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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,393
−60 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
177
1,780 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,393 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Ironwood Financial, llc18,918$2.96M0.63%00.0%Unchanged
Prairie Wealth Advisors, Inc.18,929$2.96M1.45%−150−0.8%Reduced
Continuum Advisory, LLC18,952$2.96M0.38%+2,730+16.8%Added
First National Trust Co18,961$2.96M0.12%−1,469−7.2%Reduced
Archford Capital Strategies, LLC18,988$2.97M0.43%−5,220−21.6%Reduced
SkyView Investment Advisors, LLC18,990$2.97M0.45%+996+5.5%Added
Client 1st Advisory Group, LLC18,993$2.97M1.15%00.0%Unchanged
Ally Financial Inc.19,000$2.97M0.33%00.0%Unchanged
Synergy Financial Group, LTD19,015$2.97M2.67%+25+0.1%Added
Wealth Management Partners, LLC19,024$2.97M1.38%+78+0.4%Added
Stiles Financial Services Inc19,053$2.98M1.14%+58+0.3%Added
Strategic Planning, Inc.19,075$2.98M1.68%+19,075New
Pacifica Capital Investments, LLC19,136$2.99M1.06%−16,113−45.7%Reduced
Dumont & Blake Investment Advisors LLC19,168$2.99M0.84%+140+0.7%Added
Community Bank & Trust, Waco, Texas19,200$3.00M0.71%−160−0.8%Reduced
Sovran Advisors, LLC19,562$3.00M0.39%+2,018+11.5%Added
Meridian Wealth Advisors, LLC19,208$3.00M0.51%−245−1.3%Reduced
Center for Financial Planning, Inc.19,217$3.00M0.38%−1,040−5.1%Reduced
Sage Rhino Capital LLC19,221$3.00M0.70%+1,428+8.0%Added
Jeppson Wealth Management, LLC19,240$3.01M1.10%+385+2.0%Added
Annandale Capital, LLC19,247$3.01M0.56%+66+0.3%Added
Caldwell Trust Co19,287$3.01M0.32%+276+1.5%Added
Semus Wealth Partners LLC19,339$3.02M2.11%+530+2.8%Added
Apexium Financial, LP19,363$3.03M0.18%−575−2.9%Reduced
Sterling Investment Advisors, Ltd.19,390$3.03M0.73%−46−0.2%Reduced
Cito Capital Group, LLC19,410$3.03M1.15%00.0%Unchanged
FSB Premier Wealth Management, Inc.19,412$3.03M1.18%+2,697+16.1%Added
Fuller & Thaler Asset Management, Inc.19,413$3.03M0.01%00.0%Unchanged
Rodgers Brothers Inc.19,413$3.03M0.40%+200+1.0%Added
Alan B. Lancz & Associates, Inc.19,450$3.04M3.24%−1,050−5.1%Reduced
SoundView Advisors Inc.19,535$3.05M1.26%+527+2.8%Added
Visionary Wealth Advisors19,633$3.07M0.18%+547+2.9%Added
Verde Capital Management19,666$3.07M0.87%+1,363+7.4%Added
VisionPoint Advisory Group, LLC19,677$3.07M1.05%+2,090+11.9%Added
Avidian Wealth Solutions, LLC19,683$3.08M0.14%+695+3.7%Added
Tandem Capital Management Corp19,724$3.08M1.72%00.0%Unchanged
ORBA Wealth Advisors, L.L.C.19,780$3.09M1.56%−100−0.5%Reduced
Richard P Slaughter Associates Inc19,783$3.09M0.72%+2,740+16.1%Added
Twin Capital Management Inc19,819$3.10M0.36%−2,237−10.1%Reduced
Gryphon Financial Partners LLC19,870$3.10M0.45%+3,917+24.6%Added
QTR Family Wealth, LLC19,879$3.11M2.34%+19,879New
Processus Wealth & Capital Management, LLC19,879$3.11M2.64%−33−0.2%Reduced
Kennedy Investment Group19,960$3.12M1.45%−1,091−5.2%Reduced
Rice Partnership, LLC19,973$3.12M0.64%−1,837−8.4%Reduced
Alta Capital Management LLC20,000$3.12M0.20%−3,000−13.0%Reduced
Harbert Fund Advisors, Inc.20,000$3.12M3.62%−250−1.2%Reduced
Harbor Advisors LLC20,000$3.12M0.54%00.0%Unchanged
Drive Wealth Management, LLC20,001$3.12M0.73%+2,003+11.1%Added
