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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,523
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,651 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,523 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
First Commonwealth Financial Corp8,454$1.61M0.38%+102+1.2%Added
Mechanics Financial Corp8,455$1.61M0.72%−10−0.1%Reduced
Evergreen Wealth Management, LLC8,473$1.61M0.95%+771+10.0%Added
Tudor Financial Inc.8,473$1.61M0.94%+100+1.2%Added
Legacy Capital Group California, Inc.8,485$1.62M0.49%−30.0%Reduced
Epacria Capital Partners, LLC8,487$1.62M1.37%00.0%Unchanged
San Luis Wealth Advisors LLC8,495$1.62M0.31%−57−0.7%Reduced
Coastal Bridge Advisors, LLC8,513$1.62M0.41%−1,463−14.7%Reduced
Washington Trust Bank8,539$1.63M0.16%+524+6.5%Added
Westover Capital Advisors, LLC8,541$1.63M0.36%00.0%Unchanged
Summit Asset Management, LLC8,545$1.63M0.29%+10+0.1%Added
LWM Advisory Services, LLC8,565$1.63M1.13%−88−1.0%Reduced
OneAscent Financial Services LLC8,597$1.64M0.14%+2,952+52.3%Added
Hummer Financial Advisory Services Inc8,600$1.64M1.29%00.0%Unchanged
Blankinship & Foster, LLC8,602$1.64M0.40%−287−3.2%Reduced
Trevian Wealth Management LLC8,604$1.64M1.21%−2,175−20.2%Reduced
Hemenway Trust Co LLC8,610$1.64M0.13%+525+6.5%Added
Zuckerman Investment Group, LLC8,094$1.64M0.16%00.0%Unchanged
Town & Country Bank & Trust CO dba First Bankers Trust CO8,617$1.64M0.64%+29+0.3%Added
Evelyn Partners Investment Management Services Ltd8,619$1.64M0.29%+8,619New
Legacy Wealth Management, LLC8,623$1.64M0.65%00.0%Unchanged
Capital Market Strategies LLC8,624$1.64M0.95%+314+3.8%Added
One Day In July LLC8,626$1.64M0.17%−2,090−19.5%Reduced
Midland Wealth Advisors LLC8,632$1.64M0.10%−878−9.2%Reduced
First Pacific Financial8,642$1.65M0.38%−91−1.0%Reduced
JSF Financial, LLC8,643$1.65M0.44%+417+5.1%Added
Focused Wealth Management, Inc8,668$1.65M0.22%+44+0.5%Added
Palacios Wealth Management, LLC8,502$1.65M1.79%+8,502New
Burke & Herbert Bank & Trust Co8,684$1.65M0.39%00.0%Unchanged
Brasada Capital Management, LP8,601$1.65M0.29%−30−0.3%Reduced
Sentry LLC8,730$1.66M0.32%−419−4.6%Reduced
Motco8,740$1.66M0.17%−4,060−31.7%Reduced
Lantern Wealth Advisors, LLC8,747$1.67M1.08%+223+2.6%Added
Prakash Investment Advisors LLC8,760$1.67M1.65%+8,760New
FFG Partners, LLC8,760$1.67M0.58%+8+0.1%Added
World Equity Group, Inc.8,769$1.67M0.36%+484+5.8%Added
Opinicus Capital, Inc.8,772$1.67M1.40%+86+1.0%Added
Centurion Wealth Management LLC8,772$1.67M0.52%−131−1.5%Reduced
Oxford Financial Group Ltd8,774$1.67M0.11%−814−8.5%Reduced
Marietta Investment Partners LLC8,787$1.67M0.37%−189−2.1%Reduced
Unique Wealth Strategies, LLC8,788$1.67M0.74%−283−3.1%Reduced
Sentinus, LLC8,799$1.68M0.49%+1,677+23.5%Added
Fulcrum Capital LLC8,799$1.68M0.35%−154−1.7%Reduced
Viewpoint Capital Management LLC8,808$1.68M0.88%+1,615+22.5%Added
Nottingham Advisors, Inc.8,811$1.68M0.21%−7,860−47.1%Reduced
Chapin Davis, Inc.10,038$1.68M0.55%00.0%Unchanged
Weil Company, Inc.8,817$1.68M0.58%+1,601+22.2%Added
