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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
IMG Wealth Management, Inc.1,460$278.0K0.26%+1,460New
National Wealth Management Group, LLC1,460$278.1K0.19%+205+16.3%Added
Wise Wealth Partners1,464$278.8K0.69%+1,464New
Norris Financial Group, LLC1,465$279.0K0.13%+1,465New
Boston Standard Wealth Management, LLC1,464$279.0K0.05%−45−3.0%Reduced
Edge Wealth Management LLC1,465$279.0K0.06%−720−33.0%Reduced
GoalFusion Wealth Management, LLC1,467$279.4K0.15%+1,467New
ACT Advisors, LLC.1,468$279.5K0.15%+80+5.8%Added
Apeiron RIA LLC1,468$279.5K0.08%+1,468New
PAX Financial Group, LLC1,469$279.7K0.05%−462−23.9%Reduced
Affinity Wealth Management LLC1,470$279.9K0.05%00.0%Unchanged
Holos Integrated Wealth LLC1,470$279.9K0.19%+1,470New
Birchbrook, Inc.1,471$280.1K0.16%−84−5.4%Reduced
North Forty Two & Co.1,473$280.5K0.32%+1,473New
Wealth Management Nebraska1,476$281.1K0.05%+1,476New
Gordian Advisors LLC1,479$281.7K0.22%00.0%Unchanged
Capital Wealth Management, LLC1,480$281.9K0.12%00.0%Unchanged
Holcombe Financial, Inc.1,480$281.9K0.23%+1,480New
Rinkey Investments1,481$282.1K0.09%+201+15.7%Added
Seros Financial, LLC1,539$282.3K0.25%+1,539New
Weinberger Asset Management, Inc1,482$282.3K0.12%00.0%Unchanged
Lincoln Capital Corp1,485$282.8K0.12%−100−6.3%Reduced
Prudent Investors Network1,488$283.4K0.08%−1,000−40.2%Reduced
O'Keefe Stevens Advisory, Inc.1,490$283.8K0.09%−12−0.8%Reduced
Collaborative Wealth Managment Inc.1,494$284.5K0.13%+206+16.0%Added
Brickley Wealth Management1,495$284.7K0.06%00.0%Unchanged
New Millennium Group LLC1,498$285.2K0.17%−212−12.4%Reduced
Arista Wealth Management, LLC1,499$285.4K0.07%−123−7.6%Reduced
Avaii Wealth Management, LLC1,499$285.5K0.14%−16−1.1%Reduced
Fluent Financial, LLC1,500$285.7K0.13%00.0%Unchanged
Promus Capital, LLC1,500$285.7K0.22%+1,500New
Evergreen Wealth Solutions, LLC1,501$285.9K0.20%+1,501New
Ibex Wealth Advisors1,501$285.9K0.03%+1,501New
Lakewood Asset Management LLC1,503$286.2K0.20%+1+0.1%Added
MGB Wealth Management, LLC1,494$287.2K0.09%+564+60.6%Added
Ossiam1,509$287.4K0.00%−24,160−94.1%Reduced
Diversified Portfolios, Inc.1,511$287.8K0.03%+175+13.1%Added
Petra Financial Advisors Inc1,512$288.0K0.20%+15+1.0%Added
KC Investment Advisors, LLC1,514$288.3K0.11%+1+0.1%Added
Sincerus Advisory, LLC1,517$288.9K0.31%+1,517New
EWG Elevate Inc.1,517$288.9K0.09%+1,517New
Wealthcare Capital Management LLC1,523$290.0K0.03%−10−0.7%Reduced
Willner & Heller, LLC1,523$290.1K0.25%+1+0.1%Added
Riverpoint Wealth Management Holdings, LLC1,524$290.3K0.08%+35+2.4%Added
Clark & Stuart, Inc1,542$293.7K0.21%+1,542New
Entrewealth, LLC1,745$293.9K0.27%+1,745New
Triumph Capital Management1,544$294.1K0.10%−134−8.0%Reduced
FOCUS Wealth Advisors, LLC1,549$295.0K0.16%−20−1.3%Reduced
Norway Savings Bank1,549$295.0K0.16%+321+26.1%Added
Texas Capital Bancshares Inc1,550$295.2K0.12%−17−1.1%Reduced
