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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,179
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,304 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,179 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Pennington Partners & Co., LLC3,618$1.14M0.45%−100−2.7%Reduced
Truepoint, Inc.3,620$1.14M0.03%−170−4.5%Reduced
BOK Financial Private Wealth, Inc.3,620$1.14M0.07%+620+20.7%Added
OMNI 360 Wealth, Inc.3,381$1.14M0.58%00.0%Unchanged
Momentous Wealth Management, Inc.3,627$1.14M0.65%+193+5.6%Added
Dogwood Wealth Management LLC3,632$1.14M0.50%−1,348−27.1%Reduced
Elk River Wealth Management, LLC3,633$1.14M0.18%−2,081−36.4%Reduced
Keystone Global Partners, LLC3,640$1.14M0.50%00.0%Unchanged
Trilogy Capital Inc.3,643$1.14M0.05%+286+8.5%Added
Del-Sette Capital Management, LLC3,645$1.14M0.71%00.0%Unchanged
A4 Wealth Advisors LLC3,646$1.14M0.99%−3,339−47.8%Reduced
Sunstone Asset Management, L.P.3,647$1.14M1.12%+3,647New
Renasant Bank3,649$1.15M0.78%−60−1.6%Reduced
Golden Reserve Retirement LLC3,650$1.15M0.21%+3,650New
Argyle Capital Partners, LLC3,656$1.15M0.84%−873−19.3%Reduced
Corsicana & Co.3,660$1.15M0.64%+155+4.4%Added
Schrum Private Wealth Management LLC3,661$1.15M0.85%+330+9.9%Added
Westhampton Capital, LLC3,665$1.15M0.54%−15−0.4%Reduced
LifeSteps Financial, Inc.3,671$1.15M0.74%−32−0.9%Reduced
MPWM Advisory Solutions, LLC3,672$1.15M0.64%−238−6.1%Reduced
Trace Wealth Advisors, LLC3,673$1.15M0.83%−32−0.9%Reduced
Houlihan Financial Resource Group, Ltd.3,601$1.15M0.44%+2,650+278.7%Added
Safe Harbor Wealth Advisors, LLC3,731$1.15M1.12%+3,731New
Legato Capital Management LLC3,681$1.16M0.10%+3,681New
EJMK Ventures LLC3,681$1.16M0.71%+3,681New
Luts & Greenleigh Group, Inc3,683$1.16M0.98%−606−14.1%Reduced
Alliance Wealth Advisors, LLC3,687$1.16M0.55%−70−1.9%Reduced
Allie Family Office LLC3,698$1.16M0.54%00.0%Unchanged
MFA Wealth Services3,702$1.16M0.78%+1,290+53.5%Added
Portland Global Advisors LLC3,705$1.16M0.12%+50+1.4%Added
Praxis Capital Management LLC3,705$1.16M4.16%+3,705New
Advisor Resource Council3,382$1.16M0.41%+3,382New
SLT Holdings LLC3,707$1.16M0.78%+300+8.8%Added
Cinctive Capital Management LP3,709$1.16M0.07%−36,736−90.8%Reduced
Blake Schutter Theil Wealth Advisors, LLC3,710$1.16M0.96%00.0%Unchanged
Wendell David Associates Inc3,718$1.17M0.12%+100+2.8%Added
Paul Damon & Associates, Inc.3,719$1.17M0.52%−31−0.8%Reduced
First County Bank3,726$1.17M0.62%−99−2.6%Reduced
Kane Investment Management, Inc.3,727$1.17M0.57%−150−3.9%Reduced
Washburn Capital Management, Inc.3,730$1.17M0.64%−10−0.3%Reduced
American National Bank of Texas3,732$1.17M1.12%+38+1.0%Added
Mycio Wealth Partners, LLC3,735$1.17M0.24%−47−1.2%Reduced
Sonoma Private Wealth LLC3,738$1.17M1.42%+104+2.9%Added
Ring Mountain Capital, LLC3,554$1.17M0.60%+30+0.9%Added
MKT Advisors LLC3,700$1.17M0.40%+10+0.3%Added
Vilga Financial Planning LLC3,744$1.17M1.13%+3,744New
D L Carlson Investment Group Inc3,747$1.18M0.20%−1,046−21.8%Reduced
Monument Capital Management3,751$1.18M0.29%+72+2.0%Added
