Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,665
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,001 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,153 | $919.5B |
| Q4 2025 | 5,179 | $1.02T |
| Q3 2025 | 4,665 | $762.9B |
| Q2 2025 | 4,463 | $564.9B |
| Q1 2025 | 4,393 | $501.0B |
| Q4 2024 | 4,523 | $624.2B |
| Q3 2024 | 4,091 | $547.1B |
| Q2 2024 | 4,104 | $611.1B |
| Q1 2024 | 3,959 | $509.9B |
| Q4 2023 | 3,923 | $478.7B |
| Q3 2023 | 3,648 | $451.5B |
| Q2 2023 | 3,591 | $419.0B |
| Q1 2023 | 3,492 | $364.9B |
| Q4 2022 | 3,432 | $322.3B |
| Q3 2022 | 3,327 | $362.5B |
| Q2 2022 | 3,374 | $421.5B |
| Q1 2022 | 3,477 | $553.7B |
| Q4 2021 | 3,483 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Alpha Zero LLC | 3,728 | $908.1K | 0.53% | −255−6.4% | Reduced |
| Wescott Financial Advisory Group, LLC | 3,730 | $908.5K | 0.08% | +1,166+45.5% | Added |
| Berkeley Capital Partners, LLC | 3,732 | $908.8K | 0.21% | −767−17.0% | Reduced |
| Washburn Capital Management, Inc. | 3,740 | $910.9K | 0.51% | −465−11.1% | Reduced |
| Lynx Investment Advisory | 3,741 | $911.0K | 0.55% | +29+0.8% | Added |
| Pacific Sun Financial Corp | 3,746 | $912.4K | 0.44% | +83+2.3% | Added |
| Thompson Davis & Co., Inc. | 3,747 | $912.6K | 0.56% | +1,150+44.3% | Added |
| Paul Damon & Associates, Inc. | 3,750 | $913.3K | 0.44% | +118+3.2% | Added |
| Alliance Wealth Advisors, LLC | 3,757 | $915.0K | 0.46% | +28+0.8% | Added |
| Sykon Capital LLC | 3,763 | $916.5K | 0.31% | +3,763 | New |
| Meridian Wealth Partners, LLC | 3,767 | $917.5K | 0.13% | −806−17.6% | Reduced |
| Kelman-Lazarov, Inc. | 3,771 | $918.5K | 0.14% | −36−0.9% | Reduced |
| Mycio Wealth Partners, LLC | 3,782 | $921.1K | 0.21% | 00.0% | Unchanged |
| Tempus Wealth Planning, LLC | 3,783 | $921.4K | 0.21% | +479+14.5% | Added |
| Brave Warrior Advisors, LLC | 3,790 | $923.1K | 0.02% | 00.0% | Unchanged |
| Truepoint, Inc. | 3,790 | $923.1K | 0.02% | −78−2.0% | Reduced |
| Crew Capital Management, Ltd. | 3,795 | $924.3K | 0.62% | −80−2.1% | Reduced |
| Miller Financial Services LLC | 3,796 | $924.6K | 1.07% | −10−0.3% | Reduced |
| Balentine LLC | 3,803 | $926.2K | 0.03% | −699−15.5% | Reduced |
| 360 Financial, Inc. | 3,817 | $929.6K | 0.30% | 00.0% | Unchanged |
| Painted Porch Advisors LLC | 3,818 | $929.8K | 0.35% | +2,243+142.4% | Added |
| Martin Investment Management, LLC | 3,821 | $930.6K | 0.24% | −437−10.3% | Reduced |
| Vantage Point Financial LLC | 3,824 | $931.3K | 0.36% | +63+1.7% | Added |
| First County Bank | 3,825 | $931.6K | 0.48% | −176−4.4% | Reduced |
| Swisher Financial Concepts, Inc. | 3,827 | $932.1K | 0.56% | −240−5.9% | Reduced |
| Virtue Capital Management, LLC | 9,301 | $932.4K | 0.20% | +6,421+223.0% | Added |
| One Wealth Management Investment & Advisory Services, LLC | 3,834 | $933.8K | 1.08% | +27+0.7% | Added |
