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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Atlantic Edge Private Wealth Management, LLC2,210$420.9K0.13%+10+0.5%Added
Sara-Bay Financial2,185$421.0K0.16%+185+9.3%Added
Straightline Group LLC2,217$422.1K0.28%+2,217New
Fjell Capital, LLC2,218$422.5K0.44%+2,218New
PCG Wealth Advisors, LLC2,220$422.7K0.16%+10.0%Added
Bay Rivers Group2,220$422.8K0.20%00.0%Unchanged
A&I Financial Services, LLC2,220$422.8K0.41%+2,220New
Lansing Street Advisors2,221$423.0K0.15%+47+2.2%Added
BOCHK Asset Management Ltd2,222$423.2K0.13%−2,128−48.9%Reduced
Nvest Financial, LLC2,227$424.1K0.22%+622+38.8%Added
WESPAC Advisors, LLC2,231$424.9K0.31%−371−14.3%Reduced
Churchill Management Corp2,238$426.2K0.00%−207−8.5%Reduced
Black Point Wealth Management2,241$426.8K0.49%00.0%Unchanged
Beech Hill Advisors, Inc.2,244$427.3K0.16%−711−24.1%Reduced
Spectrum Asset Management, Inc. (NB/CA)2,247$428.0K0.19%−448−16.6%Reduced
Turning Point Benefit Group, Inc.2,231$428.6K0.41%+2,231New
Western Financial Corp2,254$429.2K0.24%+448+24.8%Added
Sava Infond d.o.o.2,255$429.4K0.08%+2,255New
Spinnaker Investment Group, LLC2,259$430.3K0.10%−21−0.9%Reduced
Lebenthal Global Advisors, LLC2,260$430.5K0.08%+135+6.4%Added
Holistic Financial Partners2,262$430.8K0.21%−7−0.3%Reduced
Novus Advisors, LLC2,263$430.9K0.43%+2,263New
Adams Wealth Management2,268$431.8K0.08%−87−3.7%Reduced
CacheTech Inc.2,268$431.8K0.08%−87−3.7%Reduced
Bank Ozk2,272$432.7K0.18%−432−16.0%Reduced
Stuart Chaussee & Associates, Inc.2,277$433.6K0.11%+442+24.1%Added
Cypress Financial Planning LLC2,278$433.8K0.16%+10.0%Added
Family Investment Center, Inc.2,279$434.0K0.11%+2,279New
Stegent Equity Advisors, Inc.2,280$434.2K0.44%00.0%Unchanged
Legacy Financial Strategies, LLC2,279$434.5K0.09%+42+1.9%Added
Dynamic Financial Group2,285$435.2K0.44%+2,285New
My Personal CFO, LLC2,288$435.8K0.22%−14−0.6%Reduced
RiverGlades Family Offices LLC2,290$436.1K0.31%00.0%Unchanged
Brightwater Advisory LLC2,291$436.3K0.34%−88−3.7%Reduced
Tidemark, LLC2,293$436.6K0.17%+270+13.3%Added
Johnson Financial Group, LLC2,300$438.0K0.05%−60−2.5%Reduced
Blue Square Asset Management, LLC2,300$438.0K0.22%00.0%Unchanged
Mattern Wealth Management LLC2,300$438.0K0.10%00.0%Unchanged
Veridan Wealth LLC2,162$438.0K0.21%+2,162New
O'Dell Group, LLC2,304$438.9K0.10%−1,149−33.3%Reduced
Arlington Partners LLC2,307$439.3K0.17%+2,307New
Azzad Asset Management Inc2,309$439.6K0.08%+606+35.6%Added
Kiely Wealth Advisory Group, Inc.2,340$440.4K0.28%00.0%Unchanged
Elm3 Financial Group, LLC2,314$440.7K0.38%+2,314New
Bernard Wealth Management Corp.2,317$441.3K0.21%+2,317New
Everstar Asset Management, LLC2,321$442.0K0.31%−899−27.9%Reduced
Leslie Global Wealth, LLC2,325$442.8K0.21%+34+1.5%Added
Sym Financial Corp2,326$443.1K0.06%+752+47.8%Added
Sterling Financial Group, Inc.2,327$443.1K0.16%−142−5.8%Reduced
Accredited Wealth Management, LLC2,334$444.5K0.39%+2,334New
