Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,666
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,002 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Tme Financial, Inc. | 2,106 | $512.9K | 0.38% | +2+0.1% | Added |
| N.E.W. Advisory Services LLC | 2,107 | $513.1K | 0.05% | +16+0.8% | Added |
| Kondo Wealth Advisors, Inc. | 2,108 | $513.4K | 0.21% | +95+4.7% | Added |
| Verity & Verity, LLC | 2,109 | $513.6K | 0.04% | −52−2.4% | Reduced |
| GoalVest Advisory LLC | 2,112 | $514.4K | 0.11% | +555+35.6% | Added |
| Wilkinson Global Asset Management LLC | 2,115 | $515.1K | 0.03% | 00.0% | Unchanged |
| Hixon Zuercher, LLC | 2,115 | $515.1K | 0.16% | +2,115 | New |
| Avondale Wealth Management | 2,116 | $515.4K | 0.27% | +6+0.3% | Added |
| Capitol Family Office, Inc. | 2,116 | $515.4K | 0.63% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 2,124 | $517.3K | 0.36% | −538−20.2% | Reduced |
| Oliver Luxxe Assets LLC | 2,124 | $517.3K | 0.08% | −60−2.7% | Reduced |
| Keyvantage Wealth, LLC | 2,125 | $517.5K | 0.22% | −84−3.8% | Reduced |
| JMG Financial Group, Ltd. | 2,130 | $518.7K | 0.01% | −86−3.9% | Reduced |
| Eldridge Investment Advisors, Inc. | 2,130 | $518.8K | 0.12% | 00.0% | Unchanged |
| Bond & Devick Financial Network, Inc. | 2,142 | $521.7K | 0.16% | +22+1.0% | Added |
| Foster Group, Inc. | 2,147 | $523.0K | 0.02% | −6−0.3% | Reduced |
| Define Financial, LLC | 2,149 | $523.5K | 0.31% | +838+63.9% | Added |
| Henrickson Nauta Wealth Advisors, Inc. | 2,152 | $524.1K | 0.17% | +152+7.6% | Added |
| Fortem Financial Group, LLC | 2,152 | $524.1K | 0.15% | +232+12.1% | Added |
| Idaho Trust Bank | 2,153 | $524.4K | 0.18% | −7−0.3% | Reduced |
| Verity Asset Management, Inc. | 2,155 | $525.1K | 0.17% | −401−15.7% | Reduced |
| Cypress Financial Planning LLC | 2,156 | $525.1K | 0.16% | −105−4.6% | Reduced |
| Marotta Asset Management | 2,147 | $527.2K | 0.10% | +400+22.9% | Added |
| Gerber, LLC | 2,165 | $527.2K | 0.33% | −3,776−63.6% | Reduced |
| Human Investing LLC | 2,165 | $527.2K | 0.08% | +791+57.6% | Added |
| NovaPoint Capital, LLC | 2,167 | $527.7K | 0.13% | +2,167 | New |
| Helen Stephens Group, LLC | 2,167 | $527.9K | 0.12% | +134+6.6% | Added |
| Lathrop Investment Management Corp | 2,173 | $529.0K | 0.10% | +83+4.0% | Added |
| WMG Financial Advisors, LLC | 2,179 | $529.2K | 0.18% | −116−5.1% | Reduced |
| Weinberger Asset Management, Inc | 2,174 | $529.6K | 0.19% | +100+4.8% | Added |
| Adams Wealth Management | 2,176 | $529.9K | 0.11% | −156−6.7% | Reduced |
| CacheTech Inc. | 2,176 | $529.9K | 0.11% | −156−6.7% | Reduced |
| Investors Asset Management of Georgia Inc | 2,177 | $530.2K | 0.23% | −25−1.1% | Reduced |