| SFG Wealth Management, LLC. | 3,835 | $934.0K | 0.40% | +24+0.6% | Added |
| Arbor Trust Wealth Advisors, LLC | 3,836 | $934.3K | 0.42% | −25−0.6% | Reduced |
| Grey Fox Wealth Advisors, LLC | 3,839 | $935.0K | 0.19% | −709−15.6% | Reduced |
| Addison Capital Co | 3,845 | $936.5K | 0.28% | +490+14.6% | Added |
| M & L Capital Management Ltd | 3,850 | $937.7K | 0.19% | 00.0% | Unchanged |
| GreatBanc Trust CO | 3,864 | $941.1K | 0.64% | +3,864 | New |
| Puff Wealth Management, LLC | 3,868 | $942.0K | 1.43% | −285−6.9% | Reduced |
| Secure Asset Management, LLC | 3,841 | $943.2K | 0.16% | +261+7.3% | Added |
| Pine Harbor Wealth Management, LLC | 3,874 | $943.7K | 0.30% | +210+5.7% | Added |
| Frederick Financial Consultants, LLC | 3,883 | $944.1K | 0.53% | −1,294−25.0% | Reduced |
| Kane Investment Management, Inc. | 3,877 | $944.3K | 0.46% | −328−7.8% | Reduced |
| Aspen Investment Management Inc | 3,881 | $945.0K | 0.37% | +245+6.7% | Added |
| Greystone Financial Group, LLC | 3,886 | $946.3K | 0.15% | 00.0% | Unchanged |
| Alpha Financial Partners, LLC | 3,894 | $948.4K | 0.62% | +205+5.6% | Added |
| Formulate Financial LLC | 3,900 | $949.8K | 1.18% | +3,900 | New |
| MPWM Advisory Solutions, LLC | 3,910 | $952.3K | 0.57% | +10.0% | Added |
| Prosperitas Financial LLC | 3,912 | $952.7K | 0.40% | +5+0.1% | Added |
| FFG Partners, LLC | 3,912 | $952.9K | 0.26% | −170−4.2% | Reduced |
| Investment Research & Advisory Group, Inc. | 3,729 | $953.2K | 0.33% | −154−4.0% | Reduced |
| Financial Management Professionals, Inc. | 3,926 | $956.2K | 0.10% | +6+0.2% | Added |
| Vision Financial Markets LLC | 3,930 | $956.9K | 0.82% | −349−8.2% | Reduced |
| Rainey & Randall Investment Management Inc. | 3,934 | $958.1K | 0.16% | 00.0% | Unchanged |
| Astra Wealth Partners LLC | 3,935 | $958.4K | 0.67% | +233+6.3% | Added |
| FDx Advisors, Inc. | 3,411 | $961.0K | 0.29% | −145−4.1% | Reduced |
| Peck Wealth Management, LLC | 3,946 | $961.0K | 0.92% | +3,946 | New |
| City Holding Co | 3,947 | $961.3K | 0.12% | +373+10.4% | Added |
| CFS Investment Advisory Services, LLC | 3,693 | $962.1K | 0.07% | +178+5.1% | Added |
| JT Stratford LLC | 3,951 | $962.3K | 0.13% | +190+5.1% | Added |
| Walled Lake Planning & Wealth Management, LLC | 3,953 | $962.8K | 0.32% | −209−5.0% | Reduced |
| Pinnacle Wealth Management Group, Inc. | 3,955 | $963.2K | 0.49% | 00.0% | Unchanged |
| Benchmark Financial Wealth Advisors, LLC | 3,966 | $965.8K | 0.29% | +773+24.2% | Added |
| Dixon Mitchell Investment Counsel Inc. | 3,972 | $967.4K | 0.03% | 00.0% | Unchanged |
| Lansing Street Advisors | 3,978 | $968.9K | 0.26% | +1,793+82.1% | Added |
| Vertex Planning Partners, LLC | 3,985 | $970.6K | 0.19% | +207+5.5% | Added |
| Morey & Quinn Wealth Partners, LLC | 3,990 | $971.8K | 0.72% | 00.0% | Unchanged |
| Northern Capital Management, Inc. | 3,991 | $972.1K | 0.53% | +134+3.5% | Added |
