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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Bestgate Wealth Advisors, LLC1,095$208.5K0.42%+1,095New
SpringVest Wealth Management LLC1,096$208.7K0.18%+1,096New
Strathmore Capital Advisors, Inc.1,096$208.7K0.15%+1,096New
Cairn Investment Group, Inc.1,100$209.0K0.12%+1,100New
Michael A. Dubis Financial Planning, LLC1,100$209.0K0.20%+1,100New
Wall Street Financial Group, Inc.1,099$209.3K0.20%+1,099New
Tanglewood Legacy Advisors, LLC1,100$209.5K0.09%−200−15.4%Reduced
Lynx Capital Group Ltd1,100$209.5K0.12%+1,100New
Brooks, Moore & Associates, Inc.1,100$209.5K0.12%+1,100New
Eagle Bluffs Wealth Management LLC1,100$209.5K0.11%+1,100New
Keyes, Stange & Wooten Wealth Management, LLC1,106$210.7K0.12%+1,106New
Worth Asset Management, LLC1,109$211.2K0.11%+1,109New
Market Street Wealth Management Advisors LLC1,113$212.0K0.04%+1,113New
ROI Financial Advisors, LLC1,114$212.1K0.14%+1,114New
Shum Financial Group, Inc.1,114$212.1K0.18%+1,114New
Dupree Financial Group, LLC1,117$212.7K0.10%+1,117New
Narus Financial Partners, LLC1,120$213.3K0.07%−80−6.7%Reduced
WFA Asset Management Corp1,121$213.5K0.12%−51−4.4%Reduced
Family Office Research LLC1,125$214.3K0.09%+1,125New
Treynor Bancshares, Inc.1,130$215.2K0.23%+1,130New
Virginia Wealth Management Group, Inc.1,132$215.6K0.13%+1,132New
Harbor Group, Inc.1,135$216.1K0.05%+1,135New
Rock Point Advisors, LLC1,138$216.7K0.06%−463−28.9%Reduced
Winslow Asset Management Inc1,140$217.0K0.04%+1,140New
TSA Wealth Managment LLC1,140$217.1K0.09%+1,140New
Nestegg Advisors, Inc.1,123$217.7K0.22%+1,123New
Lowery Thomas, LLC1,143$217.7K0.14%+1,143New
Vantage Financial Partners, LLC1,147$218.4K0.05%+1,147New
Virtus Investment Advisers, Inc.1,150$219.0K0.17%00.0%Unchanged
Detalus Advisors, LLC1,152$219.4K0.07%+1,152New
CMG Global Holdings, LLC1,099$219.8K0.12%+1,099New
Afg Fiduciary Services Limited Partnership1,117$220.0K0.16%+1,117New
Apex Wealth Management, LLC1,156$220.1K0.19%+1,156New
Avant Capital LLC1,156$220.1K0.18%+1,156New
Gleason Group, Inc.1,159$220.7K0.04%+1+0.1%Added
O'Brien Wealth Partners LLC1,160$220.9K0.04%00.0%Unchanged
APCM Wealth Management for Individuals1,163$221.5K0.03%+3+0.3%Added
Alerus Financial NA1,168$222.4K0.02%+1,168New
Salomon & Ludwin, LLC1,169$222.6K0.02%−55−4.5%Reduced
ETF Store, Inc.1,169$222.7K0.28%−60−4.9%Reduced
GatePass Capital, LLC1,171$222.9K0.24%+1,171New
Hughes Financial Services, LLC1,180$224.7K0.05%+1,180New
L.K. Benson & Company, P.C.1,180$224.7K0.16%+1,180New
Rainier Family Wealth Inc1,180$224.7K0.27%+1,180New
Next Level Wealth Planning, LLC1,181$224.9K0.18%+1,181New
Bear Mountain Capital, Inc.1,127$224.9K0.09%−309−21.5%Reduced
Vestia Personal Wealth Advisors1,185$225.6K0.19%+1,185New
Aspire Private Capital, LLC1,189$226.5K0.06%00.0%Unchanged
Allied Investment Advisors, LLC1,191$226.8K0.05%+1,191New
Greater Midwest Financial Group, LLC1,192$227.0K0.14%−24−2.0%Reduced