| Balanced Wealth Group LLC | 2,999 | $530.5K | 0.23% | 00.0% | Unchanged |
| Newport Capital Group, LLC | 2,180 | $530.9K | 0.33% | −47−2.1% | Reduced |
| Conestoga Capital Advisors, LLC | 2,180 | $530.9K | 0.01% | −20−0.9% | Reduced |
| Clarity Capital Advisors, LLC | 2,180 | $530.9K | 0.29% | 00.0% | Unchanged |
| eCIO, Inc. | 2,184 | $531.9K | 0.20% | +42+2.0% | Added |
| D.B. Root & Company, LLC | 2,197 | $535.1K | 0.14% | −192−8.0% | Reduced |
| Western Financial Corp | 2,200 | $535.7K | 0.23% | −227−9.4% | Reduced |
| Advanced Asset Management Advisors Inc | 2,200 | $535.8K | 0.14% | 00.0% | Unchanged |
| Phocas Financial Corp. | 2,200 | $535.8K | 0.07% | 00.0% | Unchanged |
| Provenance Wealth Advisors, LLC | 2,200 | $535.8K | 0.07% | 00.0% | Unchanged |
| Lebenthal Global Advisors, LLC | 2,207 | $537.5K | 0.09% | −129−5.5% | Reduced |
| Riverpoint Wealth Management Holdings, LLC | 2,208 | $537.9K | 0.12% | −22−1.0% | Reduced |
| W Advisors, LLC | 2,211 | $538.5K | 0.28% | +101+4.8% | Added |
| Fjell Capital, LLC | 2,219 | $540.5K | 0.48% | 00.0% | Unchanged |
| Bay Rivers Group | 2,220 | $540.7K | 0.23% | 00.0% | Unchanged |
| Holistic Financial Partners | 2,220 | $540.8K | 0.22% | −58−2.5% | Reduced |
| Alta Wealth Advisors LLC | 2,222 | $541.1K | 0.19% | 00.0% | Unchanged |
| Taylor Financial Group, Inc. | 2,225 | $541.9K | 0.31% | 00.0% | Unchanged |
| Heartland Advisors Inc | 2,225 | $541.9K | 0.03% | +2,225 | New |
| Spinnaker Investment Group, LLC | 2,230 | $543.0K | 0.10% | +189+9.3% | Added |
| PCG Wealth Advisors, LLC | 2,235 | $544.3K | 0.16% | 00.0% | Unchanged |
| Lutz Financial Services LLC | 2,237 | $544.8K | 0.04% | +75+3.5% | Added |
| Paragon Private Wealth Management, LLC | 2,238 | $545.2K | 0.18% | −146−6.1% | Reduced |
| Flossbach Von Storch AG | 2,239 | $545.3K | 0.00% | +250+12.6% | Added |
| Northern Oak Wealth Management Inc | 2,240 | $545.6K | 0.07% | 00.0% | Unchanged |
| Oregon Pacific Wealth Management, LLC | 2,245 | $546.8K | 0.47% | −191−7.8% | Reduced |
| Rydar Equities, Inc. | 2,230 | $547.6K | 0.44% | +10+0.5% | Added |
| RiverGlades Family Offices LLC | 2,250 | $548.0K | 0.33% | 00.0% | Unchanged |
| Sierra Ocean, LLC | 2,256 | $549.4K | 0.46% | +174+8.4% | Added |
| Brueske Advisory Services, LLC | 2,256 | $549.4K | 0.30% | +62+2.8% | Added |
| ODonnell Financial Services, LLC | 2,256 | $549.5K | 0.20% | −95−4.0% | Reduced |
| Liberty Square Wealth Partners LLC | 2,257 | $549.7K | 0.17% | +108+5.0% | Added |
| Davis-Rea Ltd. | 2,234 | $551.4K | 0.13% | +261+13.2% | Added |
| Benchmark Investment Advisors LLC | 2,264 | $551.4K | 0.32% | +2,264 | New |