Cetera Trust Company, N.A8,818$1.68M1.09%00.0%Unchanged
Values Added Financial LLC8,818$1.68M0.97%+149+1.7%Added
Capital Planning Advisors, LLC8,819$1.68M0.26%−10−0.1%Reduced
Auxano Advisors, LLC8,823$1.68M0.42%+64+0.7%Added
Intellus Advisors LLC8,838$1.68M0.29%+8,838New
Spartan Planning & Wealth Management8,839$1.68M1.54%+8,839New
Investment Partners Asset Management, Inc.8,843$1.68M1.32%−7−0.1%Reduced
49 Wealth Management, LLC8,854$1.69M0.24%+1,212+15.9%Added
Napatree Capital LLC8,862$1.69M0.99%+524+6.3%Added
Magnolia Capital Advisors LLC8,867$1.69M0.44%+8,867New
Enclave Advisors LLC8,869$1.69M0.28%+2,271+34.4%Added
SC&H Financial Advisors, Inc.8,873$1.69M0.35%+1,601+22.0%Added
Aprio Wealth Management, LLC8,893$1.69M0.25%+1,149+14.8%Added
Retirement Guys Formula LLC8,906$1.70M0.86%+383+4.5%Added
Hartline Investment Corp8,920$1.70M0.19%00.0%Unchanged
Armis Advisers, LLC8,932$1.70M0.21%+8,932New
Heritage Wealth Management, Inc.8,979$1.71M0.57%+20+0.2%Added
Capital Advisors, Ltd. LLC8,980$1.71M0.22%+108+1.2%Added
Compton Wealth Advisory Group, LLC8,986$1.71M0.44%00.0%Unchanged
Avantax Planning Partners, Inc.9,001$1.71M0.06%+172+1.9%Added
American National Bank9,012$1.72M0.19%−212−2.3%Reduced
Financial Consulate, Inc9,027$1.72M0.46%+9,027New
Sentinel Trust Co Lba9,036$1.72M0.20%+315+3.6%Added
New Wave Wealth Advisors LLC9,037$1.72M0.71%+811+9.9%Added
Peak Asset Management, LLC9,042$1.72M0.32%−255−2.7%Reduced
Arvest Bank Trust Division9,055$1.72M0.10%+238+2.7%Added
Clarus Group, Inc.9,070$1.73M0.61%−1,799−16.6%Reduced
Steigerwald, Gordon & Koch Inc.9,070$1.73M0.20%+67+0.7%Added
Ameriflex Group, Inc.8,407$1.73M0.79%+8,407New
Marco Investment Management LLC9,088$1.73M0.15%−100−1.1%Reduced
Northstar Financial Companies, Inc.9,112$1.74M1.64%+9,112New
Enterprise Financial Services Corp9,118$1.74M0.97%+18+0.2%Added
MBM Wealth Consultants, LLC9,124$1.74M0.52%+233+2.6%Added
Atala Financial Inc9,135$1.74M1.22%+9,135New
Gill Capital Partners, LLC9,135$1.74M0.62%−59−0.6%Reduced
Grant Private Wealth Management Inc9,137$1.74M1.88%+9,137New
Cable Hill Partners, LLC9,157$1.74M0.18%−223−2.4%Reduced
Copperwynd Financial, LLC9,169$1.75M0.48%+248+2.8%Added
B.O.S.S. Retirement Advisors, LLC9,172$1.75M0.49%+7,783+560.3%Added
Keebeck Wealth Management, LLC9,173$1.75M0.25%+491+5.7%Added
Seelaus Asset Management LLC9,174$1.75M1.59%−20−0.2%Reduced
Alterna Wealth Management, Inc9,181$1.75M1.48%−25−0.3%Reduced
Aurora Private Wealth, Inc.9,189$1.75M1.31%+339+3.8%Added
Financial & Tax Architects, LLC9,223$1.76M0.45%+1,106+13.6%Added
American Money Management, LLC9,227$1.76M0.34%−35−0.4%Reduced
Five Oceans Advisors9,231$1.76M0.81%−1,434−13.4%Reduced
Legacy Bridge, LLC9,250$1.76M0.92%00.0%Unchanged
GenTrust, LLC9,251$1.76M0.08%+760+9.0%Added
First Financial Bankshares Inc9,251$1.76M0.04%−2,165−19.0%Reduced
Ogorek Anthony Joseph9,278$1.77M0.56%+20.0%Added
Aveo Capital Partners, LLC9,275$1.77M0.19%+3,061+49.3%Added
MJP Associates Inc9,292$1.77M0.32%+247+2.7%Added
Horizon Investment Services, LLC9,298$1.77M0.75%+153+1.7%Added