Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2025
Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 5,179
- +609 vs. Q3 2025
- Shares held
- 3.35B
- +228.5M (+7.3%) vs. Q3 2025
- Total value
- $1.02T
- +$255.2B (+33.6%) vs. Q3 2025
- New holders
- 699
- 1,647 more added
- Sold out
- 90
- 2,304 more reduced
95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Delos Wealth Advisors, LLC | 1,721 | $540.0K | 0.36% | −50−2.8% | Reduced |
| Mountain Capital Investment Advisors, Inc | 1,648 | $541.3K | 0.09% | −13−0.8% | Reduced |
| Compass Planning Associates Inc | 1,725 | $541.4K | 0.37% | +1,725 | New |
| Whitaker-Myers Wealth Managers, LTD. | 1,725 | $541.5K | 0.11% | −55−3.1% | Reduced |
| Wheelhouse Advisory Group LLC | 1,721 | $541.6K | 0.21% | +232+15.6% | Added |
| Bright Financial Advisors, Inc. | 1,726 | $541.7K | 0.26% | +384+28.6% | Added |
| Ground Swell Capital, LLC | 1,727 | $541.9K | 1.12% | +1,727 | New |
| BWM Planning, LLC | 1,728 | $542.3K | 0.14% | +598+52.9% | Added |
| Baring Financial LLC | 1,733 | $543.8K | 0.33% | +4+0.2% | Added |
| PSI Advisors, LLC | 1,733 | $543.8K | 0.14% | +50+3.0% | Added |
| TCP Asset Management, LLC | 1,735 | $544.4K | 0.09% | +504+40.9% | Added |
| Prism Planning Partners LLC | 1,738 | $545.4K | 0.61% | +1,738 | New |
| Edge Financial Advisors LLC | 1,740 | $545.9K | 0.23% | −287−14.2% | Reduced |
| Uncommon Cents Investing LLC | 1,740 | $546.0K | 0.13% | 00.0% | Unchanged |
| Sincerus Advisory, LLC | 1,740 | $546.2K | 0.44% | −61−3.4% | Reduced |
| Oak Harvest Investment Services | 1,742 | $546.5K | 0.06% | +54+3.2% | Added |
| SBI Okasan Asset Management Co.Ltd. | 1,743 | $548.0K | 0.03% | +1,743 | New |
| PYA Waltman Capital, LLC | 1,748 | $548.5K | 0.15% | 00.0% | Unchanged |
| Bravias Capital Group, LLC | 1,748 | $548.5K | 0.33% | +66+3.9% | Added |
| Widmann Financial Services, Inc. | 1,752 | $549.8K | 0.34% | −70−3.8% | Reduced |
| Advanced Asset Management Advisors Inc | 1,755 | $550.7K | 0.15% | −445−20.2% | Reduced |
| Marotta Asset Management | 1,758 | $551.7K | 0.10% | −389−18.1% | Reduced |
| Phoenix Wealth Advisors | 1,760 | $552.3K | 0.21% | 00.0% | Unchanged |
| Smith Partners Wealth Management, LLC | 1,760 | $552.3K | 0.51% | +1,760 | New |
| Maripau Wealth Management LLC | 1,761 | $552.7K | 0.25% | +198+12.7% | Added |
| Berkshire Money Management, Inc. | 1,765 | $553.9K | 0.05% | +1,765 | New |
| Old Port Advisors | 1,768 | $554.8K | 0.14% | +839+90.3% | Added |
| Palatine Hill Wealth Management, LLC | 1,768 | $554.8K | 0.45% | +1,768 | New |
| Northern Lights Advisors, Inc. | 1,769 | $555.1K | 0.38% | +1,769 | New |
| Evergreen Wealth Partners LLC | 1,772 | $556.2K | 0.47% | +1,772 | New |
