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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,394
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,781 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,394 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Gordian Advisors LLC1,480$231.2K0.18%+1+0.1%Added
NVWM, LLC1,480$231.2K0.06%−100−6.3%Reduced
Capital Wealth Management, LLC1,480$231.2K0.10%00.0%Unchanged
Holcombe Financial, Inc.1,480$231.2K0.19%00.0%Unchanged
Rinkey Investments1,481$231.4K0.07%00.0%Unchanged
Private Wealth Management Group, LLC1,484$231.8K0.09%−146−9.0%Reduced
SMART Wealth LLC1,484$231.9K0.08%+1,484New
Avion Wealth1,219$232.0K0.06%00.0%Unchanged
Lincoln Capital Corp1,485$232.0K0.10%00.0%Unchanged
Prudent Investors Network1,488$232.5K0.07%00.0%Unchanged
Avaii Wealth Management, LLC1,489$232.6K0.12%−10−0.7%Reduced
O'Keefe Stevens Advisory, Inc.1,490$232.8K0.08%00.0%Unchanged
Beckerman Institutional, LLC1,491$233.0K0.17%+36+2.5%Added
Fagan Associates, Inc.1,492$233.1K0.04%+200+15.5%Added
EWG Elevate Inc.1,493$233.2K0.09%−24−1.6%Reduced
Petra Financial Advisors Inc1,499$234.2K0.19%−13−0.9%Reduced
Promus Capital, LLC1,500$234.3K0.18%00.0%Unchanged
Willner & Heller, LLC1,500$234.4K0.22%−23−1.5%Reduced
Elios Financial Group Inc.1,501$234.5K0.12%+100+7.1%Added
Kirtland Hills Capital Management, LLC1,530$234.6K0.14%−123−7.4%Reduced
Clark & Stuart, Inc1,502$234.7K0.17%−40−2.6%Reduced
Wealthcare Capital Management LLC1,503$234.8K0.02%−20−1.3%Reduced
Collaborative Wealth Managment Inc.1,506$235.2K0.11%+12+0.8%Added
New Millennium Group LLC1,508$235.6K0.15%+10+0.7%Added
Wealth Management Nebraska1,510$235.9K0.04%+34+2.3%Added
Arrien Investments, Inc.1,513$236.4K0.17%−75−4.7%Reduced
PAX Financial Group, LLC1,516$236.8K0.04%+47+3.2%Added
KFA Private Wealth Group, LLC1,516$236.8K0.08%+191+14.4%Added
WealthCare Investment Partners, LLC1,582$237.1K0.10%+2+0.1%Added
Sincerus Advisory, LLC1,520$237.5K0.25%+3+0.2%Added
Sugar Maple Asset Management, LLC1,522$237.8K0.19%+150+10.9%Added
Bank & Trust Co1,527$238.6K0.19%−69−4.3%Reduced
Outlook Wealth Advisors, LLC1,527$238.6K0.07%−68−4.3%Reduced
Arcus Capital Partners, LLC1,527$238.6K0.10%−744−32.8%Reduced
Arbor Capital Management Inc1,519$239.0K0.23%+1,519New
WealthTrust Asset Management, LLC1,530$239.0K0.18%−940−38.1%Reduced
Aspiring Ventures, LLC1,565$239.1K0.14%+1,565New
Cannon Wealth Management Services, LLC1,573$240.4K0.21%−37−2.3%Reduced
Monument Group Wealth Advisors, LLC1,539$240.4K0.17%−300−16.3%Reduced
KC Investment Advisors, LLC1,539$240.4K0.05%+25+1.7%Added
Bravias Capital Group, LLC1,542$240.8K0.20%−1,259−44.9%Reduced
Foundry Financial Group, Inc.1,548$241.8K0.15%+165+11.9%Added
Texas Capital Bancshares Inc1,549$242.0K0.10%−1−0.1%Reduced
FOCUS Wealth Advisors, LLC1,549$242.0K0.13%00.0%Unchanged
Diversified Portfolios, Inc.1,551$242.3K0.03%+40+2.6%Added
TLWM1,555$242.9K0.05%00.0%Unchanged
Climber Capital SA1,710$243.3K0.19%−126−6.9%Reduced
Strategic Investment Solutions, Inc.1,557$243.4K0.07%−2,105−57.5%Reduced
Innova Wealth Partners1,559$243.6K0.15%+1,559New
