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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,665
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,001 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,665 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
LexAurum Advisors, LLC11,177$2.72M0.39%−2,568−18.7%Reduced
Heritage Wealth Management, Inc.11,186$2.72M0.80%−43−0.4%Reduced
Carr Financial Group Corp11,186$2.72M0.75%+2,123+23.4%Added
Golden State Wealth Management, LLC11,207$2.73M0.30%+759+7.3%Added
Bigelow Investment Advisors, LLC11,208$2.73M1.10%−458−3.9%Reduced
Csenge Advisory Group11,221$2.73M0.13%−2,876−20.4%Reduced
Canvas Wealth Advisors, LLC11,095$2.73M0.50%+334+3.1%Added
One Wealth Capital Management, LLC11,228$2.73M1.23%−1,466−11.5%Reduced
Monticello Wealth Management, LLC11,252$2.74M0.19%−199−1.7%Reduced
Westfuller Advisors, LLC11,252$2.74M1.25%+6,239+124.5%Added
Flow Traders U.S. LLC11,257$2.74M0.11%+11,257New
First Western Trust Bank11,281$2.75M0.13%−161−1.4%Reduced
International Private Wealth Advisors LLC11,311$2.75M1.73%+3,112+38.0%Added
Signature Wealth Management Group11,313$2.76M1.07%−89−0.8%Reduced
Donaldson Capital Management, LLC11,314$2.76M0.09%+1,138+11.2%Added
Godshalk Welsh Capital Management, Inc.11,340$2.76M1.59%00.0%Unchanged
Elmwood Wealth Management, Inc.11,345$2.76M0.98%+50+0.4%Added
Retirement Guys Formula LLC11,352$2.76M0.97%−505−4.3%Reduced
Ervin Investment Management, LLC11,376$2.77M1.59%−152−1.3%Reduced
Quantum Financial Advisors, LLC11,392$2.77M0.34%+87+0.8%Added
Stablepoint Partners, LLC11,399$2.78M0.44%+40.0%Added
OneAscent Financial Services LLC11,401$2.78M0.19%+1,488+15.0%Added
Trevian Wealth Management LLC11,412$2.78M1.49%+2,300+25.2%Added
Cross Staff Investments Inc11,441$2.79M1.95%00.0%Unchanged
Canopy Partners, LLC11,446$2.79M0.93%+318+2.9%Added
Wellspring Financial Advisors, LLC11,450$2.79M0.26%−590−4.9%Reduced
Centurion Wealth Management LLC11,452$2.79M0.64%+2,005+21.2%Added
Cohen Capital Management, Inc.11,453$2.79M0.43%−207−1.8%Reduced
Future Financial Wealth Managment LLC11,471$2.79M1.76%−75−0.6%Reduced
Alley Investment Management Company, LLC11,476$2.79M0.32%−151−1.3%Reduced
Watershed Private Wealth LLC11,489$2.80M0.88%+6,720+140.9%Added
Rosenberg Matthew Hamilton11,489$2.80M0.60%+63+0.6%Added
Bourgeon Capital Management LLC11,502$2.80M0.51%−705−5.8%Reduced
Arrow Financial Corp11,517$2.80M0.29%−50.0%Reduced
Providence Wealth Advisors, LLC10,450$2.81M1.77%+605+6.1%Added
McDonald Partners LLC11,512$2.81M0.84%−14,457−55.7%Reduced
Mattern Capital Management, LLC11,520$2.81M0.33%+427+3.8%Added
Tiemann Investment Advisors, LLC11,529$2.81M1.07%−80−0.7%Reduced
First American Trust, FSB11,538$2.81M0.20%−565−4.7%Reduced
Aire Advisors, LLC11,541$2.81M0.51%−594−4.9%Reduced
Westbourne Investment Advisors, Inc.11,543$2.81M0.78%+883+8.3%Added
Baugh & Associates, LLC12,737$2.81M1.40%−569−4.3%Reduced
Greenfield Seitz Capital Management, LLC11,581$2.82M0.91%−3,095−21.1%Reduced
Wealth Dimensions Group, Ltd.11,611$2.83M0.58%−340−2.8%Reduced
Quadcap Wealth Management, LLC11,628$2.83M0.33%+137+1.2%Added
Aldebaran Financial Inc.11,634$2.83M2.83%+463+4.1%Added
Agate Pass Investment Management, LLC11,635$2.83M1.08%+79+0.7%Added
