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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,393
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,780 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,394 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Horan Securities, Inc.3,519$549.8K0.21%+1,105+45.8%Added
Philip James Wealth Mangement, LLC3,528$551.2K0.07%−382−9.8%Reduced
OMNI 360 Wealth, Inc.3,529$551.4K0.37%+30+0.9%Added
Paradigm Asset Management Co LLC3,530$551.5K0.15%00.0%Unchanged
Vantage Point Financial LLC3,538$552.8K0.28%+101+2.9%Added
Centennial Bank3,540$553.1K0.26%00.0%Unchanged
Blackstone Group Inc.3,542$553.4K0.00%+3,542New
Alpha Zero LLC3,544$553.6K0.42%+545+18.2%Added
Pacific Sun Financial Corp3,544$553.7K0.31%+706+24.9%Added
Wealth Group, Ltd.3,546$554.0K0.36%+55+1.6%Added
N.E.W. Advisory Services LLC3,547$554.1K0.04%+1,021+40.4%Added
Lazari Capital Management, Inc.3,547$554.2K0.23%+453+14.6%Added
Fortune Financial Advisors, LLC3,549$554.5K0.48%−20−0.6%Reduced
Founders Grove Wealth Partners, LLC3,564$556.8K0.16%−52−1.4%Reduced
360 Financial, Inc.3,571$557.9K0.20%+1,521+74.2%Added
Hutchinson Capital Management3,578$559.0K0.11%+23+0.6%Added
FDx Advisors, Inc.3,582$560.0K0.18%−464−11.5%Reduced
DecisionMap Wealth Management, LLC3,589$560.7K0.43%−295−7.6%Reduced
Lakeridge Wealth Management LLC3,593$561.3K0.28%−12−0.3%Reduced
Cape Ann Savings Bank3,597$561.9K0.35%−1,100−23.4%Reduced
MKT Advisors LLC3,766$562.0K0.26%−21−0.6%Reduced
Rooted Wealth Advisors, Inc.3,806$562.2K0.24%+653+20.7%Added
Ovata Capital Management Ltd3,600$562.4K0.21%+3,600New
Pring Turner Capital Group Inc3,617$565.1K0.35%00.0%Unchanged
Wealthgarden F.S. LLC3,624$566.1K0.54%+158+4.6%Added
SLT Holdings LLC3,625$566.3K0.53%+350+10.7%Added
Aspen Investment Management Inc3,636$568.0K0.26%+41+1.1%Added
VGI Partners Ltd3,636$568.1K0.06%−6,364−63.6%Reduced
Keystone Global Partners, LLC3,640$568.7K0.40%+3,640New
Foundation Wealth Management, LLC3,647$569.8K0.45%−56−1.5%Reduced
Northern Capital Management, Inc.3,648$569.9K0.37%+10.0%Added
Financial Advisory Corp3,652$570.0K0.18%+744+25.6%Added
Revisor Wealth Management LLC3,659$571.6K0.25%+1,899+107.9%Added
Sage Capital Advisors,llc3,659$571.7K0.15%+2,056+128.3%Added
Pine Harbor Wealth Management, LLC3,664$572.5K0.23%−19−0.5%Reduced
Kelman-Lazarov, Inc.3,666$572.7K0.10%+197+5.7%Added
Momentous Wealth Management, Inc.3,669$573.2K0.41%−49−1.3%Reduced
Vista Investment Management3,670$573.4K0.22%−900−19.7%Reduced
Next Capital Management LLC3,679$574.8K0.28%−4,183−53.2%Reduced
Lynx Investment Advisory3,684$575.5K0.38%+18+0.5%Added
Wharton Business Group, LLC3,690$576.0K0.03%+430+13.2%Added
Instrumental Wealth, LLC3,516$576.2K0.52%+122+3.6%Added
Ascent Capital Management, LLC3,692$576.8K0.58%+12+0.3%Added
King Wealth3,699$578.0K0.09%+1,128+43.9%Added
High Note Wealth, LLC3,707$579.2K0.14%−4−0.1%Reduced
Jackson Thornton Asset Management, LLC3,777$579.2K0.08%−432−10.3%Reduced
Blake Schutter Theil Wealth Advisors, LLC3,708$579.3K0.66%+10.0%Added
Pathway Financial Advisors LLC3,710$579.6K0.10%−60−1.6%Reduced
