Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2025
Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 5,180
- +609 vs. Q3 2025
- Shares held
- 3.35B
- +228.5M (+7.3%) vs. Q3 2025
- Total value
- $1.02T
- +$255.2B (+33.6%) vs. Q3 2025
- New holders
- 699
- 1,647 more added
- Sold out
- 90
- 2,305 more reduced
95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Massar Capital Management, LP | 960 | $301.2K | 0.06% | −240−20.0% | Reduced |
| Kennicott Capital Management LLC | 960 | $301.2K | 0.15% | 00.0% | Unchanged |
| Sprott Inc. | 960 | $301.2K | 0.01% | +960 | New |
| Mid-American Wealth Advisory Group, Inc. | 961 | $301.6K | 0.13% | +961 | New |
| Joule Financial, LLC | 962 | $301.9K | 0.09% | 00.0% | Unchanged |
| Dorato Capital Management | 900 | $302.7K | 0.23% | +900 | New |
| Enzi Wealth | 901 | $303.0K | 0.11% | +4+0.4% | Added |
| Plan Group Financial, LLC | 966 | $303.3K | 0.08% | 00.0% | Unchanged |
| Ark Wealth Advisors LLC | 967 | $303.4K | 0.33% | +967 | New |
| Guardian Wealth Management, Inc. | 969 | $304.2K | 0.18% | +969 | New |
| Triune Financial Partners, LLC | 899 | $304.4K | 0.07% | 00.0% | Unchanged |
| Payne Capital Management, LLC | 972 | $305.0K | 0.10% | 00.0% | Unchanged |
| Financial Harvest, LLC | 974 | $305.6K | 0.19% | +53+5.8% | Added |
| Heritage Oak Wealth Advisors LLC | 975 | $306.0K | 0.11% | +53+5.7% | Added |
| Brady Martz Wealth Solutions, LLC | 976 | $306.3K | 0.05% | +976 | New |
| Penobscot Wealth Management | 976 | $306.3K | 0.09% | +140+16.7% | Added |
| Alpha Advisors, LLC | 977 | $306.6K | 0.24% | 00.0% | Unchanged |
| Ballew Advisors, Inc | 912 | $306.7K | 0.17% | +1+0.1% | Added |
| Buffalo Business & Estate Services Ltd | 979 | $307.3K | 0.04% | +979 | New |
| KWB Wealth | 980 | $307.5K | 0.03% | +980 | New |
| T3 Companies, LLC | 980 | $307.5K | 0.39% | +980 | New |
| Jessup Wealth Management, Inc | 980 | $307.7K | 0.10% | −37−3.6% | Reduced |
| Arbor Capital Management Inc | 964 | $308.0K | 0.26% | +43+4.7% | Added |
| Axis Wealth Partners, LLC | 983 | $308.4K | 0.17% | −115−10.5% | Reduced |
| IAG Wealth Partners, LLC | 985 | $309.1K | 0.04% | 00.0% | Unchanged |
| Unconventional Investor, LLC | 986 | $309.3K | 0.15% | −30−3.0% | Reduced |
| Avant Capital LLC | 987 | $309.7K | 0.21% | −153−13.4% | Reduced |
| Atlantic Family Wealth, LLC | 987 | $309.7K | 0.23% | 00.0% | Unchanged |
| Miller Global Investments, LLC | 987 | $309.7K | 0.28% | +987 | New |
| Laidlaw Wealth Management LLC | 988 | $310.1K | 0.96% | −40−3.9% | Reduced |
| Fluent Financial, LLC | 989 | $310.3K | 0.12% | +150+17.9% | Added |
| Camarda Financial Advisors, LLC | 989 | $310.4K | 0.12% | 00.0% | Unchanged |
| AMJ Financial Wealth Management | 989 | $310.4K | 0.07% | −34−3.3% | Reduced |
| Climber Capital SA | 991 | $310.6K | 0.20% | +991 | New |
| Rock Point Advisors, LLC | 991 | $311.0K | 0.08% | +3+0.3% | Added |
| Comprehensive Financial Planning, Inc. | 994 | $312.2K | 0.21% | 00.0% | Unchanged |
| Howard Hughes Medical Institute | 1,000 | $313.8K | 0.18% | −3−0.3% | Reduced |
| Quinn Opportunity Partners LLC | 1,000 | $313.8K | 0.01% | 00.0% | Unchanged |
| Corient IA LLC | 1,000 | $313.8K | 0.30% | 00.0% | Unchanged |
| Stonebridge Wealth Management, LLC | 1,000 | $313.8K | 0.30% | 00.0% | Unchanged |
| Vista Finance, LLC | 1,000 | $313.8K | 0.21% | +20+2.0% | Added |
| MH & Associates Securities Management Corp | 1,000 | $313.8K | 0.26% | +1,000 | New |
| Buckland Partners Management Co LLC | 1,000 | $313.8K | 0.17% | +1,000 | New |
| Peloton Wealth Strategists | 1,000 | $314.0K | 0.12% | 00.0% | Unchanged |
| Sig Brokerage, LP | 1,002 | $314.4K | 0.11% | −6,295−86.3% | Reduced |
| Yeomans Consulting Group, Inc. | 1,002 | $314.4K | 0.09% | +1,002 | New |
| Gallacher Capital Management LLC | 1,003 | $314.6K | 0.12% | +2+0.2% | Added |
| Interactive Financial Advisors | 1,003 | $314.7K | 0.20% | 00.0% | Unchanged |
| Main Street Group, LTD | 1,006 | $315.8K | 0.11% | +141+16.3% | Added |
