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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Millington Financial Advisors, LLC1,802$365.1K0.21%+1+0.1%Added
Wrenne Financial Planning LLC1,921$365.8K0.21%00.0%Unchanged
Investors Asset Management of Georgia Inc1,922$366.0K0.18%+1,922New
New Jersey Better Educational Savings Trust1,923$366.2K0.70%00.0%Unchanged
Mason Investment Advisory Services, Inc.1,923$366.3K0.02%−99−4.9%Reduced
RW Investment Management LLC1,924$366.5K0.04%00.0%Unchanged
Presidio Capital Management, LLC1,926$366.7K0.20%+104+5.7%Added
New Century Financial Group, LLC1,899$366.8K0.16%−338−15.1%Reduced
Campbell Wealth Management1,929$367.0K0.03%+1,929New
CogentBlue Wealth Advisors, LLC1,929$367.4K0.32%+1,929New
Sterling Financial Planning, Inc.1,941$369.6K0.14%+50+2.6%Added
Acorn Wealth Advisors, LLC1,942$369.9K0.15%−151−7.2%Reduced
Nabity-Jensen Investment Management Inc1,945$370.4K0.28%00.0%Unchanged
Aspen Wealth Strategies, LLC1,952$371.7K0.24%+50+2.6%Added
Pension & Wealth Management Advisors, Inc.1,954$372.2K0.15%+1,115+132.9%Added
Kondo Wealth Advisors, Inc.1,961$373.5K0.19%+1,961New
Edge Financial Advisors LLC1,966$374.4K0.33%+7+0.4%Added
Northwest Quadrant Wealth Management, LLC1,966$374.4K0.09%+242+14.0%Added
Halter Ferguson Financial Inc.1,974$375.9K0.16%00.0%Unchanged
Bond & Devick Financial Network, Inc.2,260$377.8K0.16%00.0%Unchanged
Hayek Kallen Investment Management1,990$379.0K0.14%00.0%Unchanged
Navigoe, LLC2,000$380.0K0.37%+2,000New
Boulder Wealth Advisors, LLC1,997$380.3K0.20%−33−1.6%Reduced
Lutz Financial Services LLC1,997$380.3K0.03%+119+6.3%Added
Camelot Portfolios, LLC2,000$380.9K0.41%00.0%Unchanged
Roth Financial Partners LLC2,000$380.9K0.15%00.0%Unchanged
Three Bridge Wealth Advisors, LLC2,000$380.9K0.13%+800+66.7%Added
Shulman DeMeo Asset Management LLC2,006$382.0K0.10%−1,130−36.0%Reduced
BluePath Capital Management, LLC1,988$382.2K0.21%+542+37.5%Added
MFA Wealth Services2,008$382.4K0.31%+2,008New
Kilter Group LLC2,008$382.4K0.25%+2,008New
Campbell Deegan Wealth Management, LLC2,012$383.2K0.46%+2,012New
Madison Wealth Partners, Inc2,015$383.7K0.11%+112+5.9%Added
Transcendent Capital Group LLC2,016$383.9K0.20%00.0%Unchanged
Robinson Smith Wealth Advisors LLC2,020$384.7K0.33%+100+5.2%Added
Oak Harvest Investment Services2,023$385.2K0.05%+336+19.9%Added
PVG Asset Management Corp2,027$386.0K1.83%−157−7.2%Reduced
KDT Advisors, LLC2,028$386.2K0.57%+2,028New
Helen Stephens Group, LLC2,031$386.7K0.11%+10.0%Added
Verity Asset Management, Inc.2,128$387.2K0.22%+204+10.6%Added
Raffa Wealth Management, LLC2,037$387.9K0.09%−26−1.3%Reduced
Capital Advantage, Inc.2,038$388.0K0.07%+2,038New
Investment Management Corp2,040$388.5K0.35%+2,040New
Ameraudi Asset Management, Inc.2,040$388.5K0.21%00.0%Unchanged
Planning Center, Inc.2,041$388.7K0.05%−99−4.6%Reduced
Keb Asset Management, LLC2,046$389.6K0.11%−80−3.8%Reduced
Guinness Atkinson Asset Management Inc2,048$390.0K0.20%−512−20.0%Reduced
Paragon Private Wealth Management, LLC2,048$390.0K0.18%−9−0.4%Reduced
