Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2025
Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 5,179
- +609 vs. Q3 2025
- Shares held
- 3.35B
- +228.5M (+7.3%) vs. Q3 2025
- Total value
- $1.02T
- +$255.2B (+33.6%) vs. Q3 2025
- New holders
- 699
- 1,647 more added
- Sold out
- 90
- 2,304 more reduced
95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wincap Financial LLC | 2,146 | $673.4K | 0.46% | +56+2.7% | Added |
| Idaho Trust Bank | 2,153 | $675.6K | 0.22% | 00.0% | Unchanged |
| Empire Financial Management Company, LLC | 2,154 | $675.9K | 0.15% | −250−10.4% | Reduced |
| Bauman Advisory Group, LLC | 2,157 | $676.8K | 0.55% | +2,157 | New |
| Prostatis Group LLC | 2,162 | $678.5K | 0.16% | +150+7.5% | Added |
| Gerber, LLC | 2,165 | $679.3K | 0.38% | 00.0% | Unchanged |
| Conestoga Capital Advisors, LLC | 2,165 | $679.4K | 0.01% | −15−0.7% | Reduced |
| Riverpoint Wealth Management Holdings, LLC | 2,166 | $679.6K | 0.15% | −42−1.9% | Reduced |
| Helen Stephens Group, LLC | 2,168 | $680.3K | 0.14% | +10.0% | Added |
| Bannerstone Capital Management, LLC | 2,168 | $680.3K | 0.65% | +2,168 | New |
| Echo45 Advisors LLC | 2,168 | $680.5K | 0.39% | +70+3.3% | Added |
| NewSquare Capital LLC | 2,173 | $681.9K | 0.06% | −1,295−37.3% | Reduced |
| Cypress Financial Planning LLC | 2,170 | $682.6K | 0.19% | +14+0.6% | Added |
| Newport Capital Group, LLC | 2,178 | $683.3K | 0.42% | −2−0.1% | Reduced |
| Selective Wealth Management, Inc. | 2,055 | $684.5K | 0.21% | +70+3.5% | Added |
| ASL Financial, LLC | 2,183 | $685.2K | 0.54% | +2,183 | New |
| Fortem Financial Group, LLC | 2,186 | $685.8K | 0.18% | +34+1.6% | Added |
| W Advisors, LLC | 2,187 | $686.3K | 0.35% | −24−1.1% | Reduced |
| Youngs Advisory Group, Inc. | 2,190 | $687.4K | 0.24% | −370−14.5% | Reduced |
| PCG Wealth Advisors, LLC | 2,192 | $687.9K | 0.19% | −43−1.9% | Reduced |
| Holistic Financial Partners | 2,192 | $688.0K | 0.25% | −28−1.3% | Reduced |
| Evergreen Wealth Solutions, LLC | 2,199 | $690.0K | 0.10% | +420+23.6% | Added |
| Phocas Financial Corp. | 2,200 | $690.4K | 0.09% | 00.0% | Unchanged |
| Weinberger Asset Management, Inc | 2,202 | $691.1K | 0.25% | +28+1.3% | Added |
| Fjell Capital, LLC | 2,204 | $691.8K | 0.53% | −15−0.7% | Reduced |
| Earnest Partners LLC | 2,207 | $692.6K | 0.00% | +109+5.2% | Added |
| Fullerton Advisors, LLC | 2,209 | $693.2K | 0.69% | +2,209 | New |
| Alliance Wealth Strategies, LLC d/b/a Brown Edwards Wealth Strategies | 2,209 | $693.2K | 0.65% | +2,209 | New |
| RM Financial Services, LLC | 2,210 | $693.5K | 0.62% | +2,210 | New |
| Define Financial, LLC | 2,211 | $693.7K | 0.39% | +62+2.9% | Added |
| Granite Harbor Advisors, Inc. | 2,219 | $696.3K | 0.29% | −115−4.9% | Reduced |
