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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,665
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,001 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,665 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Peachtree Investment Partners, LLC8,056$1.96M0.68%+3,086+62.1%Added
LWM Advisory Services, LLC8,043$1.96M1.14%−89−1.1%Reduced
WealthShield Partners, LLC8,075$1.97M0.22%−116−1.4%Reduced
Maia Wealth LLC6,771$1.97M0.33%+149+2.3%Added
KRS Capital Management, LLC8,084$1.97M1.19%+19+0.2%Added
Forefront Wealth Partners, LLC8,094$1.97M0.50%+1,023+14.5%Added
TT Capital Management LLC8,094$1.97M1.51%−384−4.5%Reduced
Liberty One Investment Management, LLC8,092$1.97M0.11%+2,578+46.8%Added
Capital Performance Advisors LLP8,116$1.98M0.33%+935+13.0%Added
Yarger Wealth Strategies, LLC8,125$1.98M0.91%+618+8.2%Added
Hartline Investment Corp8,148$1.98M0.21%00.0%Unchanged
Midland Wealth Advisors LLC8,158$1.99M0.11%+58+0.7%Added
Omnia Family Wealth, LLC8,166$1.99M0.65%00.0%Unchanged
Investment Partners, Ltd.8,171$1.99M0.70%+801+10.9%Added
Bright Futures Wealth Management, LLC.8,180$1.99M1.56%+8,180New
Shufro Rose & Co LLC10,983$2.00M0.16%00.0%Unchanged
Successful Portfolios LLC8,193$2.00M1.16%−1,116−12.0%Reduced
Glen Eagle Advisors, LLC8,207$2.00M0.28%+2,737+50.0%Added
B.O.S.S. Retirement Advisors, LLC8,217$2.00M0.48%+423+5.4%Added
Capital Advisors Wealth Management, LLC8,230$2.00M0.29%+2,443+42.2%Added
Crown Wealth Group, LLC8,238$2.01M0.60%+2,046+33.0%Added
Wallace Capital Management Inc.8,245$2.01M0.25%−25−0.3%Reduced
Moore Capital Management, LP8,250$2.01M0.04%−25,369−75.5%Reduced
Marathon Partners Equity Management, LLC8,250$2.01M1.60%+8,250New
Sigma Investment Counselors Inc8,263$2.01M0.10%+19+0.2%Added
Cherry Creek Investment Advisors, Inc.8,281$2.02M0.87%+2,822+51.7%Added
Steigerwald, Gordon & Koch Inc.8,285$2.02M0.19%−310−3.6%Reduced
Womack Financial LLC8,300$2.02M1.53%00.0%Unchanged
Cambria Investment Management, L.P.8,305$2.02M0.12%+50+0.6%Added
L & S Advisors Inc8,306$2.02M0.19%−1,749−17.4%Reduced
Tudor Financial Inc.8,308$2.02M1.08%−1,000−10.7%Reduced
Canal Capital Management, LLC8,317$2.03M0.30%+35+0.4%Added
Calton & Associates, Inc.8,332$2.03M0.30%+355+4.5%Added
Legacy Financial Group, Inc.8,335$2.03M0.56%−528−6.0%Reduced
Beacon Capital Management, LLC8,344$2.03M0.29%+503+6.4%Added
Sunbeam Capital Management, LLC8,357$2.04M1.26%+20.0%Added
Hummer Financial Advisory Services Inc8,360$2.04M1.48%−200−2.3%Reduced
Woodward Diversified Capital, LLC8,368$2.04M0.95%−105−1.2%Reduced
Elgethun Capital Management8,469$2.04M0.37%+201+2.4%Added
Peak Asset Management, LLC8,378$2.04M0.36%−281−3.2%Reduced
Greatmark Investment Partners, Inc.8,384$2.04M0.24%00.0%Unchanged
Dearborn Partners LLC8,388$2.04M0.10%−207−2.4%Reduced
Acorns Advisers, LLC8,394$2.04M0.02%+397+5.0%Added
Seelaus Asset Management LLC8,396$2.04M1.62%−300−3.4%Reduced
Vienna Asset Management LLC8,402$2.05M1.22%−2,079−19.8%Reduced
Integrated Investment Consultants, LLC8,411$2.05M0.35%−22−0.3%Reduced