Marshall & Sterling Wealth Advisors Inc.1,192$227.0K0.16%+1,192New
Eaton-Cambridge Inc.1,193$227.2K0.10%+1,193New
Fusion Capital, LLC1,194$227.4K0.09%+1,194New
Value Aligned Research Advisors, LLC1,198$228.1K0.06%−3,110−72.2%Reduced
S&T Bank1,200$228.5K0.07%00.0%Unchanged
North Point Portfolio Managers Corp1,200$228.5K0.04%00.0%Unchanged
Montgomery Investment Management Inc1,200$228.5K0.09%00.0%Unchanged
Sharper & Granite LLC1,200$228.5K0.10%00.0%Unchanged
Brewster Financial Planning LLC1,200$228.5K0.17%+1,200New
American Institute for Advanced Investment Management, LLP1,200$228.5K0.17%−140−10.4%Reduced
Oldfather Financial Services, LLC1,201$228.8K0.09%00.0%Unchanged
Synergy Financial Management, LLC1,204$229.5K0.02%+1,204New
TruNorth Capital Management, LLC1,206$229.7K0.06%−21−1.7%Reduced
Q Capital Solutions1,206$229.7K0.09%00.0%Unchanged
Atwater Malick LLC1,210$230.4K0.08%+1,210New
JDH Wealth Management, LLC1,214$231.2K0.20%+1,214New
Eldred Rock Partners, LLC1,218$232.0K0.08%00.0%Unchanged
Avion Wealth1,219$232.0K0.06%+700+134.9%Added
OneAscent Family Office, LLC1,218$232.0K0.42%+1,218New
HighMark Wealth Management LLC1,219$232.1K0.13%−100−7.6%Reduced
Wealth Quarterback LLC1,220$232.3K0.11%+14+1.2%Added
JMG Financial Group, Ltd.1,220$232.3K0.01%00.0%Unchanged
MAS Advisors LLC1,220$232.3K0.39%00.0%Unchanged
Truefg, LLC1,221$232.5K0.08%+1,221New
Galibier Capital Management Ltd.1,225$233.3K0.07%00.0%Unchanged
Clayton Financial Group LLC1,225$233.3K0.08%00.0%Unchanged
Ascension Capital Advisors, Inc.1,225$233.3K0.10%+1,225New
First Citizens Financial Corp1,228$233.9K0.13%+1,228New
Enzi Wealth1,173$234.6K0.09%+1,173New
Richard C. Young & CO., LTD.1,234$235.1K0.03%+1+0.1%Added
Tenon Financial LLC1,238$236.0K0.15%−160−11.4%Reduced
RHS Financial, LLC1,240$236.1K0.12%+1,240New
BOS Asset Management, LLC1,240$236.1K0.08%00.0%Unchanged
Parr McKnight Wealth Management Group, LLC1,247$237.5K0.03%+1,247New
Stordahl Capital Management, Inc.1,250$238.1K0.06%00.0%Unchanged
Marmo Financial Group, LLC1,250$238.1K0.13%−5−0.4%Reduced
Capasso Planning Partners LLC1,250$238.1K0.10%−474−27.5%Reduced
Sightline Wealth Advisors, LLC1,255$239.1K0.13%00.0%Unchanged
CCM Investment Advisers LLC1,259$239.8K0.03%00.0%Unchanged
Thomas Story & Son LLC1,260$240.0K0.10%00.0%Unchanged
My Purposeful Wealth Corp.1,261$240.2K0.11%+1,261New
Burns Matteson Capital Management, LLC1,262$240.3K0.13%+27+2.2%Added
Red Crane Wealth Management, LLC1,263$240.6K0.23%+1,263New
Von Berge Wealth Management Group, LLC1,188$240.8K0.15%−14−1.2%Reduced
Wood Tarver Financial Group, LLC1,266$241.0K0.08%+1,266New
Ehrlich Financial Group1,268$241.4K0.17%−82−6.1%Reduced
FSA Advisors, Inc.1,277$242.1K0.30%+1,277New
Capital Wealth Planning, LLC1,272$242.2K0.00%00.0%Unchanged
McGlone Suttner Wealth Management, Inc.1,275$242.9K0.04%+56+4.6%Added
Grove Street Fiduciary, LLC1,276$243.0K0.13%+1,276New