Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,665
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,001 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,153 | $919.5B |
| Q4 2025 | 5,179 | $1.02T |
| Q3 2025 | 4,665 | $762.9B |
| Q2 2025 | 4,463 | $564.9B |
| Q1 2025 | 4,393 | $501.0B |
| Q4 2024 | 4,523 | $624.2B |
| Q3 2024 | 4,091 | $547.1B |
| Q2 2024 | 4,104 | $611.1B |
| Q1 2024 | 3,959 | $509.9B |
| Q4 2023 | 3,923 | $478.7B |
| Q3 2023 | 3,648 | $451.5B |
| Q2 2023 | 3,591 | $419.0B |
| Q1 2023 | 3,492 | $364.9B |
| Q4 2022 | 3,432 | $322.3B |
| Q3 2022 | 3,327 | $362.5B |
| Q2 2022 | 3,374 | $421.5B |
| Q1 2022 | 3,477 | $553.7B |
| Q4 2021 | 3,483 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sheets Smith Investment Management | 7,195 | $1.75M | 1.14% | +7,195 | New |
| Phoenix Asset Management Partners Ltd | 7,200 | $1.75M | 1.51% | −4,800−40.0% | Reduced |
| New Vernon Investment Management LLC | 7,200 | $1.75M | 1.64% | 00.0% | Unchanged |
| Blue Rock Wealth Management LLC | 7,201 | $1.75M | 1.09% | +1,620+29.0% | Added |
| First Financial Bank - Trust Division | 7,208 | $1.76M | 0.15% | +45+0.6% | Added |
| South Street Advisors LLC | 7,215 | $1.76M | 0.23% | +2,200+43.9% | Added |
| First Business Financial Services, Inc. | 7,216 | $1.76M | 0.16% | −200−2.7% | Reduced |
| Smallwood Wealth Investment Management, LLC | 7,217 | $1.76M | 0.90% | −10.0% | Reduced |
| Perissos Private Wealth Management, LLC | 7,219 | $1.76M | 1.28% | −42−0.6% | Reduced |
| Morling Financial Advisors, LLC | 7,229 | $1.76M | 0.58% | −567−7.3% | Reduced |
| Laraway Financial Inc | 7,251 | $1.77M | 1.21% | +100+1.4% | Added |
| First Interstate Bank | 7,254 | $1.77M | 0.10% | 00.0% | Unchanged |
| Burton Enright Welch | 7,264 | $1.77M | 0.27% | −679−8.5% | Reduced |
| Cutler Investment Counsel LLC | 7,275 | $1.77M | 0.19% | +50+0.7% | Added |
| DAGCO, Inc. | 7,276 | $1.77M | 0.45% | +180+2.5% | Added |
| KKM Financial LLC | 7,282 | $1.77M | 0.56% | −120−1.6% | Reduced |
| Coign Capital Advisors LLC | 7,295 | $1.78M | 0.98% | −720−9.0% | Reduced |
| Sig Brokerage, LP | 7,297 | $1.78M | 0.45% | +7,297 | New |
| Cim, LLC | 7,301 | $1.78M | 0.23% | −10.0% | Reduced |
| Cladis Investment Advisory, LLC | 7,305 | $1.78M | 1.02% | 00.0% | Unchanged |
| Asset Management Group, Inc. | 7,305 | $1.78M | 0.29% | +116+1.6% | Added |
| HORAN Wealth, LLC | 7,307 | $1.78M | 0.28% | +3,237+79.5% | Added |
| 49 Wealth Management, LLC | 7,312 | $1.78M | 0.17% | −139−1.9% | Reduced |
| Bellevue Asset Management, LLC | 7,345 | $1.79M | 0.82% | +10.0% | Added |
| AGH Wealth Advisors, LLC | 7,346 | $1.79M | 1.31% | +152+2.1% | Added |
| Northwest Wealth Management, LLC | 7,352 | $1.79M | 0.30% | +225+3.2% | Added |
| Hemenway Trust Co LLC | 7,355 | $1.79M | 0.14% | −875−10.6% | Reduced |
