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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,180
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,305 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,180 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Eq Wealth Advisors, LLC2$5420.00%+2New
PEAK6 LLC2$6260.00%−2,920−99.9%Reduced
RHL Group, LLC11$3.45K0.00%+11New
Fountainhead AM, LLC18$5.66K0.01%−7,862−99.8%Reduced
Davidson Capital Management Inc.20$6.28K0.00%−30−60.0%Reduced
Financially Speaking Inc21$6.59K0.00%00.0%Unchanged
Investors Portfolio Services LLC27$8.52K0.01%+27New
Redmont Wealth Advisors LLC30$9.41K0.01%−30−50.0%Reduced
MJT & Associates Financial Advisory Group, Inc.34$10.7K0.01%00.0%Unchanged
NorthAvenue LLC35$11.0K0.01%+35New
Luken Investment Analytics, LLC40$12.6K0.00%00.0%Unchanged
Mendota Financial Group, LLC40$12.6K0.01%00.0%Unchanged
Longview Financial Advisors LLC40$12.6K0.01%+40New
Fairway Wealth LLC42$13.2K0.00%00.0%Unchanged
ROSS\JOHNSON & Associates LLC45$14.1K0.26%−1−2.2%Reduced
Oakum Bay Capital LLC50$15.7K0.01%+50New
Unison Asset Management LLC51$16.0K0.01%−645−92.7%Reduced
RMG Wealth Management LLC49$16.2K0.00%+49New
Monetary Solutions, Ltd60$18.8K0.02%+60New
Anfield Capital Management, LLC66$20.7K0.01%00.0%Unchanged
Peregrine Capital Management LLC68$21.3K0.00%−80,940−99.9%Reduced
Cypress Capital Management LLC (WY)70$22.0K0.02%00.0%Unchanged
Gen-Wealth Partners Inc79$24.7K0.01%−16−16.8%Reduced
Clal Insurance Enterprises Holdings Ltd83$26.0K0.00%−18−17.8%Reduced
CKW Financial Group100$31.0K0.00%00.0%Unchanged
Longfellow Investment Management Co LLC100$31.4K0.01%−22,853−99.6%Reduced
Equitec Proprietary Markets, LLC100$31.4K0.15%00.0%Unchanged
Hoey Investments, Inc100$31.4K0.00%00.0%Unchanged
Robbins Farley LLC100$31.4K0.01%00.0%Unchanged
Avenir Tech Ltd100$31.4K0.00%00.0%Unchanged
Eukles Asset Management103$32.3K0.01%00.0%Unchanged
Arbor Wealth Management LLC113$35.5K0.03%+113New
Team Financial Group, LLC116$36.5K0.02%00.0%Unchanged
Cedar Wealth Management, LLC120$37.7K0.01%00.0%Unchanged
Nvest Wealth Strategies, Inc.121$38.0K0.03%+121New
Bard Associates Inc130$40.9K0.01%+130New
Old Point Trust & Financial Services N A134$42.0K0.01%+34+34.0%Added
Fiduciary Advisors, Inc.141$44.2K0.03%00.0%Unchanged
Quest 10 Wealth Builders, Inc.141$44.2K0.04%+29+25.9%Added
Commonwealth Retirement Investments LLC142$44.6K0.01%+142New
Stephens Consulting, LLC152$47.7K0.02%+20+15.2%Added
IFC & Insurance Marketing, Inc.154$48.0K0.05%+154New
Richardson Financial Services Inc.163$48.7K0.03%−17−9.4%Reduced
Decker Retirement Planning Inc.156$49.0K0.02%00.0%Unchanged
Tripletail Wealth Management, LLC160$50.2K0.06%00.0%Unchanged
WestEnd Advisors, LLC160$50.2K0.00%+6+3.9%Added
Insight Financial Services165$51.8K0.03%00.0%Unchanged
Fairman Group, LLC177$55.6K0.04%00.0%Unchanged
