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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q2 2025

Institutional positions in Alphabet Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,464
+133 vs. Q1 2025
Shares held
3.19B
−13.2M (−0.4%) vs. Q1 2025
Total value
$564.9B
+$64.8B (+13.0%) vs. Q1 2025
New holders
253
1,838 more added
Sold out
120
1,850 more reduced

63 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 4,464 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ2 2025: $564.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q1 2025.

Institutions holding GOOG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Camelot Portfolios, LLC2,000$354.8K0.21%00.0%Unchanged
D. Scott Neal, Inc.2,000$354.8K0.18%00.0%Unchanged
Roth Financial Partners LLC2,000$354.8K0.13%00.0%Unchanged
Henrickson Nauta Wealth Advisors, Inc.2,000$354.8K0.12%+197+10.9%Added
Brooktree Capital Management2,000$354.8K0.23%+2,000New
Shay Capital LLC2,000$354.8K0.08%+2,000New
Wincap Financial LLC2,003$355.3K0.29%−77−3.7%Reduced
Thrive Capital Management, LLC2,004$355.4K0.11%+2,004New
Northwest Quadrant Wealth Management, LLC2,006$355.8K0.08%+2+0.1%Added
Kondo Wealth Advisors, Inc.2,013$356.1K0.16%+25+1.3%Added
Edge Financial Advisors LLC2,009$356.3K0.19%+21+1.1%Added
Shulman DeMeo Asset Management LLC2,010$356.6K0.09%+2+0.1%Added
Sincerus Advisory, LLC1,838$356.7K0.34%+318+20.9%Added
Fortress Financial Group, LLC2,022$357.4K0.30%+2,022New
Tradewinds, LLC.2,018$357.9K0.27%−42,820−95.5%Reduced
Merkkuri Wealth Advisors LLC2,018$357.9K0.27%−1,724−46.1%Reduced
First PREMIER Bank2,021$359.0K0.09%00.0%Unchanged
Helen Stephens Group, LLC2,033$360.6K0.09%+10.0%Added
Robinson Smith Wealth Advisors LLC2,034$360.8K0.29%−34−1.6%Reduced
Brightwater Advisory LLC2,035$361.0K0.26%+40+2.0%Added
Saudi Central Bank2,035$361.0K0.01%+75+3.8%Added
Brick & Kyle, Associates2,052$361.0K0.16%−2,449−54.4%Reduced
Ameraudi Asset Management, Inc.2,040$361.9K0.19%00.0%Unchanged
Objective Capital Management, LLC2,041$362.1K0.41%−42−2.0%Reduced
Spinnaker Investment Group, LLC2,041$362.1K0.09%−547−21.1%Reduced
Hobbs Wealth Management, LLC2,054$364.4K0.35%+360+21.3%Added
Orleans Capital Management Corp2,054$364.4K0.19%+2,054New
Echo45 Advisors LLC2,060$365.5K0.23%+277+15.5%Added
Entrewealth, LLC2,062$365.8K0.25%+40+2.0%Added
Templeton & Phillips Capital Management, LLC2,064$366.1K0.26%00.0%Unchanged
McGuire Investment Group, LLC2,065$366.3K0.05%−30−1.4%Reduced
Weinberger Asset Management, Inc2,074$368.0K0.14%+2+0.1%Added
Bluesphere Advisors, LLC2,078$368.6K0.18%−200−8.8%Reduced
Athena Investment Management2,080$369.0K0.21%−51−2.4%Reduced
Golden Road Advisors LLC2,080$369.0K0.25%−23−1.1%Reduced
Sierra Ocean, LLC2,082$369.4K0.27%−13−0.6%Reduced
Monte Financial Group, LLC2,085$369.9K0.14%00.0%Unchanged
Hurley Capital, LLC2,086$370.0K0.26%−73−3.4%Reduced
New Wave Wealth Advisors LLC2,090$370.7K0.16%−9,496−82.0%Reduced
N.E.W. Advisory Services LLC2,091$371.0K0.04%−1,456−41.0%Reduced
Lathrop Investment Management Corp2,090$371.0K0.07%−112−5.1%Reduced
WorthPointe, LLC2,093$371.3K0.16%+40+1.9%Added
Barnett & Company, Inc.2,095$371.6K0.29%−100−4.6%Reduced
Salomon & Ludwin, LLC2,069$371.9K0.04%+65+3.2%Added
Coleford Investment Management Ltd.2,100$372.5K0.10%00.0%Unchanged
