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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,393
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,780 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,393 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Gries Financial LLC6,860$1.07M0.21%−1,031−13.1%Reduced
Kaye Capital Management6,860$1.07M0.44%−6−0.1%Reduced
DDFG, Inc6,861$1.07M0.30%+10.0%Added
Advance Capital Management, Inc.6,861$1.07M0.05%+334+5.1%Added
Evermay Wealth Management LLC6,868$1.07M0.14%00.0%Unchanged
Goldstein Advisors, LLC6,876$1.07M0.16%+353+5.4%Added
Acorns Advisers, LLC6,886$1.08M0.01%+1,103+19.1%Added
Matauro, LLC6,899$1.08M0.22%+122+1.8%Added
Grassi Investment Management6,900$1.08M0.10%00.0%Unchanged
Auxier Asset Management6,904$1.08M0.16%+2,000+40.8%Added
Select Asset Management & Trust6,918$1.08M0.43%−14−0.2%Reduced
Broyhill Asset Management6,920$1.08M0.88%−80−1.1%Reduced
Sandy Cove Advisors, LLC6,921$1.08M0.43%−641−8.5%Reduced
Aspire Growth Partners LLC7,196$1.08M0.96%+482+7.2%Added
Crowley Wealth Management, Inc.6,940$1.08M1.03%−441−6.0%Reduced
Brasada Capital Management, LP7,401$1.08M0.22%−1,200−14.0%Reduced
Financial Security Advisor, Inc.6,957$1.09M0.28%+165+2.4%Added
Watershed Private Wealth LLC6,959$1.09M0.43%00.0%Unchanged
Indiana Trust & Investment Management CO6,963$1.09M0.39%−428−5.8%Reduced
Fairscale Capital, LLC6,964$1.09M0.98%−111−1.6%Reduced
Berkshire Bank6,977$1.09M0.27%−405−5.5%Reduced
NBZ Investment Advisors LLC6,985$1.09M0.63%−175−2.4%Reduced
New World Advisors LLC6,988$1.09M0.25%+47+0.7%Added
GW Henssler & Associates Ltd6,991$1.09M0.06%−85−1.2%Reduced
PKS Advisory Services, LLC6,980$1.09M0.30%+358+5.4%Added
Castleark Management LLC7,000$1.09M0.04%00.0%Unchanged
apricus wealth, LLC7,018$1.10M0.65%−1,230−14.9%Reduced
CKW Financial Group6,930$1.10M0.14%−900−11.5%Reduced
BostonPremier Wealth LLC7,073$1.10M0.69%+188+2.7%Added
waypoint wealth counsel7,074$1.11M0.69%−310−4.2%Reduced
Wealth Advisors of Iowa, LLC7,077$1.11M0.48%00.0%Unchanged
Palisades Hudson Asset Management, L.P.7,080$1.11M0.50%00.0%Unchanged
Banque de Luxembourg S.A.7,093$1.11M0.63%00.0%Unchanged
DAGCO, Inc.7,096$1.11M0.36%+230+3.3%Added
Hill Island Financial LLC7,119$1.11M0.33%−657−8.4%Reduced
Park Edge Advisors, LLC7,142$1.12M0.31%+169+2.4%Added
Patrick Mauro Investment Advisor, INC.7,165$1.12M0.61%+16+0.2%Added
First Financial Bank - Trust Division7,166$1.12M0.11%−872−10.8%Reduced
Warther Private Wealth, LLC7,175$1.12M0.37%+220+3.2%Added
North Berkeley Wealth Management, LLC7,180$1.12M1.17%−84−1.2%Reduced
Asset Management Group, Inc.7,182$1.12M0.21%−289−3.9%Reduced
Private Client Services, LLC7,194$1.12M0.56%−2,905−28.8%Reduced
West Branch Capital LLC7,196$1.12M0.38%−26−0.4%Reduced
New Vernon Investment Management LLC7,200$1.12M1.50%00.0%Unchanged
Eads & Heald Wealth Management7,206$1.13M0.57%−133−1.8%Reduced
Taylor Hoffman Capital Management LLC7,091$1.13M0.42%+167+2.4%Added
BlackDiamond Wealth Management Inc.7,303$1.13M0.76%+272+3.9%Added
Laraway Financial Inc7,225$1.13M0.90%+651+9.9%Added
