reduced
Waystone Advisors LLC1,330$417.4K0.36%+1,330New
Boston Standard Wealth Management, LLC1,331$417.7K0.07%00.0%Unchanged
Custos Family Office, LLC1,333$418.4K0.29%+4+0.3%Added
Heritage Wealth Architects, Inc.1,275$418.7K0.20%+1,275New
Lincoln Capital Corp1,335$418.9K0.15%+150+12.7%Added
Rockport Wealth LLC1,338$419.9K0.08%−100−7.0%Reduced
L.K. Benson & Company, P.C.1,338$419.9K0.21%00.0%Unchanged
McClarren Financial Advisors, Inc.1,847$420.2K0.25%+55+3.1%Added
FSA Advisors, Inc.4,542$420.8K0.29%+3,482+328.5%Added
Flower City Capital1,341$420.8K0.21%−69−4.9%Reduced
Sage Financial Management Group, Inc.1,341$420.8K0.13%+381+39.7%Added
Curran Financial Partners, LLC1,341$420.8K0.08%+75+5.9%Added
Old Second National Bank of Aurora1,343$421.4K0.08%+160+13.5%Added
Ballast Rock Private Wealth LLC1,344$421.9K0.26%+1,344New
Barry Investment Advisors, LLC1,345$422.1K0.09%−470−25.9%Reduced
Heartland Bank & Trust Co1,348$423.0K0.18%−42−3.0%Reduced
QP Wealth Management, LLC1,350$423.6K0.37%+1,350New
Financial Enhancement Group LLC1,293$424.6K0.06%−132−9.3%Reduced
McRae Capital Management Inc1,356$425.5K0.09%−356−20.8%Reduced
Integras Partners LLC1,357$425.7K0.34%−272−16.7%Reduced
Serenity Investment Advisors1,310$427.0K0.25%+1,310New
STAR Financial Bank1,361$427.1K0.22%−30−2.2%Reduced