Avion Wealth2,106$373.0K0.09%+887+72.8%Added
Goodman Advisory Group, LLC2,103$373.1K0.13%−300−12.5%Reduced
Churchill Management Corp2,104$373.1K0.00%−18−0.8%Reduced
Tme Financial, Inc.2,104$373.2K0.30%+2,104New
Buck Wealth Strategies, LLC2,105$373.3K0.06%+2,105New
Purus Wealth Management, LLC2,105$373.5K0.13%+172+8.9%Added
Heartland Bank & Trust Co2,106$373.6K0.18%+15+0.7%Added
Kilter Group LLC2,107$373.8K0.17%+20+1.0%Added
W Advisors, LLC2,110$374.3K0.21%00.0%Unchanged
Avondale Wealth Management2,110$374.3K0.21%+1,410+201.4%Added
M1 Capital Management LLC2,112$374.6K0.19%−40−1.9%Reduced
Wilkinson Global Asset Management LLC2,115$375.2K0.02%00.0%Unchanged
Capitol Family Office, Inc.2,116$375.4K0.49%00.0%Unchanged
Bond & Devick Financial Network, Inc.2,120$376.1K0.13%−11−0.5%Reduced
Eldridge Investment Advisors, Inc.2,130$377.8K0.08%+7+0.3%Added
Obsidian Personal Planning Solutions LLC2,131$378.0K0.15%−31−1.4%Reduced
Rollins Financial Advisors, LLC2,132$378.2K0.06%−1,331−38.4%Reduced
Granite Harbor Advisors, Inc.2,133$378.4K0.18%−20−0.9%Reduced
eCIO, Inc.2,142$380.0K0.16%−582−21.4%Reduced
Liberty Square Wealth Partners LLC2,149$381.2K0.13%−200−8.5%Reduced
Foster Group, Inc.2,153$382.0K0.01%−7−0.3%Reduced
Idaho Trust Bank2,160$383.2K0.14%−82−3.7%Reduced
Verity & Verity, LLC2,161$383.3K0.03%−1,190−35.5%Reduced
Lutz Financial Services LLC2,162$383.5K0.03%+31+1.5%Added
DMKC Advisory Services, LLC2,079$384.0K0.20%+2,079New
XY Planning Network, Inc.2,165$384.1K0.13%+365+20.3%Added
Clarity Wealth Development LLC2,171$385.1K0.38%−74−3.3%Reduced
GatePass Capital, LLC2,175$385.8K0.26%−107−4.7%Reduced
Millington Financial Advisors, LLC2,015$385.9K0.19%+213+11.8%Added
Clarity Capital Advisors, LLC2,180$386.7K0.23%−179−7.6%Reduced
Oliver Luxxe Assets LLC2,184$387.4K0.07%−83−3.7%Reduced
Lansing Street Advisors2,185$387.5K0.12%+3+0.1%Added
Talon Private Wealth, LLC2,186$387.8K0.05%−13−0.6%Reduced
Scientech Research LLC2,189$388.3K0.09%+2,189New
Brueske Advisory Services, LLC2,194$389.2K0.26%+58+2.7%Added
Rockbridge Investment Management, LCC2,197$389.7K0.04%−300−12.0%Reduced
Quantum Financial Planning Services, Inc.2,198$389.8K0.18%+3+0.1%Added
Provenance Wealth Advisors, LLC2,200$390.3K0.06%−920−29.5%Reduced
Naviter Wealth, LLC2,200$390.3K0.05%−450−17.0%Reduced
Conestoga Capital Advisors, LLC2,200$390.3K0.01%−10−0.5%Reduced
Advanced Asset Management Advisors Inc2,200$390.3K0.11%00.0%Unchanged
Phocas Financial Corp.2,200$390.3K0.06%00.0%Unchanged
Investors Asset Management of Georgia Inc2,202$390.6K0.18%+280+14.6%Added
Keyvantage Wealth, LLC2,209$391.9K0.18%−860−28.0%Reduced
Great Lakes Retirement, Inc.2,212$392.4K0.05%+334+17.8%Added
MFA Wealth Services2,214$392.7K0.30%+204+10.1%Added
JMG Financial Group, Ltd.2,216$393.0K0.01%+10.0%Added
Fjell Capital, LLC2,219$393.6K0.36%+10.0%Added
Rydar Equities, Inc.2,220$393.8K0.31%+2,220New
Bay Rivers Group2,220$393.8K0.18%00.0%Unchanged
Alta Wealth Advisors LLC2,222$394.1K0.19%+43+2.0%Added
Taylor Financial Group, Inc.2,225$394.7K0.25%+100+4.7%Added
Newport Capital Group, LLC2,227$395.0K0.27%−137−5.8%Reduced
Riverpoint Wealth Management Holdings, LLC2,230$395.7K0.09%−22−1.0%Reduced
PCG Wealth Advisors, LLC2,235$396.5K0.20%−35−1.5%Reduced