Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,666
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,002 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Truefg, LLC | 1,404 | $341.9K | 0.09% | −10−0.7% | Reduced |
| Atlas Wealth Partners, LLC | 1,405 | $342.2K | 0.35% | −300−17.6% | Reduced |
| Avaii Wealth Management, LLC | 1,405 | $342.2K | 0.13% | +29+2.1% | Added |
| Fox Hill Wealth Management | 1,406 | $342.4K | 0.16% | +87+6.6% | Added |
| Endowment Wealth Management, Inc. | 1,409 | $343.3K | 0.16% | +1,409 | New |
| FOCUS Wealth Advisors, LLC | 1,410 | $343.4K | 0.17% | −139−9.0% | Reduced |
| Flower City Capital | 1,410 | $343.4K | 0.18% | 00.0% | Unchanged |
| Boulder Wealth Advisors, LLC | 1,417 | $345.1K | 0.16% | +1,417 | New |
| Oak Grove Capital LLC | 1,419 | $345.6K | 0.07% | −381−21.2% | Reduced |
| Fogel Capital Management, Inc. | 1,422 | $346.3K | 0.16% | 00.0% | Unchanged |
| Eaton-Cambridge Inc. | 1,423 | $346.6K | 0.12% | +51+3.7% | Added |
| Loudon Investment Management, LLC | 1,425 | $347.1K | 0.18% | +1,425 | New |
| Gallagher Fiduciary Advisors, LLC | 1,428 | $347.8K | 0.01% | −4,975−77.7% | Reduced |
| Sharkey, Howes & Javer | 1,431 | $348.5K | 0.04% | 00.0% | Unchanged |
| Holos Integrated Wealth LLC | 1,470 | $349.1K | 0.21% | 00.0% | Unchanged |
| Legacy Financial Group LLC | 1,435 | $349.6K | 0.05% | −2−0.1% | Reduced |
| Frazier Financial Advisors, LLC | 1,436 | $349.7K | 0.21% | +10+0.7% | Added |
| Financial Enhancement Group LLC | 1,425 | $349.8K | 0.05% | +1,425 | New |
| Essential Partners LLC | 1,437 | $350.0K | 0.12% | +269+23.0% | Added |
| LVZ Advisors, Inc. | 1,438 | $350.2K | 0.04% | 00.0% | Unchanged |
| Rockport Wealth LLC | 1,438 | $350.2K | 0.07% | −2,111−59.5% | Reduced |
| ShankerValleau Wealth Advisors, Inc. | 1,438 | $350.2K | 0.09% | 00.0% | Unchanged |
| BOS Asset Management, LLC | 1,438 | $350.2K | 0.10% | +18+1.3% | Added |
| North Forty Two & Co. | 1,440 | $350.7K | 0.34% | 00.0% | Unchanged |
| Paragon Financial Partners, Inc. | 1,442 | $351.1K | 0.22% | +1+0.1% | Added |
| Allen Wealth Management, LLC | 1,447 | $352.4K | 0.24% | +95+7.0% | Added |
| KDT Advisors, LLC | 1,448 | $352.7K | 0.52% | 00.0% | Unchanged |
| Scientech Research LLC | 1,453 | $353.9K | 0.12% | −736−33.6% | Reduced |
| Harfst & Associates, Inc. | 1,455 | $354.4K | 0.07% | +200+15.9% | Added |
| Viewpoint Investment Partners Corp | 2,000 | $354.8K | 0.19% | 00.0% | Unchanged |
| Meritas Wealth Management, LLC | 1,458 | $355.1K | 0.18% | +42+3.0% | Added |
| Inman Jager Wealth Management, LLC | 1,461 | $355.8K | 0.23% | −132−8.3% | Reduced |
| Rainier Family Wealth Inc | 1,462 | $356.1K | 0.32% | +3+0.2% | Added |