Standard Family Office LLC1,550$295.2K0.36%00.0%Unchanged
Great Lakes Retirement, Inc.1,552$295.6K0.04%−220−12.4%Reduced
TLWM1,555$296.1K0.06%+20+1.3%Added
US Financial Advisors, LLC1,556$296.3K0.09%+10+0.6%Added
Leelyn Smith, LLC1,557$296.5K0.05%−139−8.2%Reduced
Stansberry Asset Management, LLC1,557$296.5K0.04%00.0%Unchanged
W.H. Cornerstone Investments Inc.1,559$296.8K0.20%+62+4.1%Added
Van Strum & Towne Inc.1,560$297.1K0.10%+1,560New
West Wealth Group, LLC1,565$298.2K0.09%−389−19.9%Reduced
Gunderson Capital Management Inc.1,569$298.8K0.15%+1,569New
Widmann Financial Services, Inc.1,570$299.0K0.23%−70−4.3%Reduced
Columbus Macro, LLC1,573$299.6K0.04%00.0%Unchanged
Elefante Mark B1,575$299.9K0.27%+1,575New
Macroview Investment Management LLC1,575$300.0K0.30%+1+0.1%Added
Adamsbrown Wealth Consultants LLC1,576$300.1K0.10%+32+2.1%Added
NVWM, LLC1,580$300.9K0.08%00.0%Unchanged
Mustard Seed Financial, LLC1,580$301.0K0.24%00.0%Unchanged
Clarity Capital Partners LLC1,581$301.1K0.16%−155−8.9%Reduced
Grantvest Financial Group LLC1,581$301.1K0.34%+1,581New
WealthCare Investment Partners, LLC1,580$301.2K0.13%+10+0.6%Added
Continental Investors Services, Inc.1,582$301.3K0.60%+14+0.9%Added
Beacon Investment Advisors LLC1,593$303.4K0.14%+51+3.3%Added
Outlook Wealth Advisors, LLC1,595$303.8K0.09%+27+1.7%Added
Capstone Wealth Management, LLC1,596$303.9K0.30%+1,596New
West Chester Capital Advisors, Inc1,596$303.9K0.16%+1,596New
Bank & Trust Co1,596$303.9K0.26%−144−8.3%Reduced
Clark Financial Services Group Inc1,596$304.0K0.23%−13−0.8%Reduced
Cooke & Bieler LP1,600$304.7K0.00%00.0%Unchanged
Selway Asset Management1,600$304.7K0.12%00.0%Unchanged
10Elms LLP1,600$304.7K0.31%+1,600New
Sage Capital Advisors,llc1,603$305.2K0.08%00.0%Unchanged
Iron Financial, LLC1,612$307.0K0.17%+1+0.1%Added
MinichMacGregor Wealth Management, LLC1,616$307.8K0.06%+1,616New
Kelly Financial Services LLC1,616$307.8K0.11%−24−1.5%Reduced
Darrow Company, Inc.1,620$308.6K0.18%00.0%Unchanged
Wheelhouse Advisory Group LLC1,625$309.6K0.18%+11+0.7%Added
Northern Financial Advisors Inc1,626$309.7K0.25%−180−10.0%Reduced
Integras Partners LLC1,628$310.2K0.26%+1,628New
Private Wealth Management Group, LLC1,630$310.5K0.12%+131+8.7%Added
Gray Wealth Management Inc.1,631$310.6K0.12%+1+0.1%Added
Fortem Financial Group, LLC1,633$311.0K0.12%+104+6.8%Added
Meixler Investment Management, Ltd.1,638$311.9K0.23%+120+7.9%Added
Hourglass Capital, LLC1,650$314.2K0.09%−2,000−54.8%Reduced
DHJJ Financial Advisors, Ltd.1,650$314.2K0.12%−1−0.1%Reduced
Comprehensive Money Management Services LLC1,650$314.2K0.26%+1,650New
Kirtland Hills Capital Management, LLC1,653$314.8K0.20%+304+22.5%Added
Human Investing LLC1,658$315.7K0.06%−50−2.9%Reduced
Harvest Management LLC1,660$316.1K0.17%00.0%Unchanged
Melfa Wealth Management, LLC1,664$316.9K0.21%00.0%Unchanged
Keeler & Nadler Financial Planning & Wealth Management1,665$317.1K0.15%−24−1.4%Reduced