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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Pittenger & Anderson Inc1,683$320.5K0.01%−105−5.9%Reduced
Arrien Investments, Inc.1,588$321.8K0.23%+30+1.9%Added
First Fiduciary Investment Counsel, Inc.1,690$322.0K0.07%00.0%Unchanged
Wilkins Miller Wealth Management, LLC1,692$322.3K0.34%+1,692New
Davidson Kahn Capital Management, LLC1,698$323.4K0.30%+1,698New
Account Management LLC1,700$323.7K0.38%00.0%Unchanged
AllSquare Wealth Management LLC1,700$323.7K0.19%00.0%Unchanged
Uncommon Cents Investing LLC1,700$323.7K0.10%00.0%Unchanged
Mitchell & Pahl Private Wealth, LLC1,700$323.8K0.15%00.0%Unchanged
Inman Jager Wealth Management, LLC1,701$323.9K0.25%+1,701New
Atlas Wealth Partners, LLC1,705$325.0K0.41%−100−5.5%Reduced
WPG Advisers, LLC1,709$325.5K0.30%+1,709New
Landaas & Co1,710$326.0K0.09%+134+8.5%Added
McRae Capital Management Inc1,712$326.0K0.06%00.0%Unchanged
Figure 8 Investment Strategies LLC1,712$326.0K0.32%+1,712New
Cannon Wealth Management Services, LLC1,610$326.3K0.28%−194−10.8%Reduced
Hillman Capital Management, Inc.1,714$326.4K0.12%−27−1.6%Reduced
Baring Financial LLC1,718$327.1K0.29%+1,718New
Painted Porch Advisors LLC1,718$327.2K0.16%+92+5.7%Added
Henrickson Nauta Wealth Advisors, Inc.1,721$327.7K0.13%+98+6.0%Added
Manhattan West Asset Management, LLC1,730$329.5K0.09%−245−12.4%Reduced
Delos Wealth Advisors, LLC1,736$330.6K0.26%−75−4.1%Reduced
Sharkey, Howes & Javer1,738$331.0K0.05%+158+10.0%Added
IMZ Advisory Inc1,738$331.0K0.15%−119−6.4%Reduced
Michael B. Yongue1,740$331.4K0.26%00.0%Unchanged
Advantage Trust Co1,740$331.4K0.19%00.0%Unchanged
Wells Trecaso Financial Group, LLC1,741$331.6K0.11%−36−2.0%Reduced
A. D. Beadell Investment Counsel, Inc.1,750$333.0K0.27%00.0%Unchanged
McClarren Financial Advisors, Inc.1,753$333.0K0.93%−382−17.9%Reduced
Prepared Retirement Institute LLC1,749$333.1K0.19%00.0%Unchanged
Puzo Michael J1,750$333.3K0.09%−50−2.8%Reduced
Smart Money Group LLC1,754$334.1K0.12%+105+6.4%Added
Phoenix Wealth Advisors1,760$335.2K0.15%+40+2.3%Added
Revisor Wealth Management LLC1,760$335.2K0.31%−206−10.5%Reduced
PFG Private Wealth Management, LLC1,760$335.2K0.19%00.0%Unchanged
Berkshire Money Management, Inc.1,761$335.4K0.04%+1,761New
Madden Securities Corp1,764$335.9K0.13%−100−5.4%Reduced
Colton Groome Financial Advisors, LLC1,770$337.1K0.13%−1,020−36.6%Reduced
RS Crum Inc.1,770$337.1K0.08%+17+1.0%Added
Granite Group Advisors, LLC1,773$337.6K0.22%+103+6.2%Added
WPWealth LLP1,774$337.8K0.07%−76−4.1%Reduced
Cynosure Management, LLC1,775$338.0K0.05%−2,086−54.0%Reduced
Barry Investment Advisors, LLC1,787$340.2K0.11%+2+0.1%Added
Courage Miller Partners, LLC1,789$340.7K0.12%00.0%Unchanged
MontVue Capital Management, Inc.1,790$340.9K0.26%00.0%Unchanged
Campion Asset Management LLC1,790$340.9K0.26%00.0%Unchanged
Strategic Advocates LLC1,794$341.7K0.12%−197−9.9%Reduced
Higgins & Schmidt Wealth Strategies LLC1,797$342.2K0.21%+39+2.2%Added
