Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,665
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,001 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,153 | $919.5B |
| Q4 2025 | 5,179 | $1.02T |
| Q3 2025 | 4,665 | $762.9B |
| Q2 2025 | 4,463 | $564.9B |
| Q1 2025 | 4,393 | $501.0B |
| Q4 2024 | 4,523 | $624.2B |
| Q3 2024 | 4,091 | $547.1B |
| Q2 2024 | 4,104 | $611.1B |
| Q1 2024 | 3,959 | $509.9B |
| Q4 2023 | 3,923 | $478.7B |
| Q3 2023 | 3,648 | $451.5B |
| Q2 2023 | 3,591 | $419.0B |
| Q1 2023 | 3,492 | $364.9B |
| Q4 2022 | 3,432 | $322.3B |
| Q3 2022 | 3,327 | $362.5B |
| Q2 2022 | 3,374 | $421.5B |
| Q1 2022 | 3,477 | $553.7B |
| Q4 2021 | 3,483 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| WD Rutherford LLC | 5,146 | $1.25M | 0.53% | −13−0.3% | Reduced |
| Ballast Advisors LLC | 5,147 | $1.25M | 0.35% | −105−2.0% | Reduced |
| Aberdeen Wealth Management LLC | 5,148 | $1.25M | 0.79% | +70+1.4% | Added |
| Townsend Asset Management Corp | 5,150 | $1.25M | 0.45% | 00.0% | Unchanged |
| Power Wealth Management LLC | 5,151 | $1.25M | 0.46% | −46−0.9% | Reduced |
| Pacific Center for Financial Services | 5,153 | $1.26M | 0.32% | −114−2.2% | Reduced |
| Blue Barn Wealth, LLC | 5,156 | $1.26M | 0.55% | −355−6.4% | Reduced |
| Vision Capital Management, Inc. | 5,159 | $1.26M | 0.16% | +16+0.3% | Added |
| Index Fund Advisors, Inc. | 5,161 | $1.26M | 0.06% | +3,436+199.2% | Added |
| Halbert Hargrove Global Advisors, LLC | 5,164 | $1.26M | 0.06% | +463+9.8% | Added |
| Consilium Wealth Advisory, LLC | 5,171 | $1.26M | 0.49% | +10.0% | Added |
| KilterHowling LLC | 5,172 | $1.26M | 0.70% | −18−0.3% | Reduced |
| Signal Advisors Wealth, LLC | 5,188 | $1.26M | 0.11% | −1,157−18.2% | Reduced |
| Crescent Grove Advisors, LLC | 5,193 | $1.26M | 0.12% | −89−1.7% | Reduced |
| Brown Miller Wealth Management, LLC | 5,198 | $1.27M | 0.36% | −726−12.3% | Reduced |
| Aletheian Wealth Advisors LLC | 5,204 | $1.27M | 0.59% | −138−2.6% | Reduced |
| Cerro Pacific Wealth Advisors LLC | 5,220 | $1.27M | 0.35% | −189−3.5% | Reduced |
| Balance Wealth, LLC | 5,235 | $1.28M | 0.31% | +1,512+40.6% | Added |
| Goldstone Financial Group, LLC | 5,245 | $1.28M | 0.15% | +1,345+34.5% | Added |
| Navis Wealth Advisors, LLC | 5,250 | $1.28M | 0.96% | +70+1.4% | Added |
| Cherrydale Wealth Management, LLC | 5,256 | $1.28M | 0.40% | +603+13.0% | Added |
| Godsey & Gibb Associates | 5,256 | $1.28M | 0.11% | +26+0.5% | Added |
| Capital Advisory Group Advisory Services, LLC | 5,258 | $1.28M | 0.40% | +1,487+39.4% | Added |
| Brown Wealth Management, LLC | 5,264 | $1.28M | 0.36% | +5,264 | New |
| Catalyst Private Wealth, LLC | 5,271 | $1.28M | 0.56% | −1,301−19.8% | Reduced |
| Castle Wealth Management LLC | 5,281 | $1.29M | 0.43% | −482−8.4% | Reduced |
| Gs Investments, Inc. | 5,285 | $1.29M | 0.64% | −10−0.2% | Reduced |
