Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,666
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,002 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Insight Inv LLC | 2,386 | $581.1K | 0.34% | −168−6.6% | Reduced |
| Ruedi Wealth Management, Inc. | 2,388 | $581.6K | 0.16% | 00.0% | Unchanged |
| KC Investment Advisors, LLC | 2,235 | $582.2K | 0.16% | +509+29.5% | Added |
| Strong Tower Advisory Services | 2,393 | $582.8K | 0.11% | −135−5.3% | Reduced |
| FNY Investment Advisers, LLC | 2,395 | $583.0K | 0.19% | +1,544+181.4% | Added |
| Capstone Financial Advisors, Inc. | 2,396 | $583.4K | 0.03% | −5−0.2% | Reduced |
| Thompson Investment Management, Inc. | 2,399 | $584.3K | 0.08% | −41−1.7% | Reduced |
| Fourth Dimension Wealth, LLC | 2,403 | $585.3K | 0.22% | +1,226+104.2% | Added |
| Davidson Kahn Capital Management, LLC | 2,403 | $585.3K | 0.33% | +20+0.8% | Added |
| Empire Financial Management Company, LLC | 2,404 | $585.5K | 0.13% | −8−0.3% | Reduced |
| Defined Financial Planning LLC | 2,386 | $585.7K | 0.49% | −620−20.6% | Reduced |
| CCM Investment Advisers LLC | 2,411 | $587.2K | 0.06% | +1,240+105.9% | Added |
| MFA Wealth Services | 2,412 | $587.6K | 0.41% | +198+8.9% | Added |
| Wolff Wiese Magana LLC | 2,418 | $588.9K | 0.33% | +534+28.3% | Added |
| Sterling Financial Group, Inc. | 2,421 | $589.6K | 0.19% | −27−1.1% | Reduced |
| West Financial Advisors, LLC | 2,423 | $590.1K | 0.10% | +20+0.8% | Added |
| Missouri Trust & Investment Co | 2,428 | $591.3K | 0.17% | −70−2.8% | Reduced |
| AdvisorShares Investments LLC | 2,429 | $591.6K | 0.10% | +2,429 | New |
| Pitti Group Wealth Management, LLC | 2,432 | $592.3K | 0.50% | −1,134−31.8% | Reduced |
| Harold Davidson & Associates Inc. | 2,440 | $594.3K | 0.27% | 00.0% | Unchanged |
| Capital Square, LLC | 2,440 | $594.3K | 0.30% | +10.0% | Added |
| Sterling Wealth Management, Inc. | 2,441 | $594.5K | 0.18% | −391−13.8% | Reduced |
| Orion Investment Co | 2,450 | $596.7K | 0.19% | 00.0% | Unchanged |
| Pingora Partners LLC | 2,450 | $596.7K | 0.40% | 00.0% | Unchanged |
| Kaydan Wealth Management, Inc. | 2,452 | $597.2K | 0.17% | −137−5.3% | Reduced |
| Hilltop National Bank | 2,455 | $597.9K | 0.15% | −208−7.8% | Reduced |
| River Street Advisors LLC | 2,461 | $599.4K | 0.23% | −20−0.8% | Reduced |
| Cherry Tree Wealth Management, LLC | 2,462 | $599.7K | 0.13% | −516−17.3% | Reduced |
| Golden Road Advisors LLC | 2,464 | $600.1K | 0.35% | +384+18.5% | Added |
| Meridian Financial, LLC | 2,465 | $600.4K | 0.34% | −50−2.0% | Reduced |
| Hobbs Wealth Management, LLC | 2,467 | $600.8K | 0.50% | +413+20.1% | Added |
| Builder Investment Group Inc | 2,470 | $601.6K | 0.14% | +50+2.1% | Added |
| Blackhawk Capital Partners LLC. | 2,475 | $602.9K | 0.23% | 00.0% | Unchanged |
| Wayfinding Financial, LLC | 2,479 | $603.0K | 0.26% | +31+1.3% | Added |
| Kilter Group LLC | 2,477 | $603.3K | 0.28% | +370+17.6% | Added |
| Obsidian Personal Planning Solutions LLC | 2,146 | $604.8K | 0.21% | +15+0.7% | Added |
| Stuart Chaussee & Associates, Inc. | 2,491 | $606.7K | 0.13% | +30+1.2% | Added |
| Ofc Financial Planning, LLC | 2,500 | $608.9K | 0.60% | −200−7.4% | Reduced |
| Coastline Trust Co | 2,500 | $608.9K | 0.07% | −17−0.7% | Reduced |
| McDonald Capital Investors Inc | 2,500 | $608.9K | 0.04% | 00.0% | Unchanged |
| Somerset Trust Co | 2,500 | $608.9K | 0.19% | +2,500 | New |
| ERn Financial, LLC | 2,506 | $610.2K | 0.12% | +85+3.5% | Added |
| Core Wealth Advisors, Inc. | 2,508 | $610.8K | 0.16% | −44−1.7% | Reduced |
| CVA Family Office, LLC | 2,508 | $610.8K | 0.08% | 00.0% | Unchanged |
| May Barnhard Investments LLC | 2,516 | $612.7K | 0.28% | −2,675−51.5% | Reduced |
| Umpqua Bank | 2,434 | $612.7K | 0.17% | −363−13.0% | Reduced |
| Virtus ETF Advisers LLC | 2,517 | $613.0K | 0.34% | +1,367+118.9% | Added |
| Avid Wealth Partners LLC | 2,520 | $613.7K | 0.31% | +123+5.1% | Added |
| Fire Capital Management LLC | 2,528 | $615.7K | 0.35% | −5−0.2% | Reduced |
