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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,665
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,001 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,665 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Allred Capital Management, LLC4,129$1.01M0.35%+40+1.0%Added
Seven Springs Wealth Group, LLC4,139$1.01M0.24%−28−0.7%Reduced
Community Bank of Raymore4,139$1.01M0.70%00.0%Unchanged
Flagship Private Wealth, LLC4,146$1.01M0.41%00.0%Unchanged
Figure 8 Investment Strategies LLC4,168$1.02M0.90%+2,761+196.2%Added
Register Financial Advisors LLC4,170$1.02M0.40%−719−14.7%Reduced
Peak Financial Management, Inc.4,170$1.02M0.27%+230+5.8%Added
LeClair Wealth Partners LLC4,172$1.02M0.63%−59−1.4%Reduced
Bank of Jackson Hole Trust4,177$1.02M0.51%−100−2.3%Reduced
Battery Global Advisors, LLC4,178$1.02M0.48%00.0%Unchanged
Altiora Financial Group, LLC4,184$1.02M0.19%−149−3.4%Reduced
PFW Advisors LLC4,187$1.02M0.30%+10+0.2%Added
FSA Wealth Management LLC4,188$1.02M0.37%+77+1.9%Added
Compass Capital Management, Inc4,195$1.02M0.05%+4,195New
Sym Financial Corp4,198$1.02M0.11%+326+8.4%Added
Riverbend Wealth Management, LLC4,198$1.02M0.71%+41+1.0%Added
Kooman & Associates4,202$1.02M0.32%+75+1.8%Added
Horizon Wealth Management, LLC4,212$1.03M0.15%+3+0.1%Added
Cadent Capital Advisors, LLC4,222$1.03M0.27%+20+0.5%Added
Kuhn & Co Investment Counsel4,226$1.03M0.81%−77−1.8%Reduced
Aventus Investment Advisors, Inc.4,228$1.03M0.88%−100−2.3%Reduced
Avantra Family Wealth, Inc.4,233$1.03M0.77%+4,233New
Warburton Capital Management, LLC4,199$1.03M0.62%+155+3.8%Added
Bienville Capital Management, LLC4,241$1.03M0.20%00.0%Unchanged
Asset Advisors Investment Management, LLC4,243$1.03M0.10%+746+21.3%Added
Bell & Brown Wealth Advisors, LLC4,250$1.04M0.34%−98−2.3%Reduced
New Wave Wealth Advisors LLC4,251$1.04M0.40%+2,161+103.4%Added
Sava Infond d.o.o.4,255$1.04M0.15%00.0%Unchanged
J Hagan Capital, Inc.4,257$1.04M0.63%+1,226+40.4%Added
Saratoga Research & Investment Management4,257$1.04M0.05%−677−13.7%Reduced
Murphy, Middleton, Hinkle & Parker, Inc.4,259$1.04M0.51%−60−1.4%Reduced
Fullcircle Wealth LLC3,735$1.04M0.37%−923−19.8%Reduced
Dover Advisors, LLC4,266$1.04M0.41%00.0%Unchanged
Loup Funds, LLC4,267$1.04M0.41%+4,267New
Red Wave Investments LLC4,270$1.04M0.32%00.0%Unchanged
Sageworth Trust Co of South Dakota4,271$1.04M0.98%+231+5.7%Added
Tompkins Financial Corp4,283$1.04M0.09%−51−1.2%Reduced
Flynn Zito Capital Management, LLC4,287$1.04M0.39%+479+12.6%Added
Luts & Greenleigh Group, Inc4,289$1.04M0.94%−81−1.9%Reduced
BCS Wealth Management4,289$1.04M0.24%−507−10.6%Reduced
Ti-Trust, Inc4,291$1.05M0.66%00.0%Unchanged
Topsail Wealth Management, LLC4,312$1.05M0.18%−10.0%Reduced
ForthRight Wealth Management, LLC4,313$1.05M0.31%+84+2.0%Added
North Capital, Inc.4,317$1.05M0.81%−173−3.9%Reduced
Elite Life Management LLC4,181$1.05M2.15%+49+1.2%Added
Private Harbour Investment Management & Counsel, LLC4,332$1.06M1.09%−610−12.3%Reduced
OMC Financial Services LTD4,336$1.06M0.39%+1,003+30.1%Added
Resources Management Corp4,335$1.06M0.14%−150−3.3%Reduced