Van Hulzen Asset Management, LLC8,415$2.05M0.15%−2,041−19.5%Reduced
JGP Wealth Management, LLC8,321$2.05M0.23%+3,374+68.2%Added
Mechanics Financial Corp8,420$2.05M0.78%00.0%Unchanged
Cetera Trust Company, N.A8,444$2.06M1.15%−75−0.9%Reduced
Founders Financial Alliance, LLC8,451$2.06M0.39%−145−1.7%Reduced
San Luis Wealth Advisors LLC8,478$2.06M0.37%+264+3.2%Added
Novem Group8,481$2.07M0.25%−5,374−38.8%Reduced
Epacria Capital Partners, LLC8,487$2.07M1.68%00.0%Unchanged
Burke & Herbert Bank & Trust Co8,489$2.07M0.44%−575−6.3%Reduced
Probity Advisors, Inc.8,514$2.07M0.34%−51−0.6%Reduced
Enclave Advisors LLC8,526$2.08M0.32%−3,910−31.4%Reduced
Intrua Financial, LLC8,526$2.08M0.24%+2,172+34.2%Added
May Hill Capital, LLC8,528$2.08M0.61%+1,344+18.7%Added
GWN Securities Inc.8,528$2.08M0.48%+304+3.7%Added
Westover Capital Advisors, LLC8,541$2.08M0.38%00.0%Unchanged
Investment Partners Asset Management, Inc.8,553$2.08M1.37%−133−1.5%Reduced
Town & Country Bank & Trust CO dba First Bankers Trust CO8,554$2.08M0.73%−15−0.2%Reduced
Intellus Advisors LLC8,590$2.09M0.29%00.0%Unchanged
Bernardo Wealth Planning LLC8,595$2.09M0.41%+380+4.6%Added
KPP Advisory Services LLC8,598$2.09M0.31%+248+3.0%Added
Auxano Advisors, LLC8,598$2.09M0.45%+16+0.2%Added
Capital Planning Advisors, LLC8,602$2.10M0.29%−174−2.0%Reduced
Fortis Advisors, LLC8,609$2.10M1.20%−500−5.5%Reduced
Facet Wealth, Inc.8,614$2.10M0.04%+746+9.5%Added
SFM, LLC8,657$2.11M1.23%−27−0.3%Reduced
Kozak & Associates, Inc.7,424$2.12M0.42%+43+0.6%Added
Magnolia Capital Advisors LLC8,707$2.12M0.55%+76+0.9%Added
Atlas Private Wealth Advisors8,712$2.12M0.52%−11,683−57.3%Reduced
AA Financial Advisors, LLC8,724$2.12M0.42%−733−7.8%Reduced
Sentinel Trust Co Lba8,734$2.13M0.22%−7−0.1%Reduced
Riversedge Advisors, LLC8,741$2.13M0.36%+1,817+26.2%Added
First Heartland Consultants, Inc.8,750$2.13M0.17%−165−1.9%Reduced
Blankinship & Foster, LLC8,762$2.13M0.47%+100+1.2%Added
JSF Financial, LLC8,772$2.14M0.47%−791−8.3%Reduced
Corundum Group, Inc.8,798$2.14M0.88%−182−2.0%Reduced
MB, Levis & Associates, LLC8,799$2.14M0.93%+6,220+241.2%Added
Trust Co of the South8,800$2.14M0.36%+48+0.5%Added
Kohmann Bosshard Financial Services, LLC8,825$2.15M0.22%+1,578+21.8%Added
PCG Asset Management, LLC8,827$2.15M1.73%−293−3.2%Reduced
Herold Advisors, Inc.8,830$2.15M0.50%−6,369−41.9%Reduced
Kestra Investment Management, LLC8,844$2.15M0.06%−11,515−56.6%Reduced
Washington Trust Bank8,855$2.16M0.16%+1,406+18.9%Added
E Fund Management (Hong Kong) Co., Ltd.8,860$2.16M1.31%+7,414+512.7%Added
Motco8,867$2.16M0.20%+316+3.7%Added
Rise Advisors, LLC8,888$2.16M0.78%+454+5.4%Added
Capital Advisors, Ltd. LLC8,889$2.17M0.24%+10+0.1%Added
MBM Wealth Consultants, LLC8,906$2.17M0.54%−1,197−11.8%Reduced
Grant Private Wealth Management Inc8,928$2.17M1.34%−14,992−62.7%Reduced
Coppell Advisory Solutions LLC8,901$2.17M0.24%+131+1.5%Added
Eagle Bay Advisors LLC8,936$2.18M1.71%−355−3.8%Reduced
Rede Wealth, LLC8,936$2.18M1.71%+8,936New
Gill Capital Partners, LLC8,973$2.19M0.67%+51+0.6%Added
First Commonwealth Financial Corp8,974$2.19M0.37%+1,214+15.6%Added
Solidarilty Wealth, LLC8,974$2.19M0.47%+461+5.4%Added