MGB Wealth Management, LLC1,563$244.0K0.09%+69+4.6%Added
OneAscent Investment Solutions LLC1,559$244.0K0.29%+1,559New
McCarthy Asset Management, Inc.1,566$244.6K0.18%−1,244−44.3%Reduced
Fortem Financial Group, LLC1,568$244.9K0.10%−65−4.0%Reduced
ACT Advisors, LLC.1,570$245.3K0.13%+102+6.9%Added
Kaufman Rossin Wealth, LLC1,572$245.6K0.18%+1,572New
Columbus Macro, LLC1,573$245.8K0.03%00.0%Unchanged
Capstone Wealth Management, LLC1,573$245.8K0.24%−23−1.4%Reduced
Lifeworks Advisors, LLC1,578$246.5K0.04%+133+9.2%Added
Mustard Seed Financial, LLC1,580$246.9K0.20%00.0%Unchanged
Inman Jager Wealth Management, LLC1,583$247.3K0.19%−118−6.9%Reduced
West Chester Capital Advisors, Inc1,592$248.7K0.14%−4−0.3%Reduced
Beacon Investment Advisors LLC1,594$249.1K0.12%+1+0.1%Added
Widmann Financial Services, Inc.1,595$249.2K0.19%+25+1.6%Added
Inlight Wealth Management, LLC1,597$249.5K0.15%+196+14.0%Added
Reliant Investment Management, LLC1,597$249.5K0.13%+1,597New
Cooke & Bieler LP1,600$250.0K0.00%00.0%Unchanged
Selway Asset Management1,600$250.0K0.10%00.0%Unchanged
10Elms LLP1,600$250.0K0.25%00.0%Unchanged
Brickley Wealth Management1,602$250.3K0.05%+107+7.2%Added
Andina Capital Management, LLC1,602$250.3K0.18%+1,602New
Kelly Financial Services LLC1,602$250.3K0.09%−14−0.9%Reduced
Hidden Cove Wealth Management, LLC1,606$250.9K0.20%+278+20.9%Added
McClarren Financial Advisors, Inc.2,003$251.0K0.17%+250+14.3%Added
Presidio Capital Management, LLC1,610$251.5K0.10%−316−16.4%Reduced
Stelac Advisory Services LLC1,613$252.0K0.10%−14,123−89.7%Reduced
MinichMacGregor Wealth Management, LLC1,616$252.5K0.06%00.0%Unchanged
ERTS Wealth Advisors, LLC1,620$253.1K0.05%−200−11.0%Reduced
Affinity Wealth Management LLC1,620$253.1K0.05%+150+10.2%Added
Oberweis Asset Management Inc1,620$253.1K0.01%+1,620New
M. Kulyk & Associates, LLC1,620$253.1K0.06%−4,825−74.9%Reduced
Continental Investors Services, Inc.1,622$253.4K0.50%+40+2.5%Added
STAR Financial Bank1,626$254.0K0.19%−235−12.6%Reduced
Darrow Company, Inc.1,628$254.4K0.14%+8+0.5%Added
Integras Partners LLC1,629$254.4K0.23%+1+0.1%Added
Northern Financial Advisors Inc1,632$255.0K0.21%+6+0.4%Added
PSI Advisors, LLC1,633$255.1K0.08%−1,594−49.4%Reduced
Innovator Capital Management, LLC1,648$257.5K4.82%+319+24.0%Added
Hourglass Capital, LLC1,650$257.8K0.07%00.0%Unchanged
Peterson Wealth Services1,652$258.1K0.08%−168−9.2%Reduced
WFA Asset Management Corp1,697$258.4K0.14%+576+51.4%Added
DHJJ Financial Advisors, Ltd.1,656$258.7K0.10%+6+0.4%Added
Harvest Management LLC1,660$259.3K0.12%00.0%Unchanged
Triumph Capital Management1,662$259.7K0.09%+118+7.6%Added
Keeler & Nadler Financial Planning & Wealth Management1,666$260.0K0.12%+1+0.1%Added
Melfa Wealth Management, LLC1,664$260.0K0.18%00.0%Unchanged
Financial Life Planners1,665$260.1K0.25%+1,665New
Granite Group Advisors, LLC1,679$262.3K0.18%−94−5.3%Reduced
Index Fund Advisors, Inc.1,680$262.5K0.02%−1,220−42.1%Reduced
Marshall & Sullivan Inc1,684$263.1K0.13%−195−10.4%Reduced
First Fiduciary Investment Counsel, Inc.1,690$264.0K0.06%00.0%Unchanged