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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,393
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,780 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,393 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Retirement Planning Group13,067$2.04M0.10%−60−0.5%Reduced
Compass Capital Corp13,234$2.05M1.07%−2,326−14.9%Reduced
Paragon Capital Management LLC13,106$2.05M1.17%−420−3.1%Reduced
Kestra Investment Management, LLC13,126$2.05M0.06%+9,509+262.9%Added
Pinnacle Wealth Management, LLC13,158$2.06M2.32%−4,608−25.9%Reduced
First Affirmative Financial Network13,168$2.06M1.26%+206+1.6%Added
RFG - Bristol Wealth Advisors, LLC13,176$2.06M0.69%−5,996−31.3%Reduced
Vishria Bird Financial Group, LLC13,199$2.06M0.70%+200+1.5%Added
Cape Investment Advisory, Inc.13,201$2.06M0.82%−427−3.1%Reduced
Mark Asset Management LP13,217$2.06M0.31%+2,130+19.2%Added
Paradigm Capital Management, LLC13,238$2.07M2.11%−1,675−11.2%Reduced
Ridgewood Investments LLC13,244$2.07M0.97%+20.0%Added
Paces Ferry Wealth Advisors, LLC13,247$2.07M1.03%−168−1.3%Reduced
Smith Group Asset Management, LLC13,249$2.07M0.16%−456−3.3%Reduced
Frisch Financial Group, Inc.13,256$2.07M0.58%+401+3.1%Added
Draper Asset Management, LLC13,262$2.07M1.63%−1,302−8.9%Reduced
Texas Capital Bank Wealth Management Services Inc13,273$2.07M0.21%+3,665+38.1%Added
RD Lewis Holdings, Inc.12,514$2.07M2.35%+293+2.4%Added
Plante Moran Financial Advisors, LLC13,308$2.08M0.18%−1,393−9.5%Reduced
Radnor Capital Management, LLC13,345$2.08M0.35%+330+2.5%Added
SNS Financial Group, LLC13,360$2.09M0.21%−137−1.0%Reduced
Paladin Wealth, LLC13,367$2.09M1.88%+761+6.0%Added
AAFCPAs Wealth Management, LLC13,376$2.09M1.13%+258+2.0%Added
Prudent Man Advisors, LLC13,379$2.09M0.76%+1,322+11.0%Added
Tradition Wealth Management, LLC13,399$2.09M0.18%−91−0.7%Reduced
Burney Co13,414$2.10M0.08%+1,374+11.4%Added
Glynn Capital Management LLC13,418$2.10M0.55%00.0%Unchanged
HighVista Strategies LLC13,436$2.10M0.81%+200+1.5%Added
Smith, Moore & Co.13,442$2.10M0.19%+313+2.4%Added
White Knight Strategic Wealth Advisors, LLC13,495$2.11M1.94%−13,509−50.0%Reduced
Sphera Funds Management Ltd.13,500$2.11M0.52%−30,000−69.0%Reduced
Apriem Advisors13,512$2.11M0.25%+550+4.2%Added
Bath Savings Trust Co13,538$2.12M0.22%+1,256+10.2%Added
PFC Capital Group, Inc.13,557$2.12M1.07%−233−1.7%Reduced
Westmount Partners, LLC13,573$2.12M0.65%+751+5.9%Added
Bell Investment Advisors, Inc13,587$2.12M0.39%+30.0%Added
Lincoln Capital LLC13,813$2.13M0.44%+599+4.5%Added
Gilman Hill Asset Management, LLC13,615$2.13M0.37%−400−2.9%Reduced
Emerald Advisors, LLC13,659$2.13M0.28%+100+0.7%Added
BankPlus Trust Department13,667$2.14M0.71%+871+6.8%Added
Principal Street Partners, LLC13,676$2.14M0.40%+8+0.1%Added
Charter Research & Investment Group, Inc.13,680$2.14M1.63%00.0%Unchanged
American Capital Advisory, LLC13,687$2.14M1.15%+35+0.3%Added
Albion Financial Group13,700$2.14M0.15%00.0%Unchanged
Cromwell Holdings LLC13,712$2.14M1.38%00.0%Unchanged
Greenbush Financial Group, LLC13,715$2.14M1.07%+921+7.2%Added
Opes Wealth Management LLC13,772$2.15M0.43%−2,653−16.2%Reduced