Burton Enright Welch7,231$1.13M0.23%+336+4.9%Added
Massachusetts Wealth Management7,246$1.13M0.78%+270+3.9%Added
L.M. Kohn & Company7,248$1.13M0.30%−183−2.5%Reduced
Community Bank, N.A.7,255$1.13M0.15%−585−7.5%Reduced
Xcel Wealth Management, LLC7,260$1.13M0.35%00.0%Unchanged
Perissos Private Wealth Management, LLC7,260$1.13M1.03%−289−3.8%Reduced
Maridea Wealth Management LLC7,271$1.14M0.37%−692−8.7%Reduced
Kohmann Bosshard Financial Services, LLC7,277$1.14M0.13%−170−2.3%Reduced
Pin Oak Investment Advisors Inc7,266$1.14M0.87%+16+0.2%Added
Maia Wealth LLC7,050$1.14M0.26%+909+14.8%Added
Sloy Dahl & Holst, LLC7,286$1.14M0.20%−310−4.1%Reduced
Cim, LLC7,302$1.14M0.17%−143−1.9%Reduced
Duncan Williams Asset Management, LLC7,311$1.14M0.41%−86−1.2%Reduced
Ballast, Inc.7,330$1.15M0.32%+2,594+54.8%Added
Bellevue Asset Management, LLC7,344$1.15M0.63%−69−0.9%Reduced
Cutler Investment Counsel LLC7,348$1.15M0.14%+6+0.1%Added
Saratoga Research & Investment Management7,352$1.15M0.06%−667−8.3%Reduced
Capital Investment Counsel, LLC7,361$1.15M0.19%+293+4.1%Added
Canandaigua National Trust Co of Florida7,374$1.15M1.02%−3,205−30.3%Reduced
Financial Advisors Network, Inc.7,380$1.15M0.19%−29,656−80.1%Reduced
Buckley Wealth Management, LLC7,395$1.16M0.36%−528−6.7%Reduced
KKM Financial LLC7,402$1.16M0.49%+42+0.6%Added
Cascade Investment Group, Inc.7,417$1.16M0.89%−120−1.6%Reduced
RVW Wealth, LLC7,419$1.16M0.11%+5,548+296.5%Added
Key Financial Inc7,420$1.16M0.25%−40−0.5%Reduced
Ledgewood Wealth Advisors, LLC7,420$1.16M0.75%00.0%Unchanged
Harbor Advisory Corp7,430$1.16M0.39%00.0%Unchanged
Private Management Group Inc7,431$1.16M0.04%+310+4.4%Added
Twinbeech Capital LP7,437$1.16M0.02%+7,437New
Fountainhead AM, LLC7,439$1.16M0.19%+1,576+26.9%Added
Strategic Advisors LLC7,448$1.16M0.22%−244−3.2%Reduced
Northwest Wealth Management, LLC7,449$1.16M0.23%+181+2.5%Added
TFB Advisors LLC7,464$1.17M0.34%−312−4.0%Reduced
Integrity Wealth Solutions LLC7,467$1.17M0.63%+195+2.7%Added
Sawyer & Company, Inc7,472$1.17M0.47%−1,933−20.6%Reduced
First Business Financial Services, Inc.7,476$1.17M0.11%00.0%Unchanged
Absher Wealth Management, LLC7,476$1.17M0.15%+195+2.7%Added
Forefront Wealth Partners, LLC7,479$1.17M0.80%+408+5.8%Added
Ariadne Wealth Management, LP7,596$1.17M0.61%+138+1.9%Added
Smallwood Wealth Investment Management, LLC7,526$1.18M0.74%+200+2.7%Added
Core Wealth Partners LLC7,529$1.18M0.68%+4+0.1%Added
Sunbeam Capital Management, LLC7,552$1.18M1.12%+30.0%Added
First Interstate Bank7,557$1.18M0.07%−439−5.5%Reduced
Element Pointe Advisors, LLC7,560$1.18M0.29%00.0%Unchanged
Family Management Corp7,565$1.18M0.20%+246+3.4%Added
Carr Financial Group Corp7,579$1.18M0.39%−543−6.7%Reduced
Almanack Investment Partners, LLC.7,597$1.19M0.24%−206−2.6%Reduced
TT Capital Management LLC7,607$1.19M1.00%+438+6.1%Added
Evergreen Wealth Management, LLC7,611$1.19M0.71%−862−10.2%Reduced
Investment Partners, Ltd.7,618$1.19M0.49%+542+7.7%Added
Kozak & Associates, Inc.7,377$1.19M0.30%+5+0.1%Added
Financial Advocates Investment Management7,639$1.19M0.08%−24,394−76.2%Reduced