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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Grant Street Asset Management, Inc.2,470$470.4K0.12%00.0%Unchanged
WealthTrust Asset Management, LLC2,470$470.4K0.34%00.0%Unchanged
Archer Investment Corp2,471$470.6K0.13%00.0%Unchanged
NCP Inc.2,476$471.4K0.24%00.0%Unchanged
Villere St Denis J & Co LLC2,476$471.5K0.04%00.0%Unchanged
Northstar Advisory Group, LLC2,482$472.7K0.24%00.0%Unchanged
Umpqua Bank2,477$473.2K0.16%00.0%Unchanged
Element Wealth, LLC2,499$475.8K0.25%+27+1.1%Added
McDonald Capital Investors Inc2,500$476.1K0.03%00.0%Unchanged
Warwick Investment Management, Inc.2,517$479.3K0.10%−67−2.6%Reduced
Tableaux LLC2,520$479.9K0.40%+2,520New
Saxony Capital Management, LLC2,520$479.9K0.42%−189−7.0%Reduced
Missouri Trust & Investment Co2,523$480.5K0.17%+95+3.9%Added
N.E.W. Advisory Services LLC2,526$481.1K0.05%−105−4.0%Reduced
Family Firm, Inc.2,527$481.3K0.11%+2+0.1%Added
ODonnell Financial Services, LLC2,802$482.9K0.20%+650+30.2%Added
Security Financial Services, INC.2,537$483.1K0.10%+19+0.8%Added
Coastline Trust Co2,540$483.7K0.06%+5+0.2%Added
TTP Investments, Inc.2,542$484.1K0.17%+10.0%Added
CWS Financial Advisors, LLC2,545$484.7K0.16%+229+9.9%Added
Clearwater Capital Advisors, LLC2,548$485.2K0.05%−60−2.3%Reduced
Quantbot Technologies LP2,549$485.4K0.02%−6,093−70.5%Reduced
SIH Partners, LLLP2,550$485.6K0.03%+2,550New
Powell Investment Advisors, LLC2,553$486.2K0.23%+238+10.3%Added
Clarity Wealth Development LLC2,365$486.2K0.53%+2,365New
Oregon Pacific Wealth Management, LLC2,555$486.6K0.48%+2,555New
Lionshead Wealth Management, LLC2,556$486.8K0.35%+2,556New
Hall Capital Management Co Inc2,560$487.5K0.23%+2,560New
WestHill Financial Advisors, Inc.2,561$487.7K0.11%00.0%Unchanged
Barnes Wealth Management Group, Inc2,562$487.9K0.33%+2,562New
White Lighthouse Investment Management Inc.2,566$488.6K0.09%00.0%Unchanged
King Wealth2,571$490.0K0.07%+150+6.2%Added
Manchester Financial Inc2,578$490.9K0.11%+472+22.4%Added
Partners in Financial Planning2,579$491.1K0.10%+10.0%Added
Pacitti Group Inc.2,581$491.5K0.23%+79+3.2%Added
Full Sail Capital, LLC2,589$493.0K0.03%−174−6.3%Reduced
Petix & Botte Co2,590$493.2K0.13%00.0%Unchanged
Youngs Advisory Group, Inc.2,592$493.6K0.21%−7−0.3%Reduced
Kaydan Wealth Management, Inc.2,595$494.2K0.16%+2+0.1%Added
MB, Levis & Associates, LLC2,598$494.8K0.25%+10.0%Added
Rockbridge Investment Management, LCC2,600$495.1K0.06%−742−22.2%Reduced
Boltwood Capital Management2,600$495.1K0.15%+25+1.0%Added
Capital Square, LLC2,470$498.7K0.28%+46+1.9%Added
Colonial River Wealth Management, LLC2,621$499.1K0.24%+149+6.0%Added
Arbor Wealth Advisors LLC2,624$499.7K0.45%+444+20.4%Added
Bay Capital Advisors, LLC2,625$499.9K0.40%+2,625New
Stage Harbor Financial, LLC2,631$501.0K0.44%−5−0.2%Reduced
Capital City Trust Co2,632$501.2K0.13%00.0%Unchanged
Clifford Group, LLC2,639$502.6K0.38%00.0%Unchanged
Plotkin Financial Advisors, LLC2,640$502.8K0.30%00.0%Unchanged
BCS Wealth Management2,646$504.0K0.13%+68+2.6%Added