Sterling Investment Counsel, LLC1,800$342.8K0.23%−7,876−81.4%Reduced
Samjo Management, LLC1,800$342.8K0.13%00.0%Unchanged
Hobbs Wealth Management, LLC1,807$344.1K0.39%+1,807New
Echo45 Advisors LLC1,783$344.4K0.23%−3−0.2%Reduced
Heritage Investment Group, Inc.1,809$344.5K0.06%−3,003−62.4%Reduced
Trust Co of Kansas1,812$345.0K0.17%00.0%Unchanged
Maltin Wealth Management, Inc.1,812$345.2K0.17%+301+19.9%Added
Accredited Investor Services, LLC1,813$345.3K0.28%+1,813New
William Mack & Associates, Inc.1,814$345.5K0.36%+1,814New
Arcus Capital Partners, LLC2,271$345.8K0.11%+700+44.6%Added
Braun-Bostich & Associates Inc.1,817$346.0K0.25%00.0%Unchanged
ERTS Wealth Advisors, LLC1,820$346.6K0.07%00.0%Unchanged
Peterson Wealth Services1,820$346.6K0.10%−2,106−53.6%Reduced
Wealthcare Capital Partners, LLC1,822$347.0K0.18%+1,822New
Marotta Asset Management1,822$347.3K0.07%+1+0.1%Added
GG Group Ventures, LLC1,827$347.9K0.46%+32+1.8%Added
Lakeside Advisors, INC.1,834$349.3K0.23%00.0%Unchanged
Climber Capital SA1,836$349.3K0.29%+1,836New
GDS Wealth Management1,834$349.3K0.03%+141+8.3%Added
Cassady Schiller Wealth Management, LLC1,835$349.4K0.13%+235+14.7%Added
Monument Group Wealth Advisors, LLC1,839$350.2K0.25%−197−9.7%Reduced
Prospect Financial Group LLC1,839$350.2K0.43%+1,839New
Alpha Financial Advisors, LLC1,839$350.3K0.16%00.0%Unchanged
Mountain Capital Investment Advisors, Inc1,776$350.8K0.07%−77−4.2%Reduced
John G Ullman & Associates Inc1,844$351.2K0.05%+9+0.5%Added
STAR Financial Bank1,861$354.4K0.26%−182−8.9%Reduced
Wolff Wiese Magana LLC1,861$354.4K0.23%00.0%Unchanged
Pinnacle Family Advisors, LLC1,863$354.8K0.17%−77−4.0%Reduced
Southern Capital Advisors, LLC1,866$355.4K0.20%00.0%Unchanged
Harmony Asset Management LLC1,870$356.2K0.14%−480−20.4%Reduced
NovaPoint Capital, LLC1,871$356.2K0.11%+595+46.6%Added
RVW Wealth, LLC1,871$356.3K0.03%−88−4.5%Reduced
Richmond Brothers, Inc.1,871$356.3K0.23%00.0%Unchanged
Marshall & Sullivan Inc1,879$357.8K0.17%+1+0.1%Added
Houlihan Financial Resource Group, Ltd.1,881$358.0K0.15%00.0%Unchanged
MBA Advisors LLC1,880$358.0K0.18%00.0%Unchanged
Purus Wealth Management, LLC1,881$358.3K0.14%+2+0.1%Added
Financial Symmetry Inc1,882$358.3K0.24%+48+2.6%Added
Oakmont Corp1,884$358.8K0.06%00.0%Unchanged
Prosperity Wealth Management, Inc.1,886$359.2K0.15%+162+9.4%Added
CoreFirst Bank & Trust1,890$359.9K0.21%00.0%Unchanged
Awm Capital, LLC1,895$360.8K0.04%+1,895New
MSH Capital Advisors LLC1,897$361.2K0.11%00.0%Unchanged
Alamar Capital Management, LLC1,900$361.8K0.20%−1−0.1%Reduced
Glass Wealth Management Co LLC1,900$361.8K0.20%+100+5.6%Added
Defined Financial Planning LLC1,901$362.0K0.39%+1,901New
Sprinkle Financial Consultants LLC1,908$363.4K0.25%+1+0.1%Added
D.B. Root & Company, LLC1,911$363.9K0.12%−10−0.5%Reduced
PYA Waltman Capital, LLC1,911$363.9K0.12%00.0%Unchanged
Stone House Investment Management, LLC1,915$364.6K0.09%−886−31.6%Reduced
RIA Advisory Group LLC1,916$364.9K0.12%−15−0.8%Reduced
Vigilare Wealth Management1,917$365.0K0.15%−901−32.0%Reduced