360 Financial, Inc.2,050$390.4K0.14%00.0%Unchanged
WorthPointe, LLC2,053$391.0K0.16%+165+8.7%Added
Lane & Associates LLC1,904$391.5K0.20%+45+2.4%Added
Invenio Wealth Partners LLC2,060$392.3K0.16%−320−13.4%Reduced
Foster Group, Inc.2,060$392.4K0.01%−433−17.4%Reduced
Measured Wealth Private Client Group, LLC2,062$392.7K0.13%−153−6.9%Reduced
Templeton & Phillips Capital Management, LLC2,064$393.1K0.31%00.0%Unchanged
Impact Partnership Wealth, LLC2,065$393.3K0.08%+242+13.3%Added
RE Dickinson Investment Advisors, LLC2,066$393.5K0.22%+20+1.0%Added
Taylor Financial Group, Inc.2,070$394.2K0.27%00.0%Unchanged
Selective Wealth Management, Inc.2,068$395.1K0.16%−110−5.1%Reduced
Monte Financial Group, LLC2,085$397.1K0.17%00.0%Unchanged
Financial Alternatives, Inc2,090$398.0K0.28%00.0%Unchanged
Heartland Bank & Trust Co2,091$398.2K0.22%−61−2.8%Reduced
Golden Road Advisors LLC2,095$399.0K0.30%−40−1.9%Reduced
McGuire Investment Group, LLC2,095$399.0K0.06%−30−1.4%Reduced
Newport Capital Group, LLC2,095$399.0K0.29%−100−4.6%Reduced
Bridgewealth Advisory Group, LLC2,127$399.6K0.11%+358+20.2%Added
Chesapeake Wealth Management2,100$399.9K0.14%00.0%Unchanged
Coleford Investment Management Ltd.2,100$399.9K0.11%+2,100New
M1 Capital Management LLC2,101$400.2K0.22%+2,101New
W Advisors, LLC2,109$401.6K0.25%00.0%Unchanged
Matrix Private Capital Group LLC2,110$401.8K0.23%00.0%Unchanged
Capitol Family Office, Inc.2,116$403.0K0.54%+2,116New
First PREMIER Bank2,121$404.0K0.10%00.0%Unchanged
Alta Wealth Advisors LLC2,124$404.5K0.18%−70−3.2%Reduced
Athena Investment Management2,131$405.8K0.24%00.0%Unchanged
JFG Wealth Management, LLC2,131$405.8K0.09%+74+3.6%Added
WMG Financial Advisors, LLC2,132$405.8K0.17%+20+0.9%Added
Invera Wealth Advisors, LLC2,033$406.3K0.40%−19−0.9%Reduced
David J Yvars Group2,137$407.0K0.25%−400−15.8%Reduced
Winthrop Capital Management, LLC2,118$408.0K0.11%+6+0.3%Added
Horizon Bancorp Inc2,147$409.0K0.19%+10.0%Added
Potomac Fund Management Inc2,152$409.9K0.02%+2,152New
Sierra Ocean, LLC2,153$410.1K0.33%+2,153New
Claris Financial LLC2,159$411.1K0.27%+2,159New
Barnett & Company, Inc.2,160$411.4K0.27%+100+4.9%Added
Scientech Research LLC2,165$412.3K0.12%+2,165New
Prostatis Group LLC2,167$412.7K0.12%+210+10.7%Added
Capstone Financial Advisors, Inc.2,167$412.7K0.03%+161+8.0%Added
Emergent Wealth Advisors, LLC2,172$413.7K0.30%+84+4.0%Added
Convergence Financial, LLC2,176$414.4K0.08%00.0%Unchanged
Austin Asset Management Co Inc2,180$415.2K0.08%−564−20.6%Reduced
Wincap Financial LLC2,188$416.7K0.42%+2,188New
Flossbach Von Storch AG2,189$416.9K0.00%−388−15.1%Reduced
Wealthquest Corp2,191$417.3K0.03%−47−2.1%Reduced
Quantum Financial Planning Services, Inc.2,193$417.6K0.23%+2,193New
Eldridge Investment Advisors, Inc.2,193$418.0K0.10%00.0%Unchanged
Advanced Asset Management Advisors Inc2,200$419.0K0.11%00.0%Unchanged
Phocas Financial Corp.2,200$419.0K0.06%00.0%Unchanged
Blodgett Wealth Advisors, LLC2,200$419.0K0.33%00.0%Unchanged
Conestoga Capital Advisors, LLC2,210$420.9K0.01%00.0%Unchanged