Cliftonlarsonallen Wealth Advisors, LLC13,823$2.16M0.04%−1,267−8.4%Reduced
Nemes Rush Group LLC13,837$2.16M0.27%−444−3.1%Reduced
ORG Wealth Partners, LLC13,607$2.16M0.66%+1,448+11.9%Added
Csenge Advisory Group14,139$2.17M0.12%−858−5.7%Reduced
WBH Advisory Inc13,884$2.17M0.20%−54−0.4%Reduced
SJS Investment Consulting Inc.13,916$2.17M0.37%+371+2.7%Added
Dimension Capital Management LLC13,918$2.17M0.39%−538−3.7%Reduced
White Pine Capital LLC13,921$2.17M0.75%00.0%Unchanged
Hodges Capital Management Inc.13,940$2.18M0.22%+902+6.9%Added
Net Worth Advisory Group13,943$2.18M0.69%+174+1.3%Added
Royal Capital Wealth Management, LLC13,987$2.19M1.53%+10.0%Added
Traphagen Investment Advisors LLC13,993$2.19M0.23%+662+5.0%Added
Versant Capital Management, Inc14,004$2.19M0.37%+6,283+81.4%Added
DCM Advisors, LLC14,198$2.19M1.17%−862−5.7%Reduced
Centiva Capital, LP14,022$2.19M0.13%−575,978−97.6%Reduced
Ramirez Asset Management, Inc.14,090$2.20M0.46%−4,140−22.7%Reduced
James J. Burns & Company, LLC14,104$2.20M0.39%+38+0.3%Added
Ellevest, Inc.14,117$2.21M0.15%−15,341−52.1%Reduced
Mitchell McLeod Pugh & Williams Inc14,174$2.21M0.46%−177−1.2%Reduced
Dunhill Financial, LLC14,191$2.22M1.01%+1,537+12.1%Added
4J Wealth Management LLC14,205$2.22M1.75%−10−0.1%Reduced
Waddell & Associates, LLC14,226$2.22M0.27%+855+6.4%Added
DT Investment Partners, LLC14,259$2.23M0.21%−589−4.0%Reduced
Plimoth Trust Co LLC14,262$2.23M0.58%+140+1.0%Added
Tweedy, Browne Co LLC14,278$2.23M0.20%−387−2.6%Reduced
626 Financial, LLC14,289$2.23M1.15%−15−0.1%Reduced
Kennon-Green & Company, LLC14,299$2.23M1.82%−1,579−9.9%Reduced
Ashton Thomas Securities, LLC14,352$2.24M0.62%−2,824−16.4%Reduced
SageView Advisory Group, LLC14,339$2.24M0.10%−395−2.7%Reduced
Inspirion Wealth Advisors, LLC14,351$2.24M0.31%+256+1.8%Added
Diversified Enterprises, LLC14,378$2.25M0.19%+2,152+17.6%Added
Elyxium Wealth, LLC14,389$2.25M1.00%+7,551+110.4%Added
Novem Group14,437$2.26M0.32%+2,082+16.9%Added
Affiance Financial, LLC14,478$2.26M0.53%+201+1.4%Added
Tranquility Partners, LLC14,488$2.26M0.87%+63+0.4%Added
Engineers Gate Manager LP14,537$2.27M0.04%+2,896+24.9%Added
Guardian Asset Advisors, LLC14,525$2.27M1.48%+1,009+7.5%Added
Winthrop Advisory Group LLC14,568$2.28M0.27%−1,812−11.1%Reduced
Alhambra Investment Partners LLC14,569$2.28M1.17%−60.0%Reduced
Patrick M Sweeney & Associates, Inc14,578$2.28M1.70%−250−1.7%Reduced
Fiduciary Financial Group, LLC14,735$2.29M0.50%−207−1.4%Reduced
Cardinal Capital Management14,660$2.29M0.35%−335−2.2%Reduced
Petros Family Wealth, LLC14,678$2.29M2.54%+637+4.5%Added
Newman Dignan & Sheerar, Inc.14,699$2.30M0.63%−675−4.4%Reduced
Global Trust Asset Management, LLC14,701$2.30M1.40%−150−1.0%Reduced
Darden Wealth Group Inc14,708$2.30M1.78%−160−1.1%Reduced
Impact Capital Partners LLC14,723$2.30M0.83%+207+1.4%Added
Strategic Blueprint, LLC14,750$2.30M0.13%+758+5.4%Added
Westshore Wealth, LLC14,864$2.31M0.98%−18−0.1%Reduced
Guardian Wealth Advisors, LLC14,775$2.31M0.18%+21+0.1%Added
Zions Bancorporation, National Association14,779$2.31M0.15%+14,779New
LMG Wealth Partners, LLC14,785$2.31M0.51%+600+4.2%Added
RAM Investment Partners, LLC14,785$2.31M0.57%−3,507−19.2%Reduced