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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,262 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q2 2025

Institutional positions in Alphabet Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,464
+133 vs. Q1 2025
Shares held
3.19B
−13.2M (−0.4%) vs. Q1 2025
Total value
$564.9B
+$64.8B (+13.0%) vs. Q1 2025
New holders
253
1,838 more added
Sold out
120
1,850 more reduced

63 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 4,464 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,262 institutions
Value heldQ2 2025: $564.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,262$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q1 2025.

Institutions holding GOOG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Transamerica Financial Advisors, Inc.2$2070.00%00.0%Unchanged
Eq Wealth Advisors, LLC1$2590.00%−100−99.0%Reduced
Koesten, Hirschmann & Crabtree, INC.6$1.06K0.00%−645−99.1%Reduced
Catherine Avery Investment Management LLC8$1.42K0.00%+8New
Gen-Wealth Partners Inc10$1.77K0.00%00.0%Unchanged
Westend Capital Management, LLC12$2.13K0.00%−3,200−99.6%Reduced
Creative Capital Management Investments LLC13$2.31K0.00%00.0%Unchanged
Spurstone Advisory Services, LLC15$2.66K0.04%+15New
Capital A Wealth Management, LLC25$3.52K0.04%−3,143−99.2%Reduced
Financially Speaking Inc21$3.73K0.00%+21New
Mendota Financial Group, LLC40$7.10K0.01%−20−33.3%Reduced
Luken Investment Analytics, LLC40$7.10K0.00%00.0%Unchanged
Fairway Wealth LLC42$7.45K0.00%00.0%Unchanged
ROSS\JOHNSON & Associates LLC46$8.16K0.17%−5−9.8%Reduced
C M Bidwell & Associates Ltd60$10.6K0.01%00.0%Unchanged
Safe Harbor Fiduciary, LLC60$10.6K0.01%+60New
Anfield Capital Management, LLC61$10.8K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)70$12.4K0.01%+70New
USA Financial Portformulas Corp78$13.8K0.00%−44−36.1%Reduced
Retirement Wealth Solutions LLC80$14.3K0.01%00.0%Unchanged
Old Point Trust & Financial Services N A100$17.7K0.01%−100−50.0%Reduced
Equitec Proprietary Markets, LLC100$17.7K0.07%−100−50.0%Reduced
Raiffeisen Bank International AG100$17.7K0.00%00.0%Unchanged
Hoey Investments, Inc100$17.7K0.00%+100New
Eukles Asset Management103$18.3K0.01%00.0%Unchanged
Quest 10 Wealth Builders, Inc.112$19.9K0.02%00.0%Unchanged
Proathlete Wealth Management LLC112$20.0K0.01%+19+20.4%Added
Clal Insurance Enterprises Holdings Ltd112$20.0K0.00%−8−6.7%Reduced
Team Financial Group, LLC116$20.6K0.01%+116New
Family Legacy Financial Solutions, LLC119$21.2K0.02%+119New
Cedar Wealth Management, LLC120$21.3K0.01%00.0%Unchanged
CGC Financial Services, LLC128$22.7K0.01%00.0%Unchanged
Bay Harbor Wealth Management, LLC139$24.7K0.01%+44+46.3%Added
Fiduciary Advisors, Inc.141$24.9K0.02%+1+0.7%Added
Insight Financial Services150$26.6K0.02%+120+400.0%Added
MorganRosel Wealth Management, LLC157$27.9K0.01%−9−5.4%Reduced
Pineridge Advisors LLC158$28.0K0.01%+1+0.6%Added
Robbins Farley LLC160$28.4K0.01%+60+60.0%Added
WestEnd Advisors, LLC165$29.3K0.00%+61+58.7%Added
University of Illinois Foundation176$31.2K0.01%+176New
Fairman Group, LLC177$31.4K0.03%+97+121.2%Added
Richardson Capital Management LLC179$31.8K0.02%00.0%Unchanged
Armor Investment Advisors, LLC180$31.9K0.01%−50−21.7%Reduced