Total Clarity Wealth Management, Inc.2,649$504.4K0.16%+66+2.6%Added
Operose Advisors LLC2,662$507.0K0.17%−928−25.8%Reduced
Hanlon Investment Management, Inc.2,663$507.1K0.14%+164+6.6%Added
Lathrop Investment Management Corp2,668$508.0K0.10%−485−15.4%Reduced
Mascoma Wealth Management LLC2,670$508.5K0.13%−33−1.2%Reduced
BlueChip Wealth Advisors LLC2,679$510.2K0.28%−985−26.9%Reduced
Talon Private Wealth, LLC2,680$510.3K0.11%+33+1.2%Added
Integral Investment Advisors, Inc.2,681$510.6K0.17%−37−1.4%Reduced
McElhenny Sheffield Capital Management, LLC2,684$511.1K0.17%+4+0.1%Added
Rollins Financial Advisors, LLC2,689$512.2K0.08%+320+13.5%Added
Maiden Cove Capital, LLC2,698$513.8K0.79%+29+1.1%Added
Sunburst Financial Group, LLC2,699$514.0K0.13%−260−8.8%Reduced
Ofc Financial Planning, LLC2,700$514.2K0.54%+2,700New
Juncture Wealth Strategies, LLC2,702$514.6K0.19%−80−2.9%Reduced
ABLE Financial Group, LLC2,704$515.0K0.15%+68+2.6%Added
MEMBERS Trust Co2,707$515.5K0.02%−449−14.2%Reduced
Biondo Investment Advisors, LLC2,710$516.1K0.07%−20−0.7%Reduced
Kensington Investment Counsel, LLC2,715$517.0K0.22%−320−10.5%Reduced
Great Oak Capital Partners, LLC2,691$517.5K0.17%−12−0.4%Reduced
Syntegra Private Wealth Group, LLC2,719$517.7K0.06%+10.0%Added
Auour Investments LLC2,525$519.1K0.18%−15−0.6%Reduced
Scarborough Advisors, LLC2,726$519.2K0.07%+527+24.0%Added
Mayport, LLC2,727$519.3K0.15%+47+1.8%Added
tru Independence LLC2,735$520.9K0.16%+141+5.4%Added
Hopwood Financial Services, Inc.2,737$521.2K0.39%+2,737New
Able Wealth Management LLC2,738$521.4K0.34%+287+11.7%Added
Indie Asset Partners, LLC2,739$521.6K0.41%+16+0.6%Added
NCM Capital Management, LLC2,742$522.1K0.24%+2,742New
Spirit of America Management Corp2,750$523.7K0.11%+200+7.8%Added
Milestone Asset Management, LLC2,755$524.7K0.12%+385+16.2%Added
South Plains Financial, Inc.2,755$524.7K0.40%+2,755New
Insight Inv LLC2,759$525.4K0.37%+879+46.8%Added
One + One Wealth Management, LLC2,760$525.6K0.31%−1,282−31.7%Reduced
Flagship Wealth Advisors, LLC2,764$526.4K0.31%+2,764New
Arrowroot Family Office, LLC2,767$526.9K0.27%+715+34.8%Added
One Wealth Management Investment & Advisory Services, LLC2,771$527.6K0.84%+34+1.2%Added
Flagstone Financial Management2,776$528.7K0.18%00.0%Unchanged
Sebold Capital Management, Inc.2,777$528.9K0.35%−40−1.4%Reduced
Warburton Capital Management, LLC2,779$529.0K0.40%+2,779New
Keyvantage Wealth, LLC2,784$530.2K0.38%+2,784New
Keystone Wealth Services, LLC2,787$530.7K0.14%+159+6.1%Added
Goldstone Financial Group, LLC2,790$531.3K0.08%+35+1.3%Added
Fidelity D & D Bancorp Inc2,797$532.7K0.35%+520+22.8%Added
One River Asset Management, LLC2,763$533.7K0.80%−1,944−41.3%Reduced
Discipline Wealth Solutions, LLC2,803$533.8K0.25%00.0%Unchanged
Integris Wealth Management, LLC2,809$534.9K0.15%+398+16.5%Added
McCarthy Asset Management, Inc.2,810$535.1K0.38%−3,219−53.4%Reduced
Wealthstar Advisors, LLC2,811$535.3K0.23%+2,811New
Horst & Graben Wealth Management LLC2,811$535.4K0.10%+629+28.8%Added