Skip to main content

Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,394
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,781 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,394 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Wilkins Miller Wealth Management, LLC1,693$264.6K0.20%+1+0.1%Added
Hobbs Wealth Management, LLC1,694$264.7K0.29%−113−6.3%Reduced
Meixler Investment Management, Ltd.1,695$264.8K0.18%+57+3.5%Added
Puzo Michael J1,700$265.6K0.08%−50−2.9%Reduced
Account Management LLC1,700$265.6K0.29%00.0%Unchanged
AllSquare Wealth Management LLC1,700$265.6K0.16%00.0%Unchanged
Uncommon Cents Investing LLC1,700$265.6K0.08%00.0%Unchanged
Atlas Wealth Partners, LLC1,705$266.0K0.33%00.0%Unchanged
First Hawaiian Bank1,705$266.4K0.04%−40,254−95.9%Reduced
E Fund Management (Hong Kong) Co., Ltd.1,711$267.0K0.24%+787+85.2%Added
Global Wealth Strategies & Associates1,711$267.4K0.08%+309+22.0%Added
McRae Capital Management Inc1,712$267.5K0.06%00.0%Unchanged
Boston Standard Wealth Management, LLC1,466$269.0K0.06%+2+0.1%Added
Opus Capital Group, LLC1,722$269.0K0.03%+1,722New
OLIO Financial Planning1,722$269.1K0.09%−1,231−41.7%Reduced
Partners Capital Investment Group, LLP1,726$269.6K0.00%+1,726New
Mills Wealth Advisors LLC1,726$269.7K0.14%+301+21.1%Added
IMZ Advisory Inc1,728$270.0K0.12%−10−0.6%Reduced
Painted Porch Advisors LLC1,731$270.4K0.11%+13+0.8%Added
Pinnacle Family Advisors, LLC1,732$270.6K0.15%−131−7.0%Reduced
Saturna Capital CORP1,734$270.9K0.00%+298+20.8%Added
Adamsbrown Wealth Consultants LLC1,734$270.9K0.09%+158+10.0%Added
Colton Groome Financial Advisors, LLC1,685$271.1K0.11%−85−4.8%Reduced
Potomac Fund Management Inc1,809$271.1K0.12%−343−15.9%Reduced
Advantage Trust Co1,740$271.8K0.16%00.0%Unchanged
Michael B. Yongue1,740$271.8K0.35%00.0%Unchanged
Hartmann Taylor Wealth Management, LLC1,744$272.4K0.24%+1,744New
MBA Advisors LLC1,745$272.6K0.13%−135−7.2%Reduced
Synergy Financial Management, LLC1,747$272.9K0.03%+543+45.1%Added
A. D. Beadell Investment Counsel, Inc.1,750$273.0K0.23%00.0%Unchanged
Spectrum Asset Management, Inc. (NB/CA)1,747$273.0K0.12%−500−22.3%Reduced
Delos Wealth Advisors, LLC1,757$274.5K0.22%+21+1.2%Added
Wells Trecaso Financial Group, LLC1,758$274.6K0.09%+17+1.0%Added
Oak Harvest Investment Services1,758$274.6K0.04%−265−13.1%Reduced
Phoenix Wealth Advisors1,760$275.0K0.12%00.0%Unchanged
Allegiance Financial Group Advisory Services LLC1,762$275.2K0.08%+1,762New
Macroview Investment Management LLC1,766$275.9K0.26%+191+12.1%Added
Mid-American Wealth Advisory Group, Inc.1,767$276.1K0.15%+1,767New
WPWealth LLP1,769$276.4K0.05%−5−0.3%Reduced
NovaPoint Capital, LLC1,771$276.6K0.09%−100−5.3%Reduced
Higgins & Schmidt Wealth Strategies LLC1,778$277.8K0.16%−19−1.1%Reduced
Profit Investment Management, LLC1,779$277.9K0.26%−1,189−40.1%Reduced
Mason Investment Advisory Services, Inc.1,782$278.4K0.02%−141−7.3%Reduced
Echo45 Advisors LLC1,783$278.6K0.19%00.0%Unchanged
Barry Investment Advisors, LLC1,787$279.1K0.07%00.0%Unchanged
Courage Miller Partners, LLC1,789$279.5K0.09%00.0%Unchanged
Prepared Retirement Institute LLC1,789$279.5K0.18%+40+2.3%Added
Campion Asset Management LLC1,790$279.7K0.22%00.0%Unchanged
