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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,179
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,304 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,179 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Stark Wealth Management LLC2,980$935.1K3.51%+11+0.4%Added
Lederer & Associates Investment Counsel2,986$937.0K0.63%−200−6.3%Reduced
Absolute Gestao de Investimentos Ltda.3,000$941.4K0.10%+3,000New
Weaver Consulting Group3,007$943.7K0.23%+83+2.8%Added
Fifth Lane Capital, LP3,015$946.1K1.12%+3,015New
Great Lakes Retirement, Inc.3,015$946.1K0.10%−114−3.6%Reduced
Prospect Financial Group LLC3,017$946.8K0.88%+61+2.1%Added
Altus Wealth Group LLC3,018$947.0K0.38%−4−0.1%Reduced
Aspen Capital Management, LLC3,023$948.6K0.23%00.0%Unchanged
Ifrah Financial Services, Inc.3,024$948.9K0.24%−54−1.8%Reduced
Thrive Capital Management, LLC3,033$951.7K0.21%+663+28.0%Added
Arbor Investment Advisors, LLC3,034$952.1K0.13%−53−1.7%Reduced
DBK Financial Counsel, LLC3,035$952.4K0.73%00.0%Unchanged
BNC Wealth Management, LLC3,037$953.0K0.24%00.0%Unchanged
Shearwater Capital LLC3,042$954.6K0.55%00.0%Unchanged
Orleans Capital Management Corp3,044$955.2K0.59%+1,020+50.4%Added
Keystone Wealth Services, LLC3,046$955.8K0.20%+183+6.4%Added
Osbon Capital Management LLC3,048$956.4K0.89%+3,048New
American Financial Advisors, LLC3,049$956.8K0.12%−18−0.6%Reduced
Intrepid Capital Management Inc3,049$956.9K0.37%−100−3.2%Reduced
Precedent Wealth Partners, LLC3,049$956.9K0.20%−3−0.1%Reduced
Running Point Capital Advisors, LLC3,059$959.9K0.26%+7+0.2%Added
Allium Financial Advisors, LLC3,060$960.1K0.76%−76−2.4%Reduced
Hurley Capital, LLC3,060$960.2K0.54%+143+4.9%Added
National Wealth Management Group, LLC3,062$960.7K0.33%+27+0.9%Added
N.E.W. Advisory Services LLC3,068$962.9K0.07%+961+45.6%Added
B & T Capital Management DBA Alpha Capital Management3,071$963.5K0.14%+406+15.2%Added
Jackson, Grant Investment Advisers, Inc.3,071$963.7K0.32%00.0%Unchanged
Excelsior Advisor Network LLC3,073$964.3K0.47%+3,073New
Thoma Capital Management LLC3,076$965.3K0.56%−77−2.4%Reduced
Arq Wealth Advisors, LLC3,077$965.6K0.26%00.0%Unchanged
Alesco Advisors LLC3,081$966.8K0.03%+400+14.9%Added
William John Sempolinski3,084$967.8K0.48%+3,084New
Vista Investment Management3,091$970.1K0.32%−156−4.8%Reduced
Legacy Financial Strategies, LLC3,097$971.9K0.17%+167+5.7%Added
Kagan Cocozza Asset Management3,100$972.8K0.69%−80−2.5%Reduced
Rachor Investment Advisory Services, LLC3,102$973.3K0.52%+3,102New
Access Financial Services, Inc.3,103$973.7K0.35%00.0%Unchanged
GDS Wealth Management3,105$974.4K0.06%+308+11.0%Added
BankPlus Wealth Management LLC3,112$976.8K0.54%−31−1.0%Reduced
Connecticut Capital Management Group, LLC3,120$979.1K0.94%+3,120New
Legacy Wealth Advisors, LLC3,121$979.4K0.65%+3,121New
Sunburst Financial Group, LLC3,128$981.6K0.20%+9+0.3%Added
Covestor Ltd3,129$982.0K0.51%−297−8.7%Reduced
Seascape Capital Management3,128$982.0K0.28%−162−4.9%Reduced
Kidder Stephen W3,133$983.2K0.28%−125−3.8%Reduced
Able Wealth Management LLC3,142$985.9K0.31%+21+0.7%Added