| Hickory Point Bank & Trust | 1,010 | $316.9K | 0.23% | 00.0% | Unchanged |
| Gentry Private Wealth, LLC | 1,010 | $316.9K | 0.20% | +1,010 | New |
| Total Investment Management Inc | 1,011 | $317.2K | 0.04% | 00.0% | Unchanged |
| Carrera Capital Advisors | 1,013 | $318.0K | 0.05% | −44−4.2% | Reduced |
| Vannoy Advisory Group, Inc. | 1,019 | $319.8K | 0.20% | 00.0% | Unchanged |
| VanderPol Investments L.L.C. | 1,021 | $320.4K | 0.61% | 00.0% | Unchanged |
| DMG Group, LLC | 1,022 | $320.7K | 0.21% | +1,022 | New |
| Walser Wealth Management Company, A Ltd Liability Co | 1,023 | $321.1K | 0.17% | +1,023 | New |
| United Financial Planning Group LLC | 1,025 | $321.6K | 0.20% | +254+32.9% | Added |
| Brooks, Moore & Associates, Inc. | 1,025 | $321.6K | 0.16% | −75−6.8% | Reduced |
| William Blair Investment Management, LLC | 1,025 | $321.6K | 0.00% | +1,025 | New |
| Family Wealth Group, LLC | 1,025 | $321.8K | 0.20% | −177−14.7% | Reduced |
| Beartown Capital Management, LLC | 1,026 | $322.0K | 0.25% | +1,026 | New |
| Global Wealth Management, LLC | 1,027 | $322.1K | 0.17% | +1+0.1% | Added |
| Range Financial Group LLC | 1,027 | $322.3K | 0.11% | +145+16.4% | Added |
| Plum Street Advisors, LLC | 1,029 | $322.8K | 0.11% | 00.0% | Unchanged |
| Concord Investment Counsel Inc. | 1,029 | $322.9K | 0.10% | −1,698−62.3% | Reduced |
| Greater Midwest Financial Group, LLC | 1,029 | $322.9K | 0.18% | 00.0% | Unchanged |
| John Boyer, Inc. | 1,031 | $323.8K | 0.33% | 00.0% | Unchanged |
| Saber Capital Managment, LLC | 1,035 | $324.8K | 0.28% | +1,035 | New |
| Hopwood Nicholas Hunter | 1,036 | $325.0K | 0.11% | +1,036 | New |
| Marshall & Sterling Wealth Advisors Inc. | 1,040 | $326.3K | 0.22% | −263−20.2% | Reduced |
| Sicart Associates LLC | 1,040 | $326.4K | 0.09% | 00.0% | Unchanged |
| Guardian Wealth Advisors, LLC | 1,042 | $327.1K | 0.18% | +12+1.2% | Added |
| Security National Bank of Sioux City Iowa | 1,045 | $327.9K | 0.21% | +1,045 | New |
| CarsonAllaria Wealth Management, Ltd. | 1,045 | $328.0K | 0.16% | +12+1.2% | Added |
| Jacobson & Schmitt Advisors, LLC | 1,045 | $328.0K | 0.06% | −5−0.5% | Reduced |
| Pachira Investments Inc. | 1,047 | $328.6K | 0.16% | +1,047 | New |
| Torren Management, LLC | 1,047 | $328.6K | 0.17% | +1,047 | New |
| Farmers & Merchants Trust Co of Chambersburg PA | 1,047 | $329.0K | 0.09% | 00.0% | Unchanged |
| Cogent Strategic Wealth LLC | 1,003 | $329.4K | 0.36% | +1,003 | New |
| Legacy Wealth Partners, LLC | 1,051 | $329.8K | 0.09% | +1,051 | New |
| Cantor Fitzgerald Investment Adviser L.P. | 1,053 | $330.4K | 0.02% | 00.0% | Unchanged |
| Grace & White Inc | 1,060 | $332.6K | 0.06% | 00.0% | Unchanged |
| Jmac Enterprises LLC | 1,060 | $332.6K | 0.06% | 00.0% | Unchanged |
| BCU Wealth Advisors, LLC | 1,061 | $332.9K | 0.13% | 00.0% | Unchanged |
| Gutierrez Wealth Advisory, LLC | 1,061 | $333.0K | 0.21% | −53−4.8% | Reduced |
| Stordahl Capital Management, Inc. | 1,063 | $333.6K | 0.07% | −141−11.7% | Reduced |
| Wealth Forward, LLC | 1,063 | $333.6K | 0.19% | +1,063 | New |
| Archetype Wealth Partners | 1,065 | $334.0K | 0.04% | −2,930−73.3% | Reduced |
| Xena Financial Planning, LLC | 1,065 | $334.2K | 0.39% | +1,065 | New |
| Grantvest Financial Group LLC | 1,066 | $334.5K | 0.21% | −120−10.1% | Reduced |
| PAX Financial Group, LLC | 1,067 | $334.7K | 0.06% | −73−6.4% | Reduced |
| McNamara Financial Services, Inc. | 1,067 | $334.8K | 0.06% | 00.0% | Unchanged |
| DWR Wealth Management, LLC | 1,067 | $335.6K | 0.31% | +1,067 | New |
| Bingham Private Wealth, LLC | 1,070 | $335.7K | 0.29% | +1,070 | New |
| Harbor Group, Inc. | 1,070 | $335.8K | 0.05% | −70−6.1% | Reduced |
| Value Partners Investments Inc. | 1,070 | $336.2K | 0.03% | +3+0.3% | Added |
| APCM Wealth Management for Individuals | 1,078 | $338.3K | 0.04% | −59−5.2% | Reduced |
| DMKC Advisory Services, LLC | 1,078 | $338.3K | 0.15% | 00.0% | Unchanged |
| Next Level Wealth Planning, LLC | 1,080 | $338.9K | 0.18% | 00.0% | Unchanged |