Davies Financial Advisors, Inc.11,638$2.83M2.30%−281−2.4%Reduced
Garrison Point Advisors, LLC11,640$2.83M1.19%00.0%Unchanged
Sunpointe, LLC11,646$2.84M1.02%+990+9.3%Added
X-Square Capital, LLC11,687$2.85M0.89%+10.0%Added
Colonial River Wealth Management, LLC11,706$2.85M1.05%+3,274+38.8%Added
Terry L. Blaker11,731$2.86M0.11%−1,500−11.3%Reduced
Waycross Investment Management Co11,739$2.86M2.92%+431+3.8%Added
Little House Capital LLC11,747$2.86M0.66%−869−6.9%Reduced
ORG Partners LLC11,747$2.86M0.52%+695+6.3%Added
Values Added Financial LLC11,761$2.86M1.27%+176+1.5%Added
Sullivan Wood Capital Management LLC11,762$2.86M4.22%+340+3.0%Added
Papamarkou Wellner Asset Management inc.11,830$2.88M1.78%00.0%Unchanged
Bensler, LLC11,838$2.88M0.30%+20+0.2%Added
Beirne Wealth Consulting Services, LLC11,847$2.89M0.69%+7,845+196.0%Added
Crux Wealth Advisors11,860$2.89M1.14%+320+2.8%Added
Falcon Wealth Planning11,881$2.89M0.26%+45+0.4%Added
Sunflower Bank, N.A.11,946$2.91M0.71%+176+1.5%Added
McAdam, LLC11,952$2.91M0.14%−988−7.6%Reduced
Marietta Investment Partners LLC11,976$2.92M0.56%+3,018+33.7%Added
Pinnacle Wealth Management, LLC11,992$2.92M1.97%−1,645−12.1%Reduced
Barbara Oil Co.12,000$2.92M1.09%00.0%Unchanged
RFG - Bristol Wealth Advisors, LLC12,001$2.92M0.84%−222−1.8%Reduced
Pacific Sage Partners, LLC12,011$2.93M0.49%−80−0.7%Reduced
Bristlecone Advisors, LLC12,022$2.93M0.24%−1,239−9.3%Reduced
Buckhead Capital Management LLC12,045$2.93M1.07%+224+1.9%Added
Insight Wealth Strategies, LLC12,047$2.93M0.35%+51+0.4%Added
Hollow Brook Wealth Management LLC12,066$2.94M0.70%+684+6.0%Added
Plante Moran Financial Advisors, LLC12,067$2.94M0.18%−339−2.7%Reduced
Trust Investment Advisors12,098$2.95M1.66%+60.0%Added
Lighthouse Financial LLC12,100$2.95M1.95%−280−2.3%Reduced
SwitchPoint Financial Planning, LLC12,101$2.95M2.13%+12,101New
Front Row Advisors LLC12,104$2.95M0.99%−1,762−12.7%Reduced
Eagle Rock Investment Company, LLC12,139$2.96M0.44%+50+0.4%Added
AAFMAA Wealth Management & Trust LLC12,166$2.96M1.18%−398−3.2%Reduced
Hunter Perkins Capital Management, LLC12,200$2.97M0.66%00.0%Unchanged
Triad Wealth Partners, LLC12,199$2.97M0.38%+4,947+68.2%Added
PCA Investment Advisory Services Inc.12,203$2.97M1.10%−9−0.1%Reduced
Adalta Capital Management LLC12,209$2.97M1.35%00.0%Unchanged
Sentry Investment Management LLC12,125$2.98M1.99%−2,815−18.8%Reduced
SJS Investment Consulting Inc.12,220$2.98M0.41%−42−0.3%Reduced
Carl P. Sherr & Co., LLC12,221$2.98M1.41%00.0%Unchanged
Guardian Partners Inc.12,125$2.98M0.25%−320−2.6%Reduced
MBL Wealth, LLC12,226$2.98M0.26%−822−6.3%Reduced
Satovsky Asset Management LLC12,289$2.99M0.60%+10+0.1%Added
Abc Arbitrage SA12,294$2.99M0.29%+7,542+158.7%Added
Bellwether Advisors, LLC12,313$3.00M0.50%+11,129+939.9%Added
Financiere des Professionnels - Fonds d,investissement inc.12,319$3.00M0.17%00.0%Unchanged
Silicon Valley Capital Partners12,323$3.00M0.28%+706+6.1%Added
Marino, Stram & Associates LLC12,356$3.01M0.54%+224+1.8%Added
AlphaStar Capital Management, LLC12,371$3.01M0.26%+1,224+11.0%Added
First Nebraska Trust Co12,410$3.02M0.27%−250−2.0%Reduced
PFC Capital Group, Inc.12,423$3.02M1.27%−64−0.5%Reduced
Southland Equity Partners LLC12,446$3.03M0.61%+584+4.9%Added