Obsidian Personal Planning Solutions LLC2,162$444.5K0.21%−25−1.1%Reduced
Liberty Square Wealth Partners LLC2,379$444.6K0.16%+2,379New
Mountain Pacific Investment Advisers Inc2,340$445.6K0.03%+248+11.9%Added
Boyar Asset Management Inc.2,340$445.6K0.29%−850−26.6%Reduced
Hickory Asset Management, Inc.2,341$445.8K0.38%+2,341New
GPM Growth Investors, Inc.2,347$447.0K0.19%+11+0.5%Added
Cooper/Haims Advisors, LLC2,352$447.9K0.25%−55−2.3%Reduced
Crown Oak Advisors, LLC2,355$448.5K0.23%+2,355New
Earnest Partners LLC2,357$448.9K0.00%00.0%Unchanged
Clarity Capital Advisors, LLC2,359$449.2K0.30%00.0%Unchanged
Maripau Wealth Management LLC2,367$450.8K0.27%+2,367New
Core Wealth Advisors, Inc.2,369$451.2K0.15%+28+1.2%Added
Beacon Bridge Wealth Partners, LLC2,371$451.5K0.19%00.0%Unchanged
Cornerstone Planning Group LLC2,333$452.0K0.11%+67+3.0%Added
Decker Retirement Planning Inc.2,376$452.4K0.26%+2,376New
Bogart Wealth, LLC2,378$452.9K0.02%−375−13.6%Reduced
Union Savings Bank2,380$453.2K0.22%00.0%Unchanged
Kellett Schaffner Wealth Advisors LLC2,385$454.2K0.31%+2,385New
Ruedi Wealth Management, Inc.2,388$454.8K0.14%00.0%Unchanged
Moser Wealth Advisors, LLC2,390$455.2K0.24%00.0%Unchanged
Summit Wealth Partners, LLC2,391$455.3K0.09%00.0%Unchanged
Fiducient Advisors LLC2,392$455.6K0.06%−7,463−75.7%Reduced
Riverstone Advisors, LLC2,400$457.1K0.26%00.0%Unchanged
PACK Private Wealth, LLC2,400$457.1K0.27%00.0%Unchanged
Naviter Wealth, LLC2,401$457.2K0.06%+2,401New
West Financial Advisors, LLC2,403$457.6K0.09%00.0%Unchanged
Genesis Private Wealth, LLC2,403$457.7K0.25%+2,403New
Acas, LLC2,373$458.7K0.34%+331+16.2%Added
Valley National Advisers Inc2,412$459.0K0.08%+326+15.6%Added
Horan Securities, Inc.2,414$459.7K0.17%+79+3.4%Added
SPC Financial, Inc.2,415$459.9K0.04%+590+32.3%Added
Tolleson Wealth Management, Inc.2,415$460.0K0.09%+2,415New
Builder Investment Group Inc2,420$460.9K0.13%00.0%Unchanged
CSS LLC2,420$460.9K0.03%00.0%Unchanged
Cable Car Capital LLC2,420$460.9K0.04%−539−18.2%Reduced
GR Financial Group, LLC2,421$461.1K0.08%+2,421New
Dividend Assets Capital, LLC2,422$461.2K0.09%+230+10.5%Added
Wescott Financial Advisory Group, LLC2,430$462.7K0.05%+587+31.9%Added
River Street Advisors LLC2,431$463.0K0.24%−45−1.8%Reduced
Harold Davidson & Associates Inc.2,440$464.7K0.22%+2,440New
Ambassador Advisors, LLC2,444$465.4K0.08%−73−2.9%Reduced
Orion Investment Co2,450$466.6K0.19%00.0%Unchanged
Pingora Partners LLC2,450$466.6K0.31%+350+16.7%Added
Tuttle Tactical Management2,456$467.7K2.41%+632+34.6%Added
ShoreHaven Wealth Partners, LLC2,457$467.9K0.22%−179−6.8%Reduced
Headland Capital, LLC2,459$468.4K0.16%+2,459New
Comprehensive Financial Planning, Inc.2,461$468.7K0.40%+2,461New
Prelude Capital Management, LLC2,464$469.2K0.04%−2,394−49.3%Reduced
Thompson Investment Management, Inc.2,464$469.2K0.07%+257+11.6%Added
Wayfinding Financial, LLC2,470$470.0K0.25%+2,470New