Principia Wealth Advisory, LLC191$33.9K0.03%+30+18.6%Added
Ball & Co Wealth Management Inc.202$35.0K0.04%00.0%Unchanged
Marathon Trading Investment Management LLC200$35.5K0.02%−54−21.3%Reduced
CBIZ Investment Advisory Services, LLC200$35.5K0.00%00.0%Unchanged
Morton Brown Family Wealth, LLC200$35.5K0.01%00.0%Unchanged
Bare Financial Services, Inc200$35.5K0.01%00.0%Unchanged
WealthTrak Capital Management LLC200$35.5K0.03%00.0%Unchanged
Horrell Capital Management, Inc.200$35.5K0.01%+100+100.0%Added
Robinswood Financial LLC200$35.5K0.01%00.0%Unchanged
LGT Financial Advisors LLC207$36.8K0.09%+207New
Evergreen Private Wealth LLC218$38.7K0.02%+83+61.5%Added
POM Investment Strategies, LLC218$38.7K0.03%+2+0.9%Added
Elevate Wealth Advisory, Inc219$38.8K0.03%+1+0.5%Added
Briaud Financial Planning, Inc222$39.0K0.02%+222New
Dakota Community Bank & Trust NA220$39.0K0.18%00.0%Unchanged
Redmont Wealth Advisors LLC221$39.2K0.06%+161+268.3%Added
Friedenthal Financial230$40.9K0.02%+120+109.1%Added
Bruce G. Allen Investments, LLC232$41.2K0.03%+144+163.6%Added
Clark Wealth Partners237$42.0K0.03%−11−4.4%Reduced
Slocum, Gordon & Co LLP240$42.6K0.03%00.0%Unchanged
Windsor Advisory Group, LLC242$42.9K0.06%−231−48.8%Reduced
Clear Investment Research, LLC245$43.5K0.05%00.0%Unchanged
Carolina Wealth Advisors, LLC247$43.8K0.02%00.0%Unchanged
Decker Retirement Planning Inc.251$44.5K0.03%+95+60.9%Added
Richardson Financial Services Inc.257$45.5K0.03%−36−12.3%Reduced
Hoese & Co LLP260$46.1K0.04%00.0%Unchanged
Raleigh Capital Management Inc.270$47.9K0.02%−27−9.1%Reduced
Family CFO Inc280$49.7K0.02%00.0%Unchanged
Legend Financial Advisors, Inc.280$49.7K0.03%+280New
William B. Walkup & Associates, Inc.285$50.6K0.03%00.0%Unchanged
Compass Financial Services Inc287$50.8K0.02%+1+0.3%Added
Horizon Financial Services, LLC292$51.8K0.03%00.0%Unchanged
Carderock Capital Management Inc300$53.2K0.01%+300New
Uniplan Investment Counsel, Inc.304$54.0K0.01%+284+1,420.0%Added
Essex Investment Management Co LLC320$56.8K0.01%00.0%Unchanged
Harbor Asset Planning, Inc.320$56.8K0.05%+320New
Kiker Wealth Management, LLC325$57.7K0.03%00.0%Unchanged
1620 Investment Advisors, Inc.325$57.8K0.04%+7+2.2%Added
Cedar Mountain Advisors, LLC331$58.7K0.01%00.0%Unchanged
Basso Capital Management, L.P.348$61.7K0.05%+348New
Mark Sheptoff Financial Planning, LLC360$63.9K0.03%−765−68.0%Reduced
Cornerstone National Bank & Trust Co360$63.9K0.03%00.0%Unchanged
Hillsdale Investment Management Inc.365$64.7K0.00%00.0%Unchanged
Vermillion & White Wealth Management Group, LLC377$66.9K0.04%+97+34.6%Added
Horizons Wealth Management380$67.4K0.05%00.0%Unchanged
Copia Wealth Management385$68.3K0.06%+30+8.5%Added
Evolution Wealth Management Inc.385$68.3K0.08%+385New
ESL Trust Services, LLC390$69.2K0.01%−50−11.4%Reduced
Stephens Consulting, LLC410$72.7K0.02%+82+25.0%Added
Lowe Wealth Advisors, LLC417$74.0K0.03%00.0%Unchanged
Copeland Capital Management, LLC420$74.5K0.00%+420New
Maryland Capital Advisors Inc.425$75.4K0.03%+159+59.8%Added
Redwood Park Advisors LLC434$77.0K0.06%00.0%Unchanged
Vermillion Wealth Management, Inc.435$77.2K0.04%+20+4.8%Added
HFM Investment Advisors, LLC437$77.5K0.03%+63+16.8%Added
Rogco, LP451$80.0K0.03%−6−1.3%Reduced
Parkworth Wealth Management, Inc.457$81.1K0.06%+2+0.4%Added