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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,523
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,651 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,523 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
HGK Asset Management Inc9,299$1.77M0.33%−726−7.2%Reduced
Washington Capital Management Inc9,300$1.77M1.40%00.0%Unchanged
InTrack Investment Management Inc9,276$1.77M1.24%+2,929+46.1%Added
Oak Asset Management, LLC9,320$1.77M0.66%00.0%Unchanged
Concord Asset Management, LLC9,320$1.77M0.39%−285−3.0%Reduced
Successful Portfolios LLC9,344$1.78M1.19%−630−6.3%Reduced
Chicago Wealth Management, Inc.9,349$1.78M0.92%−498−5.1%Reduced
Centric Wealth Management9,361$1.78M0.48%−6−0.1%Reduced
Gs Investments, Inc.9,365$1.78M0.81%−300−3.1%Reduced
Silverleafe Capital Partners, LLC9,368$1.78M0.57%+20.0%Added
Bernardo Wealth Planning LLC9,259$1.79M0.43%+164+1.8%Added
Meridian Financial Partners LLC9,399$1.79M0.95%00.0%Unchanged
Sawyer & Company, Inc9,405$1.79M0.66%00.0%Unchanged
PCG Asset Management, LLC9,405$1.79M1.57%+9,405New
Searle & Co.9,472$1.80M0.52%00.0%Unchanged
Mainsail Financial Group, LLC9,479$1.81M1.05%−334−3.4%Reduced
Headinvest, LLC9,481$1.81M0.34%+480+5.3%Added
Fortis Advisors, LLC9,492$1.81M1.19%−250−2.6%Reduced
Skylands Capital, LLC9,500$1.81M0.25%00.0%Unchanged
New Republic Capital, LLC9,502$1.81M1.18%−518−5.2%Reduced
Te Ahumairangi Investment Management Ltd9,502$1.81M0.38%−4,843−33.8%Reduced
Fermata Advisors, LLC9,512$1.81M0.34%+2,620+38.0%Added
Richards, Merrill & Peterson, Inc.9,519$1.81M0.95%+9,519New
Legacy Private Trust Co.9,538$1.82M0.12%+2,424+34.1%Added
Tyche Wealth Partners LLC9,548$1.82M0.38%−159−1.6%Reduced
Coyle Financial Counsel LLC9,561$1.82M0.58%−1,165−10.9%Reduced
Golden State Wealth Management, LLC9,566$1.82M0.27%+9,566New
Cherry Creek Investment Advisors, Inc.9,571$1.82M0.90%+6,934+263.0%Added
Texas Capital Bank Wealth Management Services Inc9,608$1.83M0.19%+730+8.2%Added
Central Asset Investments & Management Holdings (HK) Ltd9,612$1.83M1.12%+3,900+68.3%Added
Montis Financial, LLC9,632$1.83M0.57%+1,875+24.2%Added
First Command Advisory Services, Inc.9,642$1.84M0.02%−55−0.6%Reduced
First National Corp9,675$1.84M0.42%+42+0.4%Added
Pennsylvania Capital Management Inc9,679$1.84M0.63%−371−3.7%Reduced
Monetary Management Group Inc9,685$1.84M0.48%00.0%Unchanged
Davidson Trust Co9,707$1.85M0.95%00.0%Unchanged
jvl associates llc9,712$1.85M0.70%+30.0%Added
Legacy Trust9,724$1.85M0.43%−365−3.6%Reduced
Kapstone Financial Advisors LLC9,400$1.85M0.99%−468−4.7%Reduced
Legacy Capital Wealth Management, LLC9,734$1.85M1.84%+9,734New
RDA Financial Network9,742$1.86M0.54%+2,088+27.3%Added
Game Creek Capital, LP9,750$1.86M1.02%+125+1.3%Added
Highview Capital Management LLC9,755$1.86M0.71%00.0%Unchanged
Legacy Financial Group, Inc.9,768$1.86M0.60%−49−0.5%Reduced
Orin Green Financial, LLC–$1.87M0.82%––
Syntax Research, Inc.9,796$1.87M1.34%+9+0.1%Added
Orca Wealth Management, LLC9,831$1.87M1.68%+9,831New