| Engineers Gate Manager LP | 1,466 | $357.0K | 0.00% | −12,540−89.5% | Reduced |
| Birchbrook, Inc. | 1,468 | $357.6K | 0.18% | 00.0% | Unchanged |
| Greykasell Wealth Strategies, Inc. | 1,470 | $358.0K | 0.15% | +842+134.1% | Added |
| Private Wealth Management Group, LLC | 1,472 | $358.5K | 0.10% | −7−0.5% | Reduced |
| Alternative Investment Advisors, LLC. | 1,472 | $358.5K | 0.16% | +142+10.7% | Added |
| Cura Wealth Advisors, LLC | 1,472 | $358.5K | 0.14% | +122+9.0% | Added |
| Hillman Capital Management, Inc. | 1,473 | $358.7K | 0.21% | −462−23.9% | Reduced |
| Vestia Personal Wealth Advisors | 1,474 | $358.9K | 0.21% | +68+4.8% | Added |
| Wealth Management Nebraska | 1,475 | $359.2K | 0.04% | −55−3.6% | Reduced |
| Leeward Financial Partners, LLC | 1,476 | $359.5K | 0.10% | −82−5.3% | Reduced |
| Guerra Advisors Inc | 1,476 | $359.6K | 0.13% | +1,476 | New |
| Capital Wealth Management, LLC | 1,480 | $360.5K | 0.13% | 00.0% | Unchanged |
| Gordian Advisors LLC | 1,481 | $360.6K | 0.24% | +1+0.1% | Added |
| Seneca Financial Advisors LLC | 1,481 | $360.8K | 0.12% | −40−2.6% | Reduced |
| Northstar Advisory Group, LLC | 1,483 | $361.2K | 0.15% | 00.0% | Unchanged |
| Global Wealth Strategies & Associates | 1,483 | $361.3K | 0.09% | −169−10.2% | Reduced |
| Wheelhouse Advisory Group LLC | 1,489 | $362.8K | 0.16% | −159−9.6% | Reduced |
| Financial Alternatives, Inc | 1,490 | $362.9K | 0.22% | 00.0% | Unchanged |
| Bryant Woods Investment Advisors, LLC | 1,493 | $363.7K | 0.14% | +182+13.9% | Added |
| Whipplewood Advisors, LLC | 1,500 | $365.3K | 0.24% | −2,027−57.5% | Reduced |
| SWAN Capital LLC | 1,500 | $365.3K | 0.15% | −95−6.0% | Reduced |
| Promus Capital, LLC | 1,500 | $365.3K | 0.23% | 00.0% | Unchanged |
| GoalFusion Wealth Management, LLC | 1,502 | $365.9K | 0.17% | 00.0% | Unchanged |
| Aurdan Capital Management, LLC | 1,505 | $366.5K | 0.12% | +1,505 | New |
| RIA Advisory Group LLC | 1,505 | $366.6K | 0.09% | −76−4.8% | Reduced |
| MBA Advisors LLC | 1,506 | $366.8K | 0.16% | −246−14.0% | Reduced |
| Campbell Deegan Wealth Management, LLC | 1,506 | $366.8K | 0.33% | 00.0% | Unchanged |
| Edge Wealth Management LLC | 1,506 | $366.9K | 0.06% | 00.0% | Unchanged |
| Arrien Investments, Inc. | 1,513 | $368.5K | 0.22% | 00.0% | Unchanged |
| Warner Group LLC | 1,517 | $369.5K | 0.25% | +1,517 | New |
| Outlook Wealth Advisors, LLC | 1,527 | $371.9K | 0.09% | 00.0% | Unchanged |
| Bank & Trust Co | 1,527 | $371.9K | 0.27% | 00.0% | Unchanged |
| O'Keefe Stevens Advisory, Inc. | 1,531 | $372.9K | 0.10% | 00.0% | Unchanged |
| Monument Group Wealth Advisors, LLC | 1,535 | $373.8K | 0.22% | −450−22.7% | Reduced |