| Evelyn Partners Investment Management Services Ltd | 7,357 | $1.79M | 0.24% | −644−8.0% | Reduced |
| Berman McAleer LLC | 7,371 | $1.80M | 0.25% | +7,371 | New |
| Key Financial Inc | 7,329 | $1.80M | 0.33% | +109+1.5% | Added |
| Buckley Wealth Management, LLC | 7,404 | $1.80M | 0.49% | +9+0.1% | Added |
| Strive Asset Management, LLC | 7,410 | $1.80M | 0.98% | −497−6.3% | Reduced |
| Advisory Resource Group | 7,418 | $1.81M | 0.32% | −1,225−14.2% | Reduced |
| Sterling Investment Counsel, LLC | 7,428 | $1.81M | 0.58% | +6,228+519.0% | Added |
| Strathmore Capital Advisors, Inc. | 7,432 | $1.81M | 0.74% | +19+0.3% | Added |
| Veracity Capital LLC | 7,449 | $1.81M | 0.58% | −1,166−13.5% | Reduced |
| M&G Plc | 7,444 | $1.82M | 0.01% | −500−6.3% | Reduced |
| Sloy Dahl & Holst, LLC | 7,464 | $1.82M | 0.19% | 00.0% | Unchanged |
| PKS Advisory Services, LLC | 7,473 | $1.82M | 0.43% | +372+5.2% | Added |
| Brasada Capital Management, LP | 7,401 | $1.82M | 0.31% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 7,491 | $1.82M | 0.49% | +20.0% | Added |
| IFS Group,LLC | 7,432 | $1.82M | 1.61% | +7,432 | New |
| Private Management Group Inc | 7,517 | $1.83M | 0.05% | +6+0.1% | Added |
| Financial Advisors Network, Inc. | 7,521 | $1.83M | 0.26% | −424−5.3% | Reduced |
| United Advisor Group, LLC | 7,540 | $1.84M | 0.25% | +1,324+21.3% | Added |
| Core Wealth Partners LLC | 7,551 | $1.84M | 0.84% | +16+0.2% | Added |
| RVW Wealth, LLC | 7,557 | $1.84M | 0.14% | +10.0% | Added |
| Element Pointe Advisors, LLC | 7,560 | $1.84M | 0.39% | 00.0% | Unchanged |
| HT Partners LLC | 7,566 | $1.84M | 0.56% | −358−4.5% | Reduced |
| Drake & Associates, LLC | 6,492 | $1.85M | 0.39% | +1,464+29.1% | Added |
| Tactive Advisors, LLC | 7,592 | $1.85M | 0.52% | −2,095−21.6% | Reduced |
| Gateway Wealth Partners, LLC | 7,603 | $1.85M | 0.25% | +651+9.4% | Added |
| Tectonic Advisors LLC | 7,609 | $1.85M | 0.10% | −10,714−58.5% | Reduced |
| Fairscale Capital, LLC | 7,624 | $1.86M | 1.28% | −32−0.4% | Reduced |
| Silvia McColl Wealth Management, LLC | 7,628 | $1.86M | 1.26% | −108−1.4% | Reduced |
| Cascade Investment Group, Inc. | 7,646 | $1.86M | 1.23% | 00.0% | Unchanged |
| Community Bank, N.A. | 7,654 | $1.86M | 0.23% | +399+5.5% | Added |
| Stockman Wealth Management, Inc. | 7,660 | $1.87M | 0.23% | −725−8.6% | Reduced |
| Oak Hill Wealth Advisors, LLC | 7,663 | $1.87M | 0.35% | +15+0.2% | Added |
| Aufman Associates Inc | 7,665 | $1.87M | 1.05% | −364−4.5% | Reduced |
| Meridian Investment Counsel Inc. | 7,666 | $1.87M | 0.46% | −99−1.3% | Reduced |
| Yoder Wealth Management, Inc. | 7,669 | $1.87M | 0.88% | +384+5.3% | Added |
| Iams Wealth Management, LLC | 7,672 | $1.87M | 0.75% | +2,280+42.3% | Added |
| Investment Advisory Group, LLC | 7,683 | $1.87M | 0.51% | −30.0% | Reduced |
