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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,666
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,002 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,666 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Graney & King, LLC887$216.1K0.15%+15+1.7%Added
Certior Financial Group, LLC888$216.3K0.15%+888New
Capital & Planning, LLC890$216.8K0.13%+890New
Richmond Brothers, Inc.891$217.0K0.14%+891New
St. Nicholas Private Asset Management, Inc891$217.0K0.19%+891New
Silver Oak Advisory Group, Inc.897$218.0K0.10%+897New
SpringVest Wealth Management LLC898$218.7K0.16%+898New
Triune Financial Partners, LLC899$218.9K0.06%+899New
Capital CS Group, LLC900$219.2K0.36%+900New
USAdvisors Wealth Management, LLC903$220.0K0.08%+903New
Pflug Koory, LLC904$220.2K0.10%−15−1.6%Reduced
CMG Global Holdings, LLC877$220.9K0.11%−181−17.1%Reduced
Praetorian Wealth Management, Inc.907$220.9K0.05%+907New
Cadinha & Co LLC910$221.6K0.03%+910New
Red Mountain Financial, LLC913$222.4K0.23%+913New
Hillcrest Wealth Advisors - NY, LLC915$222.8K0.10%+915New
Spectrum Planning & Advisory Services Inc.915$222.9K0.13%+915New
Prairiewood Capital, LLC920$224.1K0.07%+920New
Ballew Advisors, Inc911$224.3K0.13%+911New
Financial Harvest, LLC921$224.3K0.15%+921New
Peak Retirement Planning, Inc.921$224.4K0.06%+921New
Heritage Oak Wealth Advisors LLC922$224.5K0.08%+922New
Arbor Capital Management Inc921$225.5K0.18%+921New
Kieckhefer Group LLC926$225.5K0.11%+926New
Enzi Wealth897$225.9K0.08%+897New
Old Port Advisors929$226.3K0.06%+929New
Silver Coast Investments LLC929$226.3K0.08%+929New
Nicholson Wealth Management Group, LLC929$226.3K0.13%+929New
Shepherd Kaplan Krochuk, LLC929$226.3K0.19%+929New
Timonier Family Office, LTD.931$226.7K0.07%+931New
Sage Investment Counsel LLC931$226.8K0.25%+931New
Optivise Advisory Services LLC932$227.1K0.14%+932New
Cottonwood Capital Advisors, LLC933$227.2K0.17%+933New
Carroll Investors, Inc935$228.2K0.11%−217−18.8%Reduced
Silver Lake Advisory, LLC939$228.7K0.09%+939New
Tealwood Asset Management Inc940$229.0K0.09%+940New
Goepper Burkhardt LLC942$229.3K0.08%+942New
Keyes, Stange & Wooten Wealth Management, LLC945$230.1K0.11%+945New
Houlihan Financial Resource Group, Ltd.951$231.6K0.20%−2,680−73.8%Reduced
Financial Network Wealth Advisors LLC957$233.0K0.25%−101−9.5%Reduced
Sage Financial Management Group, Inc.960$233.8K0.07%+960New
Kennicott Capital Management LLC960$233.8K0.11%+960New
Lanham O'Dell & Company, Inc.960$233.8K0.07%+960New
Joule Financial, LLC962$234.3K0.07%+962New
Highland Financial Advisors, LLC964$234.8K0.07%+964New
Financial Freedom, LLC965$234.9K0.12%00.0%Unchanged
Abich Financial Wealth Management LLC965$235.0K0.08%+965New
Innovator Capital Management, LLC966$235.3K5.81%−658−40.5%Reduced
Plan Group Financial, LLC966$235.4K0.06%+966New