| White Wing Wealth Management | 1,775 | $557.0K | 0.33% | +83+4.9% | Added |
| Sterling Financial Planning, Inc. | 1,780 | $558.6K | 0.17% | 00.0% | Unchanged |
| Sherbrooke Park Advisers LLC | 1,780 | $558.6K | 1.44% | +1,780 | New |
| M1 Capital Management LLC | 1,781 | $558.8K | 0.23% | +26+1.5% | Added |
| Bridgewealth Advisory Group, LLC | 1,783 | $559.6K | 0.12% | +6+0.3% | Added |
| Boulder Wealth Advisors, LLC | 1,784 | $559.7K | 0.24% | +367+25.9% | Added |
| Continental Investors Services, Inc. | 1,655 | $560.1K | 0.72% | +6+0.4% | Added |
| Campion Asset Management LLC | 1,790 | $561.7K | 0.39% | 00.0% | Unchanged |
| Cura Wealth Advisors, LLC | 1,790 | $561.8K | 0.21% | +318+21.6% | Added |
| Awm Capital, LLC | 1,792 | $562.6K | 0.05% | −168−8.6% | Reduced |
| Miller Capital Partners, Inc. | 1,800 | $564.8K | 0.29% | +1,800 | New |
| Strategic Advocates LLC | 1,797 | $565.2K | 0.14% | −55−3.0% | Reduced |
| Capstone Wealth Management, LLC | 1,801 | $565.3K | 0.41% | +77+4.5% | Added |
| Estate Planners Group, LLC | 1,807 | $567.0K | 0.25% | +1,807 | New |
| Hughes Financial Services, LLC | 1,809 | $567.7K | 0.09% | +379+26.5% | Added |
| Willner & Heller, LLC | 1,809 | $567.8K | 0.41% | +1+0.1% | Added |
| CoreFirst Bank & Trust | 1,810 | $568.0K | 0.31% | 00.0% | Unchanged |
| Hartmann Taylor Wealth Management, LLC | 1,813 | $569.0K | 0.38% | 00.0% | Unchanged |
| BCS Private Wealth Management, Inc. | 1,815 | $569.5K | 0.19% | 00.0% | Unchanged |
| Affinity Wealth Management LLC | 1,816 | $569.9K | 0.08% | −4−0.2% | Reduced |
| Johnson Wealth Management, LLC | 1,816 | $569.9K | 0.28% | +134+8.0% | Added |
| Citrine Capital LLC | 1,819 | $570.8K | 0.26% | −1,813−49.9% | Reduced |
| Outbound Financial Inc | 1,820 | $571.1K | 0.44% | 00.0% | Unchanged |
| S Harris Financial Group, LLC | 1,824 | $572.2K | 0.55% | +1,824 | New |
| RS Crum Inc. | 1,828 | $573.6K | 0.11% | −8−0.4% | Reduced |
| Omnitrust Wealth Management, Inc | 1,829 | $573.9K | 0.73% | +1,829 | New |
| William Mack & Associates, Inc. | 1,830 | $574.4K | 0.27% | +36+2.0% | Added |
| Lutz Financial Services LLC | 1,831 | $574.6K | 0.04% | −406−18.1% | Reduced |
| Market Street Wealth Management Advisors LLC | 1,833 | $575.2K | 0.09% | +223+13.9% | Added |
| Iron Financial, LLC | 1,837 | $576.4K | 0.26% | +112+6.5% | Added |
| KFA Private Wealth Group, LLC | 1,846 | $579.4K | 0.14% | +541+41.5% | Added |
| Kirtland Hills Capital Management, LLC | 1,847 | $579.6K | 0.20% | 00.0% | Unchanged |
| Isthmus Partners, LLC | 1,849 | $580.1K | 0.06% | +1,849 | New |
| Pittenger & Anderson Inc | 1,849 | $580.2K | 0.02% | −44−2.3% | Reduced |
| GenWealth Group, Inc. | 1,846 | $580.7K | 0.10% | +511+38.3% | Added |