LMR Partners LLP9,835$1.87M0.03%−6,158−38.5%Reduced
Old Mission Investment Co LLC9,855$1.88M0.56%+479+5.1%Added
Elmwood Wealth Management, Inc.9,882$1.88M0.76%+287+3.0%Added
Palisade Asset Management, LLC9,885$1.88M0.19%+1,539+18.4%Added
Renaissance Group LLC9,906$1.89M0.08%00.0%Unchanged
Birch Financial Group, LLC9,907$1.89M2.12%+9,907New
CAP Partners, LLC9,923$1.89M1.33%−169−1.7%Reduced
Barrett & Company, Inc.9,928$1.89M0.80%+9,928New
Green Harvest Asset Management LLC9,930$1.89M0.04%+492+5.2%Added
Pointe Capital Management LLC9,963$1.90M1.09%+784+8.5%Added
L & S Advisors Inc9,985$1.90M0.21%00.0%Unchanged
Curtis Advisory Group, LLC9,986$1.90M0.50%+36+0.4%Added
TCFG Wealth Management, LLC9,989$1.90M0.96%+288+3.0%Added
VGI Partners Ltd10,000$1.90M0.19%−61,980−86.1%Reduced
Murchinson Ltd.10,000$1.90M0.86%+10,000New
Evernest Financial Advisors, LLC10,004$1.91M0.49%+106+1.1%Added
Black Diamond Financial, LLC10,040$1.91M0.29%+360+3.7%Added
Root Financial Partners, LLC10,044$1.91M0.24%+5,298+111.6%Added
Baader Bank INC10,050$1.91M0.18%−2,419−19.4%Reduced
Professional Financial Advisors, LLC10,052$1.91M0.49%+135+1.4%Added
Broderick Brian C10,055$1.91M0.38%00.0%Unchanged
Horizon Investments, LLC10,071$1.92M0.06%+748+8.0%Added
Smith Shellnut Wilson LLC10,085$1.92M0.85%+25+0.2%Added
Private Client Services, LLC10,099$1.92M1.03%+1,337+15.3%Added
Boston Research & Management Inc10,105$1.92M0.46%−50−0.5%Reduced
Stonebrook Private Inc.10,110$1.93M0.50%+379+3.9%Added
Valley Brook Capital Group10,110$1.93M1.44%+275+2.8%Added
Wealth Management Associates, Inc.10,116$1.93M0.82%−49−0.5%Reduced
Red Spruce Capital, LLC10,132$1.93M0.86%+210+2.1%Added
West Paces Advisors Inc.10,146$1.93M0.47%−240−2.3%Reduced
Carolinas Wealth Consulting LLC10,177$1.94M0.38%−20,562−66.9%Reduced
Somerset Group LLC10,179$1.94M1.77%+35+0.3%Added
Augustine Asset Management Inc10,181$1.94M0.51%+4,823+90.0%Added
Symmetry Partners, LLC10,181$1.94M0.28%+8,115+392.8%Added
Crawford Investment Counsel Inc10,187$1.94M0.03%+210+2.1%Added
Morton Capital Management LLC10,217$1.95M0.37%−179−1.7%Reduced
Donaldson Capital Management, LLC10,224$1.95M0.07%−1,305−11.3%Reduced
Arcataur Capital Management LLC10,251$1.95M0.66%+585+6.1%Added
High Net Worth Advisory Group LLC10,271$1.96M0.55%−999−8.9%Reduced
IAM Advisory, LLC10,274$1.96M0.50%+231+2.3%Added
Intelligence Driven Advisers, LLC10,291$1.96M0.37%+252+2.5%Added
JNBA Financial Advisors10,296$1.96M0.20%−10−0.1%Reduced
Myecfo, LLC10,560$1.96M1.06%+932+9.7%Added
Corundum Group, Inc.10,307$1.96M0.73%+2,133+26.1%Added
PCA Investment Advisory Services Inc.10,314$1.96M0.91%−6−0.1%Reduced
ZEGA Investments, LLC9,764$1.97M0.58%+9,764New
Chancellor Financial Group WB LP10,393$1.98M1.59%+10,393New
Gerber, LLC10,434$1.99M1.45%00.0%Unchanged
Live Oak Investment Partners–$1.99M1.52%––
Providence Wealth Advisors, LLC10,102$1.99M1.51%+60+0.6%Added
AlphaMark Advisors, LLC10,465$1.99M0.86%−13−0.1%Reduced
Dearborn Partners LLC10,481$2.00M0.08%−147−1.4%Reduced
Nautilus Advisors LLC10,494$2.00M1.59%+10,494New