| Rollins Financial Advisors, LLC | 2,223 | $697.5K | 0.10% | +251+12.7% | Added |
| Heartland Advisors Inc | 2,225 | $698.2K | 0.04% | 00.0% | Unchanged |
| Taylor Financial Group, Inc. | 2,225 | $698.2K | 0.41% | 00.0% | Unchanged |
| Rydar Equities, Inc. | 2,230 | $699.8K | 0.55% | 00.0% | Unchanged |
| Lebenthal Global Advisors, LLC | 2,235 | $701.3K | 0.11% | +28+1.3% | Added |
| Flossbach Von Storch AG | 2,239 | $702.6K | 0.00% | 00.0% | Unchanged |
| KC Investment Advisors, LLC | 2,240 | $702.9K | 0.17% | +5+0.2% | Added |
| Northern Oak Wealth Management Inc | 2,240 | $702.9K | 0.09% | 00.0% | Unchanged |
| Equita Financial Network, Inc. | 2,244 | $704.1K | 0.21% | +1,194+113.7% | Added |
| Mason Investment Advisory Services, Inc. | 2,252 | $706.7K | 0.03% | −1,187−34.5% | Reduced |
| ODonnell Financial Services, LLC | 2,253 | $706.9K | 0.24% | −3−0.1% | Reduced |
| Cambridge Financial Group, LLC | 3,071 | $707.5K | 0.25% | +788+34.5% | Added |
| Missouri Trust & Investment Co | 2,260 | $709.2K | 0.21% | −168−6.9% | Reduced |
| Blodgett Wealth Advisors, LLC | 2,260 | $709.2K | 0.49% | 00.0% | Unchanged |
| Hidden Cove Wealth Management, LLC | 2,263 | $710.1K | 0.46% | +271+13.6% | Added |
| Sierra Ocean, LLC | 2,268 | $711.6K | 0.59% | +12+0.5% | Added |
| Bernard Wealth Management Corp. | 2,277 | $714.5K | 0.29% | −10−0.4% | Reduced |
| Petersen Hastings Wealth Advisors Inc. | 2,283 | $716.3K | 0.07% | +2,283 | New |
| Hopwood Financial Services, Inc. | 2,283 | $716.3K | 0.50% | −294−11.4% | Reduced |
| Dynamic Financial Group | 2,285 | $717.0K | 0.61% | 00.0% | Unchanged |
| TruNorth Capital Management, LLC | 2,286 | $717.3K | 0.14% | +454+24.8% | Added |
| Solitude Financial Services | 2,286 | $717.3K | 0.24% | +2,286 | New |
| Builder Investment Group Inc | 2,292 | $719.2K | 0.16% | −178−7.2% | Reduced |
| Letson Investment Management, Inc. | 2,294 | $719.8K | 0.26% | +10.0% | Added |
| Austin Asset Management Co Inc | 2,298 | $721.2K | 0.12% | −8−0.3% | Reduced |
| Blue Square Asset Management, LLC | 2,300 | $721.7K | 0.32% | 00.0% | Unchanged |
| Mattern Wealth Management LLC | 2,300 | $721.7K | 0.14% | 00.0% | Unchanged |
| Andina Capital Management, LLC | 2,309 | $724.6K | 0.44% | −32−1.4% | Reduced |
| Hall Capital Management Co Inc | 2,312 | $725.5K | 0.28% | −54−2.3% | Reduced |
| Fire Capital Management LLC | 2,313 | $725.8K | 0.36% | −215−8.5% | Reduced |
| Winthrop Capital Management, LLC | 2,312 | $726.0K | 0.17% | −6−0.3% | Reduced |
| Coastline Complete Wealth LLC | 2,320 | $728.1K | 0.46% | +2,320 | New |
| Millington Financial Advisors, LLC | 2,254 | $728.2K | 0.32% | −64−2.8% | Reduced |