Brooklands Fund Management Ltd165$55.9K0.03%+165New
Red Reef Advisors LLC179$56.1K0.06%+179New
Richardson Capital Management LLC179$56.2K0.03%00.0%Unchanged
Dakota Community Bank & Trust NA180$56.5K0.19%−40−18.2%Reduced
Armor Investment Advisors, LLC180$56.5K0.02%00.0%Unchanged
Imprint Wealth LLC186$58.4K0.27%+60+47.6%Added
Winnow Wealth LLC188$59.0K0.04%−69−26.8%Reduced
POM Investment Strategies, LLC200$62.8K0.03%−18−8.3%Reduced
Horrell Capital Management, Inc.200$62.8K0.03%00.0%Unchanged
Morton Brown Family Wealth, LLC200$62.8K0.02%00.0%Unchanged
Creative Capital Management Investments LLC200$62.8K0.02%+187+1,438.5%Added
Arrowpoint Investment Partners (Singapore) Pte. Ltd.200$62.8K0.01%+200New
Robinswood Financial LLC200$62.8K0.02%00.0%Unchanged
Ball & Co Wealth Management Inc.202$63.0K0.04%00.0%Unchanged
Gunpowder Capital Management, LLC dba Oliver Wealth Management201$63.1K0.05%+201New
LGT Financial Advisors LLC207$65.0K0.40%00.0%Unchanged
Elevate Wealth Advisory, Inc217$68.2K0.05%+4+1.9%Added
Blueline Advisors LLC220$69.0K0.06%+220New
Lynch Asset Management, Inc.225$70.6K0.02%−25−10.0%Reduced
Principia Wealth Advisory, LLC235$73.7K0.05%+25+11.9%Added
C M Bidwell & Associates Ltd240$75.3K0.04%00.0%Unchanged
Carolina Wealth Advisors, LLC247$77.5K0.03%00.0%Unchanged
PMV Capital Advisers, LLC247$77.5K0.14%00.0%Unchanged
Optima Capital LLC252$79.1K0.03%+252New
1015 Capital Partners, LLC253$79.4K0.08%+253New
Friedenthal Financial254$79.6K0.04%+21+9.0%Added
Hoese & Co LLP260$81.6K0.06%00.0%Unchanged
Capco Asset Management, LLC260$81.6K0.02%00.0%Unchanged
Sellwood Investment Partners LLC261$81.9K0.03%−112−30.0%Reduced
Gleason Group, Inc.261$82.0K0.01%−804−75.5%Reduced
Maryland Capital Advisors Inc.266$83.5K0.03%00.0%Unchanged
Quarry LP271$85.0K0.01%+271New
Family CFO Inc280$87.9K0.04%+280New
Clark Wealth Partners298$93.5K0.06%00.0%Unchanged
Cornerstone Financial Management LLC300$94.1K0.09%+300New
William B. Walkup & Associates, Inc.302$94.8K0.05%+17+6.0%Added
Three Bearings Fiduciary Advisors, Inc.285$96.5K0.09%+285New
Bay Harbor Wealth Management, LLC309$97.0K0.03%+91+41.7%Added
Ssa Swiss Advisors AG310$97.3K0.05%−150−32.6%Reduced
Retirement Wealth Solutions LLC311$97.5K0.06%+115+58.7%Added
1620 Investment Advisors, Inc.312$98.2K0.07%−5−1.6%Reduced
Essex Investment Management Co LLC320$100.4K0.02%00.0%Unchanged
Harbor Asset Planning, Inc.320$100.5K0.09%00.0%Unchanged
Redwood Park Advisors LLC335$105.1K0.07%−100−23.0%Reduced
Dnca Finance335$105.1K0.01%+335New
Cane Capital Partners, LLC340$106.7K0.04%+340New
Windsor Advisory Group, LLC354$111.1K0.10%−4,314−92.4%Reduced
Lloyd Advisory Services, LLC.361$113.2K0.04%−701−66.0%Reduced
Noble Wealth Management PBC367$115.0K0.06%+142+63.1%Added
Cedar Mountain Advisors, LLC370$116.1K0.02%00.0%Unchanged
Cutler Capital Management, LLC375$117.7K0.04%+375New
Proathlete Wealth Management LLC375$117.9K0.03%+282+303.2%Added