| Guinness Atkinson Asset Management Inc | 1,536 | $375.3K | 0.18% | 00.0% | Unchanged |
| WealthCare Investment Partners, LLC | 1,530 | $375.7K | 0.12% | +1+0.1% | Added |
| McCarthy Asset Management, Inc. | 1,547 | $376.8K | 0.24% | +150+10.7% | Added |
| Kelly Financial Services LLC | 1,547 | $376.8K | 0.10% | −14−0.9% | Reduced |
| Summit Place Financial Advisors, LLC | 1,554 | $378.5K | 0.18% | +380+32.4% | Added |
| Potomac Fund Management Inc | 1,555 | $378.8K | 0.02% | −42−2.6% | Reduced |
| EWG Elevate Inc. | 1,556 | $378.9K | 0.12% | +52+3.5% | Added |
| Wilkins Miller Wealth Management, LLC | 1,556 | $379.0K | 0.23% | +17+1.1% | Added |
| Cannon Financial Strategists, Inc. | 1,559 | $379.7K | 0.05% | +100+6.9% | Added |
| Family Office Research LLC | 1,561 | $380.2K | 0.17% | −201−11.4% | Reduced |
| Maripau Wealth Management LLC | 1,563 | $380.7K | 0.19% | +3+0.2% | Added |
| JFG Wealth Management, LLC | 1,563 | $380.7K | 0.07% | +1,563 | New |
| Marshall & Sullivan Inc | 1,564 | $381.0K | 0.18% | −120−7.1% | Reduced |
| Wood Tarver Financial Group, LLC | 1,567 | $381.0K | 0.11% | −30−1.9% | Reduced |
| Meixler Investment Management, Ltd. | 1,565 | $381.2K | 0.23% | +59+3.9% | Added |
| Siligmueller & Norvid Wealth Advisors LLC | 1,567 | $381.6K | 0.17% | +277+21.5% | Added |
| A. D. Beadell Investment Counsel, Inc. | 1,575 | $383.0K | 0.26% | 00.0% | Unchanged |
| Columbus Macro, LLC | 1,573 | $383.1K | 0.04% | 00.0% | Unchanged |
| Aspire Capital Advisors LLC | 1,574 | $383.5K | 0.09% | +173+12.3% | Added |
| Fagan Associates, Inc. | 1,576 | $383.8K | 0.05% | +84+5.6% | Added |
| Prudent Investors Network | 1,577 | $384.1K | 0.09% | +39+2.5% | Added |
| XY Planning Network, Inc. | 2,165 | $384.1K | 0.13% | 00.0% | Unchanged |
| Cannon Wealth Management Services, LLC | 1,580 | $384.8K | 0.29% | 00.0% | Unchanged |
| Mustard Seed Financial, LLC | 1,581 | $385.0K | 0.25% | 00.0% | Unchanged |
| Murphy & Mullick Capital Management Corp | 1,399 | $386.2K | 0.29% | +120+9.4% | Added |
| Arcus Capital Partners, LLC | 1,587 | $386.5K | 0.17% | +136+9.4% | Added |
| Wells Trecaso Financial Group, LLC | 1,588 | $386.8K | 0.18% | −148−8.5% | Reduced |
| DHJJ Financial Advisors, Ltd. | 1,591 | $387.5K | 0.13% | −60−3.6% | Reduced |
| Aspiring Ventures, LLC | 1,592 | $387.7K | 0.14% | −127−7.4% | Reduced |
| West Chester Capital Advisors, Inc | 1,592 | $387.7K | 0.20% | 00.0% | Unchanged |
| Beacon Investment Advisors LLC | 1,595 | $388.6K | 0.16% | 00.0% | Unchanged |
| M. Kulyk & Associates, LLC | 1,596 | $388.7K | 0.08% | +64+4.2% | Added |
| Petra Financial Advisors Inc | 1,599 | $389.5K | 0.23% | +6+0.4% | Added |