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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,523
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,651 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,523 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
DAGCO, Inc.6,866$1.31M0.43%+839+13.9%Added
Kaye Capital Management6,866$1.31M0.59%−45−0.7%Reduced
Dale Q Rice Investment Management Ltd6,868$1.31M0.58%+6,868New
Evermay Wealth Management LLC6,868$1.31M0.20%00.0%Unchanged
Financial Futures Ltd Liability Co.6,883$1.31M0.74%−440−6.0%Reduced
BostonPremier Wealth LLC6,885$1.31M0.79%+6,885New
Burton Enright Welch6,895$1.31M0.28%+669+10.7%Added
Grassi Investment Management6,900$1.31M0.11%00.0%Unchanged
Taylor Hoffman Capital Management LLC6,924$1.32M0.48%+90+1.3%Added
Rakuten Securities, Inc.6,928$1.32M0.52%+1,229+21.6%Added
Select Asset Management & Trust6,932$1.32M0.51%00.0%Unchanged
New World Advisors LLC6,941$1.32M0.32%+43+0.6%Added
Runnymede Capital Advisors, Inc.6,950$1.32M1.16%+6,950New
Cladis Investment Advisory, LLC6,955$1.32M0.94%−100−1.4%Reduced
Warther Private Wealth, LLC6,955$1.32M0.45%+192+2.8%Added
Watershed Private Wealth LLC6,959$1.33M0.52%00.0%Unchanged
Baron Silver Stevens Financial Advisors, LLC6,967$1.33M0.23%+200+3.0%Added
Park Edge Advisors, LLC6,973$1.33M0.39%+670+10.6%Added
Haven Private, LLC6,975$1.33M0.74%+6,975New
Massachusetts Wealth Management6,976$1.33M0.82%+775+12.5%Added
Permanent Capital Management, LP6,985$1.33M0.41%+6,985New
McMorgan & Co LLC7,000$1.33M0.21%−165−2.3%Reduced
Castleark Management LLC7,000$1.33M0.05%00.0%Unchanged
Broyhill Asset Management7,000$1.33M1.17%+7,000New
PBMares Wealth Management LLC7,019$1.34M0.27%+17+0.2%Added
BlackDiamond Wealth Management Inc.7,031$1.34M0.77%−28−0.4%Reduced
Caitong International Asset Management Co., Ltd7,060$1.34M1.32%+7,060New
Capital Investment Counsel, LLC7,068$1.35M0.22%+2,995+73.5%Added
Forefront Wealth Partners, LLC7,071$1.35M1.00%+7,071New
KPP Advisory Services LLC7,073$1.35M0.32%+333+4.9%Added
Fairscale Capital, LLC7,075$1.35M1.16%−153−2.1%Reduced
Investment Partners, Ltd.7,076$1.35M0.55%−294−4.0%Reduced
Wealth Advisors of Iowa, LLC7,077$1.35M0.68%−78−1.1%Reduced
Palisades Hudson Asset Management, L.P.7,080$1.35M0.57%−208−2.9%Reduced
Howard Wealth Management, LLC7,101$1.35M0.73%00.0%Unchanged
Greatmark Investment Partners, Inc.7,104$1.35M0.18%+2,175+44.1%Added
Sovereign Investment Advisors, LLC7,113$1.35M0.40%+7,113New
Trace Wealth Advisors, LLC7,120$1.36M1.22%+7,120New
Private Management Group Inc7,121$1.36M0.05%+212+3.1%Added
Banque de Luxembourg S.A.7,093$1.36M0.73%+7,093New
Stark Wealth Management LLC7,124$1.36M1.00%+7,124New
Exchange Bank7,130$1.36M1.09%−35−0.5%Reduced
Yahav Achim Ve Achayot - Provident Funds Management Co Ltd.7,142$1.36M4.50%+7,142New
Patrick Mauro Investment Advisor, INC.7,149$1.36M0.78%+177+2.5%Added
NBZ Investment Advisors LLC7,160$1.36M0.76%+7,160New
New Vernon Investment Management LLC7,200$1.37M2.33%00.0%Unchanged
REAP Financial Group, LLC7,208$1.37M0.34%−1,797−20.0%Reduced
Austin Wealth Management, LLC6,951$1.37M0.28%+236+3.5%Added