| KW Wealth Management LLC | 7,685 | $1.87M | 3.19% | +7,685 | New |
| Patrick Mauro Investment Advisor, INC. | 7,691 | $1.87M | 0.98% | −738−8.8% | Reduced |
| Ameliora Wealth Management Ltd. | 7,701 | $1.88M | 0.62% | −5,267−40.6% | Reduced |
| Financial Consulate, Inc | 7,716 | $1.88M | 0.27% | +7,716 | New |
| Stonekeep Investments, LLC | 7,739 | $1.88M | 1.19% | −37−0.5% | Reduced |
| Wealth Advisors of Iowa, LLC | 7,740 | $1.89M | 0.64% | +411+5.6% | Added |
| Manchester Financial Inc | 7,746 | $1.89M | 0.38% | +1,414+22.3% | Added |
| Physicians Financial Services, Inc. | 7,760 | $1.89M | 0.52% | −200−2.5% | Reduced |
| Lantern Wealth Advisors, LLC | 7,767 | $1.89M | 1.00% | +200+2.6% | Added |
| Sentry LLC | 7,772 | $1.89M | 0.47% | −1,700−17.9% | Reduced |
| Jacobsen Capital Management | 7,776 | $1.89M | 0.64% | +287+3.8% | Added |
| Sonoma Allocations LLC | 7,552 | $1.90M | 0.69% | +7,552 | New |
| Kanawha Capital Management LLC | 7,813 | $1.90M | 0.13% | −25−0.3% | Reduced |
| Aspire Growth Partners LLC | 7,831 | $1.91M | 1.39% | +815+11.6% | Added |
| Massachusetts Wealth Management | 7,831 | $1.91M | 0.95% | +375+5.0% | Added |
| Sandy Cove Advisors, LLC | 7,832 | $1.91M | 0.61% | +718+10.1% | Added |
| Legacy Wealth Management, LLC | 7,833 | $1.91M | 0.57% | −979−11.1% | Reduced |
| Arlington Capital Management, Inc. | 7,842 | $1.91M | 1.22% | −997−11.3% | Reduced |
| waypoint wealth counsel | 7,843 | $1.91M | 0.75% | +287+3.8% | Added |
| First Pacific Financial | 7,879 | $1.92M | 0.27% | −476−5.7% | Reduced |
| Fountainhead AM, LLC | 7,880 | $1.92M | 0.25% | −12−0.2% | Reduced |
| US Asset Management LLC | 7,897 | $1.92M | 1.58% | −60−0.8% | Reduced |
| Compton Wealth Advisory Group, LLC | 7,926 | $1.93M | 0.45% | +280+3.7% | Added |
| Legacy Capital Group California, Inc. | 7,966 | $1.94M | 0.49% | −414−4.9% | Reduced |
| Richmond Investment Services, LLC | 7,975 | $1.94M | 0.36% | +310+4.0% | Added |
| Family Management Corp | 7,978 | $1.94M | 0.27% | +367+4.8% | Added |
| Foster Victor Wealth Advisors, LLC | 7,897 | $1.95M | 0.12% | −13−0.2% | Reduced |
| WJ Financial Advisors LLC | 7,992 | $1.95M | 1.89% | +7,992 | New |
| Quantbot Technologies LP | 7,994 | $1.95M | 0.05% | −23,652−74.7% | Reduced |
| Activest Wealth Management | 7,997 | $1.95M | 0.39% | +38+0.5% | Added |
| Legal Advantage Investments, Inc. | 8,000 | $1.95M | 0.88% | 00.0% | Unchanged |
| LB Partners LLC | 8,000 | $1.95M | 1.25% | 00.0% | Unchanged |
| Spartan Planning & Wealth Management | 8,001 | $1.95M | 1.52% | +3,512+78.2% | Added |
| Austin Wealth Management, LLC | 7,717 | $1.95M | 0.31% | −483−5.9% | Reduced |
| BostonPremier Wealth LLC | 8,028 | $1.96M | 0.97% | +254+3.3% | Added |
| Concord Asset Management, LLC | 8,055 | $1.96M | 0.36% | −2,576−24.2% | Reduced |