First City Capital Management, Inc.3,146$987.2K0.52%−40−1.3%Reduced
New Insight Wealth Advisors3,151$988.8K0.35%−154−4.7%Reduced
Williams & Novak, LLC3,152$989.1K0.74%+48+1.5%Added
Whitener Capital Management, Inc.3,155$990.0K0.23%00.0%Unchanged
McDaniel Terry & Co3,156$990.4K0.09%00.0%Unchanged
GPS Wealth Strategies Group, LLC3,161$991.8K0.84%−13,528−81.1%Reduced
Accelerate Investment Advisors LLC3,166$993.4K0.67%+34+1.1%Added
Johnson Bixby & Associates, LLC3,168$994.1K0.12%+59+1.9%Added
Oakwell Private Wealth Management, LLC3,172$995.4K0.19%+130+4.3%Added
Foguth Wealth Management, LLC.3,168$998.8K0.15%+3,168New
Creekside Partners3,187$1.00M0.42%+10.0%Added
Joseph P. Lucia & Associates, LLC3,190$1.00M0.36%−125−3.8%Reduced
Private Wealth Group, LLC3,192$1.00M0.48%−48−1.5%Reduced
Saxon Interests, Inc.3,195$1.00M0.35%+72+2.3%Added
Van Strum & Towne Inc.3,198$1.00M0.28%00.0%Unchanged
Discipline Wealth Solutions, LLC3,201$1.00M0.19%+48+1.5%Added
Prentice Wealth Management LLC3,202$1.00M0.23%+237+8.0%Added
EPG Wealth Management LLC3,203$1.01M0.27%−23−0.7%Reduced
GreatBanc Trust CO3,204$1.01M0.71%−660−17.1%Reduced
Prosperity Financial Group, Inc.3,205$1.01M0.36%−1,234−27.8%Reduced
J Hagan Capital, Inc.3,205$1.01M0.56%−1,052−24.7%Reduced
Beacon Harbor Wealth Advisors, Inc.3,209$1.01M0.22%00.0%Unchanged
Mayport, LLC3,213$1.01M0.20%+508+18.8%Added
Foster Group, Inc.3,215$1.01M0.03%+1,068+49.7%Added
Cornerstone Planning Group LLC3,003$1.01M0.16%+2,963+7,407.5%Added
Planning Alternatives Ltd3,220$1.01M0.13%+454+16.4%Added
Howard Bailey Securities, LLC3,221$1.01M0.40%−182−5.3%Reduced
First United Bank Trust3,223$1.01M0.32%−45−1.4%Reduced
Lorne Steinberg Wealth Management Inc.3,223$1.01M0.23%00.0%Unchanged
Strait & Sound Wealth Management LLC3,224$1.01M0.38%+92+2.9%Added
Mach-1 Financial Group, Inc.3,226$1.01M0.21%+1,249+63.2%Added
Abundance Wealth Counselors3,229$1.01M0.17%+10.0%Added
HRC Wealth Management, LLC3,231$1.01M0.49%+31+1.0%Added
Spreng Capital Management, Inc.3,237$1.02M0.40%00.0%Unchanged
First National Bank Sioux Falls3,241$1.02M0.30%−10−0.3%Reduced
Sensible Money, LLC3,241$1.02M0.32%00.0%Unchanged
HTG Investment Advisors, Inc.3,242$1.02M0.31%−25−0.8%Reduced
TPG Advisors LLC3,245$1.02M0.63%−37−1.1%Reduced
Foundation Wealth Management, LLC3,245$1.02M0.67%−228−6.6%Reduced
Evelyn Partners Asset Management Ltd3,247$1.02M0.24%−190−5.5%Reduced
My Purposeful Wealth Corp.3,251$1.02M0.27%+174+5.7%Added
KFG Wealth Management, LLC3,256$1.02M0.14%−781−19.3%Reduced
Horizon Kinetics Asset Management LLC3,258$1.02M0.01%−43−1.3%Reduced
Skyview Financial Group LLC3,258$1.02M1.06%+3,258New
Mosaic Financial Group, LLC3,261$1.02M0.70%00.0%Unchanged
Grant Street Asset Management, Inc.3,262$1.02M0.21%+250+8.3%Added
Argentarii, LLC3,264$1.02M0.35%+2,391+273.9%Added
Durante & Waters, LLC3,265$1.02M0.71%00.0%Unchanged
TritonPoint Partners, LLC3,266$1.02M0.55%+3,266New
Copley Financial Group, Inc.3,267$1.03M0.63%−1,326−28.9%Reduced
Bolthouse Investments, LLC3,270$1.03M0.91%00.0%Unchanged
Compass Financial Group, INC3,270$1.03M0.15%+144+4.6%Added
Acumen Wealth Advisors, LLC3,272$1.03M0.30%+3,272New