| Woodley Farra Manion Portfolio Management Inc | 5,292 | $1.29M | 0.06% | −15−0.3% | Reduced |
| Fragasso Group Inc. | 5,230 | $1.29M | 0.08% | −19−0.4% | Reduced |
| ICW Investment Advisors LLC | 5,300 | $1.29M | 0.47% | +17+0.3% | Added |
| Tableaux LLC | 5,304 | $1.29M | 0.52% | +744+16.3% | Added |
| Outfitter Financial LLC | 5,305 | $1.29M | 1.04% | −435−7.6% | Reduced |
| Schneider Downs Wealth Management Advisors, LP | 5,305 | $1.29M | 0.15% | +35+0.7% | Added |
| TFC Financial Management | 5,305 | $1.29M | 0.17% | +869+19.6% | Added |
| Basepoint Wealth LLC | 5,306 | $1.29M | 0.92% | +434+8.9% | Added |
| Twelve Points Wealth Management LLC | 5,314 | $1.29M | 0.32% | −50−0.9% | Reduced |
| Central Bank & Trust Co | 5,314 | $1.29M | 0.20% | −18−0.3% | Reduced |
| Toth Financial Advisory Corp | 5,332 | $1.30M | 0.14% | +110+2.1% | Added |
| Sawyer & Company, Inc | 7,352 | $1.30M | 0.49% | +3,142+74.6% | Added |
| Pandora Wealth, Inc. | 5,356 | $1.30M | 0.79% | −100−1.8% | Reduced |
| One Degree Advisors Inc | 5,366 | $1.31M | 0.40% | −72−1.3% | Reduced |
| Waterfront Wealth Inc. | 5,199 | $1.31M | 0.27% | −40−0.8% | Reduced |
| Strategy Asset Managers LLC | 5,391 | $1.31M | 0.24% | −836−13.4% | Reduced |
| Seek First Inc. | 5,399 | $1.32M | 0.95% | +5,399 | New |
| Seneschal Advisors, LLC | 5,400 | $1.32M | 0.95% | +30+0.6% | Added |
| S.A. Mason LLC | 5,409 | $1.32M | 0.58% | 00.0% | Unchanged |
| Asset Planning,Inc | 5,409 | $1.32M | 0.95% | +3+0.1% | Added |
| Victory Financial Group, LLC | 5,420 | $1.32M | 0.18% | +807+17.5% | Added |
| Pacific Wealth Strategies Group, Inc. | 5,429 | $1.32M | 0.81% | +256+4.9% | Added |
| Pollock Investment Advisors, LLC | 5,430 | $1.32M | 1.04% | 00.0% | Unchanged |
| Curated Wealth Partners LLC | 5,431 | $1.32M | 0.16% | −751−12.1% | Reduced |
| Whalen Wealth Management Inc. | 5,436 | $1.32M | 0.77% | +239+4.6% | Added |
| LJI Wealth Management, LLC | 5,438 | $1.32M | 0.23% | −69−1.3% | Reduced |
| Cheviot Value Management, LLC | 4,947 | $1.33M | 0.14% | +169+3.5% | Added |
| Exit Wealth Advisors, LLC. | 5,455 | $1.33M | 0.89% | +5,455 | New |
| Trinity Financial Advisors LLC | 5,460 | $1.33M | 0.38% | −248−4.3% | Reduced |
| Madden Securities Corp | 5,462 | $1.33M | 0.41% | −4,024−42.4% | Reduced |
| Haven Private, LLC | 5,467 | $1.33M | 0.59% | −2,494−31.3% | Reduced |
| Portfolio Strategies, Inc. | 5,496 | $1.33M | 0.15% | −43−0.8% | Reduced |
| Independent Wealth Network Inc. | 5,473 | $1.33M | 0.43% | +489+9.8% | Added |
| Riverwater Partners LLC | 5,477 | $1.33M | 0.55% | +1,001+22.4% | Added |
| Fortitude Advisory Group L.L.C. | 5,502 | $1.34M | 0.72% | −220−3.8% | Reduced |
| Blalock Williams, LLC | 5,507 | $1.34M | 1.17% | +296+5.7% | Added |
| Chicago Wealth Management, Inc. | 5,526 | $1.35M | 0.59% | −125−2.2% | Reduced |