Sykon Capital LLC3,763$1.18M0.38%00.0%Unchanged
Torrey-Payne Wealth Management, LLC3,544$1.18M1.06%+3,544New
JT Stratford LLC3,769$1.18M0.15%−182−4.6%Reduced
Commonwealth Financial Services, LLC3,774$1.18M0.20%+396+11.7%Added
Lynx Investment Advisory3,774$1.18M0.65%+33+0.9%Added
M3 Advisory Group, LLC3,778$1.19M0.72%+145+4.0%Added
City Holding Co3,781$1.19M0.15%−166−4.2%Reduced
Brave Warrior Advisors, LLC3,790$1.19M0.03%00.0%Unchanged
FRG Family Wealth Advisors LLC3,795$1.19M0.18%−556−12.8%Reduced
SFG Wealth Management, LLC.3,815$1.20M0.47%−20−0.5%Reduced
Sutton Place Investors LLC3,815$1.20M0.66%+189+5.2%Added
Prospera Capital Management, LLC3,816$1.20M0.60%+975+34.3%Added
360 Financial, Inc.3,817$1.20M0.36%00.0%Unchanged
Pinnacle Wealth Management Group, Inc.3,821$1.20M0.60%−134−3.4%Reduced
Dala Group, LLC3,825$1.20M1.04%+3,825New
Swisher Financial Concepts, Inc.3,827$1.20M0.68%00.0%Unchanged
Alpha Financial Partners, LLC3,830$1.20M0.73%−64−1.6%Reduced
Mitchell Sinkler & Starr3,834$1.20M0.54%−240−5.9%Reduced
M & L Capital Management Ltd3,850$1.21M0.25%00.0%Unchanged
ProCore Advisors, LLC3,850$1.21M1.24%+3,850New
Henrickson Nauta Wealth Advisors, Inc.3,842$1.21M0.18%+1,690+78.5%Added
Vision Financial Markets LLC3,855$1.21M1.23%−75−1.9%Reduced
PFW Advisors LLC3,855$1.21M0.37%−332−7.9%Reduced
Harvest Investment Services, LLC3,858$1.21M0.23%+344+9.8%Added
Redwood Financial Network Corp3,860$1.21M0.77%+537+16.2%Added
Wealthgarden F.S. LLC3,643$1.22M0.80%−185−4.8%Reduced
Pine Harbor Wealth Management, LLC3,875$1.22M0.37%+10.0%Added
Kelman-Lazarov, Inc.3,882$1.22M0.17%+111+2.9%Added
Financial Management Professionals, Inc.3,887$1.22M0.13%−39−1.0%Reduced
Prosperitas Financial LLC3,897$1.22M0.48%−15−0.4%Reduced
CPA Asset Management LLC3,897$1.22M0.43%−1,163−23.0%Reduced
New Wave Wealth Advisors LLC3,900$1.22M0.45%−351−8.3%Reduced
Formulate Financial LLC3,900$1.22M1.43%00.0%Unchanged
Puff Wealth Management, LLC3,887$1.23M1.58%+19+0.5%Added
Defender Capital, LLC.3,910$1.23M0.40%+3,910New
FFG Partners, LLC3,915$1.23M0.36%+3+0.1%Added
Silver Grove Financial Group, Inc.3,916$1.23M1.06%+475+13.8%Added
Investment Research & Advisory Group, Inc.3,888$1.23M0.41%+159+4.3%Added
City National Bank of Florida3,928$1.23M0.80%−79−2.0%Reduced
Register Financial Advisors LLC3,930$1.23M0.48%−240−5.8%Reduced
Allred Capital Management, LLC3,932$1.23M0.45%−197−4.8%Reduced
Rainey & Randall Investment Management Inc.3,934$1.23M0.20%00.0%Unchanged
McElhenny Sheffield Capital Management, LLC3,934$1.23M0.30%+228+6.2%Added
Wilson & Boucher Capital Management, LLC3,938$1.24M0.81%−500−11.3%Reduced
Hansen & Associates Financial Group, Inc.3,882$1.24M0.68%−2,121−35.3%Reduced
Eaton Financial Holdings Company, LLC3,945$1.24M0.33%+742+23.2%Added
Peck Wealth Management, LLC3,946$1.24M1.17%00.0%Unchanged
Decision Investments, Inc3,954$1.24M1.36%+3,954New
CVFG LLC3,956$1.24M0.85%+308+8.4%Added
Sacks & Associates, LLC3,967$1.24M0.91%+3,967New
King Wealth3,969$1.25M0.15%−416−9.5%Reduced
Instrumental Wealth, LLC4,058$1.25M0.75%+258+6.8%Added