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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,394
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,781 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,394 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
GPM Growth Investors, Inc.2,486$388.4K0.17%+139+5.9%Added
Moser Wealth Advisors, LLC2,490$389.0K0.20%+100+4.2%Added
Rockbridge Investment Management, LCC2,497$390.1K0.05%−103−4.0%Reduced
Cladis Investment Advisory, LLC2,500$390.6K0.28%−4,455−64.1%Reduced
McDonald Capital Investors Inc2,500$390.6K0.02%00.0%Unchanged
American Alpha Advisors, LLC2,500$390.6K0.35%+2,500New
Ambassador Advisors, LLC2,505$391.4K0.07%+61+2.5%Added
BCS Wealth Management2,516$393.0K0.10%−130−4.9%Reduced
Coastline Trust Co2,517$393.2K0.05%−23−0.9%Reduced
Tableaux LLC2,520$393.7K0.28%00.0%Unchanged
Dividend Assets Capital, LLC2,522$394.0K0.07%+100+4.1%Added
Wayfinding Financial, LLC2,531$395.0K0.17%+61+2.5%Added
Nalls Sherbakoff Group, LLC2,534$395.9K0.32%+2,534New
TTP Investments, Inc.2,544$397.4K0.17%+2+0.1%Added
CWS Financial Advisors, LLC2,546$397.7K0.13%+10.0%Added
Core Wealth Advisors, Inc.2,550$398.4K0.13%+181+7.6%Added
Element Wealth, LLC2,556$399.4K0.21%+57+2.3%Added
Horst & Graben Wealth Management LLC2,568$401.2K0.07%−243−8.6%Reduced
Integris Wealth Management, LLC2,568$401.2K0.11%−241−8.6%Reduced
Turning Point Benefit Group, Inc.2,690$401.5K0.38%+459+20.6%Added
Sebold Capital Management, Inc.2,570$401.5K0.26%−207−7.5%Reduced
Boltwood Capital Management2,575$402.3K0.12%−25−1.0%Reduced
Tidemark, LLC2,578$402.8K0.15%+285+12.4%Added
MB, Levis & Associates, LLC2,579$402.9K0.19%−19−0.7%Reduced
Security Financial Services, INC.2,579$402.9K0.08%+42+1.7%Added
Partners in Financial Planning2,580$403.0K0.08%+10.0%Added
Saxony Capital Management, LLC2,580$403.1K0.35%+60+2.4%Added
Spinnaker Investment Group, LLC2,588$404.4K0.09%+329+14.6%Added
Strategic Investment Advisors2,590$404.6K0.04%−384−12.9%Reduced
Petix & Botte Co2,590$404.6K0.11%00.0%Unchanged
Laidlaw Wealth Management LLC2,595$405.5K1.21%−13,532−83.9%Reduced
Headland Capital, LLC2,596$405.6K0.13%+137+5.6%Added
Kaydan Wealth Management, Inc.2,598$405.9K0.13%+3+0.1%Added
Auour Investments LLC2,525$406.2K0.15%00.0%Unchanged
Clearwater Capital Advisors, LLC2,601$406.4K0.04%+53+2.1%Added
Eclectic Associates Inc2,608$407.4K0.11%−280−9.7%Reduced
ABLE Financial Group, LLC2,608$407.5K0.11%−96−3.6%Reduced
Acas, LLC2,506$408.0K0.31%+133+5.6%Added
Capital City Trust Co2,612$408.1K0.11%−20−0.8%Reduced
Legacy Financial Strategies, LLC2,615$408.5K0.09%+336+14.7%Added
Operose Advisors LLC2,616$408.7K0.14%−46−1.7%Reduced
WestHill Financial Advisors, Inc.2,617$408.9K0.09%+56+2.2%Added
Kellett Schaffner Wealth Advisors LLC2,621$409.5K0.28%+236+9.9%Added
Bay Capital Advisors, LLC2,623$409.8K0.34%−2−0.1%Reduced
Arbor Wealth Advisors LLC2,624$409.9K0.37%00.0%Unchanged
Code Waechter LLC2,626$410.0K0.34%−186−6.6%Reduced
Oakwell Private Wealth Management, LLC2,625$410.1K0.11%+2,625New