| Kesler, Norman & Wride, LLC | 1,855 | $582.0K | 0.10% | −4,562−71.1% | Reduced |
| Hara Capital LLC | 1,855 | $582.1K | 0.32% | −1,350−42.1% | Reduced |
| Athena Investment Management | 1,856 | $582.4K | 0.30% | −66−3.4% | Reduced |
| Quaker Wealth Management, LLC | 1,856 | $582.5K | 0.18% | +6+0.3% | Added |
| Financial Plan, Inc. | 1,860 | $583.7K | 0.07% | +1,860 | New |
| Reyes Financial Architecture, Inc. | 1,862 | $584.3K | 0.36% | +817+78.2% | Added |
| Glass Jacobson Investment Advisors llc | 1,870 | $586.7K | 0.21% | −17−0.9% | Reduced |
| Center For Asset Management LLC | 1,870 | $586.8K | 0.31% | +1,870 | New |
| Greenline Wealth Management LLC | 1,880 | $589.9K | 0.61% | +1,880 | New |
| CapWealth Advisors, LLC | 1,881 | $590.3K | 0.04% | +1,000+113.5% | Added |
| Planning Center, Inc. | 1,882 | $590.4K | 0.06% | 00.0% | Unchanged |
| Oakmont Corp | 1,884 | $591.2K | 0.10% | 00.0% | Unchanged |
| Chesapeake Wealth Management | 1,885 | $591.5K | 0.18% | +20+1.1% | Added |
| Purus Wealth Management, LLC | 1,890 | $593.0K | 0.18% | −204−9.7% | Reduced |
| Hapanowicz & Associates Financial Services, Inc | 1,890 | $593.1K | 0.23% | 00.0% | Unchanged |
| Tableaux LLC | 1,877 | $593.6K | 0.43% | −3,427−64.6% | Reduced |
| IVC Wealth Advisors LLC | 1,895 | $594.7K | 0.26% | +125+7.1% | Added |
| Inman Jager Wealth Management, LLC | 1,901 | $596.5K | 0.37% | +440+30.1% | Added |
| Southern Capital Advisors, LLC | 1,903 | $597.3K | 0.28% | +10+0.5% | Added |
| Arjuna Capital | 1,906 | $598.1K | 0.15% | −873−31.4% | Reduced |
| WorthPointe, LLC | 1,909 | $599.0K | 0.16% | −179−8.6% | Reduced |
| Sprinkle Financial Consultants LLC | 1,912 | $600.1K | 0.30% | 00.0% | Unchanged |
| Birchbrook, Inc. | 1,913 | $600.4K | 0.30% | +445+30.3% | Added |
| Paragon Private Wealth Management, LLC | 1,914 | $600.5K | 0.18% | −324−14.5% | Reduced |
| TKG Advisors, LLC | 1,916 | $601.4K | 0.24% | −626−24.6% | Reduced |
| Transcendent Capital Group LLC | 1,920 | $602.5K | 0.27% | −16−0.8% | Reduced |
| First PREMIER Bank | 1,921 | $603.0K | 0.14% | 00.0% | Unchanged |
| Tandem Financial, LLC | 3,167 | $603.1K | 0.73% | −88−2.7% | Reduced |
| Alpha Financial Advisors, LLC | 1,922 | $603.2K | 0.18% | +90+4.9% | Added |
| Landaas & Co | 1,926 | $604.4K | 0.13% | −49−2.5% | Reduced |
| BG Investment Services, Inc. | 1,929 | $605.5K | 0.54% | +238+14.1% | Added |
| Merited Wealth, LLC | 1,930 | $605.6K | 0.56% | +1,930 | New |
| Halter Ferguson Financial Inc. | 1,932 | $606.3K | 0.13% | −13−0.7% | Reduced |
| Southern Financial Group, LLC | 1,932 | $606.3K | 0.17% | +1,932 | New |
| Meramec Financial Planners, LLC | 1,877 | $606.4K | 0.24% | +1,877 | New |