Walkner Condon Financial Advisors LLC4,345$1.06M0.17%−270−5.9%Reduced
FRG Family Wealth Advisors LLC4,351$1.06M0.17%00.0%Unchanged
David J Yvars Group4,351$1.06M0.57%+140+3.3%Added
KWMG, LLC4,363$1.06M0.09%−12−0.3%Reduced
Lakeshore Financial Planning, Inc.4,366$1.06M0.39%+290+7.1%Added
Piscataqua Savings Bank4,372$1.06M0.83%−20−0.5%Reduced
Coerente Capital Management4,385$1.07M0.19%−135−3.0%Reduced
King Wealth4,385$1.07M0.13%+70+1.6%Added
Abacus Wealth Partners, LLC4,387$1.07M0.15%−1,139−20.6%Reduced
Security National Bank of So Dak4,388$1.07M0.54%−61−1.4%Reduced
Hoxton Planning & Management, LLC4,389$1.07M0.34%+28+0.6%Added
Trueblood Wealth Management, LLC4,391$1.07M0.42%+4+0.1%Added
Castleview Partners, LLC4,393$1.07M0.58%−924−17.4%Reduced
Milestone Asset Management Group, LLC4,395$1.07M0.67%+114+2.7%Added
Instrumental Wealth, LLC3,800$1.07M0.75%+200+5.6%Added
Armstrong, Fleming & Moore, Inc4,400$1.07M0.51%00.0%Unchanged
Hutchens & Kramer Investment Management Group, LLC4,419$1.08M0.42%+194+4.6%Added
Novare Capital Management LLC4,427$1.08M0.08%−145−3.2%Reduced
Ellenbecker Investment Group4,436$1.08M0.16%+20.0%Added
Wilson & Boucher Capital Management, LLC4,438$1.08M0.71%−200−4.3%Reduced
Prosperity Financial Group, Inc.4,439$1.08M0.40%00.0%Unchanged
Bogart Wealth, LLC4,441$1.08M0.04%−765−14.7%Reduced
WealthTrust Axiom LLC4,441$1.08M0.29%+460+11.6%Added
Howard Financial Services, Ltd.4,441$1.08M0.13%+17+0.4%Added
Sterling Group Wealth Management, LLC4,453$1.08M0.54%−63−1.4%Reduced
Armstrong Advisory Group, Inc4,456$1.09M0.08%+17+0.4%Added
Lineweaver Wealth Advisors, LLC4,456$1.09M0.16%−173−3.7%Reduced
Fulcrum Capital LLC4,460$1.09M0.22%−4,799−51.8%Reduced
Hohimer Wealth Management, LLC4,462$1.09M0.15%−25−0.6%Reduced
Archvest Wealth Advisors, Inc.4,465$1.09M0.97%−113−2.5%Reduced
Legacy Capital Wealth Partners, LLC4,466$1.09M0.24%+558+14.3%Added
V2 Financial group LLC4,474$1.09M0.60%00.0%Unchanged
Dempze Nancy E4,485$1.09M0.60%00.0%Unchanged
Darwin Advisors, LLC4,485$1.09M0.35%+778+21.0%Added
Global Wealth Management Investment Advisory, Inc.4,500$1.10M0.18%+232+5.4%Added
Conservest Capital Advisors, Inc.4,504$1.10M0.10%−580−11.4%Reduced
Wilkins Investment Counsel Inc4,523$1.10M0.16%−50−1.1%Reduced
Magnolia Private Wealth, LLC4,527$1.10M0.81%+109+2.5%Added
Argyle Capital Partners, LLC4,529$1.10M0.79%−670−12.9%Reduced
Syverson Strege & Co4,531$1.10M0.26%−203−4.3%Reduced
ABLE Financial Group, LLC4,534$1.10M0.24%−75−1.6%Reduced
Pathway Financial Advisers, LLC4,567$1.11M0.32%+183+4.2%Added
LongView Asset Management LLC4,552$1.11M0.77%−65−1.4%Reduced
Moment Partners, LLC4,556$1.11M0.20%+1,100+31.8%Added
Old North State Trust, LLC4,556$1.11M0.68%−34−0.7%Reduced
Buck Wealth Strategies, LLC4,562$1.11M0.15%+2,457+116.7%Added
Greenhouse Wealth Management, LLC4,565$1.11M0.67%00.0%Unchanged
Encompass Wealth Advisors, LLC4,567$1.11M0.38%−96−2.1%Reduced
Variant Private Wealth, LLC4,572$1.11M1.03%+4+0.1%Added
Trust Co of Virginia4,579$1.12M0.09%+582+14.6%Added
Wharton Business Group, LLC4,586$1.12M0.05%00.0%Unchanged
Prasad Wealth Partners, LLC4,588$1.12M0.31%+16+0.3%Added