Valued Wealth Advisors LLC968$235.9K0.11%+22+2.3%Added
Payne Capital Management, LLC972$236.7K0.08%+972New
LifePlan Investment Advisors, Inc.973$237.0K0.10%+973New
Strategic Wealth Designers974$237.3K0.02%+974New
Droms Strauss Advisors Inc975$237.6K0.07%+975New
Vista Private Wealth Partners. LLC1,341$237.9K0.07%00.0%Unchanged
Alpha Advisors, LLC977$238.0K0.18%+977New
Cynosure Management, LLC978$238.2K0.03%+978New
Family Wealth Partners, LLC979$238.4K0.09%−185−15.9%Reduced
Court Place Advisors, LLC980$238.7K0.07%+980New
Sollinda Capital Management LLC980$238.7K0.07%−834−46.0%Reduced
Vista Finance, LLC980$238.7K0.16%+980New
IAG Wealth Partners, LLC985$239.9K0.03%00.0%Unchanged
Atlantic Family Wealth, LLC987$240.4K0.19%+987New
Rock Point Advisors, LLC988$240.6K0.06%+988New
Camarda Financial Advisors, LLC989$240.9K0.09%+989New
L.M. Kohn & Company990$241.1K0.29%−6,047−85.9%Reduced
American Trust Investment Advisors, LLC991$241.4K0.12%−719−42.0%Reduced
BCM Advisors, LLC900$241.6K0.05%+900New
Comprehensive Financial Planning, Inc.994$242.2K0.17%00.0%Unchanged
Bear Mountain Capital, Inc.968$243.3K0.08%+1+0.1%Added
Corient IA LLC1,000$243.6K0.18%−5,000−83.3%Reduced
Quinn Opportunity Partners LLC1,000$243.6K0.02%+1,000New
Stonebridge Wealth Management, LLC1,000$243.6K0.21%+1,000New
Davis Wealth Advisors, LLC1,000$243.6K0.22%+1,000New
Gallacher Capital Management LLC1,001$243.7K0.10%+1,001New
Peloton Wealth Strategists1,000$244.0K0.10%+1,000New
Howard Hughes Medical Institute1,003$244.3K0.14%−18−1.8%Reduced
Interactive Financial Advisors1,003$244.3K0.13%+1,003New
Spectrum Strategic Capital Management, LLC1,005$244.8K0.15%−335−25.0%Reduced
Financial Sense Advisors, Inc.1,008$245.6K0.05%−86,612−98.8%Reduced
Hickory Point Bank & Trust1,010$246.0K0.18%+1,010New
Total Investment Management Inc1,011$246.1K0.03%−92−8.3%Reduced
ROI Financial Advisors, LLC1,015$247.2K0.15%+1,015New
Unconventional Investor, LLC1,016$247.3K0.12%+1,016New
Jessup Wealth Management, Inc1,017$247.7K0.09%+1,017New
Vannoy Advisory Group, Inc.1,019$248.2K0.16%+1,019New
AMJ Financial Wealth Management1,023$249.2K0.06%+1,023New
Global Wealth Management, LLC1,026$249.9K0.13%+1,026New
Laidlaw Wealth Management LLC1,028$250.4K0.60%+1,028New
Greater Midwest Financial Group, LLC1,029$250.5K0.16%+1,029New
Plum Street Advisors, LLC1,029$250.6K0.10%+1,029New
Guardian Wealth Advisors, LLC1,030$250.9K0.14%+1,030New
John Boyer, Inc.1,031$251.1K0.25%+1,031New
CarsonAllaria Wealth Management, Ltd.1,033$251.5K0.13%+1+0.1%Added
PPS&V Asset Management Consultants, Inc.1,037$252.5K0.15%+1,037New
Heritage Wealth Management, Inc.1,037$252.6K0.17%+1,037New
Ascension Capital Advisors, Inc.1,039$253.0K0.10%−107−9.3%Reduced
Sicart Associates LLC1,040$253.3K0.07%+1,040New
Muirfield Wealth Advisors LLC1,043$253.9K0.19%+1,043New
Reyes Financial Architecture, Inc.1,045$254.5K0.17%+115+12.4%Added