United Bank7,220$1.37M0.16%−2,500−25.7%Reduced
West Branch Capital LLC7,222$1.38M0.44%+126+1.8%Added
Xcel Wealth Management, LLC7,260$1.38M0.38%00.0%Unchanged
EPIQ Capital Group, LLC7,261$1.38M0.36%+8+0.1%Added
North Berkeley Wealth Management, LLC7,264$1.38M1.40%+7,264New
Northwest Wealth Management, LLC7,268$1.38M0.29%+614+9.2%Added
Cardinal Strategic Wealth Guidance7,270$1.38M0.44%+1,675+29.9%Added
Integrity Wealth Solutions LLC7,272$1.38M0.78%+2,681+58.4%Added
Ballast Advisors LLC7,277$1.39M0.43%−152−2.0%Reduced
Absher Wealth Management, LLC7,281$1.39M0.18%+65+0.9%Added
TT Capital Management LLC7,169$1.39M1.11%+7,169New
Family Management Corp7,319$1.39M0.23%+94+1.3%Added
Ethos Financial Group, LLC7,300$1.39M0.18%+53+0.7%Added
Smallwood Wealth Investment Management, LLC7,326$1.40M0.96%+175+2.4%Added
Wallace Advisory Group, LLC8,353$1.40M0.97%−1,751−17.3%Reduced
Eads & Heald Wealth Management7,339$1.40M0.69%−105−1.4%Reduced
Cutler Investment Counsel LLC7,342$1.40M0.17%+28+0.4%Added
BIP Wealth, LLC7,345$1.40M0.09%+40+0.5%Added
KKM Financial LLC7,360$1.40M0.58%00.0%Unchanged
Founders Financial Alliance, LLC7,368$1.40M0.39%−34−0.5%Reduced
Ariadne Wealth Management, LP7,458$1.40M0.64%+801+12.0%Added
Crowley Wealth Management, Inc.7,381$1.41M1.24%+7,381New
Berkshire Bank7,382$1.41M0.33%+1,815+32.6%Added
waypoint wealth counsel7,384$1.41M0.92%−347−4.5%Reduced
Central Valley Advisors, LLC7,388$1.41M0.64%+1,027+16.1%Added
Indiana Trust & Investment Management CO7,391$1.41M0.48%−450−5.7%Reduced
Duncan Williams Asset Management, LLC7,397$1.41M0.55%+5,294+251.7%Added
Castleview Partners, LLC7,392$1.41M0.76%−1,706−18.8%Reduced
Kolinsky Wealth Management, LLC7,409$1.41M0.86%+148+2.0%Added
Bellevue Asset Management, LLC7,413$1.41M0.73%00.0%Unchanged
Matthew Goff Investment Advisor, LLC7,414$1.41M0.26%+123+1.7%Added
Ledgewood Wealth Advisors, LLC7,420$1.41M0.91%−152−2.0%Reduced
Harbor Advisory Corp7,430$1.41M0.46%−20−0.3%Reduced
L.M. Kohn & Company7,431$1.42M0.37%−13−0.2%Reduced
Cim, LLC7,445$1.42M0.20%−8−0.1%Reduced
Kohmann Bosshard Financial Services, LLC7,447$1.42M0.17%−490−6.2%Reduced
Key Financial Inc7,460$1.42M0.32%00.0%Unchanged
Signal Advisors Wealth, LLC7,471$1.42M0.16%+1,624+27.8%Added
Asset Management Group, Inc.7,471$1.42M0.25%+5+0.1%Added
First Business Financial Services, Inc.7,476$1.42M0.14%00.0%Unchanged
Kozak & Associates, Inc.7,372$1.42M0.33%+64+0.9%Added
United Community Bank7,497$1.43M0.56%+75+1.0%Added
Scoggin Management LP7,500$1.43M0.75%−10,000−57.1%Reduced
Cook Wealth Management Group LLC7,170$1.43M0.67%−20−0.3%Reduced
Meridian Investment Counsel Inc.7,523$1.43M0.43%−1,220−14.0%Reduced
Core Wealth Partners LLC7,525$1.43M0.82%+237+3.3%Added
Cascade Investment Group, Inc.7,537$1.44M1.03%00.0%Unchanged
Beacon Capital Management, LLC7,546$1.44M0.19%−378−4.8%Reduced
Sunbeam Capital Management, LLC7,549$1.44M1.33%+7,549New
Perissos Private Wealth Management, LLC7,549$1.44M1.07%00.0%Unchanged
Advisory Resource Group7,557$1.44M0.31%−2,720−26.5%Reduced
Element Pointe Advisors, LLC7,560$1.44M0.34%00.0%Unchanged