| Prescott Group Capital Management, L.L.C. | 4,000 | $972.4K | 0.10% | 00.0% | Unchanged |
| Archetype Wealth Partners | 3,995 | $973.0K | 0.12% | +3,995 | New |
| LMR Partners LLP | 4,000 | $974.2K | 0.01% | −1,936−32.6% | Reduced |
| Black Maple Capital Management LP | 4,000 | $974.2K | 0.71% | 00.0% | Unchanged |
| PACK Private Wealth, LLC | 4,000 | $974.2K | 0.46% | +1,605+67.0% | Added |
| Strategies Wealth Advisors, LLC | 4,002 | $974.7K | 0.10% | −2,170−35.2% | Reduced |
| GSG Advisors LLC | 3,972 | $975.4K | 0.26% | 00.0% | Unchanged |
| City National Bank of Florida | 4,007 | $975.9K | 0.64% | −160−3.8% | Reduced |
| Commons Capital, LLC | 4,010 | $976.7K | 0.66% | +3+0.1% | Added |
| Valley Forge Investment Consultants Inc Adv | 4,026 | $980.6K | 0.29% | −498−11.0% | Reduced |
| Malaga Cove Capital, LLC | 4,028 | $981.0K | 0.36% | 00.0% | Unchanged |
| Voisard Asset Management Group, Inc. | 4,030 | $981.4K | 0.23% | 00.0% | Unchanged |
| Accel Wealth Management | 4,035 | $982.8K | 0.29% | +21+0.5% | Added |
| KFG Wealth Management, LLC | 4,037 | $983.2K | 0.14% | −199−4.7% | Reduced |
| Wealthgarden F.S. LLC | 3,828 | $983.8K | 0.70% | +216+6.0% | Added |
| FreeGulliver LLC | 4,041 | $984.2K | 0.44% | +4,041 | New |
| TriaGen Wealth Management LLC | 4,041 | $984.2K | 0.26% | −29−0.7% | Reduced |
| Summit Financial Strategies, Inc. | 4,043 | $984.6K | 0.08% | +729+22.0% | Added |
| Salomon & Ludwin, LLC | 4,022 | $991.2K | 0.09% | +1,953+94.4% | Added |
| Talisman Wealth Advisors LLC | 4,070 | $991.2K | 0.82% | +10.0% | Added |
| Per Stirling Capital Management, LLC. | 4,073 | $992.1K | 0.12% | −30−0.7% | Reduced |
| Mitchell Sinkler & Starr | 4,074 | $992.2K | 0.45% | −95−2.3% | Reduced |
| Ariston Services Group | 4,075 | $992.5K | 0.60% | 00.0% | Unchanged |
| Northstar Asset Management Inc | 4,075 | $992.5K | 0.26% | +82+2.1% | Added |
| bLong Financial, LLC | 4,080 | $993.7K | 0.69% | 00.0% | Unchanged |
| Fingerlakes Wealth Management, Inc. | 4,081 | $994.0K | 0.65% | −72−1.7% | Reduced |
| Excalibur Management Corp | 4,090 | $996.1K | 0.36% | 00.0% | Unchanged |
| Tobias Financial Advisors, Inc. | 4,091 | $996.4K | 0.15% | +208+5.4% | Added |
| Synergy Investment Management, LLC | 4,093 | $996.9K | 0.38% | 00.0% | Unchanged |
| Easterly Investment Partners LLC | 4,100 | $998.6K | 0.07% | 00.0% | Unchanged |
| Nordwand Advisors, LLC | 4,100 | $998.6K | 0.16% | +500+13.9% | Added |
| Tacita Capital Inc | 4,103 | $999.3K | 0.60% | −842−17.0% | Reduced |
| Valicenti Advisory Services Inc | 4,109 | $1.00M | 0.21% | −240−5.5% | Reduced |
| Wise Wealth Partners | 4,114 | $1.00M | 1.53% | 00.0% | Unchanged |
| RTD Financial Advisors, Inc. | 4,117 | $1.00M | 0.12% | −57−1.4% | Reduced |
| Advocacy Wealth Management Services, LLC | 4,124 | $1.00M | 0.04% | +4,124 | New |
| Forte Asset Management LLC | 4,128 | $1.01M | 0.48% | 00.0% | Unchanged |