| Allied Investment Advisors, LLC | 2,265 | $551.6K | 0.09% | +1,054+87.0% | Added |
| Leslie Global Wealth, LLC | 2,277 | $554.6K | 0.26% | −15−0.7% | Reduced |
| Rockbridge Investment Management, LCC | 2,277 | $554.6K | 0.05% | +80+3.6% | Added |
| Cambridge Financial Group, LLC | 2,283 | $556.1K | 0.18% | 00.0% | Unchanged |
| Dynamic Financial Group | 2,285 | $556.5K | 0.48% | 00.0% | Unchanged |
| Bernard Wealth Management Corp. | 2,287 | $557.0K | 0.23% | 00.0% | Unchanged |
| CTC Alternative Strategies, Ltd. | 2,288 | $557.2K | 0.93% | −25,012−91.6% | Reduced |
| Worth Asset Management, LLC | 2,293 | $558.5K | 0.25% | +2,293 | New |
| Letson Investment Management, Inc. | 2,293 | $558.6K | 0.20% | 00.0% | Unchanged |
| Blue Square Asset Management, LLC | 2,300 | $560.2K | 0.24% | 00.0% | Unchanged |
| Mattern Wealth Management LLC | 2,300 | $560.2K | 0.11% | 00.0% | Unchanged |
| Austin Asset Management Co Inc | 2,306 | $561.7K | 0.10% | −461−16.7% | Reduced |
| Arlington Partners LLC | 2,307 | $561.9K | 0.19% | 00.0% | Unchanged |
| Powell Investment Advisors, LLC | 2,316 | $564.1K | 0.20% | 00.0% | Unchanged |
| Opal Wealth Advisors, LLC | 2,317 | $564.3K | 0.16% | −3−0.1% | Reduced |
| Winthrop Capital Management, LLC | 2,318 | $565.0K | 0.14% | 00.0% | Unchanged |
| Flaharty Asset Management, LLC | 2,322 | $565.5K | 0.07% | 00.0% | Unchanged |
| Millington Financial Advisors, LLC | 2,318 | $567.2K | 0.28% | +303+15.0% | Added |
| St. Louis Trust Co | 2,329 | $567.2K | 0.07% | 00.0% | Unchanged |
| Granite Harbor Advisors, Inc. | 2,334 | $568.6K | 0.24% | +201+9.4% | Added |
| Clarity Wealth Development LLC | 2,121 | $569.3K | 0.51% | −50−2.3% | Reduced |
| Andina Capital Management, LLC | 2,341 | $570.2K | 0.32% | +395+20.3% | Added |
| Stegent Equity Advisors, Inc. | 2,343 | $570.6K | 0.46% | 00.0% | Unchanged |
| Horst & Graben Wealth Management LLC | 2,347 | $571.6K | 0.09% | −182−7.2% | Reduced |
| Globeflex Capital L P | 2,350 | $572.3K | 0.09% | −201,928−98.8% | Reduced |
| Riverstone Advisors, LLC | 2,354 | $573.3K | 0.28% | 00.0% | Unchanged |
| Accredited Wealth Management, LLC | 3,860 | $574.5K | 0.45% | +1,451+60.2% | Added |
| Cooper/Haims Advisors, LLC | 2,362 | $575.3K | 0.27% | −120−4.8% | Reduced |
| ShoreHaven Wealth Partners, LLC | 2,365 | $576.2K | 0.21% | −12−0.5% | Reduced |
| Hall Capital Management Co Inc | 2,366 | $576.2K | 0.23% | +16+0.7% | Added |
| Thrive Capital Management, LLC | 2,370 | $577.3K | 0.15% | +366+18.3% | Added |
| Blue Sky Capital Consultants Group, Inc. | 2,373 | $577.9K | 0.25% | −845−26.3% | Reduced |
| Villere St Denis J & Co LLC | 2,376 | $578.7K | 0.06% | 00.0% | Unchanged |