Lionshead Wealth Management, LLC2,628$410.6K0.43%+72+2.8%Added
Claris Financial LLC2,159$411.1K0.27%00.0%Unchanged
Cable Car Capital LLC2,632$411.2K0.47%+212+8.8%Added
Clifford Group, LLC2,639$412.3K0.39%00.0%Unchanged
Plotkin Financial Advisors, LLC2,640$412.5K0.25%00.0%Unchanged
Mullooly Asset Management, Inc.2,647$413.5K0.19%+2,647New
Naviter Wealth, LLC2,650$413.6K0.05%+249+10.4%Added
Genesis Private Wealth, LLC2,660$415.6K0.22%+257+10.7%Added
White Lighthouse Investment Management Inc.2,666$416.5K0.07%+100+3.9%Added
Matrix Private Capital Group LLC2,674$417.7K0.25%+564+26.7%Added
Mayport, LLC2,680$418.7K0.12%−47−1.7%Reduced
Scarborough Advisors, LLC2,692$420.6K0.06%−34−1.2%Reduced
Full Sail Capital, LLC2,698$421.5K0.03%+109+4.2%Added
Ofc Financial Planning, LLC2,700$421.8K0.48%00.0%Unchanged
McElhenny Sheffield Capital Management, LLC2,708$423.1K0.16%+24+0.9%Added
Biondo Investment Advisors, LLC2,710$423.4K0.06%00.0%Unchanged
NWK Group, Inc.2,711$423.5K0.19%−171−5.9%Reduced
Wolf Group Capital Advisors2,712$423.7K0.14%+2,712New
Altus Wealth Management, LLC2,715$424.2K0.20%−120−4.2%Reduced
Kensington Investment Counsel, LLC2,715$424.2K0.19%00.0%Unchanged
eCIO, Inc.2,724$425.6K0.14%+2,724New
Advisors Management Group Inc2,724$426.0K0.09%−280−9.3%Reduced
Twin Lakes Capital Management, LLC2,733$426.9K0.29%−1,796−39.7%Reduced
South Plains Financial, Inc.2,735$427.3K0.33%−20−0.7%Reduced
tru Independence LLC2,737$427.5K0.13%+2+0.1%Added
Secure Asset Management, LLC2,743$428.5K0.09%−10,270−78.9%Reduced
Real Talk Capital, LLC2,747$429.2K0.58%−340−11.0%Reduced
Milestone Asset Management, LLC2,751$429.8K0.09%−4−0.1%Reduced
Insight Inv LLC2,759$431.0K0.30%00.0%Unchanged
One + One Wealth Management, LLC2,760$431.2K0.23%00.0%Unchanged
CVA Family Office, LLC2,765$432.0K0.07%−520−15.8%Reduced
Lauer Wealth, LLC2,674$433.3K0.33%−3,400−56.0%Reduced
Gradient Capital Advisors, LLC2,779$434.2K0.14%−342−11.0%Reduced
Arjuna Capital2,779$434.2K0.12%−197−6.6%Reduced
Able Wealth Management LLC2,779$434.2K0.26%+41+1.5%Added
Azzad Asset Management Inc2,794$436.5K0.05%+485+21.0%Added
Umpqua Bank2,797$437.0K0.15%+320+12.9%Added
Fidelity D & D Bancorp Inc2,797$437.0K0.29%00.0%Unchanged
PVG Asset Management Corp2,799$437.3K1.90%+772+38.1%Added
Cherokee Insurance Co2,800$437.4K0.19%+2,800New
Syntegra Private Wealth Group, LLC2,800$437.5K0.05%+81+3.0%Added
NCM Capital Management, LLC2,802$437.7K0.20%+60+2.2%Added
Discipline Wealth Solutions, LLC2,803$437.9K0.21%00.0%Unchanged
Summit Wealth Partners, LLC2,803$438.0K0.09%+412+17.2%Added
Sherbrooke Park Advisers LLC2,806$438.4K0.20%+2,806New
Tuttle Tactical Management2,811$439.2K1.93%+355+14.5%Added
Prospect Financial Group LLC2,819$440.4K0.56%+980+53.3%Added
Blackhawk Capital Partners LLC.2,820$440.6K0.23%−767−21.4%Reduced
Keystone Wealth Services, LLC2,823$441.0K0.12%+36+1.3%Added
Red Tortoise LLC2,840$443.8K0.23%00.0%Unchanged
Pacitti Group Inc.2,842$444.0K0.21%+261+10.1%Added
Barnes Wealth Management Group, Inc2,842$444.0K0.28%+280+10.9%Added
New Capital Management LP2,845$444.5K0.13%−215−7.0%Reduced