Guinness Atkinson Asset Management Inc1,792$280.0K0.16%−256−12.5%Reduced
Henrickson Nauta Wealth Advisors, Inc.1,803$280.1K0.11%+82+4.8%Added
Hillman Capital Management, Inc.1,795$280.4K0.14%+81+4.7%Added
Bullseye Investment Management, LLC1,799$281.1K0.17%+1,799New
JPL Wealth Management, LLC1,800$281.2K0.08%−1,529−45.9%Reduced
Samjo Management, LLC1,800$281.2K0.12%00.0%Unchanged
Comprehensive Money Management Services LLC1,800$281.2K0.23%+150+9.1%Added
Mitchell & Pahl Private Wealth, LLC1,800$281.2K0.13%+100+5.9%Added
XY Planning Network, Inc.1,800$281.2K0.19%+1,800New
Heritage Investment Group, Inc.1,809$282.6K0.05%00.0%Unchanged
Trust Co of Kansas1,812$283.0K0.15%00.0%Unchanged
William Mack & Associates, Inc.1,814$283.5K0.24%00.0%Unchanged
Braun-Bostich & Associates Inc.1,817$283.9K0.21%00.0%Unchanged
Financial Symmetry Inc1,822$284.7K0.17%−60−3.2%Reduced
Transce3nd, LLC1,830$285.3K0.13%−1,010−35.6%Reduced
Houlihan Financial Resource Group, Ltd.1,831$286.0K0.13%−50−2.7%Reduced
Lakeside Advisors, INC.1,834$286.5K0.19%00.0%Unchanged
Millington Financial Advisors, LLC1,802$287.3K0.18%00.0%Unchanged
Financial Alternatives, Inc1,840$287.5K0.20%−250−12.0%Reduced
Eaton Financial Holdings Company, LLC1,842$287.7K0.12%+1,842New
Boulder Wealth Advisors, LLC1,843$287.9K0.17%−154−7.7%Reduced
Strategic Advocates LLC1,852$289.3K0.10%+58+3.2%Added
Clark Financial Services Group Inc1,857$290.2K0.20%+261+16.4%Added
RS Crum Inc.1,866$291.5K0.08%+96+5.4%Added
Southern Capital Advisors, LLC1,866$291.6K0.16%00.0%Unchanged
Alpha Financial Advisors, LLC1,870$292.2K0.13%+31+1.7%Added
Richmond Brothers, Inc.1,871$292.3K0.18%00.0%Unchanged
PYA Waltman Capital, LLC1,871$292.3K0.09%−40−2.1%Reduced
Great Lakes Retirement, Inc.1,878$293.5K0.04%+326+21.0%Added
Sterling Financial Planning, Inc.1,880$293.7K0.11%−61−3.1%Reduced
Wolff Wiese Magana LLC1,882$294.0K0.20%+21+1.1%Added
Oakmont Corp1,884$294.3K0.06%00.0%Unchanged
Prosperity Wealth Management, Inc.1,886$294.6K0.14%00.0%Unchanged
WPG Advisers, LLC1,886$294.6K0.27%+177+10.4%Added
Baring Financial LLC1,888$295.0K0.25%+170+9.9%Added
Awm Capital, LLC1,889$295.2K0.03%−6−0.3%Reduced
My Purposeful Wealth Corp.1,889$295.2K0.14%+628+49.8%Added
Hapanowicz & Associates Financial Services, Inc1,890$295.3K0.16%−1,742−48.0%Reduced
CoreFirst Bank & Trust1,890$295.3K0.19%00.0%Unchanged
Pittenger & Anderson Inc1,893$295.7K0.01%+210+12.5%Added
Grange Capital, LLC1,898$296.4K0.35%−1,840−49.2%Reduced
Glass Wealth Management Co LLC1,900$296.8K0.18%00.0%Unchanged
MSH Capital Advisors LLC1,905$297.5K0.09%+8+0.4%Added
Halter Ferguson Financial Inc.1,905$297.6K0.16%−69−3.5%Reduced
Sprinkle Financial Consultants LLC1,910$298.3K0.19%+2+0.1%Added
Berkshire Money Management, Inc.1,910$298.5K0.03%+149+8.5%Added
Investors Asset Management of Georgia Inc1,922$300.3K0.15%00.0%Unchanged
New Jersey Better Educational Savings Trust1,923$300.4K0.58%00.0%Unchanged
RW Investment Management LLC1,924$300.7K0.04%00.0%Unchanged
Harmony Asset Management LLC1,925$300.8K0.13%+55+2.9%Added
Wrenne Financial Planning LLC1,931$301.7K0.16%+10+0.5%Added
Purus Wealth Management, LLC1,933$302.0K0.13%+52+2.8%Added