| Flaharty Asset Management, LLC | 2,322 | $728.7K | 0.09% | 00.0% | Unchanged |
| Prosperity Wealth Management, Inc. | 2,323 | $729.0K | 0.24% | +234+11.2% | Added |
| Nolet Wealth Management, LLC | 2,327 | $730.2K | 0.41% | +2,327 | New |
| St. Louis Trust Co | 2,329 | $730.8K | 0.08% | 00.0% | Unchanged |
| Blue Barn Wealth, LLC | 2,335 | $732.7K | 1.07% | −2,821−54.7% | Reduced |
| Viewpoint Investment Partners Corp | 2,345 | $735.9K | 0.35% | +345+17.3% | Added |
| WealthSpring Partners, LLC | 2,346 | $736.1K | 0.75% | +2,346 | New |
| Horst & Graben Wealth Management LLC | 2,347 | $736.6K | 0.11% | 00.0% | Unchanged |
| Leslie Global Wealth, LLC | 2,348 | $736.8K | 0.33% | +71+3.1% | Added |
| Balanced Wealth Group LLC | 3,001 | $736.9K | 0.27% | +2+0.1% | Added |
| 5th Street Advisors, LLC | 2,349 | $737.1K | 0.34% | +2,349 | New |
| Globeflex Capital L P | 2,350 | $737.4K | 0.11% | 00.0% | Unchanged |
| Opus Financial Solutions LLC | 2,363 | $741.5K | 0.70% | +2,363 | New |
| ShoreHaven Wealth Partners, LLC | 2,365 | $742.4K | 0.27% | 00.0% | Unchanged |
| Kaydan Wealth Management, Inc. | 2,366 | $742.5K | 0.21% | −86−3.5% | Reduced |
| Smith & Howard Wealth Management, LLC | 2,368 | $743.1K | 0.17% | −197−7.7% | Reduced |
| Ruggiero Investments, Inc. | 2,369 | $743.4K | 0.67% | +2,369 | New |
| BlueChip Wealth Advisors LLC | 2,372 | $744.1K | 0.31% | −444−15.8% | Reduced |
| Blue Sky Capital Consultants Group, Inc. | 2,373 | $744.6K | 0.33% | 00.0% | Unchanged |
| Hobart Private Capital, LLC | 2,375 | $745.3K | 0.15% | +441+22.8% | Added |
| Villere St Denis J & Co LLC | 2,376 | $745.6K | 0.07% | 00.0% | Unchanged |
| Umpqua Bank | 2,379 | $746.5K | 0.21% | −55−2.3% | Reduced |
| Altar Rock LLC | 2,381 | $747.2K | 0.90% | +2,381 | New |
| Ruedi Wealth Management, Inc. | 2,385 | $748.4K | 0.20% | −3−0.1% | Reduced |
| Wallace Hart LLC | 2,396 | $751.9K | 0.55% | +2,396 | New |
| Storgate, LLC | 2,396 | $751.9K | 0.62% | +2,396 | New |
| Transamerica Financial Advisors, Inc. | 2,398 | $752.6K | 0.06% | +588+32.5% | Added |
| Thompson Investment Management, Inc. | 2,399 | $752.8K | 0.09% | 00.0% | Unchanged |
| Meridian Financial, LLC | 2,405 | $754.7K | 0.41% | −60−2.4% | Reduced |
| Alta Wealth Advisors LLC | 2,408 | $755.7K | 0.25% | +186+8.4% | Added |
| Pingora Partners LLC | 2,410 | $756.3K | 0.46% | −40−1.6% | Reduced |
| Orion Investment Co | 2,410 | $756.3K | 0.23% | −40−1.6% | Reduced |
| Clarion Wealth Managment Partners, LLC | 2,410 | $756.3K | 0.70% | +1,526+172.6% | Added |
| Wealthquest Corp | 2,410 | $756.5K | 0.06% | +2,410 | New |
| Spinnaker Investment Group, LLC | 2,414 | $757.4K | 0.14% | +184+8.3% | Added |
| Harold Davidson & Associates Inc. | 2,415 | $757.8K | 0.34% | −25−1.0% | Reduced |