Vertex Planning Partners, LLC3,710$579.7K0.13%+227+6.5%Added
Covestor Ltd3,708$580.0K0.39%−1,525−29.1%Reduced
Hamilton Capital, LLC3,715$580.4K0.04%+603+19.4%Added
Perritt Capital Management Inc3,724$581.9K0.32%−475−11.3%Reduced
Panoramic Capital Partners, LLC3,971$582.1K0.60%−821−17.1%Reduced
Harvest Investment Services, LLC3,732$583.0K0.16%−597−13.8%Reduced
Astoria Portfolio Advisors LLC.3,701$583.7K0.20%+3,701New
Merkkuri Wealth Advisors LLC3,742$584.6K0.50%00.0%Unchanged
Financial Management Professionals, Inc.3,743$584.8K0.07%−117−3.0%Reduced
Pitti Group Wealth Management, LLC3,744$585.0K0.60%−37−1.0%Reduced
Miller Financial Services LLC3,750$585.9K0.84%−4,115−52.3%Reduced
City Holding Co3,753$586.3K0.08%−21−0.6%Reduced
Spectrum Wealth Counsel, LLC3,754$586.5K0.07%+150+4.2%Added
Field & Main Bank3,755$586.6K0.21%−20−0.5%Reduced
Hoertkorn Richard Charles3,759$587.3K0.27%00.0%Unchanged
Jupiter Wealth Management LLC3,500$587.5K0.36%00.0%Unchanged
Benchmark Investment Advisors LLC3,771$589.2K0.38%−3,992−51.4%Reduced
Portland Global Advisors LLC3,774$589.6K0.07%−415−9.9%Reduced
Wealthstar Advisors, LLC3,777$590.1K0.27%+966+34.4%Added
Mycio Wealth Partners, LLC3,782$590.9K0.14%00.0%Unchanged
Howard Bailey Securities, LLC3,788$591.8K0.20%−639−14.4%Reduced
Brave Warrior Advisors, LLC3,790$592.1K0.01%00.0%Unchanged
Aviso Wealth Management3,791$592.3K0.31%+731+23.9%Added
44 Wealth Management LLC3,792$592.4K0.22%−554−12.7%Reduced
American Trust3,793$592.6K0.15%−4,618−54.9%Reduced
Consilio Wealth Advisors, LLC3,803$594.1K0.25%−41−1.1%Reduced
Register Financial Advisors LLC3,805$594.5K0.31%−125−3.2%Reduced
NewSquare Capital LLC3,807$594.8K0.05%+27+0.7%Added
Claudia M.P. Batlle, CRP (R) LLC3,820$596.8K0.15%+3,820New
Hofer & Associates. Inc3,830$598.4K0.41%00.0%Unchanged
Beirne Wealth Consulting Services, LLC3,832$598.7K0.21%+10.0%Added
Caldwell Sutter Capital, Inc.3,833$598.8K0.28%−341−8.2%Reduced
Alliance Wealth Management Group3,834$599.0K0.16%−210−5.2%Reduced
Sonoma Private Wealth LLC3,838$599.6K0.83%−60−1.5%Reduced
Prosperitas Financial LLC3,838$599.6K0.31%−4−0.1%Reduced
Mathes Company, Inc.3,841$600.0K0.24%−3,010−43.9%Reduced
Meridian Wealth Partners, LLC3,844$600.5K0.10%−224−5.5%Reduced
Asset Advisors Investment Management, LLC3,847$601.0K0.06%00.0%Unchanged
Flynn Zito Capital Management, LLC3,847$601.1K0.28%−149−3.7%Reduced
SFG Wealth Management, LLC.3,849$601.3K0.29%−1,022−21.0%Reduced
Basepoint Wealth LLC3,859$602.9K0.47%+105+2.8%Added
HFR Wealth Management, LLC3,862$603.4K0.15%−1,265−24.7%Reduced
ASB Consultores, LLC3,866$604.0K0.39%−1,844−32.3%Reduced
M3 Advisory Group, LLC3,868$604.4K0.48%−1,148−22.9%Reduced
Northwest Financial Advisors3,873$605.1K0.50%−127−3.2%Reduced
Trust Co of Virginia3,874$605.2K0.06%−160−4.0%Reduced
Investment Research & Advisory Group, Inc.3,878$605.9K0.25%−13−0.3%Reduced
One Degree Advisors Inc3,890$607.0K0.25%+510+15.1%Added
Twin Focus Capital Partners, LLC3,890$607.7K0.09%−625−13.8%Reduced
Rainey & Randall Investment Management Inc.3,893$608.3K0.12%+3,893New
Riverwater Partners LLC3,895$608.5K0.31%+38+1.0%Added
Morey & Quinn Wealth Partners, LLC3,900$609.3K0.50%+144+3.8%Added