AdvisorNet Financial, Inc20,051$3.13M0.23%+1,343+7.2%Added
Coppell Advisory Solutions LLC19,339$3.13M0.46%+15,319+381.1%Added
TigerOak Management, L.L.C.20,068$3.14M1.21%+150+0.8%Added
Mystic Asset Management, Inc.20,069$3.14M0.83%+90+0.5%Added
Atlas Private Wealth Advisors20,066$3.14M0.44%+831+4.3%Added
Holderness Investments Co20,177$3.15M0.73%+176+0.9%Added
Cumberland Advisors Inc20,181$3.15M1.43%+31+0.2%Added
Scharf Investments, LLC20,296$3.17M0.10%−214−1.0%Reduced
Conscious Wealth Investments, LLC20,545$3.17M2.20%+1,290+6.7%Added
Duncker Streett & Co Inc20,327$3.18M0.63%+42+0.2%Added
FSM Wealth Advisors, LLC20,364$3.18M0.72%+1,287+6.7%Added
Boothbay Fund Management, LLC20,379$3.18M0.11%+15,157+290.3%Added
Alpine Bank Wealth Management20,386$3.18M0.51%+20,386New
Compass Ion Advisors, LLC20,401$3.19M0.38%−851−4.0%Reduced
L2 Asset Management, LLC20,408$3.19M0.66%+2,096+11.4%Added
Private Wealth Asset Management, LLC20,433$3.19M0.46%+20,433New
Petredis Investment Advisors LLC20,485$3.20M0.33%+473+2.4%Added
Stonegate Investment Group, LLC20,517$3.21M0.09%+1,998+10.8%Added
Farringdon Capital, Ltd.20,534$3.21M1.62%−16,403−44.4%Reduced
Edentree Asset Management Ltd20,557$3.21M1.08%−1,499−6.8%Reduced
Bank of Nova Scotia Trust Co20,609$3.22M0.34%−298−1.4%Reduced
Bangor Savings Bank20,687$3.23M0.31%−293−1.4%Reduced
Accretive Wealth Partners, LLC19,581$3.23M1.14%+2,274+13.1%Added
Weiss Asset Management LP20,746$3.24M0.09%−5,917−22.2%Reduced
Sendero Wealth Management, LLC20,784$3.25M0.45%−5,687−21.5%Reduced
Syntax Research, Inc.20,805$3.25M2.24%+11,009+112.4%Added
Mainstream Capital Management LLC20,883$3.26M2.58%+260+1.3%Added
Lodestone Wealth Management LLC20,885$3.26M1.74%+132+0.6%Added
Atlas Brown,Inc.20,888$3.26M1.15%−143−0.7%Reduced
Lockheed Martin Investment Management Co20,900$3.27M0.13%+20,900New
Woodard & Co Asset Management Group Inc20,952$3.27M0.68%+1,617+8.4%Added
CCG Wealth Management, LLC20,978$3.28M1.96%−80.0%Reduced
Berkshire Asset Management LLC21,045$3.28M0.16%−80−0.4%Reduced
Peoples Financial Services Corp.21,013$3.28M1.58%−1,000−4.5%Reduced
Oxinas Partners Wealth Management LLC21,052$3.29M1.94%+1,014+5.1%Added
Marble Harbor Investment Counsel, LLC21,068$3.29M0.37%−810−3.7%Reduced
Aspen Grove Capital, LLC21,078$3.29M0.63%−37−0.2%Reduced
Pettee Investors, Inc.21,085$3.29M1.96%−2,545−10.8%Reduced
Pensionfund Sabic21,100$3.30M0.98%−4,000−15.9%Reduced
Sanders Morris Harris LLC20,857$3.31M0.51%00.0%Unchanged
Fortis Capital Advisors, LLC21,205$3.31M0.67%+417+2.0%Added
Main Street Research LLC21,216$3.31M0.22%+848+4.2%Added
MOKAN Wealth Management Inc.21,230$3.32M2.00%+1,050+5.2%Added
Guerra Pan Advisors, LLC21,250$3.32M2.60%00.0%Unchanged
Marshall Financial Group LLC21,272$3.32M0.73%−698−3.2%Reduced
GeoWealth Management, LLC21,291$3.33M0.13%−11,725−35.5%Reduced
Focus Financial Network, Inc.21,376$3.34M0.14%+760+3.7%Added
LSP Investment Advisors, LLC21,400$3.34M2.87%00.0%Unchanged
Garner Asset Management Corp21,494$3.36M1.47%−1,010−4.5%Reduced
Yukon Wealth Management, Inc.21,496$3.36M1.39%+21,496New
Grandfield & Dodd, LLC21,498$3.36M0.21%+1,518+7.6%Added
Strata Wealth Advisors, LLC21,512$3.36M1.04%−618−2.8%Reduced