| Stony Point Wealth Management Inc. | 5,534 | $1.35M | 0.54% | +28+0.5% | Added |
| Capital Insight Partners, LLC | 5,548 | $1.35M | 0.22% | +11+0.2% | Added |
| Vaughan David Investments LLC | 5,556 | $1.35M | 0.03% | +453+8.9% | Added |
| Spectrum Wealth Advisory Group, LLC | 5,574 | $1.36M | 0.56% | 00.0% | Unchanged |
| Elwood & Goetz Wealth Advisory Group, LLC | 5,585 | $1.36M | 0.26% | +9+0.2% | Added |
| Pacitti Group Inc. | 5,594 | $1.36M | 0.53% | +2,302+69.9% | Added |
| Blue Bell Private Wealth Management, LLC | 5,598 | $1.36M | 0.21% | +483+9.4% | Added |
| Sachetta, LLC | 5,600 | $1.36M | 0.51% | −115−2.0% | Reduced |
| Gold Investment Management Ltd. | 5,601 | $1.36M | 0.46% | 00.0% | Unchanged |
| First Dallas Securities Inc. | 5,605 | $1.37M | 0.51% | +4,010+251.4% | Added |
| XTX Topco Ltd | 5,614 | $1.37M | 0.07% | +4,450+382.3% | Added |
| Aft, Forsyth & Company, Inc. | 5,617 | $1.37M | 0.66% | 00.0% | Unchanged |
| Victrix Investment Advisors | 5,619 | $1.37M | 0.75% | −610−9.8% | Reduced |
| Fonville Wealth Management LLC | 5,621 | $1.37M | 0.31% | −59−1.0% | Reduced |
| Ascent Wealth Partners, LLC | 5,621 | $1.37M | 0.16% | −68−1.2% | Reduced |
| Vista Capital Partners, Inc. | 5,635 | $1.37M | 0.14% | +161+2.9% | Added |
| Revisor Wealth Management LLC | 5,666 | $1.37M | 0.47% | +274+5.1% | Added |
| Endeavor Private Wealth, Inc. | 5,639 | $1.37M | 0.42% | +864+18.1% | Added |
| Raab & Moskowitz Asset Management LLC | 5,645 | $1.37M | 0.31% | −12−0.2% | Reduced |
| Runnymede Capital Advisors, Inc. | 5,650 | $1.38M | 1.13% | 00.0% | Unchanged |
| Charter Oak Capital Management, LLC | 5,657 | $1.38M | 0.11% | +131+2.4% | Added |
| Mitchell & Pahl Private Wealth, LLC | 5,658 | $1.38M | 0.58% | +3,845+212.1% | Added |
| Patron Partners Advisors, LLC | 5,664 | $1.38M | 0.63% | 00.0% | Unchanged |
| Ewa, LLC | 5,667 | $1.38M | 0.38% | +573+11.2% | Added |
| Finer Wealth Management, Inc. | 5,677 | $1.38M | 0.69% | −18−0.3% | Reduced |
| Oxford Financial Group Ltd | 5,678 | $1.38M | 0.08% | +167+3.0% | Added |
| Abound Wealth Management | 5,692 | $1.39M | 0.35% | −735−11.4% | Reduced |
| PBMares Wealth Management LLC | 5,698 | $1.39M | 0.22% | −81−1.4% | Reduced |
| Sandler Capital Management | 5,699 | $1.39M | 0.51% | −2,178−27.7% | Reduced |
| Independent Family Office, LLC | 5,700 | $1.39M | 0.59% | 00.0% | Unchanged |
| RMR Capital Management, LLC | 5,700 | $1.39M | 0.97% | 00.0% | Unchanged |
| Searle & Co. | 5,703 | $1.39M | 0.37% | +36+0.6% | Added |
| Elk River Wealth Management, LLC | 5,714 | $1.39M | 0.22% | −59−1.0% | Reduced |
| Verum Partners LLC | 5,732 | $1.40M | 0.30% | +49+0.9% | Added |
| Kavar Capital Partners Group, LLC | 5,741 | $1.40M | 0.19% | 00.0% | Unchanged |
| United Bank | 5,748 | $1.40M | 0.17% | 00.0% | Unchanged |