| Auour Investments LLC | 2,528 | $615.7K | 0.20% | +3+0.1% | Added |
| Hayek Kallen Investment Management | 2,530 | $616.0K | 0.19% | 00.0% | Unchanged |
| Genesis Private Wealth, LLC | 2,529 | $616.0K | 0.26% | +62+2.5% | Added |
| Gsa Capital Partners LLP | 2,533 | $617.0K | 0.05% | −11,741−82.3% | Reduced |
| Beacon Bridge Wealth Partners, LLC | 2,537 | $617.9K | 0.22% | +115+4.7% | Added |
| Quantum Financial Planning Services, Inc. | 2,539 | $618.4K | 0.25% | +341+15.5% | Added |
| Scarborough Advisors, LLC | 2,539 | $618.5K | 0.11% | +7+0.3% | Added |
| TKG Advisors, LLC | 2,542 | $619.2K | 0.27% | −598−19.0% | Reduced |
| 21 West Wealth Management LLC | 2,544 | $619.6K | 0.59% | −23−0.9% | Reduced |
| Bay Capital Advisors, LLC | 2,545 | $619.8K | 0.40% | 00.0% | Unchanged |
| CWS Financial Advisors, LLC | 2,547 | $620.3K | 0.17% | +10.0% | Added |
| Emergent Wealth Advisors, LLC | 2,558 | $623.0K | 0.36% | +281+12.3% | Added |
| Youngs Advisory Group, Inc. | 2,560 | $623.6K | 0.22% | 00.0% | Unchanged |
| Heritage Investment Group, Inc. | 2,564 | $624.5K | 0.10% | +755+41.7% | Added |
| Smith & Howard Wealth Management, LLC | 2,565 | $624.7K | 0.15% | −919−26.4% | Reduced |
| Code Waechter LLC | 2,538 | $624.8K | 0.41% | −77−2.9% | Reduced |
| Fortis Group Advisors, LLC | 2,226 | $625.7K | 0.11% | +66+3.1% | Added |
| GQG Partners LLC | 2,573 | $626.7K | 0.00% | −249−8.8% | Reduced |
| Investment Management Corp | 2,576 | $627.4K | 0.54% | +63+2.5% | Added |
| TTP Investments, Inc. | 2,547 | $627.7K | 0.18% | +10.0% | Added |
| Hopwood Financial Services, Inc. | 2,577 | $627.7K | 0.42% | −227−8.1% | Reduced |
| Partners in Financial Planning | 2,581 | $628.5K | 0.11% | +10.0% | Added |
| Seed Wealth Management, Inc. | 2,585 | $629.6K | 0.43% | −3,275−55.9% | Reduced |
| Petix & Botte Co | 2,590 | $630.8K | 0.15% | 00.0% | Unchanged |
| Convergence Financial, LLC | 2,591 | $631.1K | 0.09% | −47−1.8% | Reduced |
| LPWM LLC | 2,594 | $631.7K | 0.17% | −490−15.9% | Reduced |
| Ambassador Advisors, LLC | 2,596 | $632.3K | 0.09% | +23+0.9% | Added |
| GPM Growth Investors, Inc. | 2,598 | $632.7K | 0.24% | +93+3.7% | Added |
| Full Sail Capital, LLC | 2,601 | $633.5K | 0.03% | +30+1.2% | Added |
| Consolidated Capital Management, LLC | 2,602 | $633.7K | 0.22% | +198+8.2% | Added |
| Stansberry Asset Management, LLC | 2,610 | $635.7K | 0.07% | +612+30.6% | Added |
| Sky-Mountain Capital Management, Inc. | 2,518 | $635.9K | 0.44% | +2,518 | New |
| Amica Retiree Medical Trust | 2,613 | $636.0K | 0.87% | 00.0% | Unchanged |
| Capital City Trust Co | 2,612 | $636.2K | 0.16% | 00.0% | Unchanged |
| SummitTX Capital, L.P. | 2,616 | $637.1K | 0.03% | −3,052−53.8% | Reduced |
| Beaton Management Co. Inc. | 2,622 | $639.0K | 0.29% | −230−8.1% | Reduced |
| Clifford Group, LLC | 2,639 | $642.7K | 0.50% | 00.0% | Unchanged |
| RW Investment Management LLC | 2,640 | $642.9K | 0.07% | 00.0% | Unchanged |
| Security Financial Services, INC. | 2,640 | $643.0K | 0.10% | −2−0.1% | Reduced |
| NWK Group, Inc. | 2,640 | $643.0K | 0.22% | +41+1.6% | Added |
| Plotkin Financial Advisors, LLC | 2,640 | $643.2K | 0.32% | 00.0% | Unchanged |
| Camden National Bank | 2,653 | $646.1K | 0.09% | +275+11.6% | Added |
| Lionshead Wealth Management, LLC | 2,654 | $646.3K | 0.51% | +10.0% | Added |
| Smart Money Group LLC | 2,655 | $646.6K | 0.19% | +2+0.1% | Added |
| Harmony Asset Management LLC | 2,657 | $647.0K | 0.22% | +10.0% | Added |
| Mullooly Asset Management, Inc. | 2,661 | $648.2K | 0.25% | +10.0% | Added |
| Acorn Wealth Advisors, LLC | 2,663 | $648.6K | 0.20% | +691+35.0% | Added |
| B & T Capital Management DBA Alpha Capital Management | 2,665 | $649.1K | 0.10% | +30+1.1% | Added |
| Matrix Private Capital Group LLC | 2,665 | $649.1K | 0.34% | +190+7.7% | Added |
| Farmers Trust Co | 2,668 | $649.8K | 0.11% | 00.0% | Unchanged |
| GenTrust, LLC | 2,671 | $650.6K | 0.03% | −2,075−43.7% | Reduced |